Turn Inc.

Saint Helena, CA, United States

Turn Inc.

Saint Helena, CA, United States
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Systems, methods, and devices are disclosed herein for spend control in online advertising. Systems include a first plurality of advertisement servers included in a first data center, and a second plurality of advertisement servers included in a second data center. Systems include a performance data aggregator configured to receive performance data characterizing bids placed by the first plurality of advertisement servers and the second plurality of advertisement servers. Systems include a spend control analyzer configured to generate spend control data objects based on an estimate of bidding activity associated with the first data center and bidding activity associated with the second data center. Spend control data objects are capable of configuring advertisement servers to perform advertisement operations within determined budgetary constraints. The spend control analyzer is configured to provide the plurality of spend control data objects to the first plurality of advertisement servers and the second plurality of advertisement servers.


Disclosed are systems and methods for managing queries on on-line advertisement data. The system includes a query engine device for receiving queries from and outputting query results to query client devices and a training engine for generating and adjusting a model for predicting an estimation of resource usage for execution of each received query based on each querys corresponding feature vector having values pertaining to the query and a system status. The query engine device is further configured to provide the estimation of resource usage for each query to the corresponding query client device and, in response, receive input from such corresponding query client device and specifying whether to proceed with the corresponding query. A database system receives input from each querys corresponding query client device as to whether to proceed with the query and, in response, initiates or inhibits execution of such query with respect to a database storage system.


Techniques and mechanisms described herein facilitate adaptive fuzzy fallback stratified sampling. According to various embodiments, an actual or estimated minimum vertex cover of a feature dependency graph representing a dataset may be determined. The dataset may include a plurality of feature vectors and a plurality of features. Each feature vector may include a plurality of feature values that correspond with the features. The feature dependency graph may represent a plurality of conditional dependencies between the features. The minimum vertex cover may designate a subset of the features for strata selection. The feature vectors may be partitioned into a plurality of strata based on the designated subset of features. Each stratum may include one or more of the feature vectors. Each feature vector may be assigned to a corresponding stratum based on the values of the designated subset of features for the feature vector.


A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.


Patent
Turn Inc. | Date: 2016-10-20

At a bid determination platform, an initial sequence having an initial order of software steps for filtering advertisements in response to receiving an advertisement bid request is selected. Until a trigger event occurs, the initial sequence of software steps is implemented in the initial order in response to receiving advertisement bid requests. Implementing the initial sequence comprises automatically tracking a failure (or success) metric and resource requirement metric for each of the software steps. After the trigger event occurs, a first optimum sequence of the software steps is automatically selected in a first optimum order so as to optimize a total resource usage for execution of the software steps. Selecting the first optimum sequence of the software steps in the first optimum order is based on the tracked failure (or success) metric and resource requirement metric for each of the software steps during implementation of the initial sequence.


Patent
Turn Inc. | Date: 2016-10-27

A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.


Patent
Turn Inc. | Date: 2017-01-05

According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium.


Patent
Turn Inc. | Date: 2016-07-18

Methods and apparatus for finding similar on-line users for advertisement or content targeting are disclosed. In one embodiment, a plurality of user data sets associated with a plurality of user identifiers for a plurality of anonymous users are obtained, and each user data set of each user identifier specifies one or more user attributes and on-line user events that have occurred for such user identifier. For each attribute, a correlation to a success metric value is determined for a particular type of event or attribute that has occurred for a plurality of user identifiers that are each associated with such attribute. The plurality of user identifiers and associated data sets are clustered into a plurality of user groups that each has similar data sets by weighting based on the attributes relative correlation to the success metric.


Patent
Turn Inc. | Date: 2016-05-10

A system for generating behavior segments and serving targeted ads. The system generates variables based on data from targeted users, incorporates recency, frequency, and velocity for the variables; optimizes the variables; converts the variables into behavior segments; and saves the behavior segments to a database. The system updates the behavior segments in real time. When a publisher requests an ad call, the system generates a score for advertisements based on the user profile, multiplies the score by the amount each advertiser is willing to pay for serving their ad, selects the highest value, and serves the ad.


Patent
Turn Inc. | Date: 2016-08-09

Systems, methods, and apparatus are disclosed herein. Systems include a plurality of mappers configured to extract a plurality of sequences from user data. The plurality of sequences includes sequential representations of data events associated with a user and a sub-campaign. The plurality of sequences may identify a sequence of data events having action identifiers corresponding to user actions. Systems also include a plurality of reducers configured to generate, for each sub-campaign, a first set of aggregated numbers identifying sequences including action identifiers, and further configured to generate, for each sub-campaign, a second set of aggregated numbers of sequences not including action identifiers. Systems further include a plurality of servers configured to generate a plurality of probabilistic weights. The plurality of servers is further configured to generate a plurality of performance metrics based on the plurality of probabilistic weights.

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