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Sotomayor S.,Saint Ignatius of Loyola University | Barbieri C.,North Carolina State University | Wilhelm Stanis S.,University of Missouri | Aguilar F.X.,University of Missouri | Smith J.W.,North Carolina State University
Environmental Management | Year: 2014

This study explores the importance of different motivations to visit three types of recreational settings-farms, private forests, and state or national parks. Data were collected via a mail-back questionnaire administered to a stratified random sample of households in Missouri (USA). Descriptive and inferential statistics reveal both similarities and discontinuities in motivations for visiting farms, private forests, and state or national parks for recreation. Being with family, viewing natural scenery, and enjoying the smells and sounds of nature were all highly important motivations for visiting the three types of settings. However, all 15 motivations examined were perceived to be significantly more important for visits to state or national parks than to farms or private forests. Findings suggest that individuals are more strongly motivated to recreate at state and national parks relative to farmlands or forests. Post hoc paired t tests comparing motivations between both agricultural settings (farms and private forests) revealed significant differences in eight different recreational motivations. Individuals tended to place more importance on the ability to use equipment and test their skills when considering recreating on private forests. Conversely, social motivations (e.g., doing something with the family) were more important when individuals were considering recreating on farmland. Collectively, the findings suggest individuals expect distinctly different outcomes from their visits to farmlands, private forests, or state or national parks. Consequently, all three types of recreational settings have competitive advantages that their managers could capitalize on when making decisions about how to attract new visitors or produce the most desirable experiences for current recreationists. © 2014 Springer Science+Business Media. Source

Un Jan A.,Saint Ignatius of Loyola University | Contreras V.,Cantaros Peruanos
Computers in Human Behavior | Year: 2016

The purpose of this paper is to propose a model to anticipate the success in the use of a Knowledge Management System (KMS) by doctoral researchers. Doctoral researchers who are preparing their doctoral dissertation are requested to prepare a tool to manage the knowledge they are collecting. The tool is based on data base techniques, and the researchers will use this tool to collect data about the knowledge they use. Doctoral researchers will perceive satisfaction in the use of this tool, depending on internal aspects that they could previously perceive, such as ease of use, usefulness, or quality. Also, there could be external aspects such as rewards, trust and social norms that could affect the perceived satisfaction. As a conclusion, the correct identification of internal and external aspects can improve the success in the use of a KMS. © 2016 Elsevier Ltd. All rights reserved. Source

Sotomayor S.,Saint Ignatius of Loyola University | Barbieri C.,North Carolina State University
International Journal of Tourism Research | Year: 2016

Surf tourism is a multibillion dollar industry expected to continue expanding. Despite such economic significance, the surf tourism literature has gaps related to surf tourism segments. In response, this study applied the serious leisure framework to profile serious surfers and contrast their sociodemographic composition and travel behaviors. Although more serious surfers are more avid travelers in the quest for the perfect wave as compared with less serious surfers, preference for local attractions and conveniences did not vary between groups. In addition to contributing the scholarship of serious leisure and surf tourism, this study provides insights for the surf tourism industry. © 2015 John Wiley & Sons, Ltd. Source

Gutierrez-Cardenas J.M.,Saint Ignatius of Loyola University
Proceedings - IEEE 38th Annual International Computers, Software and Applications Conference Workshops, COMPSACW 2014 | Year: 2014

Steganography is the art of concealing information within different types of media objects such as images or audio files. Its counterpart, Steganalysis, is the study of methods that uncover information in a suspicious file, which has being altered for stego purposes. Its techniques rely on the inspection of changes at the pixel information level. In this paper, we propose a method for Secret-key Steganography that uses a picture to conceal a message with unaltered pixel information, so it would be secure against Steganalysis inspection techniques. This is possible using a technique derived from code obfuscation using random numbers. In summary, we will modify the stego-key transmitted during the communication process, which maps the information in the unaltered cover image. So the original message will be reconstructed by the receiver using the seeds of Pseudo-Random Number Generators, included in the stego-key. The proposed technique is secure against classical steganalysis attacks because it leaves the original and generated stego images unchanged. © 2014 IEEE. Source

Puelles Gallo M.,Complutense University of Madrid | Llorens Marin M.,Complutense University of Madrid | Talledo Flores H.,Complutense University of Madrid | Talledo Flores H.,Saint Ignatius of Loyola University
Innovar | Year: 2014

This article focuses on the potential role of retail organic food distribution chains. it has been shown that the theory of Planned Behavior (tPB) (ajzen, 1988, 1991) may be used to measure purchase intention of organic food products, using an opposition between manufacturer’s Brand (mB) and distributor’s Brand (dB) and to detect and differentiate between the factors that exert most influence over decisions taken in relation to each kind of brand. evidence is provided of how specific marketing actions at the point of sale may be used to stimulate purchasers to buy organic products. additionally, it has been demonstrated that tPB may be used to evaluate differences in attitude towards the purchase of organic products under mB and dB. The results show that the perception of control factor is fundamental to determining purchase behavior of these products, showing, for example, that variety of product lines, accessible prices and detailed information on the uses and benefits of the product can exert a positive influence on purchase behavior. © 2014 Universidad Nacional de Colombia. All rights reserved. Source

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