Sociomantic Labs

Berlin, Germany

Sociomantic Labs

Berlin, Germany
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Highfield T.,Queensland University of Technology | Kirchhoff L.,Sociomantic Labs | Nicolai T.,Sociomantic Labs
Social Science Computer Review | Year: 2011

Attempts to map online networks, representing relationships between people and sites, have covered sites including Facebook, Twitter, and blogs. However, the predominant approach of static network visualization, treating months of data as a single case rather than depicting changes over time or between topics, remains a flawed process. As different events and themes provoke varying interactions and conversations, it is proposed that case-by-case analysis would aid studies of online social networks by further examining the dynamics of links and information flows. This study uses hyperlink analysis of a population of French political blogs to compare connections between sites from January to August 2009. Themes discussed in this period were identified for subsequent analysis of topic-oriented networks. By comparing static blogrolls with topical citations within posts, this research addresses challenges and methods in mapping online networks, providing new information on temporal aspects of linking behaviors and information flows within these systems. © The Author(s) 2011.


Bruns A.,Queensland University of Technology | Burgess J.,Queensland University of Technology | Highfield T.,Queensland University of Technology | Kirchhoff L.,Sociomantic Labs | Nicolai T.,Sociomantic Labs
Social Science Computer Review | Year: 2011

This article reports on a research program that has developed new methodologies for mapping the Australian blogosphere and tracking how information is disseminated across it. The authors improve on conventional web crawling methodologies in a number of significant ways: First, the authors track blogging activity as it occurs, by scraping new blog posts when such posts are announced through Really Simple Syndication (RSS) feeds. Second, the authors use custom-made tools that distinguish between the different types of content and thus allow us to analyze only the salient discursive content provided by bloggers. Finally, the authors are able to examine these better quality data using both link network mapping and textual analysis tools, to produce both cumulative longer term maps of interlinkages and themes, and specific shorter term snapshots of current activity that indicate current clusters of heavy interlinkage and highlight their key themes. In this article, the authors discuss findings from a yearlong observation of the Australian political blogosphere, suggesting that Australian political bloggers consistently address current affairs, but interpret them differently from mainstream news outlets. The article also discusses the next stage of the project, which extends this approach to an examination of other social networks used by Australians, including Twitter, YouTube, and Flickr. This adaptation of our methodology moves away from narrow models of political communication, and toward an investigation of everyday and popular communication, providing a more inclusive and detailed picture of the Australian networked public sphere. © The Author(s) 2011.


According to a new market report published by Future Market Insights titled “Programmatic Display Advertising Market: Global Industry Analysis and Opportunity Assessment, 2015-2019”, the global programmatic display advertising market was valued at US$ 7.6 Bn in 2014 and is expected to register a CAGR of 49.0% from 2015 to 2019. Growth of the global programmatic display advertising market is primarily driven by improved return on investment (ROI) for players across the value chain and improved addressability and targeting, which greatly increases sales and profitability of users. Programmatic advertising is entering a whole new level of development. Since the advent of programmatic advertising, buying and selling of non-guaranteed online display advertising inventory is expected to reach near saturation in the near future, with over 50% of spending estimated to be transacted programmatically in 2015 across the globe. Meanwhile, the advertising industry is focused on automating guaranteed online display advertising as it is a popular mode of advertising, and attracts twice the spending as compared to non-guaranteed mode. On the basis of ad formats, the programmatic display advertising market is segmented as online display, online video, mobile display and mobile video. Among these, the online display sub-segment accounted for highest revenue in 2014, whereas mobile display sub-segment is estimated to register a substantially high double-digit CAGR during the forecast period, and emerge as the highest revenue contributor by 2019. Growth of mobile display and mobile video segments is expected to be primarily driven by increasing adoption of programmatic mobile display advertising along with the rapidly growing mobile advertising market, as buyers move brand budgets from online and traditional media to mobile. On the basis of sales channel, the programmatic display advertising market is segmented into real-time bidding (RTB), private marketplaces (PMP) and automated guaranteed segments. Among these, the real time bidding segment accounted for highest revenue in 2014, and revenue from the automated guaranteed segment is expected to expand at the highest CAGR during the forecast period. Private marketplace is the sale of non-guaranteed inventory by the seller to invited buyers using an auction based on real time bidding software platform in a private marketplace. This report also covers trends driving growth of each segment and offers analysis and insights of the potential of the programmatic display advertising market in key regions including North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (excluding Japan), Japan and Middle East & Africa. Region-wise, North America accounted for the largest market share in 2014 and markets in the region are expected to witness highest growth as compared to markets in other regions throughout the forecast period. Countries, such as the U.S. and Canada are currently witnessing highest adoption of programmatic display advertising. The total addressable market (TAM) for mobile programmatic advertising is expected to expand at a substantially high rate and programmatic advertising via mobile devices is increasing rapidly, making online advertising almost obsolete in the near future. As a result, growth of the global programmatic advertising market is expected to increase substantially over the forecast period. The global programmatic display advertising market is highly fragmented with various players such as publishers, vendors, ad agencies, and advertisers contributing to majority of market revenue. Microsoft, AOL Inc., Google Inc., Infectious Media Ltd., Sociomantic Labs GmbH and Yahoo Inc. are some of the key players in the global programmatic display advertising market, which have been covered in the report.

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