Wawasan Open University

George Town, Malaysia

Wawasan Open University

George Town, Malaysia
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Narasimham N.V.,Wawasan Open University | Gupta M.K.,Government College
Indian Journal of Marketing | Year: 2016

This study was conducted for identification of the factors in consumer behaviour in retail buying, to identify the elements of pricing that influenced consumers, and to identify important non-pricing factors with respect to buying of groceries and consumer goods like staples (atta, rice, cooking oil, sugar, and so forth), personal care and toiletries (oil, shampoo, soaps), and fruits & vegetables. These items constitute a major part of the monthly grocery requirements of consumers, which is a part of food & grocery retail. The paper tried to ascertain the dimensions on which consumers can be segmented on the pricing factors. A survey of450 households in Delhi & Faridabad found three clusters which have different characteristics. The study makes suggestions to retailers on the basis of the findings of the study. © 2016.


Wong C.-H.,Wawasan Open University | Tan G.W.-H.,University Tunku Abdul Rahman | Ooi K.-B.,University of Technology Malaysia | Lin B.,Louisiana State University in Shreveport
International Journal of Mobile Communications | Year: 2015

As the world is heading towards mobile-mediated transactions, the development of mobile shopping (m-shopping) is expected to change how consumers shop online. The study therefore investigates on the factors influencing consumers' intention to adopt m-shopping by extending three additional variables, namely, compatibility (CO), perceived enjoyment (PE) and perceived cost (PC) with the original technology acceptance model (TAM). Experience was also introduced as a control variable in this research. The results via multiple regression analysis (MRA) revealed that only TAM and CO have a positive and significant impact on the intention to adopt m-shopping. PE, PC and experience were found to be non-significant and therefore require further investigation. The findings provide valuable theoretical and managerial implications for both academicians and practitioners. Importantly, the study also serves as a guideline for future research in other emerging or established markets. Copyright © 2015 Inderscience Enterprises Ltd.


Wong C.-H.,Wawasan Open University | Tan G.W.-H.,University Tunku Abdul Rahman | Hew T.-S.,University of Malaya | Ooi K.-B.,UCSI University
Computers in Human Behavior | Year: 2016

The development within the mobile communications industry has provided a new mechanism for individuals to watch television programs via mobile device, known as mobile television (m-TV). Considering that m-TV is an emerging technology among traditional television services where critical success factors depend on user-centered, it is important to understand users' behavioral intention (BI). Unlike previous studies which have mainly focused on flow experience, perceived value, motivation and social cognitive theories, this study examines user-centered factors of technology readiness (TR) and technical support and training (TST). Therefore, 244 valid data were tested using partial least squares structural equation modeling (PLS-SEM) to measure both reflective and formative constructs based on the proposed framework. Findings reported that performance expectancy (PE), effort expectancy (EE) and TST have a positive and significant impact on BI. TR however has a negative relationship with BI. In addition, TR was also found to influence PE and EE. Similarly, TST has a direct effect factor on EE and EE was a significant determinant of PE. The findings of this study not only provide guidance for future researchers, but also valuable insights for designers, marketers and system providers of m-TV to tailor their services in the near future. © 2015 Elsevier Ltd.


Wong C.-H.,Wawasan Open University | Tan G.W.-H.,University Tunku Abdul Rahman | Loke S.-P.,University Technology of MARA | Ooi K.-B.,Linton University College
Industrial Management and Data Systems | Year: 2014

Purpose - While mobile TV (m-TV) is beneficial and is currently an emerging area within mobile commerce, the adoption rate is at the infancy stage. The purpose of this paper is therefore to adapt the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to explore on the factors in predicting users' behavioral intention (BI) of m-TV.Design/methodology/approach - Partial least square structural equation modeling approach was employed using 193 respondents to test the findings.Findings - The findings revealed that effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM) and habit (HT) have significant effects on BI. In addition, gender was found to have moderating effect between FC and BI.Practical implications - Findings from this study provide valuable insights and contribute to the marketing strategy for mobile marketers, wireless communications vendors and application developers in the m-TV industry.Originality/value - Since the emergence of m-TV is regarded as a new concept, what factors that may motivate users to watch TV using m-devices remains unexplored and therefore is currently a neglected research area. This paper provides clues and valuable insights for mobile marketers, wireless communications vendors and application developers in the m-TV industry. © Emerald Group Publishing Limited.


Wong C.-H.,Wawasan Open University | Tan G.W.-H.,University Tunku Abdul Rahman | Loke S.-P.,University Technology of MARA | Ooi K.-B.,University of Kuala Lumpur
Online Information Review | Year: 2015

Purpose The purpose of this paper is to explore the factors that influence usersbehavioral intention (BI) to adopt mobile social networking sites (mSNS) in facilitating formal/informal learning. Specifically, the study also investigates the association of mobility, reachability and convenience with performance expectancy (PE) and effort expectancy (EE). Design/methodology/approach Partial least squares structural equation modeling (PLS-SEM) approach was applied to test on 266 valid responses. Findings The findings indicated that learning compatibility (LC), PE, EE and copyright clearance (CC) has a significant effect on BI. The results also revealed that EE is influenced by mobility, reachability and convenience. PE however was found to be influenced by convenience. Practical implications The results of this study provides valuable insights and references for practitioners and mobile network providers in developing mSNS in facilitating learning. Originality/value While mSNS have the potential to become a new research area with numerous benefits for the learning community, there is little research on the adoption factors on mSNS in facilitating learning. This study therefore attempts to close the research gap by contributing to the mobile literatures. © Emerald Group Publishing Limited.


Tan B.-K.,University of Oxford | Tan B.-K.,Wawasan Open University | Yassin G.,University of Oxford | Grimes P.,Harvard - Smithsonian Center for Astrophysics | And 2 more authors.
IEEE Transactions on Terahertz Science and Technology | Year: 2013

We present the design and preliminary experimental results of a broadband 650 GHz balanced SIS mixer utilizing two back-to-back unilateral finline tapers. The new design employs fully integrated circuit components onto a 15 μm silicon-on-insulator (SOI) substrate, hence greatly simplifying the balanced mixer block requirements. Independent testing of the on-chip RF quadrature hybrid and the DC/IF blocks showed performances consistence with the computational predictions. The fabricated mixer chip tests have also demonstrated successful operation in balanced mixing mode as the LO noise was separated from the IF output. Preliminary tests of the device's sensitivity gave a best double sideband (DSB) noise temperature of 714 K measured at 635 GHz, and remained at a similar level throughout the operating frequency band. The higher than expected noise temperature was mainly caused by a significant shift in the junction position during fabrication, in both the longitudinal and lateral directions, resulting in substantial shift in the tuning frequency and degradation in the coupling of power to the junction. © 2011-2012 IEEE.


Tan B.-K.,University of Oxford | Tan B.-K.,Wawasan Open University | Yassin G.,University of Oxford | Grimes P.,Harvard - Smithsonian Center for Astrophysics
IEEE Transactions on Terahertz Science and Technology | Year: 2014

We present a simple method for widening the Intermediate frequency (IF) bandwidth of high frequency superconductor-insulator-superconductor (SIS) mixers. The method only requires a mixer with a single ~1 μ m2 tunnel junction and an IF transformer fabricated with standard printed circuit board technology, avoiding the complexity of requiring several very small tunnel junctions in series or the use of on-chip IF tuning circuits. The method is based on employing a multi-stage microstrip IF transformer to transform the dynamic impedance of the SIS mixer chip to 50 Ω output over a wide IF bandwidth. This method assumes moderately high capacitance junction (75 fF/μm2), and is particularly useful for high frequency SIS mixers. In this paper, we shall first describe the design methodology of the IF transformer using an existing 650 GHz SIS mixer chip design as an illustration and then present the measured IF performance of the mixer. © 2011-2012 IEEE.


Balakrishnan V.,University of Malaya | Liew T.K.,Wawasan Open University | Pourgholaminejad S.,University of Malaya
Computers and Education | Year: 2014

The current study investigated if university students are receptive in using social media enabled tools as part of their learning processes. The Social Media Acceptance Model focussing on six key constructs: Self, Performance, Social Influence, Facility, Effort and Functionality was used as a guide to build Edooware, an educational tool that supports myriad of social media functionalities. Both pre and post-evaluation questionnaires were used to gauge students' perceptions on their learning experiences. A sample of 68 students from two different courses evaluated Edooware. Analysis revealed significant improvements for Self, Social Influence and Functionality after using Edooware. It can be inferred that the students were particularly attracted to some of the features provided in Edooware that are not available in the current learning platform. Educational institutions should look into the possibility of incorporating social media enabled tools to improve students' learning experiences. © 2014 Elsevier Ltd. All rights reserved.


Chung S.H.,Wawasan Open University | Khor E.T.,Wawasan Open University
Companion to the Proceedings of the 11th International Symposium on Open Collaboration, OPENSYM 2015 | Year: 2015

This paper presents the initiative of OER course development for the undergraduate course, Software Scalability and Reengineering using Wikibooks which was recently completed in Semester II, July 2014 in Wawasan Open University (WOU), Malaysia. The initiative presents the phases involved for the development of OER-based course materials namely the OER course integration using Wikibooks, evaluation of Quality Assurance (QA) in OER learning content and the design of OER course material. The learning design for the computing courses with engagement of learning experiences and feedbacks from different stakeholders in Open Distance Learning (ODL) environment are taken into consideration as one of the major components in the OER-based course development phases. The OER-based course comprises of course units, self-tests, unit practice exercises and activities focused on supporting distance learners to fulfill self-directed learning. Evaluations and studies are being carried out at end of the semester by the course team members on the primary aspects focusing on assessments and course learning outcomes. The OER course development has successfully carried out with the integration of four Wikibooks as major resources mainly "Introduction to Software Engineering", "A-Level Computing", "Embedded Systems" and "Embedded Control Systems Design" to promote the use and understanding of Wikibooks and building a learning community in ODL environment. © 2015 ACM.


Chung S.H.,Wawasan Open University | Khor E.T.,Wawasan Open University
Proceedings of the 10th International Symposium on Open Collaboration, OpenSym 2014 | Year: 2013

This study discusses the phases involved for the development of OER-based course materials namely the OER course integration using Wikibooks; evaluation of Quality Assurance (QA) in OER learning content; promoting and exploring OER repositories; CC licensing discussions and establishment of collective feedback sessions at Wawasan Open University (WOU), Penang, Malaysia. The learning design for the computing courses with engagement of learning experiences and feedbacks from different stakeholders in Open Distance Learning (ODL) environment are taken into consideration as one of the major components in the OERbased course development and revision phases. The OER-based computing course comprises of course units, self-test, unit practice exercises, assessments, mini project and activities are delivered in ODL mode in three consecutive semesters span from 2013 till 2014. Evaluations and studies are being carried out at end of each semesters for the by the course team members on the primary aspects focusing on learners' participation rate of OER resources; LMS learners' activities and assessments evaluation. The OER development engagement involved multiple stakeholders (i.e. learners, instructors, course coordinators and External Course Assessors) from different levels aiming to promote the use and understanding of OER in ODL environment.

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