News Article | September 28, 2015
The parts to make a midrange Apple (NASDAQ:AAPL) iPhone 6S smartphone cost $245, according to a teardown analysis by Teardown.com, a unit of TechInsights. By comparison, the bill of materials for last year's model, the iPhone 6, cost $228.50, the company said in a blog post Monday. The most expensive components of the 64-gigabyte iPhone 6S are the applications and baseband processors ($58.50) and display technology ($42.50), Teardown.com said. Apple's move to 2 gigabytes of memory for the iPhone 6S, from 1 GB for the iPhone 6, is one example of higher component costs. The addition of a pressure-sensitive touchscreen, branded 3D Touch; better cameras; and a redesigned 7000 series aluminum case also boosted the cost of the device, Teardown.com said. Companies with components in the iPhone 6S include Qualcomm (NASDAQ:QCOM) with the baseband processor, radio-frequency and power-management chips; Cirrus Logic (NASDAQ:CRUS) with the audio codec; and InvenSense (NYSE:INVN) with the gyroscope and accelerometer. The 64GB iPhone 6S costs $749 when paid in full. Teardown costs do not include manufacturing, shipping, marketing, research and development, and other costs. In a report ahead of the iPhone 6S release last Friday, Bank of America Merrill Lynch estimated that the costs of the parts in a 64GB iPhone 6S would be $234. On Monday, Apple said it had sold a record 13 million iPhone 6S and 6S Plus handsets over the weekend.
News Article | November 19, 2013
Back in 2006, a TechInsights teardown showed that it cost Sony about $688 to build the PlayStation 3 console it launched at $599. Locked in a tough battle with Microsoft, Sony’s decision to sell the PS3 at a loss was widely viewed as a prudent move. But in 2013, TechInsights estimates it costs Sony only $296 to build the PlayStation 4, which launched at $399. Sony could be launching the console at $299 or even $249, but is electing to price it high. This is a bit surprising for several reasons. Unlike in 2006, Sony’s television business is in a grim state and has little chance of stopping Samsung’s formidable momentum. Sony’s portable game console PS Vita is doing only tolerable business in Japan and is facing extinction in the United States and European markets. Smartphone and tablet markets have matured astonishingly rapidly and have started wresting control of consumers’ living rooms from television sets. You’d think that Sony would feel extremely motivated to price PS4 as low as possible to maximize hardware sales and thus maximize future software profits. Yet Sony is demonstrating remarkable sangfroid by pricing the console at twice the level of a budget tablet. There are several possible explanations for this. Sony may have early order and consumer survey data that indicates demand for the PS4 is running so high the console can soar even at $400. Maybe the plan is to sell the first 3 million to 5 million units at top price before a price drop to $300. It’s also possible that after being weighed down by debt and unprofitable divisions, Sony simply needs the cushion that the instantly profitable PS4 console provides. Whatever the reason for the gutsy pricing is, it’s clear that Sony can afford an early, steep price cut for the PS4 should it need one. This is a console that may be possible to sell at $199 by the end of 2015 as component prices decline and economies of scale for custom parts kick in. In that sense, Sony has ample room to maneuver if PS4 demand softens next spring or later. Sony may well need that pricing latitude as it tries to maintain consumer interest in the home console market over the coming years.
News Article | February 19, 2013
BlackBerry's new Z10 smart phone may cost you an arm and a leg to acquire, but a recent teardown reveals that BlackBerry isn't spending nearly as much on actually bolting the thing together. The analysis was conducted by the intrepid chaps at TechInsights, who pulled a 16GB model of BlackBerry's new blower apart and tallied the cost of each individual component. The prices are given in dollars, but I've stuck a rough sterling conversion in brackets beside each figure. The phone's 4.2-inch display costs $19 (£12), while the touchscreen that covers the display sets BlackBerry back $7.50 (£4.80). The camera costs $15 (£9.70), while the dual-core processor inside the phone cost $23.50 (£15). One of the cheaper components was the battery, which set the Z10-maker back a mere $3 (£1.90), it's estimated. Uninspiring battery life was a criticism levelled at the Z10 in our review, so perhaps BlackBerry should have splashed out a little more. In total, the Z10's components are estimated to cost $154, or £99.40. The cost is reckoned to be about $14.80 (£9.60) more than it costs Apple to build the 16GB iPhone 5. In case you're feeling outraged that BlackBerry is charging so much when its phone costs relatively little to build (perhaps you're thinking you'll just build your own BlackBerry Z10 out of wood and skateboard wheels), bear in mind that £99 doesn't include the cost of building, shipping and marketing the phone, or paying Alicia Keys' Global Creative Director salary. I was fond of the BlackBerry Z10's design and built-in picture editing, but found that a high price, coupled with software quirks and a lack of apps, make it hard to recommend over Android or iOS rivals. Check out the video review below to learn more. Are you sweet on BlackBerry? Let me know in the comments, or on our Facebook wall.
News Article | April 30, 2014
Google's Glass wearable device carries a hefty $1,500 price tag if, like the ambitious early adopters called "explorers," you're one of the limited few who has had the opportunity to buy the device. The company recently held a one-day sale and sold out of every one of its five available colors of Glass in less than 12 hours. However, it turns out the hardware behind Glass may only constitute about 5 percent of its cost, or around $80. A report Wednesday from TechInsights, who runs Teardown.com, shows that the single most expensive part inside Glass is a Texas Instruments OMAP 4430 applications processor, which costs $13.96. Bundling that in with a $5.66 camera, a $3 display, and 16GB of NAND flash memory from Toshiba for $8.18 -- among a series of other less expensive components -- Glass parts come in at total of $79.78. For now, this is just a rough estimate of the cost of the parts. Teardown.com will be doing a deeper inspection, the findings of which will be released soon, and expects the costs to change, though not dramatically. A Google spokesperson said the teardown estimate was wrong, according to The Wall Street Journal, and declined to comment further. Of course, even if Glass' components came in at under $100 -- or even a few hundred dollars for that matter -- that does not discount the amount of money Google has funneled into research and development at its Google X lab, as well as the design and branding costs built into the device. There is also the manufacturing element. Glass is made in California and its production involves cramming nearly a dozen components into something you wear on your face. It's worth noting that Google has said it plans to make Glass more affordable when the consumer model launches later this year -- but has never offered an exact price. If anything, this teardown may be reassuring to those who are interested in buying Glass if it's more in the price range of a smartphone. If the current cost of a Glass Explorer prototype is due to its exclusive availability and low-volume manufacturing, Google has a strong incentive to bring the price down when it goes worldwide with its head-worn wearable.
News Article | May 11, 2014
It has been an interesting week with Apple considering to buy Beats, Sony launching its flagship Xperia Z2, Rajinikant joining Twitter and more. For those who haven’t got time to catch up what’s happening in the tech world, here’s a quick recap. Apple in talks to buy Beats for $3.2 billion; deal likely to be announced next week Apple is close to paying a record $3.2 billion for Beats Electronics, two people with knowledge of the matter said earlier this week, an expensive foray into music streaming and headphone gear that would mark a departure for the usually cash-conservative iPhone maker. Dr. Dre has almost confirmed the acquisition and could become the first billionaire hip-hopper. Apple on the verge of buying Beats Rajinikanth joins Twitter: Over 1.5 lakh followers with just one tweet Indian film superstar Rajinikanth has at long last joined Twitter and with his first tweet the legendary actor has garnered over 3 lakh followers so far and counting. In fact, before Rajini even made his first ever tweet, he had gained over 10,000 followers. It’s believed to be the first social networking site joined by Rajinikanth. Apple to launch 4.7-inch iPhone 6 in August, 5.5-inch variant in September: report Apple will unveil the next incarnation of the iPhone in August, one month earlier than industry watchers were generally expecting, Taiwanese media reported on Friday citing unidentified supply-chain sources. A 4.7-inch screen version of the iPhone 6 will reach stores in August, the Economic Daily News reported without specifying which markets would receive the phone first. A 5.5-inch or 5.6-inch model will be released in September, the newspaper said, as the iPhone 5 series was previously. 73 percent Indian pre-teens access Facebook, other social networks: Survey Government norms restricting children under the age of 13 years access to social networking sites are certainly not working if a recent survey is to be believed. According to ASSOCHAM survey, a whopping 73 percent of children in the age group of 8 to 13 years are using social networking sites like Facebook. The survey was conducted in tier-I and tier-II cities like Delhi-NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmadabad, Hyderabad, Pune, Lucknow and Dehradun. Sony Xperia Z2 and SmartBand combo arrives in India for Rs 49,990 Finally, Sony has launched the Xperia Z2 in India. The new Sony flagship is priced at an MRP of Rs 49,990 and will be available starting May 12. It will be competing with the HTC One M8 and Galaxy S5. As suspected, Sony has also launched the fitness-centric SmartBand, that’s being positioned as a life logger. The SmartBand, priced at Rs 5,990, will come bundled with the device. Take the Xperia Z2 for a swim Jury leaves damages Samsung must pay Apple unchanged at $119.6 million A US jury on Monday left the total damages Samsung Electronics must pay Apple unchanged at $119.6 million, after additional deliberations in a trial where the South Korean smartphone maker was found to have infringed three Apple patents. Google’s Intel-powered Chromebooks: Devices from Dell, HP, Lenovo, Asus, LG coming this year At an event in San Francisco, Intel and Google have announced a slew of new Chromebook models from manufacturers like Acer, Asus, Dell, Toshiba and LG. China’s Alibaba embarks on US IPO journey, set to be biggest in the US Alibaba gave investors a closer look at the scale and growth of the Chinese e-commerce juggernaut in an initial public offering prospectus filed on Tuesday, the first step in what could be the largest technology debut in history.Alibaba Group Holding, which powers 80 percent of all online commerce conducted in the world’s second-largest economy, is expected to raise more than $15 billion, potentially surpassing the $16 billion that Facebook raised when it went public in 2012. Alibaba is getting ready for the biggest tech IPO ever. Image: AP SanDisk 128GB microSDXC UHS-I microSD cards now available in India for Rs 9999 With smartphones nowadays coming with hardware to support 128GB microSD cards, we will start seeing more and more such memory cards in the market. First up is SanDisk, which has launched its new 128GB microSD card, SanDisk Ultra microSDXC UHS-I, in India for Rs 9,999. Google Glass priced at $1500; components cost around $80 Google Glass, which was available for a limited time in the US, for a hefty sum of $1,500, may have been quite cheaper to build (hardware). TechInsights’ Teardown.com, known to rip apart and analyze gadgets, now reveals that the Google Glass components cost as low as $79.78. World’s internet population to be 3 billion by the end of this year: UN The world will have nearly three billion Internet users by the end of 2014, with two-thirds of them from the developing world, and mobile-cellular subscriptions will reach almost seven billion by the year end, new figures released by the UN said. The report by the UN’s International Telecommunications Union (ITU) said 44 percent of the world’s households will have internet access by end of 2014. Microsoft launches Office 365 Personal; subscriptions starting at Rs 330 a month Earlier this week, Microsoft announced the availability of Office 365 Personal for individual users in the Indian market. Office 365 Personal allows users to connect up to two home devices to use the cloud-based document editing and office software. Apple on medical expert hiring spree; iWatch development on track Over the past year, Apple has snapped up at least half a dozen prominent experts in biomedicine, according to LinkedIn profile changes. One prominent researcher moved two weeks ago, and Apple is recruiting other medical professionals and hardware experts, although the number of hires is not clear, said two people familiar with the hiring, who declined to be named. Airtel resumes 3G services in eight circles; Vodafone, Idea likely to follow suit After the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) upheld their plea to provide 3G intra-circle roaming (ICR) services, Airtel announced the resumption of its 3G services in eight circles. In a statement, the service provider said 3G roaming services would now be available in Haryana, Maharashtra, Goa, Kerala, MPCG (Madhya Pradesh, Chhattisgarh), Gujarat, Kolkata and UP (east). Leak shows iPhone 6 with large display, iPad-like body The iPhone 6 has been rumoured to have a 4.8-inch display for many months now and we have heard that the display will curve on to the edges, which themselves will resemble the new iPads.And now we have alleged images of the new iPhone from Italian Apple blog Macitynet. It shows the alleged iPhone 6 next to a dummy Galaxy S5. Apple iPhone lockscreen bypassed, with a little help from Siri Siri is amazing. Apple’s voice assistant makes a lot of smartphone actions easier, and is funny to boot, chiming in with the occasional joke, when asked the right question. But we are sure Apple didn’t design Siri to be so polite and helpful that ‘she’ would let just about anyone in to the phone. Samsung to host heath-related event on May 28, just ahead of WWDC Samsung has started sending out invites to international media for a ‘health-related’ event to be held in San Francisco on May 28, reports Engadget. The invite reportedly reads, “new conversation around heath.” As Samsung recently launched the Gear 2 and Gear Fit, the company will most likely not launch a new product. Apple withdraws iPhone 4 from India just four months after re-launch After just four months in the market, Apple has withdrawn the iPhone 4 from Indian stores, according to a new report. The iPhone 4 might have been removed off shelves because it wasn’t the best showcase for Apple’s iOS 7 software. It’s certainly not the best way to show first time users what an iPhone can do. However, it’s more likely that the company has run out of stock for the older phone because Apple’s distributors say it has had a tremendous impact on the market. iPhone 4 not available in the market Gear Solo with SIM slot could be Samsung’s first standalone smartwatch A listing spotted by Maktechblog on Indian import site Zauba shows a device called Gear Solo with a code name SM-R710. The smartwatch comes with a network receiver and an embedded SIM. Thanks to the embedded SIM, users will be able to make a call without any need to connect to a smartphone. This is a feature which distinguishes it from Gear 2 which was launched by Samsung in India recently. Nintendo back in red with $229 million annual loss Japanese videogame giant Nintendo said it logged a $229 million loss for its fiscal year to March as sales of its Wii U console disappointed. The company said its net loss came in at 23.2 billion yen ($229 million) — reversing a net profit of 7.1 billion yen a year ago — on sales of 571.7 billion yen, which were down 10.0 percent on the year.