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Kazybayeva A.M.,Kazakh Economic University Named After skulov | Satkaliyeva T.S.,Kazakh Economic University Named After skulov | Nurgalieva K.O.,University of International Business
Life Science Journal | Year: 2014

The paper considers conceptual approach to strategy and long-term marketing program management brand. Defined the conceptual approach to brand management companies of the Republic of Kazakhstan. The program of management a brand is offered on the basis of forming of consumer loyalty. Source


Shishkina Y.,University of International Business
Life Science Journal | Year: 2014

This article demonstrates a transformational recession of the industrial production and structural shifting within the industry of the Republic of Kazakhstan for the period from 1990 till 2010. The recent changes will also be analyzed in this article. Source


Datkhayev U.,Kazakh National Medical University | Shopabayeva A.,Kazakh National Medical University | Zhakipbekov K.,Kazakh National Medical University | Yermekbayeva D.,University of International Business | And 2 more authors.
Life Science Journal | Year: 2013

The implementation of the state policy of the pharmaceutical industry requires institutional, infrastructural development and investment measures, as well as system-wide state measures of the pharmaceutical industry of the Republic of Kazakhstan. At the present stage the implementation of GMP methodology of developed countries became unavailable for the pharmaceutical company of Kazakhstan due to a high commercial value of the services of international experts. In connection with the above there occurred the problem on working out methodological approaches of rules for the organization of pharmaceutical production in accordance with international requirements. To assess the reliability of all elements of the production cycle, as well as the detailed preparation and planning of the different phases and stages it's necessary to adhere to the organization of the pharmaceutical production algorithm. Organization of pharmaceutical production is a complex and demanding task that requires knowledge and skills not only in business, informational technologies, training personnel and a variety of other areas, but in the organizational design (engineering). We determined the basic principles of organizational design and an algorithm of organizational designing for the pharmaceutical industry. Source


University of International Business | Entity website

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University of International Business | Entity website

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