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Gmuer A.,ETH Zurich | Nuessli Guth J.,ETH Zurich | Runte M.,ZHAW | Siegrist M.,ETH Zurich
Food Quality and Preference | Year: 2015

In recent years, new emotion and feeling lexicons developed in different languages and cultures have led to interesting insights into food- and odor-elicited emotions. However, most of the applied methods were not very systematic and used preexisting word lists as a starting point. None of the lexicons was generated from a linguistic perspective using comprehensive actual language use data. The aim of the present two studies was to explore the nature of the most appropriate terms used to describe food-related emotions with a systematic, linguistic-based method. In the first study, we applied a novel, three-step approach to the German language by collecting actively used emotion words. The collection and identification step resulted in 272 candidate terms that have an emotional connotation. In an online survey, 222 German-speaking participants rated the relevance of these candidate words in relation to food products. The positive-negative-neutral categorization in the second study was aimed to characterize the 272 candidate words and to test for the occurrence of a hedonic asymmetry. The application of the novel approach in Study 1 was useful to identify 49 terms. The result indicates that German-speaking consumers actively use differentiated and evaluative words to describe food-evoked emotions. Up to 70% of these expressions were positive, confirming the occurrence of a hedonic asymmetry by means of a linguistic-based approach. The nature of our identified expressions differed, however, from preexisting lists, which may be attributed to divergences in the applied approaches or suggested cultural aspects. Overall, the novel, systematic and linguistic-based approach, and the designed German emotion lexicon tailored to the consumers' active language use, are valuable tools to deepen our understanding of the role that emotions play in food consumption experiences. © 2014 Elsevier Ltd. Source


News Article
Site: http://phys.org/technology-news/

California-based automaker Faraday Future's choice of Nevada over three other states is contingent on state lawmakers' approval of tax incentives that haven't been publicly described. The company's announcement, in a letter to Nevada legislators that was obtained by The Associated Press, also came with the revelation that it's backed by a Chinese billionaire investor who styles himself after Apple's late Steve Jobs. "We plan to revolutionize the automobile industry by creating an integrated, intelligent mobility system that protects the earth and improves the living environment of mankind," wrote Jia Yueting (ZHAW' YOO'-weh-ting), who's the founder and CEO of the holding company LeTV. Faraday has offered few details on its product so far, but has said it hopes to bring a vehicle to market as early as 2017 and plans to unveil a concept car in January ahead of the Consumer Electronics Show in Las Vegas. Company spokeswoman Stacy Morris added that Faraday will share its manufacturing plans very soon. Republican Gov. Brian Sandoval and his top economic development officer are scheduled to attend a news conference in Las Vegas on Thursday that's expected to include a formal announcement of a tentative agreement to bring the plant to North Las Vegas. Tax breaks to seal the deal would need authorization from Nevada lawmakers, who approved a $1.3 billion incentive package in a special session last year to secure electric carmaker Tesla Motors' massive battery factory outside of Reno. One automotive industry analyst noted Wednesday that Faraday was starting behind Tesla and traditional auto makers that are already developing technology to provide vehicle Internet access and over-the-air updates to electronic controls. "I'm not saying they can't succeed, but they're not going to be first," said Stephanie Brinley, senior analyst with IHS Automotive in Southfield, Michigan. Economics Professor Edward Leamer, director of the Anderson Forecast at the University of California, Los Angeles, said an upstart company might find it hard to sell enough vehicles to break even. "It could be tough going," he said. "That whole electric vehicle marketplace is tough, with oil prices low." The startup of about 500 employees has poached executive talent from electric carmaker Tesla and also draws its name from a luminary scientist—Michael Faraday—whose discoveries in the early 1800s laid the groundwork for the modern electric motor. Nevada topped finalists California, Georgia and Louisiana in the race to land the 2.5 million square foot plant. It's expected to sit on 600 acres in North Las Vegas's Apex Industrial Park and bring 4,500 jobs to Nevada. Mayor John Lee called the site choice "a transformational opportunity" for his city of about 220,000 residents. North Las Vegas boomed as the nation's fastest-growing city in the early 2000s and nearly busted when the recession hit and pushed it close to insolvency. It also comes as Nevada, the state hardest-hit by the housing crisis, attempts to diversify its casino-heavy economy by attracting high-tech companies. In addition to clearing the way for Tesla, state officials have awarded hundreds of millions of dollars in incentives to encourage data centers to build and expand in the state. "I'm excited about the opportunity and I hope it works out," said Republican Assembly Majority Leader Paul Anderson, who will need to rally support for the deal among lawmakers, some of whom have publicly expressed skepticism. "I look forward to working with people across the board to see if we can get these jobs created." The Faraday Future news came a day after another Southern California company working on a futuristic transportation project, Hyperloop Technologies, announced plans to expand to the same industrial park. The firm, which is trying to develop a system that would propel passengers and cargo through nearly airless tubes at the speed of sound, said it will build a test track and conduct early-phase testing at the park. Hyperloop officials, who haven't decided on a location for a larger, second-phase test track, said they chose Nevada because the state was able to move quickly to approve the project. Faraday Future is another foray by a China-based firm into the US transportation market. A proposed high-speed train from Southern California to Las Vegas and an electric bus company are other examples, as a massive country that has grown at breakneck speed begins to export its expertise in moving people around. Explore further: Nevada offers Tesla up to $1.3B for battery plant


Karagiannis G.,University of Twente | Jamakovic A.,University of Bern | Briggs K.,British Telecommunications plc | Karimzadeh M.,University of Twente | And 3 more authors.
EuCNC 2014 - European Conference on Networks and Communications | Year: 2014

Long Term Evolution (LTE) represents the fourth generation (4G) technology which is capable of providing high data rates as well as support of high speed mobility. The EU FP7 Mobile Cloud Networking (MCN) project integrates the use of cloud computing concepts in LTE mobile networks in order to increase LTE's performance. In this way a shared distributed virtualized LTE mobile network is built that can optimize the utilization of virtualized computing, storage and network resources and minimize communication delays. Two important features that can be used in such a virtualized system to improve its performance are the user mobility and bandwidth prediction. This paper introduces the architecture and challenges that are associated with user mobility and bandwidth prediction approaches in virtualized LTE systems. © 2014 IEEE. Source


Carella G.,TU Berlin | Edmonds A.,ZHAW | Dudouet F.,ZHAW | Corici M.,FOKUS | And 2 more authors.
2015 IEEE Conference on Network Function Virtualization and Software Defined Network, NFV-SDN 2015 | Year: 2015

This demonstration paper details the cloud based service enablement platform developed in the EU FP7 Mobile Cloud Networking project. This demonstration shows on a mobile core network can be instantiated on demand on top of a standard cloud infrastructure. © 2015 IEEE. Source


Barbera-Guillem R.,Institute Biomecanica Of Valencia | Poveda-Puente R.,Institute Biomecanica Of Valencia | Neumann S.,ZHAW | Becker H.,ZHAW | And 3 more authors.
Studies in Health Technology and Informatics | Year: 2015

In user-centred design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way [1]. As in other projects, the main application and use value of the persona approach in WeTakeCare project has been to depict and thus make 'vivid' the characters and the milieus created and selected. It has helped to better understand and communicate the differences among the potential users. It has also helped to understand the heterogeneity and diversity of the users' lives and to focus on how to meet their actual needs [2]. © 2015 The authors and IOS Press. All rights reserved. Source

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