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News Article | October 29, 2015
Site: www.marketwired.com

SANTA BARBARA, CA--(Marketwired - Oct 29, 2015) - Social Intelligence, a next-generation provider of social media risk assessment tools and data for the insurance industry, announced today that MIT Professor, Alex "Sandy" Pentland, will be joining the company's advisory board to enhance ongoing efforts which seek to improve the way the insurance industry leverages social media for risk assessment. "There is a tremendous amount of power in Big Data and social media, power that has yet to be fully utilized. Most companies have barely scratched the surface of online data's potential, which is why I am excited to begin work with Social Intelligence -- a company that has gone beyond that, and is ultimately giving the power back to the consumer," said Pentland of his new business relationship and advisory role with Social Intelligence. "It's important that companies like Social Intelligence exist -- it allows us to move forward in the creation of a digital society that works for consumers and businesses alike." Social Intelligence's innovative Social Media Risk Scoring solution gives insurers the ability to price, underwrite, and process claims more effectively by using SaaS-based tools to harness the predictive qualities within social media and next-generation data. In addition to saving time and reducing external data costs for insurers, Social Intelligence stands out from traditional data providers in the insurance space by offering tools and technology that allow consumers to monetize their own data through better insurance rates. Individuals and companies alike can now turn a consistent demonstration of low-risk behavior via social media, wearables, or other Internet of Things (IoT) devices into a tangible monetary benefit. In the five years since the inception of Social Intelligence, the company has worked closely with regulatory entities to ensure consumer protection, leading the industry in privacy standards, compliance, and best practices. The addition of Pentland as a board member and advisor will further enable this effort, as his expertise in harnessing Big Data for analysis complements his regulatory and privacy experience, and will help ensure that the utilization of non-traditional data sources throughout the insurance policy lifecycle will continue to be shaped by the best interests of the customer. Pentland's penchant for putting consumers in charge of their own data aligns with Social Intelligence's vision of allowing individuals to capitalize on this data, thereby creating a well-suited partnership as social data usage grows in the industry. "Dr. Pentland's ideas about Big Data reflect those that drive Social Intelligence's innovative product set," said Max Drucker, CEO of Social Intelligence Corp. "As precedents continue to be set and the standards bar continues to rise, it's important that industry disruption is met with consumer benefit, and that's exactly what we're driving forward. It is an honor to be working with him." For more information about this release, about Social Intelligence, or about how social media risk scoring can help improve your underwriting, please visit the company website at www.socialintel.com. About Social Intelligence Corp. (Social Intelligence) Social Intelligence is a new breed of data provider making publicly-available social data actionable via predictive scoring algorithms and SaaS-based search tools for insurance companies. By helping insurers capitalize on the explosion of social data as a resource for better insurance risk assessment, Social Intelligence is widely-recognized as the industry's de facto source for social media searches, insurance claims investigations, and making insurance relevant to a new generation of insurance consumer. With a dynamic group of more than 50 employees and quickly growing, our focus is on privacy, productivity, and community involvement above everything else. For more information, visit the Social Intelligence website at www.socialintel.com.

If you're on the hunt for a new job in the small business sector, this new company could impede your progress. In fact, this company's work could keep you from getting any kind of job at all.

News Article | September 18, 2014
Site: www.zdnet.com

The Enhanced Security Clearance Act of 2014 (HR 5482) hopes to use "social media screening" to prevent the next Edward Snowden -- or Navy Yard shooter -- from obtaining a U.S. Federal Government security clearance. The legislation's author, U.S. Representative Mike Kelly (R-PA), introduced the bill Wednesday, elaborating on his legislation's reasoning: "Because of OPM’s [the Office of Personnel Management] outdated practices, nefarious characters with security clearances have been able to obtain and maintain employment within our government, which has ultimately resulted in tragedy and treason. "This bill will help stop the Snowdens, Mannings, Hasans, and Alexis’s of the world from holding any federal job that could be abused at the expense of our national defense." Kelly added, "In particular, the bill will update government background checks to include an applicants’ publicly available electronic data including social media accounts such as Facebook and Twitter." Tien explained, "It recognizes the backlog in "overdue periodic reinvestigations" but they double down by intensifying the check. Yet everyone agrees that over-classification is a problem." "I would love to see them reduce the need for clearances in the first place by sharply reducing classification," he added. In March, security clearance reform was among the cross-agency priority goals listed in President Obama’s fiscal 2015 budget. Indeed, it's estimated that over five million security clearances are currently held by government employees and contractors. Rep. Kelly's announcement page for H.R. 5482 included comment from Geoffrey Andrews, the Chief Operating Officer of Santa Barbara, Calif. based Social Intelligence -- a company that provides a suite of products, notably for government security clearance investigations. For that, SI offers "Social Intel Background Investigation", "Social Intelligence Monitoring" and "Identity Resolution" tools. When conducting social media screening as part of the security clearance process, the government is looking for evidence of behavior that is inconsistent with the profile of someone who should receive security clearance. They are looking for information related to a person’s character, judgment, and trustworthiness. This can include anything from evidence of illegal activity, drug use as well as identifying discrepancies between the information a subject provided the government versus the information that is online. When asked what kind of results his company's searches typically yield, Andrews said, "In our work for large employers we have found countless examples of active job seekers, with publicly available online information related to illegal activity, demonstrations of racism and intolerance, as well as other types of information which should be taken into consideration as employer’s screen potential employees." H.R. 5482 raises questions about privacy and implementation in equal measure. The Act's language covers everything that might encompass things like Twitter, Facebook, Flickr, Reddit -- things we'd expect -- but also ropes in comments: An EFF spokesperson told ZDNet, "Also note that the privacy issues aren't just for the person being investigated but also for those who associate with the person, as their communications would be caught up in the process." Social Intelligence's COO was a bit more vague with the subject of individual (or bystander) privacy, erring his response toward building trust within the industry. "We need to build a “community of trust” between the security professionals responsible for vetting personnel and the people who operate in an environment where they have access to classified or sensitive information." Maybe Social Intelligence is just seeing an obvious opening. The company that vetted Edward Snowden -- the United States Investigation Services (USIS) -- also vetted Aaron Alexis, the Navy Yard shooter. USIS has been in hot water ever since; it was also hacked in August. This month, lawmakers formally protested the awarding of a $190 million border security contract to USIS, in a letter saying "the U.S. Department of Justice has alleged that this firm charged with handling a large portion of background checks for the government “dumped” over 665,000 cases without having properly reviewed them." The AP reported Alexis "lied about a previous arrest and failed to disclose thousands of dollars in debts when he applied for a security clearance (...) federal investigators dismissed the omissions, and made one of their own — deleting any reference to Aaron Alexis' use of a gun in that arrest." "The gaps in his record," the September 2013 AP report continued, "eventually allowed him to work in the secure Navy building where he gunned down 12 workers last week, underscoring weaknesses with the clearance process that Navy officials are targeting for change." But can you govern the social media screening of a violent psychopath in the same way as a "whistleblower"? As for answering that question, Andrews gave us a truism-pastiche, saying the social media screening his company is poised to do for the US government "provides meaningful insight to security professionals as they vet individuals applying to gain access to classified information." Yet until the details are clarified -- I'll assume that's where we'll keep finding the proverbial devil.

News Article | July 15, 2015
Site: venturebeat.com

Sites that weren’t mobile-ready for Mobilegeddon have paid the price by losing ten percent of their mobile traffic year-over-year (YoY). That’s one of the findings in Adobe Digital Index (ADI)’s Q2 Digital Advertising & Social Intelligence Reports, out today. The Reports draw on nearly 900 billion digital ad impressions on major search and social platforms like Google, Bing/Yahoo, and Facebook, plus over 21 billion anonymous visits, as recorded in the Adobe Marketing Cloud. The Reports found that Google’s Mobilegeddon impact has been growing weekly since April, when the search giant first decided to give mobile search result preferences to mobile-optimized websites. The ADI said sites are finding that their mobile advertising is not making up the gap. Mobile cost-per-clicks are up 16 percent YoY, while click-through rates (CTRs) have dropped nine percent. “Advertisers have to spend more just to stay even,” ADI analyst Joe Martin pointed out in a statement. And it turns out retailers have a long way to go on mobile, compared to desktop, according to principal analyst Tamara Gaffney. VB’s new Brands & Mobile Advertising: How to win report is available for $499 on VB Insight, or free with your martech subscription One of the Reports’ surprises, she told me via email, is that “the best [our sampled 5000+ websites] could do in mobile retail was still half the revenue per visit of a desktop shopping session.” Retailers are going to have to “disrupt their existing e-commerce approach” in their mobile experiences, she said, if they’re going to match desktops. That means drawing on such mobile-unique capabilities as e-wallets, NFC (Near-Field Communication), camera features, and location-based marketing. Meanwhile, Adobe is projecting that Web browsing on mobile devices will exceed desktop browsing in about 18 months. That trend is causing what Gaffney described as “tremendous stress” on marketers and publishers. “For search, in particular,” she said, “mobile advertising’s lack of perceived value causes a mobile search click to be worth 37 percent less than a desktop search click.” Like mobile retailing, she said, mobile Web browsing is going to need some “disruptive and innovative changes” if it is to improve its business prospects.

WAKEFIELD, Mass. & MAIDENHEAD, United Kingdom--(BUSINESS WIRE)--SDL (LSE: SDL) today announced two new solutions as part of its social intelligence offering, Customer Journey Analytics and Social Media Monitoring, as integral components of the SDL Customer Experience Cloud. The patented set of Customer Journey Analytics applications are built on the enhanced Social Media Monitoring platform. The first set of analytic applications include Brand Health Tracking, Campaign Evaluation, Product Launch and Market Entry – enabling brands to map customer journeys across 23 languages in real-time, improving customer experience and ultimately increasing revenue. With SDL Customer Journey Analytics applications, traditional market research is forever changed as brands can measure and enhance customer experiences across all markets by analyzing online multilingual conversations and converting social data into actionable insight in real-time instead of months. The ability to cultivate a thriving brand is delivered by understanding what drives consumer behavior, converting prospects into customers and customers into passionate advocates and evangelists that amplify marketing efforts. Marketers can optimize campaign effectiveness by understanding which messages resonate with customers, what part of the customer journey may need attention and the unique nuances between markets around the world. The ability to identify best and worst practices for effective product launches by analyzing what factors have driven success or failure for competitors, both domestically and internationally, gives brands a leg up on the competition. By identifying which markets have the highest purchase intent for a product category, brands can uncover market expansion opportunities and set appropriate strategies to capitalize on the potential ahead of their competition. With these applications, brands can now measure key performance indicators that align with desired business outcomes: improved customer experiences, higher revenue and brand advocacy. These new analytic applications are built on top of SDL’s Social Media Monitoring platform, a leading solution in the industry dating back to 2007, which has now been fully refreshed with the latest big data technologies to support advanced analytics and machine learning capabilities designed to analyze social media conversations and accelerate the speed to insight for brands. With SDL Social Media Monitoring, organizations have access to billions of historical conversations, with millions added every day from hundreds of thousands of social media sites around the globe. Customer Journey Analytics leverages the scale and immediacy of social data to measure purchase intent and brand advocacy globally with the ability to drill down into the buying and advocacy journeys to identify barriers and enablers and act on those insights to maximize the customer experience and business outcomes. “SDL’s Social Intelligence solutions are transforming the customer experience for brands,” said Mark Lancaster, CEO and Founder of SDL. “Engaging customers in the moment is critical and enabling marketers to have a clear understanding of where to invest resources and tweak messaging based on cultural nuances or regional language preferences allows brands to maximize the impact of their efforts. By understanding what encourages consumers to listen, buy and advocate, organizations can truly optimize and accelerate the customer journey.” With turn-key applications delivering instant insights to customers, powered by an intelligent platform for analyzing social media conversations and replacing traditional market research, SDL’s Social Intelligence solutions provide: To learn more about SDL Social Intelligence solutions, please visit our website and blog. SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at SDL.com. Follow SDL on Facebook and Twitter.

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