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Turkish Airlines is the national flag carrier airline of Turkey, headquartered in the Turkish Airlines General Management Building on the grounds of Atatürk Airport in Yeşilköy, Bakırköy, Istanbul. It operates scheduled services to 146 international and 41 domestic cities , serving a total of 187 airports, in Europe, Asia, Africa, and the Americas. Wikipedia.

Aydemir-Karadag A.,Baskent University | Dengiz B.,Baskent University | Bolat A.,Turkish Airlines
Computers and Industrial Engineering | Year: 2013

The crew pairing problem (CPP) deals with generating crew pairings due to law and restrictions and selecting a set of crew pairings with minimal cost that covers all the flight legs. In this study, we present three different algorithms to solve CPP. The knowledge based random algorithm (KBRA) and the hybrid algorithm (HA) both combine heuristics and exact methods. While KBRA generates a reduced solution space by using the knowledge received from the past, HA starts to generate a reduced search space including high quality legal pairings by using some mechanisms in components of genetic algorithm (GA). Zero-one integer programming model of the set covering problem (SCP) which is an NP-hard problem is then used to select the minimal cost pairings among solutions in the reduced search space. Column generation (CG) which is the most commonly used technique in the CPP literature is used as the third solution technique. While the master problem is formulated as SCP, legal pairings are generated in the pricing problem by solving a shortest path problem on a structured network. In addition, the performance of CG integrated by KBRA (CG-KBRA) and HA (CG-HA) is investigated on randomly generated test problems. Computational results show that HA and CG-HA can be considered as effective and efficient solution algorithms for solving CPP in terms of the computational cost and solution quality. © 2011 Elsevier Ltd. All rights reserved. Source

News Article | April 21, 2016
Site: http://www.fastcompany.com

Marvel's X-Men film universe has been built over the last 16 years across two different franchises. We've seen different actors play the same characters (sometimes even in the same movie), but there's one character we've seen plenty of but still know little about. No, not Colossus, but the home for gifted youngsters known as the X-Mansion. Despite all the fights, invasions, and mutant power classes, it'd be nice to just wander around the place. Now, ahead of the May 19 arrival of X-Men: Apocalypse, 20th Century Fox teamed with Coldwell Banker real estate to do just that. In the latest commercial partnership to preview brief glimpses of upcoming superhero blockbusters—remember when Jeep went to Gotham, Bruce Wayne flew Turkish Airlines, Audi got pounced by Black Panther, or the X-Men had Wi-Fi troubles?—the real estate brand has been granted the right to run the listing for the $75 million fictional property. The listing includes a description of the 24-plus bedroom estate, that features an automated, state-of-the-art training facility, fully retractable basketball court, and underground parking—for your Blackbird jet. Using Coldwell Banker's "Seller Story" feature, the X-Mansion listing also includes a history and memory of the home written by one of the film’s screenwriters. Beyond the listing, the campaign—created with agency Siltanen & Partners—includes two ads, a behind-the-scenes video filmed on set about the role the X-Mansion and specific rooms have in the film. It also has interviews with actors, director Bryan Singer, as well as the film’s production designer and supervising art director, talking about putting the X in the the X-Mansion. Coldwell Banker chief marketing officer Sean Blankenship says the partnership came about when he got a call from 20th Century Fox. "When we heard from them, we were intrigued, obviously it's a great franchise that has a lot of excitement around it, but it was definitely outside the box for us," says Blankenship. "But once we looked closer, we saw that a lot of the film revolves around the X-Mansion, so if felt really true to our brand to have some fun with that." Even though this campaign involves a blockbuster film and mutants, for Blankenship it's consistent with the tone and approach the brand has established in its marketing partnerships over the last few years. In 2014, the brand created a video series going inside the homes of Major League baseball stars and talking to them about what home means to them. Last year, a campaign with Adopt-a-Pet.com pledged to find homes for 20,000 dogs in 2015. "We've carved out a great core message for the brand, which has to do with the emotional connection to the home, as opposed to some of the much more rational aspects of the industry," says Blankenship. "The one thing we were really focused on, is trying to connect with and understand the next generation of buyers and sellers in real estate, and I think this will go a long way in doing that." Brands and movies working together is nothing new, and Blankenship says that the increasingly elaborate examples—read: Audi and Captain America: Civil War—have come from a common awareness that in a very fragmented and cluttered media world, brands are looking at ways to collaborate to break through more effectively. "Certainly we've seen studios and movies collaborate before. You couldn't go anywhere last year without seeing BB-8," says Blankenship. "But we were looking for something a bit deeper." In deciding whether to get involved or not, Blankenship and his team had to ask themselves a few key questions. "You need an internal constitution that stays true to the brand," he says. "You may be excited about something on a personal level and think it's really cool, but is it something that really aligns with the brand, do we have a quality partner to work with here? To that point, is this a partnership or just someone who wants us to advertise? That's a big one for us. Once we get past that, the next question is, how is this going to benefit our brokers and agents? Is this something they can get behind and activate on a local level? At the end of the day we want to grow our franchise, and want our business to grow, so we want to make sure we're doing something with a broad appeal that will have a positive effect on our business."

News Article
Site: http://news.yahoo.com/energy/

LAGOS/ABUJA (Reuters) - Foreign airlines flying to Nigeria have started to refuel abroad to bypass pricey, and increasingly scarce, jet fuel as the oil producer battles a hard currency shortage that has made fuel available only at a very high price. It is the second blow for airlines operating in Africa's recession-hit biggest economy in a year that first saw the central bank make it almost impossible to repatriate profits from ticket sales as it tried to prevent a currency collapse. The crash in the naira since a devaluation in June has led firms who market jet fuel locally, such as Total, Sahara and ConocoPhillips, to double the price to 220 naira a litre in August, and to as much as 400 naira this month, an airline executive said. Even at the higher costs, marketers' lack of dollars has made fuel scarce. Some carriers have had aircraft stuck, or were forced to cancel planned journeys, after frantic last-minute calls from ground staff warned there was no fuel available. "The economy is crying out for investment, and now it is going to be even harder for anyone to visit," said John Ashbourne, economist with Capital Economics. "Who is going to want to park a billion dollars in a country that you can't even easily fly to? It sends the worst possible signal." A spokesman for state oil company NNPC did not answer calls for comment. The central bank hoped floating the naira would attract dollar inflows, but the naira sunk by 50 percent, forcing oil firms to charge airlines, stuck with piles of naira, in dollars for jet fuel. "It's an impossible situation. The oil marketers don't want to sign long-term agreements anymore so we have to accept whatever prices they demand," one airline executive said. "We sell tickets in naira and now they want us to come with dollars." Spain's Iberia and United Airlines cancelled their Nigeria services earlier this year, and two local carriers also halted operations. Other international airlines responded by boosting ticket prices within Nigeria, charging its globe-trotting elite as much as $2,000 for an economy class ticket to Europe to cut losses - more than double the cost of a Lagos ticket bought abroad. Dubai-based Emirates has started a detour to Accra, Ghana, to refuel its daily Abuja-bound flight, a spokesman said. The airline already cut its twice-daily flights to Lagos and Abuja to just one. The move was aided by a substantial drop in Ghana's jet prices amid tax reform last month, according to the Ghana Chamber of Bulk Oil Distributors. Air France-KLM said it had refueled abroad in "very exceptional cases" by juggling suppliers and stomaching extra costs. Germany's Lufthansa is loading more fuel in Frankfurt for its Lagos flight, where the ground staff doubt their ability to refuel for the final destination of Malabo, the capital of Equatorial Guinea, an executive said. The airline did not respond to official requests for comment. The scarcity has even pitted airlines against local consumers; a surge in demand for cooking and heating kerosene during the rainy season, when households cannot easily burn wood or charcoal, means if the airlines do not pay up, marketers will sell to locals. Airlines met with transport ministry officials last week in Abuja to press for fuel at lower prices, industry sources said. Nigeria used to be one of the most profitable markets for foreign airlines, landing planes with plenty of first and business class to cater to executives and officials jetting around under former President Goodluck Jonathan. President Muhammadu Buhari cut air travel allowances for officials in a bid to tackle graft; others simply have less spending power with consumer inflation running at an 11-year high of 17 percent. British Airways, a popular choice for well-heeled Nigerians, said it is using smaller aircraft on its Lagos-London route, as did Air France-KLM. Turkish Airlines' use of smaller planes has added another inconvenience: passengers complained there is not always space for luggage on the smaller aircraft, delaying it for days. The airline did not respond to requests for comment.

News Article | April 25, 2015
Site: www.bloomberg.com

A Turkish Airlines plane made an emergency landing at Istanbul’s Ataturk International Airport after hitting “its right side” to the ground during the touchdown, according to state-run Anadolu news agency. The Airbus 320 aircraft, flying from Milan to Istanbul, took off after the initial attempt to land and made an emergency landing shortly after, Anadolu reported. All 97 passengers were evacuated unharmed, according to a Twitter posting by Turkish Airlines spokesman Ali Genc. The airline started an investigation into the incident, Genc said. The plane stopped only after veering off the runway during the emergency landing, Anadolu reported. Ground vehicles and fire fighters put out the ensuing fire in one of the engines. A photograph of the airplane taken by an airport employee and obtained by Bloomberg shows an aircraft near the tarmac with white smoke billowing from it.

News Article | August 10, 2015
Site: www.businesswire.com

NEW YORK--(BUSINESS WIRE)--Creative ingenuity and effective execution defines the shortlist finalists for the 11th annual IAB MIXX Awards, revealed today by the Interactive Advertising Bureau (IAB). The roster of 121 select campaigns from 10 countries highlights best-in-class digital marketing that exemplifies what works across multiple interactive screens today, and signals what the future holds for the digital advertising landscape. Michael Lebowitz, Founder and CEO of Big Spaceship, is serving as the chair for the 2015 IAB MIXX Awards, and winners will be selected by a cross-industry panel of 38 judges, featuring renowned agency creative luminaries, brand marketing powerhouses, and blue-chip publishers. "This year’s nominees exemplify the best and the brightest across digital today - shining a spotlight on new technology, strong strategy and creative uses of data,” said Lebowitz. “Each of the finalists showcased a keen understanding of today’s digitally-focused consumer and took advantage of the deep experiences that can only be fully realized through an interactive medium." “The IAB MIXX Awards recognizes the game changers in interactive advertising – those who redefine creativity and innovation for our ever-evolving industry,” said David Doty, Executive Vice President and CMO, IAB. “This list of finalists celebrates visionary work that offers deep insights into how interactive marketing can excel in capturing consumers’ attention around the globe through the use of everything from mobile and video to data and multiple technologies.” The finalists and winners will be honored this year at the 11th annual IAB MIXX Awards show, a dinner reception and celebration that is the culmination of the preeminent two-day IAB MIXX Conference held during Advertising Week in New York City. The 2015 event will take place at Tao Downtown on Tuesday, September 29. Ensuring that the work showcased by the IAB MIXX Awards serves as an ongoing industry resource on best practices and emerging trends, the IAB captures noteworthy lessons from the year’s best work in its annual “What Works & Why: IAB MIXX Awards Insights Report.” The most recent installment of the report features case studies on select winning campaigns from 2014, alongside authoritative commentary from industry pioneers and influencers. To see the complete gallery of the 2014 award-winners, please visit iab.net/mixxawards/gallery2014. Beats by Dre & R/GA Los Angeles and PMG for “Beats by Dre #SoloSelfie” GE & BBDO New York for “Enhance Your Lighting”Aetna & Ogilvy & Mather and Neo@Ogilvy for “The 11 Initiative” P&G / Always & Leo Burnett Chicago, London, and Toronto and Starcom MediaVest Group for “#LikeAGirl” GE & BBDO New York for “Enhance Your Lighting” Sennheiser & McKinney for “Let Your Ears Be Loved” P&G / Always & Leo Burnett Chicago, London, and Toronto and Starcom MediaVest Group for “#LikeAGirl” The Economist & UM London and Proximity London for “The Economist – Smart Data in Real Time” Intel Corporation & Arc Worldwide and Leo Burnett Chicago for “Get in the Mix with Ne-Yo” Seven Network & Mnet Mobile and Mnet for “The Big Adventure” Sennheiser & McKinney for “Let Your Ears Be Loved” Mars, Inc. / Twix Bites & BBDO New York for “Twix Bites #TBT Campaign” P&G / Always & Leo Burnett Chicago, London, and Toronto and Starcom MediaVest Group for “#LikeAGirl” Google and YouTube & 72andSunny and Big Spaceship for “Proud to Play” Samsung & The Barbarian Group and Cheil Worldwide for “Samsung CenterStage” Sony Pictures Entertainment / 22 Jump Street & UM US and Woven for “M.C. State—College Raid” Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet” Lexus / NX & Team One and Pitchfork for “Pitchfork Radio presented by Lexus” Sony Pictures Entertainment / Annie & UM US and Shazam for “ShazAnnie” State Farm & OMD and Are You a Human for “The Power of a Great Assist” GM / Cadillac & Leo Burnett Mexico for “Drive to the Unexpected” Lexus & Team One and Microsoft for “Ride with the Other Me” Sony Pictures Entertainment / CHAPPiE & UM US and Twitch for “The CHAPPiE Challenge” Unilever / Axe Black & Mindshare Turkey and mobilike for “Axe Black – Bring the Quiet” Samsung & The Barbarian Group and Cheil Worldwide for “Samsung CenterStage” Travelocity & McKinney for “How Far Am I from Sharks Right Now?” Pernod Ricard / Jameson Irish Whiskey & 360i and Phear Creative for “Long Live the Shot” Lexus / RX & Team One and Flipboard for “Crafted” Vodafone & Mindshare Turkey and mobilike for “Share Your Passion” GE & BBDO New York for “Enhance Your Lighting” AutoZone & Ecselis and Havas Media for “AutoZone Solving for 2 Consumer Need States” The Humane Society of the United States & Rokkan for “Don’t Buy into Puppy Mills” 3000 Miles to a Cure & Primacy for “3000 Miles to a Cure” Unilever / Rexona & Mindshare Turkey, Wanda Digital, and mobilike for “Who Does More?” Founded in 2004 to honor creativity and effectiveness in interactive advertising, the IAB MIXX Awards have become the premier honor in digital marketing. In 2014, Best-in-Show, the awards’ top prize went to Chipotle Mexican Grill and Creative Artists Agency for “The Scarecrow,” a subtly branded content campaign that featured both an expertly conceived video and a mobile game app. Last year’s other IAB MIXX Award winners included many of the most prominent brand marketers around the world, including Nike, The Coca-Cola Company, and Jaguar as well as leading agencies such as R/GA, AKQA, Wieden+Kennedy, Y&R, TBWA, and Big Spaceship. The IAB MIXX Awards is open to marketers, advertising agencies, and media companies that have run any media, marketing or advertising element, or campaign that was carried out at some point during the qualifying period: April 1, 2014 through March 31, 2015. Full details are available at iab.net/mixxawards/about/rules. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

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