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News Article | May 18, 2017

LOS ANGELES--(BUSINESS WIRE)--SteelHouse, a high-performance advertising software company, today announced the appointment of media and technology executive, investor, and advisor Ross Levinsohn to its board of directors, effective immediately. Levinsohn has more than three decades of media, digital media, and technology experience, with past CEO posts at Yahoo! (NASDAQ: YHOO), Fox Interactive Media, and Guggenheim Digital Media. He was interim Chief Executive Officer of Yahoo! in 2012, after running the media company’s Americas unit and serving as Head of Global Media. Previously, he was President of Fox Interactive, where he helped transform, build, and operate a wide range of businesses. In 2005, during his tenure at News Corporation, he was instrumental in the formation of what is now Hulu. He is also a co-founder and partner at Whisper Advisors, and a senior advisor at Boston Consulting Group. “Ross has long been at the intersection of tech, media, and finance and is a sought-after advisor in the digital space,” said Mark Douglas, President and CEO at SteelHouse. “His leadership will be a strong addition to our board as we strengthen our offering and gear for greater growth. With our focus on video-driven advertising, Ross’ years of expertise will have an immediate impact on the business.” Levinsohn holds a Bachelor of Arts in Communications from The American University, where he is also a member of the Board of Trustees. He sits on the boards of several public and private media and technology companies, including Tribune Media (NYSE: TRCO), Zefr, Dex Media, YouTube multichannel network DramaFever, and Scout Media. SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry.

The SteelHouse Advertising Suite gives marketers the ability to build beautiful ads from scratch or customize the extensive SteelHouse ad template library. They can use their own assets or choose from Getty Images' library of stock images and video at no additional charge. Marketers set their goal and budget and the technology does the rest - instantly launching their campaign in over 30 different ad sizes and formatting them for display, mobile, social, native, and video placement. Its Dynamic Spend Optimization automatically reallocates budget in real time across all placements, channels and publishers to achieve the best outcomes. Multi-channel advertising has added another layer of complexity to media buying. Brands and agencies are using teams of people as they attempt to maximize budgets, but that's expensive and inefficient. The SteelHouse platform solves that problem with automation. "There are plenty of things humans do better than computers. Managing digital media isn't one of them. Constantly optimizing publisher selection, budgeting, performance analysis and bidding across multiple channels is nearly impossible by hand," said SteelHouse CEO Mark Douglas. "Our technology eliminates thousands of wasted hours so marketers can spend more time actually marketing." "Advertisers tell us they are ready to build and run their own digital campaigns," said SteelHouse COO Chris Innes. "We are confident with this release they will take greater ownership of the campaign execution process and we are committed to their success." SteelHouse provides self-service advertising software for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through display, mobile, native, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.

UC Berkeley junior Ray Chen took a look around at dozens of other student projects. He scratched his head and let out a revelation of dejection. “We seem to have underplayed a bit here,” Chen said. UC Berkeley was among 30 universities and one high school that spent more than a year designing and developing railcars for a hyperloop — a high-tech transportation system popularized by billionaire entrepreneur Elon Musk. The idea is to transport people or goods at high speeds by shooting levitating pods through low-pressure tubes. Over the weekend, students had their first chance to zip their creations through a nearly mile-long test tube Musk had erected on a closed traffic lane outside SpaceX headquarters in Hawthorne. The UC Berkeley team’s creation didn’t rely on electronics as much as other schools. Its levitation system uses the natural opposition of two magnets rather than electrification to keep the pod suspended. Teams of 15 to 45 members worked through winter break to put together their pods, many of which featured aluminum chassis, an array of batteries, electronics and motors and a carbon fiber shell. They arrived in Los Angeles early last week, working around the clock on the finishing touches. In a parking lot at SpaceX, they hurdled through what many called a daunting 101-item checklist. They also went through judging by SpaceX employees. The competition is just one of a series of events expected as Musk seeks to support his idea. But neither he nor SpaceX has publicly backed the private companies trying to bring the hyperloop concept to life. SpaceX’s gigantic office complex offered a good backdrop for the hyperloop testing. Cars whirring by the test tube, helicopters and planes taking off from Hawthorne Airport and an old-school rail line beside the tube all marked the forms of transportation the hyperloop aims to best. Some put hammers and chisels to work at the last moments; others turned to WD-40, power saws and computers. Delft University of Technology from the Netherlands got its pod here by plane, but its self-made batteries weren’t allowed in air cargo, so the team went with a backup option — electrical bicycle batteries. Northeastern University shipped its pod by truck. Its project received $150,000 in funding, and included free parts, said Ben Lippolis, a senior and the team’s business lead. The University of Washington had one of the cheapest projects, coming in at $35,000, a student said. The team made many parts by hand, though it relied on batteries taken from a Honda Fit car. Lehigh University had the biggest design, coming in at 3,300 pounds — an estimated three times more than anyone else’s, according to sophomore Emma Isaacs. The pod sported batteries from Tesla and other cars and an air compressor that allowed it to levitate for 45 minutes. Isaacs described Lehigh’s as the closest of the entrants to a commercially viable design. Despite that, her team plans to take a new approach in the coming months. The hope is that it will get another crack at the SpaceX tube later this year and perform better. The accusations against Culver City start-up SteelHouse “were vicious,” said its founder and Chief Executive Mark Douglas. But an investor in the online ad software company attempted to set Douglas straight about the allegations made by French rival Criteo in a lawsuit last summer. “‘If we’re getting attacked, we must be doing something right,’” Douglas recalled the investor telling him. The way he saw it, Criteo had to have been scared about losing business to SteelHouse and wanted a way to slow it down. Morale slumped at SteelHouse as the companies argued back and forth in court for several months. The allegations seemed to add further evidence to growing questions about the integrity of the online advertising ecosystem. An estimated billions of dollars are lost each year to ads that never end up in front of people’s eyes, and here again another company had been caught in numbers controversy. SteelHouse’s software enables about 500 customers to analyze website visitors, decide what kinds of people to advertise to, design the ad and set pricing conditions and goals. SteelHouse handles the rest, including buying the ad. It charges a $1 fee for every 1,000 ads shown. Many clients stopped working with SteelHouse, swinging the company to a slight loss last year. It declined to disclose other financial details. “No customer wanted to be a part of this, and both companies lost some customers and that’s unfortunate,” Douglas said. The lawsuit came to a surprising conclusion in the fall, though. The two companies reached an undisclosed settlement, releasing a statement saying that the battle led to greater appreciation of each other’s businesses. “I think I can say very emphatically, we were very pleased with the outcome,” said Peter Lee, an investor at SteelHouse shareholder Baroda Ventures. “How quickly it was resolved and that outcome given that they came after us, it was a thrill.” Issues addressed in the lawsuit were ameliorated but SteelHouse didn’t overhaul its policies or procedures as a result, Douglas said. “I don’t believe in swinging the pendulum out of fear,” he said. Douglas also insists that the lawsuit had no effect on the results customers received. Though some former customers mentioned in the lawsuit have continued to stay away, employees have largely stuck around. Some were able to cash out their shares last year. They also benefit from a three-day weekend once a month and a long list of perks, including a dog run and creekside view at one of the company’s two Culver City offices. SteelHouse employs about 250 people, with plans to hire 100 this year. The kind of online ads SteelHouse helps spread across the Web remain a target of criticism from consumers and privacy advocates. But Douglas says the world loves free content, giving him optimism that SteelHouse’s role won’t be diminished anytime soon. He says website owners just need to acknowledge some of the ads they display are counterproductive and sacrifice the short-term gains they bring. Elsewhere in the Los Angeles advertising technology world, Rubicon Project is gauging its next steps as it struggles to keep pace with competitors.

Wong T.,SteelHouse
Current Opinion in Clinical Nutrition and Metabolic Care | Year: 2012

Purpose of Review: Since the 1970s, it has been known that the supplementation of trace elements with parenteral nutrition is required in order to avoid the clinical manifestations of their deficiencies. However, the correct level of requirements of these trace elements, particularly in paediatrics, has provided some debate. The recent developments might help revise some of the current recommendations, particularly in short-term parenteral nutrition provision. Recent Findings: Parenterally fed preterm neonates require routine addition of zinc. Provision of chromium and manganese in parenteral nutrition should be limited, particularly for short-term patients. Newer parenteral iron preparations provide the opportunity for a safer and larger dose of administration. Summary: Clinicians should prescribe according to the individual requirements and revise the routine practice of providing 'all in one' parenteral trace elements preparations, as these products do not reflect or allow tailored provision in paediatrics and may increase the risk of toxicity. © 2012 Wolters Kluwer Health | Lippincott Williams & Wilkins.

Kelly D.A.,SteelHouse
Early Human Development | Year: 2010

Parenteral nutrition liver disease (PNLD) develops in 40-60% of infants who require long-term PN for intestinal failure. The clinical spectrum includes hepatic steatosis, cholestasis, cholelithiasis, and hepatic fibrosis. Progression to biliary cirrhosis and the development of portal hypertension and liver failure occurs in a minority who require combined liver and intestinal transplantation.The pathogenesis is multifactorial and is related to prematurity, low birth weight, duration of PN, short bowel syndrome requiring multiple laparotomies and recurrent sepsis. Other important mechanisms include lack of enteral feeding which leads to reduced gut hormone secretion, reduction of bile flow and biliary stasis which leads to the development of cholestasis, biliary sludge and gallstones, which exacerbate hepatic dysfunction, especially in premature neonates with immature hepatic function.The use of lipid emulsions, particularly soy bean emulsions have been associated with hepatic cholestasis in children, although there are little data now to support toxicity from other PN components.Management strategies for the prevention of parenteral nutrition liver disease include consideration of early enteral feeding, a multidisciplinary approach to the management of parenteral nutrition with a specialized nutritional care team and aseptic catheter techniques to reduce sepsis. The use of specialized lipid emulsions such as fish oil emulsions and or SMOF (Soy bean/Medium Chain Triglyceride/Olive Oil/Fish oil) improves established cholestasis and may prevent the onset.Oral administration of ursodeoxycholic acid may improve bile flow and reduce gall bladder stasis, although there is little data to suggest that prophylactic use prevents the onset of PNLD.Survival following either isolated small bowel or combined liver and small bowel transplantation is approximately 50% at 5. years making this an acceptable therapeutic option in children with irreversible liver and intestinal failure. © 2010.

Parulekar M.V.,SteelHouse
Early Human Development | Year: 2010

Retinoblastoma is the commonest primary ocular malignancy of childhood. There are two forms - heritable and non heritable. Heritable retinoblastoma is a cancer susceptibility syndrome. Presentation is in the first few years of life, sometimes in the neonatal period. Early detection and prompt treatment can give cure rates up to 95% for intraocular tumours, but extraocular disease carries a very high mortality. The diagnosis is essentially clinical and biopsy is contraindicated due to the risk of extraocular spread. Treatment requires significant multidisciplinary input, with local ophthalmic treatment, systemic chemotherapy and external beam or plaque radiotherapy, or surgery to remove the affected eye. Screening of family members is essential for early detection. Lifelong surveillance of mutation carriers is needed due to the risk of second cancers. Newer treatment modalities including intra-arterial chemotherapy have been added to the therapeutic armamentarium in recent years. © 2010 Elsevier Ireland Ltd.

Kelly D.,SteelHouse
Pediatric Transplantation | Year: 2011

Pediatric liver transplantation is now so successful that we expect more than 80% of children to survive into adolescence and adulthood. As the focus of care shifts toward long-term patient management, immunosuppressive regimens should, in addition to preventing acute and chronic rejection, promote good quality of life and be free of significant long-term side effects. Historically, the most effective immunosuppressive regimens have been based on induction with a combination of calcineurin inhibitors (cyclosporin or tacrolimus) and steroids. Usually, maintenance is monotherapy with cyclosporin or tacrolimus or dual therapy with low-dose alternate-day steroids to encourage growth. A number of studies, including long-term follow-up, have shown significantly lower incidences of rejection, hypertension, hyperlipidemia and cosmetic side effects in patients treated initially with tacrolimus compared with cyclosporin. The use of anti-interleukin-2 inhibitors as induction therapy, with low-dose tacrolimus or in combination with mycophenolate mofetil, has a key role in preventing significant renal dysfunction and reducing infection and rejection. Steroid-free immunosuppression is also proving to be an effective option for the management of pediatric liver recipients. The main challenges now facing pediatricians include ensuring long-term quality of life, optimizing immunosuppression while preventing associated adverse events, and managing a smooth transition from childhood to adolescence and adulthood. © 2010 John Wiley & Sons A/S.

Williams M.D.,SteelHouse
British Journal of Haematology | Year: 2010

Thrombosis in children may result in vascular occlusion and a potential loss of viability in skin, limbs or organs, or lead to the development of post thrombotic syndrome. Thrombolysis may prevent such complications, and the use of thrombolytics in children has increased in the last three decades. Despite this, optimum paediatric treatment regimens for these drugs remain uncertain, and accurate efficacy and safety profiles for thrombolytics are limited by the lack of controlled, prospective studies in well-defined patient populations. Restoration of vessel patency has often been achieved but the risk of intracranial and other major haemorrhage secondary to thrombolysis continues to be a significant concern for the clinician deciding on such treatment. This review summarises the use of thrombolytic treatment in children and describes outcome data and adverse events following treatment, as well as the limitations of published studies on paediatric thrombolysis. © 2009 Blackwell Publishing Ltd.

Coleman R.,SteelHouse
BJU International | Year: 2011

Primary vesico-ureteric reflux is a common condition in childhood associated with bladder dysfunction and an increased risk of urinary tract infection. Recent evidence indicates a lower tract functional abnormality in its pathogenesis. Whilst spontaneous resolution will occur in many, some patients will go on to develop complications in adulthood including reflux nephropathy, hypertension, urinary tract infection, bladder dysfunction and complications of pregnancy. An evolving understanding of the natural history has seen radical changes in management. Evidence for management of the child with primary vesico-ureteric reflux is reviewed with a focus on the implications on long-term outcomes in adulthood. © 2011 BJU INTERNATIONAL.

Moriarty A.,SteelHouse
Paediatric Anaesthesia | Year: 2012

The pediatric epidural is an accepted method of advanced analgesia in children. Newer techniques have now superseded pediatric epidural analgesia (PEA), being as effective and safer, especially with the advances in ultrasonography. PEA is, however, still an important technique to master and employ, and it may be that the indications for this mode of analgesia have now become more defined. © 2011 Blackwell Publishing Ltd.

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