Champagne-Ardenne, France

Reims Management School

www.rms.fr
Champagne-Ardenne, France

Reims Management School was a business school or grande école in Reims, France, offering several specialized programs. It merged with Rouen Business School in 2013 to create NEOMA Business School. Founded in 1928, it was one of the few business schools worldwide to gain triple accreditation by the European EFMD , the British AMBA, and the American AACSB. More than 50 nationalities are represented among its 4,200 students.The Financial Times ranked in 2012 the school's MBA programme as 22nd in Europe, and Sup de Co programme as 19th in Europe. CESEM delivers a double diploma, which includes a two-year stay abroad and relevant work experience consisting of two six-month internships.Sup de Co, the main school, was ranked 8th in France by most rankings in the country.The 18,000 alumni form one of the strongest business networks in France; 3,500 of whom are based outside France.Reims Management School was partner of around 100 international universities worldwide. Wikipedia.

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Pettigrew S.,University of Western Australia | Charters S.,Reims Management School
Asia Pacific Journal of Marketing and Logistics | Year: 2010

Purpose – The purpose of this paper is to investigate the way Hong Kong drinkers have internalised the meanings associated with alcoholic beverages and how these meanings influence the motivation to drink. Also of interest was how symbolic meanings and motivations are similar or different to those in Western nations and the implications for the marketing of alcohol products. Design/methodology/approach – An ethnographic approach comprising participant observations and interviews is used to generate data relating to alcohol consumption. Observations are conducted at 11 venues including pubs, clubs, restaurants, and a convention centre. More than 40 h of observations yield data pertaining to public drinking while the interview data also provides insight into the nature of private drinking in Hong Kong. Findings – Alcohol consumption in Hong Kong may be primarily a function of the need to convey desired images to specific and generalised others. The finding that product symbolism dominates taste considerations supports previous research relating to beer consumption but varies somewhat from identified motivations for wine consumption in developed markets. Practical implications – Alcohol marketers may benefit from adapting their products to suit the specific taste preferences of Chinese consumers, although care would need to be taken to ensure the symbolic value of the beverage is not diminished in the process. A focus on the situational context and moderate consumption in promotional messages may increase perceived salience. Originality/value – Little previous research on alcohol consumption motivations has been conducted in Hong Kong. The findings provide insight into likely characteristics of the future alcohol market in mainland China. © 2010, Emerald Group Publishing Limited


Bennani A.-E.,Reims Management School | Oumlil R.,University Ibn Zohr
Proceedings - International Conference on Research Challenges in Information Science | Year: 2013

This communication aims to identify factors fostering Information Technology (IT) acceptance by nurses in Morocco. It suggests a model based on the Unified Theory of Acceptance and Usage of Technology [1] extended by a new construct called 'Trust'. The study was conducted in public and private healthcare organizations located in Agadir city, south of Morocco. It concerned 250 nurses, representing almost 63% of the target population (400 nurses). Results showed that the suggested model explained 42.6% of total variance in the intention to accept IT by nurses. They also revealed that Trust, Performance expectancy and Facilitating conditions influenced significantly the Moroccan nurses' intention to accept to use IT. Moreover, the research work develops here a useful knowledge that could help healthcare managers and decision makers who plan to implement IT in efficient manner within their organizations. © 2013 IEEE.


Bennani A.-E.,Reims Management School | Oumlil R.,University Ibn Zohr
International Conference on Information Society, i-Society 2013 | Year: 2013

This communication aims to identify factors influencing Information Technology (IT) acceptance by nurses in Morocco. It is based on the Technology Acceptance Model (TAM) [1] to which 'Trust' and 'Image', two additional constructs, where added. The study concerned 250 nurses working in health public and private organizations located in Agadir city. It represents almost 63% of the target population (400 nurses). Results showed that the proposed model explained 44.1% of total variance in the intention to accept IT by nurses. They also revealed that Perceived Usefulness, Attitude and Image influenced significantly the nurses' intention to accept IT. However, influences of Perceived Ease Of Use and Trust on this intention were less significant. © 2013 Infonomics Society.


Pinto D.C.,Reims Management School | Pinto D.C.,Federal University of Rio Grande do Sul | Nique W.M.,Federal University of Rio Grande do Sul | Anana E.D.S.,Federal University of Pelotas | Herter M.M.,Pierre Mendès-France University
International Journal of Consumer Studies | Year: 2011

The present research analyses how personal values influence environmentally responsible water consumption in Brazil. This research reports a four-part study that is focused on both the influence of demographics (1a and 1b) and the influence of personal values (2 and 3). In general, environmental awareness has an effect on wasteful habits. Regarding demographics, we found that green consumers tend to be older and have lower levels of education. Our results also suggest that personal values influence responsible water consumption. Responsible consumers usually attach more importance to personal values such as conformity and personal virtues. Socially oriented values were seen to increase responsible consumption. Finally, the study demonstrates that environmental awareness and personal values could predict wasteful habits, enabling a broader comprehension of green consumers. © 2011 Blackwell Publishing Ltd.


Gomez P.,Reims Management School | Gomez P.,University of Paris Dauphine
International Journal of Consumer Studies | Year: 2013

The ways in which consumers make judgments about the nutritional quality of food products are a major concern for public policymakers. Given the focus on nutrition information in public health policies, the information processing paradigm has been widely used in past research. However, there is evidence that nutrition information processing is a difficult task for consumers. We examined 14 interviews from consumers of diverse social background in order to inventory the different kinds of heuristics used for making nutritional quality judgments. Narratives in which consumers elaborate about their strategies to assess nutritional quality of food products were analysed. Our findings show that: (1) consumers tend to use shortcuts to simplify nutrition information processing; (2) heuristics unrelated to nutrition information are commonly utilized; and (3) these heuristics rely on semantic, sensory and visual cues. The implications of our findings are discussed from a public policy standpoint. © 2012 Blackwell Publishing Ltd.


Charters S.,Reims Management School | Menival D.,Reims Management School | Senaux B.,Coventry University | Serdukov S.,Reims Management School
British Food Journal | Year: 2013

Purpose: The aim of this study is to consider how key actors in a territorial brand view the creation of value, and how it is balanced between the territorial and individual brands - using champagne as a means of exploring this. Design/methodology/approach: The project was exploratory and a qualitative process involving interviews with key actors in the region was adopted. Findings: Members of the champagne industry adopt a range of views about the nature of value, focusing on image, reputation and perceived quality, but varying between an individualist approach (which considers that value creation lies with the proprietary brands) and a more collectivist perspective, which considers it is predominantly the result of the territorial brand. Research limitations/implications: Research into the organisation of territorial brands is just beginning; while merely exploratory this research suggests that issues around value merit further consideration. Practical implications: Actors within a territorial brand need to clearly negotiate how they view value in order to maintain coherence and a common message. They may also need to pay more attention to issues around brand co-creation. Originality/value: No research in this precise field has previously been carried out and this study highlights variations in the perceptions of key actors within a territorial brand. © Emerald Group Publishing Limited.


This paper addresses the governance of hybrid forms of organisation arising in new social movements, characterised by diverse institutional logics and democratic decision making. Our theoretical framework encompasses the governance theory of Kooiman with insights from new developments in institutional theory. This framework allows us to examine governance as the capacity to link together disparate institutions from the perspective of interactions between action, project and instrument, and to explore the institutional work that results from these interactions. By studying a French activist coalition, we explore the micro-processes that make it possible to accommodate diversity in an organisation intended to produce solid institutions. Our results show that the three elements of governance-action, project and instrument-have an impact on the cohesion of diversity-based organisations and on building and consolidating institutions. When these elements are flexible and versatile enough, and when they mutually nurture each other, a plurality of logics is possible, the coalition goes forward, and true institutional work can be accomplished. When one of these elements of governance-instruments in particular-becomes autonomous and rigid, diversity is more difficult to achieve and one logic is likely to prevail over the others, compromising the very survival of the coalition and impeding the emergence of a new institution. © 2011 International Society for Third-Sector Research and The John's Hopkins University.


El Amrani R.,Reims Management School
Proceedings of the IADIS International Conference Information Systems 2010 | Year: 2010

The extensive literature on key success factors of Enterprise Systems (ES) emphasizes both top management and the project team's commitment. Based on the French case study, certain aspects of this commitment are documented from the governance approach, which includes defining an organizational vision, investing in and choosing a software package as well as the opportunity of BPR. © 2010 IADIS.


Serdukov S.,Reims Management School
Journal for East European Management Studies | Year: 2012

The purpose in this paper is to explore the interplay between managerial sensemaking, representations and identity in the context of a transition economy. Using the approach of theory of social representations (Moscovici, 1961), a thirteen year long observation of a group of twelve owners/managers was adopted. The research concluded that managerial practices emerged in social interaction. These practices existed in relations of co-production and were embedded in the social construct. During the transition period, the content of managerial actions, narratives and identity changed in the same way under the influence of shared culture, ideologies and day-to-day social practices. This is one of the rare longitudinal studies of transition economies where the process of emergence of a small social group was observed and the pattern of evolution identified.


Banerjee S.B.,University of Western Sydney | Bonnefous A.-M.,Reims Management School
Business Strategy and the Environment | Year: 2011

This paper describes how a nuclear power corporation integrates sustainability into corporate strategies and practices. The case study focuses on one of the world's largest nuclear power generators and describes the corporate capture of sustainable development in its strategic efforts to promote a growth strategy. The paper shows how corporate strategies to address sustainability concerns involve managing different stakeholders, enabling the corporation to sustain its economic growth strategy. Three types of stakeholder management strategy are identified: reinforcement strategies for supportive stakeholders, containment strategies for obstructive stakeholders and stabilization strategies for passive stakeholders. The paper argues that, despite claims of sustainable development in the nuclear industry, there is no significant shift in the 'business as usual' approach and that sustainable development is merely reframed as sustainable growth. © 2010 John Wiley & Sons, Ltd and ERP Environment.

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