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IRVINE, CA, and HERSTAL, BELGIUM - 07:00 CEST, May 5, 2017 - MDxHealth SA (Euronext: MDXH.BR), today announced that it has signed an agreement with the Faculty of Health, Medicine and Life Sciences / School for Oncology and Developmental Biology (GROW) at Maastricht University to expand its existing research collaboration to develop commercial next generation (epi)genetic cancer diagnostics. Under the terms of the multi-year R&D agreement, the collaboration will focus on developing (epi)genetic-based assays to provide better insight in the diagnosis, staging and treatment of cancer patients. For these next generation assays, the focus will be on sample in and result out based platforms. This technology would also be applied to MDxHealth's current and upcoming liquid biopsy tests including SelectMDx(TM) for Prostate Cancer. "GROW at Maastricht University are true visionaries and we are fortunate to have such a long-standing and collaborative relationship," said Dr. Jan Groen, CEO of MDxHealth. "The development of next generation liquid biopsy diagnostics for oncology will be game-changing and help physicians manage their patients faster and more effectively." "As a thought-leader in epigenetics, MDxHealth is the ideal partner to collaborate on next generation (epi)genetic diagnostics," said Prof. Dr. Manon van Engeland, Professor of Pathobiology of Cancer and Scientific Vice-Director of GROW. "MDxHealth's expanding portfolio of liquid biopsy tests are ideal to run on the assays we're in the process of developing." "We are delighted that MDxHealth is joining our science business community at the Brightlands Maastricht Health Campus," said Jan Cobbenhagen, CEO of the Brightlands Maastricht Health Campus. "MDxHealth fits perfectly in our thriving ecosystem of startups, SMEs, multinationals and renowned knowledge institutions.'' GROW is the School for Oncology and Developmental Biology at the Maastricht University Medical Centre (MUMC+), The Netherlands, and accredited by the Royal Academy of Arts and Sciences (KNAW). GROW focuses on research and teaching of (epi)genetic and cellular concepts, as well as (micro)environmental factors underlying normal and abnormal development. With a strong emphasis on translational research, scientists and clinicians within GROW aim at implementing basic knowledge into innovative approaches for individualizing prevention, patient diagnostics and treatment of cancer. More information about GROW is available at http://www.grow-um.nl. MDxHealth is a multinational healthcare company that provides actionable molecular diagnostic information to personalize the diagnosis and treatment of cancer. The company's tests are based on proprietary genetic, epigenetic (methylation) and other molecular technologies and assist physicians with the diagnosis of urologic cancers, prognosis of recurrence risk, and prediction of response to a specific therapy. The Company's European headquarters are in Herstal, Belgium, with laboratory operations in Nijmegen, The Netherlands, and US headquarters and laboratory operations based in Irvine, California. For more information, visit mdxhealth.com and follow us on Twitter at: twitter.com/mdxhealth. Brightlands Maastricht Health Campus brings together brilliant scientists and opportunity-driven entrepreneurs to create one of Europe's most prominent ecosystems for Life Science and Health. The campus is home to scientific and clinical institutions like the Maastricht University Medical Center, the Faculty of Health, Medicine and Life Sciences of Maastricht University, and the Maastro Clinic for Radiation Therapy. Furthermore, it harbors over 70 start-up companies and SMEs, as well as renowned multinationals like Bayer Healthcare, Boston Scientific, and Medtronic. Focus areas include, amongst others, Regenerative Medicine, Precision Medicine, and Innovative Diagnostics. For more information, visit https://www.brightlands.com. This press release contains forward-looking statements and estimates with respect to the anticipated future performance of MDxHealth and the market in which it operates. Such statements and estimates are based on assumptions and assessments of known and unknown risks, uncertainties and other factors, which were deemed reasonable but may not prove to be correct. Actual events are difficult to predict, may depend upon factors that are beyond the company's control, and may turn out to be materially different. MDxHealth expressly disclaims any obligation to update any such forward-looking statements in this release to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based unless required by law or regulation. This press release does not constitute an offer or invitation for the sale or purchase of securities or assets of MDxHealth in any jurisdiction. No securities of MDxHealth may be offered or sold within the United States without registration under the U.S. Securities Act of 1933, as amended, or in compliance with an exemption therefrom, and in accordance with any applicable U.S. securities laws. NOTE: The MDxHealth logo, MDxHealth, ConfirmMDx, SelectMDx, AssureMDx and PredictMDx are trademarks or registered trademarks of MDxHealth SA. All other trademarks and service marks are the property of their respective owners.


News Article | December 9, 2016
Site: www.prnewswire.co.uk

"Exploring Matter" launches February 2017 at the Nobel Museum Exhibition in Dubai and as a free VR app on Viveport STOCKHOLM, Dec. 9, 2016 /PRNewswire/ -- Coinciding with Nobel Week commemorating the Nobel Prize Award Ceremony, HTC Corporation and the Nobel Museum have announced a partnership to create the first virtual reality experience showcasing the contributions of Nobel laureates. The VR experience "Exploring Matter" takes viewers on a journey through time and space to bring discoveries from some of the greatest cosmologists and physicists to life through VR. The Nobel Museum and HTC Vive are creating the virtual reality app for a Vive VR exhibit at the Nobel Museum Exhibition in Dubai in February 2017. The VR exhibit will also be shown in the Nobel Museum in Stockholm, and available globally as a free app on Viveport, HTC's VR app store. "The Nobel Museum is extremely happy about the collaboration with HTC regarding the development of a VR experience where the Nobel Prize in physics will be visualized," said Dr. Olov Amelin, Director of the Nobel Museum. The Nobel Prize is an institution that is entirely based on recognizing great contributions to humanity. Naturally, winners of the Nobel Prize are among those who have advanced our knowledge of the universe. Among Nobel's greatest laureates are those recognized in physics and the science of space for their discoveries behind the Big Bang, the Aurora Borealis, the Sun's fusion process, gravitational waves and radio waves. The experience being developed for Vive will highlight these five areas and take people through a virtual reality tour of space and time. "We're thrilled to partner with the Nobel Museum as they join virtual reality ecosystem, recognizing the power of VR to deliver memorable and lasting experiences," said Rikard Steiber, President of Viveport and SVP of VR at HTC. "We believe that the mysteries of space and physics can best be explained when you experience the breakthrough achievements of Nobel Prize winners in VR - imagine being there when the Big Bang happens, or view the Northern Lights up close." The initiative with the Nobel Museum is the latest in HTC Vive's effort to bring VR to art, education and culture. HTC recently collaborated with TIME-LIFE on "Remembering Pearl Harbor," a VR experience commemorating the 75th anniversary of the attack with exhibitions at the Intrepid Sea, Air and Space Museum in New York City and the Newsuem in Washington D.C. Last month, Vive collaborated with the Royal Academy of Arts in London on the world's first 3-D printed VR art exhibit. HTC has also partnered on a new VR center coming this year to La Geode, part of Paris' Science and Industry Museum. HTC, the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.


"Building with History: The Exhibit" Showcases Original Models of Foster's Work & Commemorates Hearst Tower as His First American Project; Hearst Tower Earns Second Existing Building LEED Certification NEW YORK, NY--(Marketwired - November 16, 2016) - Hearst, one of the nation's largest diversified media, information and services companies touching more than 360 businesses, will debut a unique exhibit at its New York City headquarters tomorrow celebrating the 10th anniversary of the opening of Hearst Tower with a collection of building design models by distinguished architect Norman Foster, and his practice Foster + Partners. The gallery -- "Building with History: The Exhibit" -- marks the first time that these projects will be showcased in one display in the U.S. Foster, founder and chairman of Foster + Partners, designed Hearst's landmarked Tower at 57th Street and 8th Avenue, which opened on October 9, 2006. Prior to the exhibit opening, Foster will speak as part of Hearst's Master Class series beginning at 5 p.m. More than a quarter million people pass by Hearst Tower each week, and it has come to be considered one of New York City's most celebrated and iconic buildings. It was the first building commissioned in New York City after the September 11th attacks, and upon its completion, the Tower served as a space to bring a portion of Hearst's many New York City-based brands and businesses into a common space. "Ten years later, Hearst Tower remains a symbol not only of this great city, but everything that Hearst, its people and its businesses stand for," said Hearst President and CEO Steven R. Swartz. "Both forward-thinking and grounded in history, the Tower perfectly represents Hearst to our partners and the communities we serve." When Hearst Tower opened a decade ago, it was New York City's first occupied building to achieve the coveted Gold rating under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program. Since earning that prestigious honor, the Tower also received LEED Platinum certification in 2012 for the operations and maintenance of its existing building. This year, Hearst Tower vied for and received its second existing building certification, making it one of the first structures to reach this milestone. "More than almost anything else we've done, Norman Foster's Tower has become Hearst's signature," said Hearst Executive Vice Chairman and Former CEO Frank A. Bennack, Jr. "Our LEED Gold and Platinum headquarters is an internationally recognized symbol of bold, original thinking. It ushered in a new era of sustainable architecture-and continues to inspire associates at every level and in every line of business to reimagine what a media company can be." "This exhibit brings back many memories about the inception of Hearst Tower," Foster said. "Walking into the building a decade later, you immediately note the flourishing sense of community, and it takes me back to the very earliest days of the project." Hearst Tower's design features two rotating gallery exhibits in the 3rd floor atrium, providing space for employees to appreciate art in the workplace. "Building with History" will span both galleries until April 15. The exhibit includes 28 scale presentation, section, site, study and master plan models, original sketches, floor plans, elevations and photographic timelines chronicling the projects of Norman Foster and Foster + Partners. Over the past five decades, Foster + Partners has designed a number of contemporary additions to significant historic structures. These have sensitively extended the buildings, and broadened their potential uses, while improving readability and the capacity to attract enthusiastic new users. The exhibition, held within Hearst Tower -- an exemplar of the practice's approach to working within a historical context itself -- encapsulates the journey thus far, from the creation of the Sackler Galleries at London's Royal Academy of Arts in the early 90s, to the ongoing Norton Museum of Art in West Palm Beach, Fla. Today, Hearst Tower is home to over 2,000 Hearst employees across the company's varied businesses, and includes storied spaces like the Good Housekeeping Research Institute and the Good Housekeeping Dining Room. This year marks the 88th anniversary of the completion of the six-story base on which the 597-foot Tower stands. The original structure, called the International Magazine Building, was designed by Joseph Urban and George B. Post & Sons in 1926, completed by Hearst founder William Randolph Hearst in 1928, and designated a New York City landmark in 1988. Since the Tower opened, Hearst has experienced significant growth across its seven divisions, including the acquisition of an 80 percent stake in Fitch Ratings, forming Complex Networks jointly with Verizon Communications Inc., and launching several new magazines, including HGTV Magazine and Dr. Oz THE GOOD LIFE. In 2015, Hearst commemorated the 10th anniversary of Hearst Tower "topping out" with a state-of-the-art camera drone tour. In addition to Hearst Tower, Foster + Partners' impressive line-up of international projects includes the Apple Campus in Cupertino, Calif., and new German Parliament in the Reichstag in Berlin. Recently, Hearst Tower itself underwent an update with Hearst's unveiling of HearstLive, a new multimedia LED installation at street level. HearstLive showcases continuously updated news, entertainment and information from Hearst's 360+ businesses and partners on 57th Street and 8th Avenue each day. Additionally, at the corner of the installation, the BrandCentral@HearstLive feature allows visitors to experience Hearst brands and partners via social media. See today's content on your mobile device at HearstLive.com. Hearst is one of the nation's largest diversified media, information and services companies with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority ownership of global ratings agency Fitch Group; Hearst Health, a group of medical information and services businesses; 30 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, Calif., which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union, nearly 300 magazines around the world including Cosmopolitan, ELLE, Harper's BAZAAR and Car and Driver; digital services businesses such as iCrossing and KUBRA; and investments in emerging digital and video companies such as BuzzFeed, Vice, Complex Networks and AwesomenessTV. Follow us on Twitter @HearstLive and @Hearst, and subscribe to Hearstlink.


News Article | December 12, 2016
Site: www.prnewswire.co.uk

"Explorando la Materia" se lanza en febrero de 2017 en la Nobel Museum Exhibition en Dubai y como una aplicación de RV gratis en Viveport ESTOCOLMO, 12 de diciembre de 2016 /PRNewswire/ -- Coincidiendo con la Nobel Week que conmemora la ceremonia del Premio Nobel, HTC Corporation y Nobel Museum anunciaron una alianza para crear la primera experiencia de realidad virtual, mostrando las contribuciones de los laureados con el Nobel. La experiencia de RV "Explorando la Materia" lleva a los espectadores en un viaje a través del tiempo y el espacio para llevar los descubrimientos de algunos de los más grandes cosmólogos y físicos a la vida a través de la RV. Nobel Museum y HTC Vive están creando la aplicación de realidad virtual para una exposición Vive VR en la Nobel Museum Exhibition en Dubai en febrero de 2017. La exposición de RV también se mostrará en el Nobel Museum de Estocolmo y estará disponible a nivel mundial como una aplicación gratuita en Viveport, tienda de aplicaciones de RV de HTC. "El Nobel Museum está muy contento por la colaboración con HTC con respecto al desarrollo de una experiencia de RV donde el Premio Nobel de física se visualizará," dijo el Dr. Olov Amelin, director del Nobel Museum. El Premio Nobel es una institución que se basa enteramente en el reconocimiento de grandes aportaciones a la humanidad. Naturalmente, los ganadores del Premio Nobel están entre aquellos que han avanzado en nuestro conocimiento del universo. Entre los mayores premiados con el Premio Nobel están aquellos reconocidos en física y la ciencia del espacio por sus descubrimientos detrás del Big Bang, la Aurora Boreal, el proceso de la fusión del Sol, las ondas gravitacionales y las ondas de la radio. La experiencia desarrollada para Vive destacará estas cinco áreas y personas a través de un tour de realidad virtual de espacio y tiempo. "Estamos encantados de asociarnos con el Nobel Museum, ya que se unen a un ecosistema de realidad virtual, reconociendo el poder de la RV para ofrecer experiencias memorables y duraderas," dijo Rikard Steiber, director general de Viveport y vicepresidente de RV en HTC. "Creemos que los misterios del espacio y la física pueden explicarse mejor cuando tienes los logros importantes de ganadores del Premio Nobel en RV - imagina estar ahí cuando sucede el Big Bang o ver la Aurora Boreal de cerca." La iniciativa con el Nobel Museum es la última en el esfuerzo de HTC Vive de llevar la RV al mundo del arte, educación y cultura. HTC recientemente colaboró con TIME-LIFE en "Recuerdo de Pearl Harbor," una experiencia de RV conmemorando el 75 aniversario del ataque con exposiciones en el Intrepid Sea, Air and Space Museum en Nueva York y el Newsuem en Washington D.C. El mes pasado, Vive colaboró con la Royal Academy of Arts de Londres en la primera exposición de arte impreso de RV 3D del mundo. HTC también se ha asociado en un nuevo centro de RV para este año a La Geode, parte del Science and Industry Museum de París. HTC, el logo de HTC son marcas registradas de HTC Corporation. El resto de nombres de compañías y productos mencionados son marcas registradas de sus respectivos dueños.


News Article | December 12, 2016
Site: www.prnewswire.co.uk

„Exploring Matter"-Ausstellung wird im Februar 2017 am Ausstellungsstandort des Nobelmuseums in Dubai eröffnet und ist auch als kostenlose VR-App auf Viveport verfügbar STOCKHOLM, 12. Dezember 2016 /PRNewswire/ -- Rechtzeitig zur Woche der Verleihung der Nobelpreise haben die HTC Corporation und das Nobelmuseum die Zusammenarbeit bei der Schaffung eines Virtual-Reality-Erlebnisses bekannt gegeben, bei der die Beiträge der Nobelpreisträger vorstellt werden sollen. Das VR-Erlebnis unter dem Titel „Exploring Matter" nimmt die Zuschauer mit auf eine Reise durch Zeit und Raum und erfüllt die Entdeckungen einiger der größten Kosmologen und Physikern mithilfe der Virtual Reality mit Leben. Das Nobelmuseum und HTC Vive erschaffen derzeit die Virtual-Reality-App für eine Vive-VR-Ausstellung am Ausstellungsstandort des Nobelmuseums in Dubai im Februar 2017. Die VR-Ausstellung wird auch im Nobelmuseum in Stockholm zu sehen sein und als kostenlose App auf Viveport, dem VR-Appstore von HTC, zur Verfügung stehen. „Das Nobelmuseum ist über die Zusammenarbeit mit HTC bei der Entwicklung eines VR-Angebots, bei dem der Nobelpreis in Physik visuell erlebbar gemacht wird, äußerste glücklich", sagte Dr. Olov Amelin, Direktor des Nobelmuseums. Der Nobelpreis ist eine Einrichtung, die sich ausschließlich der Anerkennung großartiger Beiträge zur Entwicklung der Menschheit widmet. Naturgemäß gehören die Nobelpreisgewinner zum Kreis derjenigen, die unser Wissen über das Universum vorangebracht haben. Und zu den wichtigsten Nobelpreisträgern gehören jene, die Auszeichnungen in Physik und Weltraumwissenschaften für ihre Entdeckungen zum Urknall, zum Nordlicht, zur Sonnen-Kernfusion, zu Gravitations- und Radiowellen erhalten haben. Das Erlebnis, das für Vive entwickelt wird, soll insbesondere diese fünf Gebiete hervorheben und die Menschen auf eine Virtual-Reality-Reise durch Raum und Zeit mitnehmen. „Wie sind sehr gespannt auf die Zusammenarbeit mit dem Nobelmuseum, nicht zuletzt, weil es durch den Eintritt in die Welt der virtuellen Realität die Stärke von VR bei der Bereitstellung von denkwürdigen und bleibenden Erfahrungen anerkennt", sagte Rikard Steiber, Präsident von Viveport und Senior Vice President des Bereichs VR bei HTC. „Wie sind davon überzeugt, dass die Geheimnisse des Weltraums und der Physik am besten erklärt werden können, wenn man die bahnbrechenden Errungenschaften der Nobelpreisträger mithilfe der virtuellen Realität selbst erlebt: stellen Sie sich mal vor, dabei zu sein, wenn der Big Bang stattfindet, oder Sie haben die Nordlichter direkt vor Augen." Die gemeinsame Initiative mit dem Nobelmuseum ist das jüngste Engagement von HTC Vive im Rahmen der Bemühungen, VR mit Kunst, Bildung und Kultur zu verbinden. Erst vor Kurzem arbeitete HTC mit TIME-LIFE am Projekt „Remembering Pearl Harbor" zusammen, bei dem es sich um ein VR-Erlebnis anlässlich der Gedenkfeierlichkeiten zum 75. Jahrestag des Angriffs auf Pearl Harbor handelte. In diesem Rahmen gab es Ausstellungen im Intrepid Sea, Air and Space Museum in New York City und im Newsuem in Washington D.C. Im vergangenen Monat kam es zu einer Zusammenarbeit von Vive mit der Royal Academy of Arts in London auf der weltweit ersten VR-Kunstausstellung im 3D-Druck. Zudem existiert eine weitere Partnerschaft von HTC zu einem neuen VR-Zentrum, das in diesem Jahr im La Geode, Teil des Museums für Wissenschaft und Industrie in Paris, vorgestellt wird. HTC und das HTC-Logo sind Warenzeichen der HTC Corporation. Alle anderen Namen von Unternehmen und Produkten, die hier genannt werden, könnten Warenzeichen ihrer jeweiligen Inhaber sein.


Vervoort J.M.,University of Oxford | Vervoort J.M.,Wageningen University | Keuskamp D.H.,University of Amsterdam | Kok K.,Wageningen University | And 14 more authors.
Ecology and Society | Year: 2014

To take on the current and future challenges of global environmental change, fostering a widespread societal understanding of and engagement with the complex dynamics that characterize interacting human and natural systems is essential. Current science communication methods struggle with a number of specific challenges associated with communicating about complex systems. In this study we report on two collaborative processes, a short workshop and longer course, that aimed to harness the insights of interactive media designers and artists to overcome these challenges. The two processes resulted in 86 new interactive media concepts which were selected by the participants and organizers using set criteria and then evaluated using the same criteria by a panel of communication and media design experts and a panel of complex systems scientists using the same criteria. The top eight concepts are discussed in this paper. These concepts fell into the categories of serious games, group interaction concepts, and social media storytelling. The serious games focused directly on complex systems characteristics and were evaluated to be intuitive and engaging designs that combined transparency and complexity well. The group interaction concepts focused mostly on feedbacks and nonlinearity but were fully developed and tested in the workshops, and evaluated as engaging, accessible, and easy to implement in workshops and educational settings. The social media storytelling concepts involved less direct interactions with system dynamics but were seen as highly accessible to large scale audiences. The results of this study show the potential of interdisciplinary collaboration between complex systems scientists, designers, and artists. The results and process discussed in this paper show the value of more structural engagement of interactive media designers and artist communities in the development of communication tools about human and natural systems change. © 2014 by the author(s).


News Article | December 18, 2016
Site: www.newscientist.com

I AM in London’s Royal Academy of Arts looking at its Abstract Expressionism exhibition. Of the US artists in the show, I am most drawn to Jackson Pollock, famed as “Jack the Dripper” for his anarchic technique, and Mark Rothko, magician of floating veils of colour. Rothko’s No. 4 seems to tint the air in front of it, much as a stained-glass window does. That it is given an “opus” number, like a piece of music, signals it is not a landscape, sunset or whatever. It is what we call an “abstract” painting, a mode that seemingly reduces visual art to its basic elements – exemplifying the kind of art beloved of brain scientists. I am accompanied by a French friend. She is an artist and is particularly attuned to the physical attributes of the work as something made from paint. I tell her about my first overwhelming encounter years ago with a set of Rothkos in the Phillips Collection in Washington DC. She talks of the complexity of the orange and black rectangles. As we move closer, we intuit the ambiguous veils of colour, the translucent and broken layers of unevenly applied paint with their fuzzy fringes. No. 4 is radiant, but I think of other Rothko paintings that have sadly dimmed over time. There are other spectators at what is a well-attended exhibition, and we are all too aware that we are looking at “high art” promoted by a post-war US to demonstrate its creative freedoms in the face of Soviet socialist realism. Some years ago, I visited the Rothko Chapel in Houston, Texas, a place suffused with melancholic spirituality. I know Rothko was a Jew from Russia. Was making modern iconic paintings linked to his early experience of Russian icons? By the time of his suicide, at 66, did he consider that he had ultimately failed in his aim to create a kind of absolute art? “How art operates on brains is interesting but does not get us far in terms of the specificity of the art” Looking at art is a massively complex and associational business. You could say that my knowledge overcomplicates an act that neuroscientists believe they can reduce to an aesthetic essence. However, if we imagine someone at the other extreme with no knowledge of Rothko and a dislike of abstract art (typically because it does not “mean” anything ), this aesthetic essence does not come into play because they do not engage aesthetically. There are clearly exciting developments in the neuroscience of art, just as there were when experimental psychologists in the 1950s and 1960s helped elucidate what art historian E. H. Gombrich called “Art and Illusion” in his famous book of the same name. We are learning more and more about where and how different aspects of visual art are processed in the brain. It might be demonstrating the obvious to show that a Rothko operates differently on the brain from a Rembrandt self-portrait, though it is of undoubted interest to track the processes involved. But while revealing the basic mechanisms is interesting and potentially important, it does not get us far in terms of the specificity of the art, given our individual perspectives as viewers and the particular contexts in play when we were studying. Neuroscience inevitably gravitates towards shared mechanisms, rather than the cussed individuality that characterises our viewing of art. We may look to Rothko’s lack of figuration, simple shapes and colours as a form of reductionism, conveniently undertaken for us by an artist. However, the human richness involved in the actual viewing of art, even for works that scientists may claim to be reductionist, is messy, noisy, complex, individualistic, contextual, associational, impure, contaminated and fluidly variable (even for the same spectator). The clichéd conceptions of “top down” and “bottom up” simply do not work when faced by a painting or sculpture, even one we may think is reductionist in its techniques. Basic mechanisms, assumptions and contextual complexities are properly entangled in the actual viewing of every work of art, be it a readily recognisable Rembrandt self-portrait or “a Rothko”. The “beholder’s share”, a term admired by Gombrich, is key here. Art is a field for interpretation, and “offering” up a work to it is an essentially generous act. The artist sets parameters and topography, but cannot control what we do. As art professionals, my friend and I at the exhibition share much that we do mentally with the Rothko, but not everything. We help each other see what we have individually observed: we open each other’s eyes. An open field is not the goal of the scientist, however. A scientific paper is not “offering” itself to be interpreted in any way the reader sees fit. Suggestive ambiguity is not part of the scientist’s stock-in-trade. As individuals, we bring our knowledge and prejudices to the paper, but the aim of the authors is to set out evidence, hypotheses, methods and conclusions in a clear and unambiguous manner. Neuroscience has not been good at dealing with content and subject matter in art, which explains the ready turn to formalist art with no apparent content. An abstract work that uses a limited vocabulary of basic forms and colours eliminates the complications of figuration and content: it can seem as if we could use it as an experimental subject in the sterility of the lab. In fact, a Rothko has content in spadefuls. Its primary content is that it is designated a “Work of Art” in an art gallery. We know what to try to do with it, even if we reject it as a valid form of art. We become aware it is abstract expressionist. It is notably different from Pollock. It is on a canvas large enough to be a kind of wall – as Rothko intended. It is a mature piece, very different from Rothko’s early, fumbling figurative work. It is not as dark as his later paintings. And so on. All this is a kind of content that arises from it being presented as a work of art. What we do when we see a Rothko is very different from when we see a painted wall that functions as a wall. We could make a meticulous, textured replica of a portion of wall and hang it in a gallery. We would then do very different things with it, just as we do when faced with one of the Boyle family’s sensationally accurate cast surfaces from locations around the world. “Neuroscience has not been good at dealing with content and subject matter in art” Applying brain science to the visual arts has too frequently fallen victim to the imperialism of neuroaesthetics. I have attended conferences at which I have been told, in effect, that “we have solved all your problems for you. We can tell you why you like something. We can tell you how you look at art and what happens in your brain.” OK, but these are not problems that concern art historians. We are interested in why a Rembrandt communicates differently from a Frans Hals or a Rembrandt fake, and why portraiture was such a key art in 17th-century Holland. What we need are close interactions between brain scientists and art historians to define shared and tractable problems – and an acceptance that the messy individualism at the heart of viewing art may lie beyond what neuroscience can presently accomplish. This article appeared in print under the headline “A clearer picture…”


News Article | December 12, 2016
Site: www.prnewswire.co.uk

L'exposition « Exploring Matter » débutera en février 2017 au musée Nobel de Dubaï et sera proposée, sur Viveport, comme une application RV gratuite STOCKHOLM, 12 décembre 2016 /PRNewswire/ -- Alors que se déroulent, en pleine semaine Nobel, les cérémonies de remise des prix Nobel, HTC Corporation et le musée Nobel ont annoncé un partenariat pour créer la première expérience de réalité virtuelle (RV) visant à exposer les contributions des lauréats du prix Nobel. L'expérience de réalité virtuelle « Exploring Matter » (Exploration de la matière) emmène les visiteurs dans un voyage à travers le temps et l'espace et leur permet de revivre, grâce à la RV, les découvertes de certains des plus grands cosmologistes et physiciens. Le musée Nobel et HTC Vive sont en train de développer une application de réalité virtuelle pour l'exposition RV de Vive qui débutera au musée Nobel des expositions de Dubaï en février 2017. L'exposition RV se rendra également au musée Nobel de Stockholm, et sera distribuée gratuitement dans le monde entier sur Viveport, la boutique des applications RV de HTC. « Le musée Nobel est ravi de s'associer avec HTC pour développer une expérience RV autour du prix Nobel de physique », a déclaré le Dr Olov Amelin, directeur du musée Nobel. Le prix Nobel est une institution entièrement axée sur la reconnaissance des contributions majeures au progrès de l'humanité. Les lauréats des Prix Nobel figurent parmi ceux qui ont fait progresser notre connaissance de l'univers. Les plus prestigieux de ces lauréats ont été ceux qui ont reçu des prix Nobel de physique et de sciences de l'espace et dont les découvertes sont à l'origine du Big Bang, des aurores boréales, du processus de fusion du soleil, des ondes gravitationnelles et des ondes radio. L'expérience en cours d'élaboration pour Vive explorera ces cinq domaines et proposera au public une visite virtuelle de l'espace et du temps. « Nous sommes ravis de travailler en partenariat avec le musée Nobel qui rejoint l'écosystème de la réalité virtuelle, en misant sur la capacité de la RV pour créer des expériences mémorables et durables », a ajouté Rikard Steiber, président de Viveport et vice-président de la RV chez HTC. « Nous croyons que les mystères de l'espace et de la physique s'expliquent le mieux quand on présente, par le biais de la RV, les avancées révolutionnaires réalisées par les lauréats des prix Nobel. La RV vous plonge au cœur du Big Bang, et vous permet d'admirer de près les aurores boréales ». Le partenariat avec le musée Nobel est la plus récente initiative prise par HTC Vive dans son effort d'intégrer la RV aux domaines de l'art, de l'éducation et de la culture. HTC a récemment collaboré avec TIME-LIFE pour développer « Remembering Pearl Harbor », un parcours RV commémorant le 75e anniversaire de l'attaque avec des expositions à l'Intrepid Sea, Air and Space Museum de New York et au Newseum de Washington DC. Le mois dernier, Vive a collaboré avec la Royal Academy of Arts de Londres pour lancer une première mondiale : une exposition d'art imprimé 3D en RV. HTC a également établi un partenariat autour d'un nouveau centre RV qui sera inauguré cette année à La Geode, une aile de la Cité des sciences et de l'industrie de Paris. HTC et le logo HTC sont des marques commerciales de HTC Corporation. Tous les autres noms de sociétés et de produits mentionnés dans ce communiqué peuvent être des marques commerciales de leurs propriétaires respectifs.

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