Shih Hsin University is a private university in Wenshan District, Taipei, Taiwan. It has been named one of the "Teaching Excellence Universities" by the Republic of China's Ministry of Education five years in a row, making Shih Hsin being among the top five schools in this category. The university is also ranked 9th among all private universities in Taiwan by private business owners, business managers and graduates in Taiwan in 2010 by Global Views magazine and 104 Job Bank in Taiwan. Wikipedia.
Tsai S.-P.,Shih Hsin University
International Journal of Tourism Research | Year: 2012
The notion of place attachment has been evidenced impactful on enhancing the performance of tourism marketing. However, the theoretical development of place attachment characterizes obvious diversities. The current study integrates and reconfigures these diversities to propose the Strategic Management of Place Attachment model. According to the model, a comprehensive attachment-nurturing foundation is constituted by holistic tourist experience, which contains emotional pleasure, cognitive stimulation, psychological growth, self-expressiveness and communal awareness. Place attachment, nurtured upon such foundation, converts into a powerful driver of the tourist's revisit behavior. Noteworthy insights and implications are provided to put the notion of place attachment to best use for tourism marketing. © 2011 John Wiley & Sons, Ltd.
Hsu P.-F.,Shih Hsin University
Advances in Information Sciences and Service Sciences | Year: 2011
This paper presents a modified model for selecting public relations (PR) agencies, considering the interdependencies among decision criteria. First, the proposed model adopts the "Nominal Group Technique (NGT)" to identify suitable evaluation criteria for selecting PR agencies. Next, the model uses the "Analytic Network Process (ANP)" to determine the relative weights of the criteria, then ranks the alternatives and select the optimum PR agency in the high-tech industry. Furthermore, this study uses the example of a renowned high-tech communications manufacturer in Taiwan to demonstrate the effectiveness of the model in PR agencies selection. Research results find the six sub-criteria that high-tech enterprises emphasize most include IMC planning, resource integration ability, media exposure, creative campaign design, creative media planning and enterprise and product image promotion. The modified model helps high-tech enterprises to effectively select PR firms, making it highly applicable in academia and commerce.
Yang S.-C.,Shih Hsin University
Medicine and Science in Sports and Exercise | Year: 2016
INTRODUCTION: A recent US Major League Baseball (MLB) rule change requires baseball pitchers to deliver pitches within 12 sec. PURPOSES: To examine the effect of three, between-pitch rest intervals on throwing performance during a simulated 7-inning game and muscle damage during post-game recovery. DESIGN: A randomized counter-balanced study. METHODS: Seven intercollegiate pitchers threw 15 pitches per inning for 7 innings with rest interval trials of 8, 12, and 20 sec between pitches and 5 min between innings. Pitchers threw aimed fastballs at their best effort. Trials were separated by ≥2 weeks. RESULTS: Progressive decreases in pitching speed and accuracy below baseline (1st inning of 20-sec trial) occurred after 4th inning during the 8-sec and 12-sec trials, but not the 20-sec trial. Plasma creatine kinase (CK) elevated 48 h later for the 8-sec and 12-sec trials (+105% and +75%, P< 0.01), but not the 20-sec trial (+26%, no significance). A transient IL-6 surges immediately after the game for the 8- and 12-sec trials (+265%, +128%, P< 0.01) above baseline. IL-6 reversed below the level of 20-sec trial at 48 h after game, whereas IL-10 increased significantly above the level of 20-sec trial. CONCLUSION: Under the same pitching load, decreasing rest interval from 20 to 12 sec or less results in an early onset performance loss during a game and increases in muscle damage and inflammation for more than 2 days after a game. Our data do not favor the current rule change in concern of keeping musculoskeletal health of pitchers. © 2016 American College of Sports Medicine
Liu Y.-C.,Shih Hsin University
Knowledge-Based Systems | Year: 2013
Traditionally, sequence pattern mining has been used to mine items occurs in time sequences and items were deemed to be irrelevant to each other. However, in real applications, sequence items shown in a record may have some relation. For example, in mining students' learning portfolios, the learning progressions must contain learning objects with forward-directed relations. Namely, the learning objects (items) themselves are evidence of a pre-existing relationship. In addition, most sequence mining algorithms assume the sequence records in databases are all of the same age. Each data record is observed at the same starting and ending point. But, according to the occurrences of events in a given period, the lengths of some sequences are longer than others. Hence the sequences with longer time spans might contain longer patterns than those with shorter time spans. As a result, the frequency of possible patterns shown in longer sequences might be underestimated due to fewer of records. This research proposed two methods, FSP and FSP-LC, to analyze forward sequence data. Latter, a real-life database which records all employee progression histories in a large company was used to verify and explain the proposed methods. The experimental results show that the proposed methods can mine specific and longer sequences to further improve and re-design their personnel systems. © 2012 Elsevier B.V. All rights reserved.
Liao P.A.,Shih Hsin University
Health education research | Year: 2013
This study examined the relationship between the changes of physical fitness across the 3-year spectrum of senior high school study and academic performance measured by standardized tests in Taiwan. A unique dataset of 149 240 university-bound senior high school students from 2009 to 2011 was constructed by merging two nationwide administrative datasets of physical fitness test performance and the university entrance exam scores. Hierarchical linear regression models were used. All regressions included controls for students' baseline physical fitness status, changes of physical fitness performance over time, age and family economic status. Some notable findings were revealed. An increase of 1 SD on students' overall physical fitness from the first to third school year is associated with an increase in the university entrance exam scores by 0.007 and 0.010 SD for male and female students, respectively. An increase of 1 SD on anaerobic power (flexibility) from the first to third school year is positively associated with an increase in the university entrance exam scores by 0.018 (0.010) SD among female students. We suggest that education and school health policymakers should consider and design policies to improve physical fitness as part of their overall strategy of improving academic performance.