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YuMe | Date: 2015-02-24

A policy-based, supply-side ad request edge router includes a processor, a network interface coupled to the processor, and non-transitory computer-readable media including code segments executable on the processor to implement a routing method. In an embodiment, the routing method includes providing a policy plane including a plurality of policies P_(1), . . . P_(N), providing a data plane, receiving an ad request from a supply source via the network interface, imposing the policy plane on the data plane, and sending the ad request to at least one demand source based upon at least one of the plurality of policies.

A system and method for electronically monitoring audience attentiveness and receptiveness including: collecting user data concerning a running of and interaction with, media content received via the first network interface by a user of the network terminal; converting the collected user data into user metrics; and analyzing the data to create at least one user Brand Affinity Index (BAI) score for the network terminal user.

YuMe | Date: 2014-09-17

A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites.

A system and method for identifying network terminals includes: initiating a service request at a network terminal by an Internet user; and transmitting network terminal information from the network terminal to a fingerprinting service. In an embodiment, the fingerprinting service (a) uses the network terminal information and a fingerprint information database to produce a Device ID for the network terminal; and (b) stores the Device ID and user data concerning the Internet user in a Device ID database.

A method includes displaying a front slate advertisement on a screen of a mobile display device. If a flip-screen command is detected, an animation is displayed on the screen which flips the front slate advertisement to the back slate advertisement. Optionally, a flip-screen command detected while in the back slate advertisement will cause an animation to be displayed on the screen which flips the back slate advertisement back to the front slate advertisement.

A system and method for identifying household users of electronic screen devices includes a server system having a digital processor, non-transient computer readable media, and a database. The computer readable media includes program instructions executable on the digital processor for: (a) retrieving from the database a stored IP address and requestor attributes associated with an advertisement (ad) request of a requestor; (b) storing an ad request that is likely of a residential origin in an IP Bucket; and (c) assigning a household identifier (HID) to the IP Bucket if it qualifies as a household.

A system and method for mediation and recommendation for multiple electronic demand sources includes receiving at an advertisement (ad) server an ad request from a user device, initiating a mediation process on the ad server using an ad source policy and a priority that is provided with a publisher associated with the ad request and providing 3^(rd )party ad source recommendations to the user device. The user device preferably uses the 3^(rd )party ad source recommendations in a mediation waterfall process.

A video player device obtains a run-time SDK from a CDN server when it is time to display a video Ad and makes an Ad request to an Ad server via the network interface using the run-time SDK. A video player displays an Ad on the screen that is received as an Ad response. In a first example embodiment, the device includes an SDK Native Library which, when initialized, downloads an HTML SDK from the CDN server. In a second example embodiment, the device makes a VAST request to the CDN server, where a VAST response includes a VPAID wrapper containing a run-time SDK as a VPAID creative. The VAST response is parsed and the VPAID creative is then loaded and invoked by VPAID APIs of the run-time SDK.

A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement.

A method for providing data over a network using an application server having off-heap caching includes receiving at an application server coupled to a network a request for requested data, using an key index stored on the application server to locate where the requested data is stored in off-heap memory of the application server, retrieving the requested data from the off-heap memory of the application server, and resolving the request.

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