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Greeneville, TN, United States

Tusculum College is a coeducational private college affiliated with the Presbyterian Church , with its main campus in the city of Tusculum, Tennessee, United States, a suburb of Greeneville. It is Tennessee's oldest college and the 23rd-oldest operating college in the United States.In addition to its main campus, the institution maintains a regional center for Graduate and Professional Studies in Knoxville, and additional satellite campuses across East Tennessee. Wikipedia.

Nettelhorst S.C.,Tusculum College | Jeter W.K.,Kansas State University | Brannon L.A.,Kansas State University
Computers in Human Behavior | Year: 2014

Advertisement choice is an online marketing technique where viewers of videotaped content are allowed to choose the advertisement they want to watch during a commercial break. The purpose of this study was to examine how this choice influenced viewers' expectations of the content they were about to witness. Two hundred seventy-one students participated in a between-participant quasi-experimental study. After watching a YouTube video, one group of participants chose to watch a MP3 advertisement instead of an advertisement for a digital camera. The other group of participants was not given a choice and watched the same advertisement. Participants' expectations were measured using six 7-point Likert items. The results of the study found that participants who chose to watch the MP3 option had significantly higher expectations of the upcoming advertisement than the participants who did not get a choice. These results parallel previous findings for female but not male online viewers. As a result, female viewers may go through a different series of cognitive processes when encountering advertisement choice compared to their male counterparts. Regardless of any cognitive differences, increases in advertisement expectations could potentially influence other important online marketing outcomes such as advertisement avoidance behaviors. © 2014 Elsevier Ltd. All rights reserved. Source

Fiedler L.,University of Minnesota | Leverentz H.R.,University of Minnesota | Leverentz H.R.,Tusculum College | Nachimuthu S.,University of Minnesota | And 3 more authors.
Journal of Chemical Theory and Computation | Year: 2014

The parametrization of the polarized molecular orbital (PMO) method, which is a neglect-of-diatomic-differential-overlap (NDDO) semiempirical method that includes polarization functions on hydrogens, is extended to include the constituents that dominate the nucleation of atmospheric aerosols, including ammonia, sulfuric acid, and water. The parametrization and validation are based mainly on CCSD(T)/CBS results for atmospheric clusters composed of sulfuric acid, dimethylamine, and ammonia and on M06-2X exchange-correlation functional calculations for other constituents of the atmospheric aerosols. The resulting model, called PMO2a, is parametrized for molecules containing any type of H, C, or O, amino or ammonium N, and S atoms bonded to O. The new method gives greatly improved electric polarization compared to any other member of the family of NDDO methods. In addition, PMO2a is shown to outperform previous NDDO methods for atomization energies and atmospheric aerosol reaction energies; therefore, its use can be recommended for realistic simulations. © 2014 American Chemical Society. Source

Friedrich J.,TU Chemnitz | Yu H.,University of Minnesota | Leverentz H.R.,University of Minnesota | Leverentz H.R.,Tusculum College | And 3 more authors.
Journal of Physical Chemistry Letters | Year: 2014

It is important to test methods for simulating water, but small water clusters for which benchmarks are available are not very representative of the bulk. Here we present benchmark calculations, in particular CCSD(T) calculations at the complete basis set limit, for water 26-mers drawn from Monte Carlo simulations of bulk water. These clusters are large enough that each water molecule participates in 2.5 hydrogen bonds on average. The electrostatically embedded three-body approximation with CCSD(T) embedded dimers and trimers reproduces the relative binding energies of eight clusters with a mean unsigned error (MUE, kcal per mole of water molecules) of only 0.009 and 0.015 kcal for relative and absolute binding energies, respectively. Using only embedded dimers (electrostatically embedded pairwise approximation) raises these MUEs to 0.038 and 0.070 kcal, and computing the energies with the M11 exchange-correlation functional, which is very economical, yields errors of only 0.029 and 0.042 kcal. © 2014 American Chemical Society. Source

Tusculum College | Date: 2007-02-20



Tusculum College | Date: 2010-04-27


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