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Huo Y.,Dalian University | Ma L.,Qi Ming Hai Tong Information Technology Co.
ICIC Express Letters, Part B: Applications | Year: 2010

This paper takes the enterprises' ultimate goal that profit-maximization as the starting point, combines inverse optimization with VA, creates a method of improve- ment resource consumption quota on the premise of meeting market demand and suc- cessfully completing production tasks, expects to integrate and optimize the enterprise resource, to ensure low-cost operation, according schedule and output to organize the production, to full play enterprises' resources and make them to maximum profits. The research results show that in the process of actual production, the method is able to guide enterprises to optimize resource allocation, improve resource consumption quota, lower production costs and make enterprise's profit space expanding. © 2010 ICIC International. Source


Huo Y.,Dalian University | Huo Y.,Dalian University of Technology | Ma L.,Qi Ming Hai Tong Information Technology Co. | Yang D.,Dalian University of Technology
ICIC Express Letters | Year: 2011

Studies pointed out that the mobile service has played an important role in dissemination of knowledge in science and technology, but the mobile service has not played the intermediary role in the dissemination of knowledge of agricultural science and technology as it should do in our rural areas. This article builds a theoretical model of the farmer's adoption behavior of the mobile agricultural knowledge services which form the angles of the adoption of mobile technology, the expectations of usefulness, commu-nication channels, trust, the adoption intention and the adoption behavior. Based on the survey, use the exploratory factor analysis, conrmatory factor analysis and structural equation model to verify the model. Conclusions are the mobile technology adoption; the expectations of usefulness effect the adoption of behavior indirectly through the adoption of intention; trust is an intermediary variable for the communication channels to impact the adoption intention then to the adoption behavior. © 2011 ISSN 1881-803X. Source


Huo Y.,Dalian University | Huo Y.,Dalian University of Technology | Ma L.,Qi Ming Hai Tong Information Technology Co. | Yang D.,Dalian University of Technology
International Journal of Innovative Computing, Information and Control | Year: 2011

Numerous scholars have pointed out that the mobile service has played an important role in dissemination of knowledge in science and technology, but for now, the mobile service has not played an intermediary role in the dissemination of knowledge of agricultural science and technology as it should be in our rural areas. According to the relative theories and literature, this article builds a theoretical model of the farmer's adoption behavior of the mobile agricultural knowledge services from the angles of the adoption of mobile technology, the expectations of usefulness, communication channels, trust, the adoption intention and the adoption behavior. Based on the survey, use the exploratory factor analysis, confirmatory factor analysis and structural equation model to verify the above theoretical model. In conclusion, the mobile technology adoption, the expectations of usefulness effect the adoption of behavior indirectly through the adoption of intention; trust is an intermediary variable for the communication channels to impact the adoption intention then to the adoption behavior. Thereby enhancing the farmer's adoption intention, popularizing rate of mobile service in rural areas and improving the farmer's trust can enhance the intermediary role of mobile service in diffusing the knowledge of agricultural science and technology. © 2011 ICIC International. Source


Huo Y.,Dalian University | Zhang B.,Dalian University | Ma L.,Qi Ming Hai Tong Information Technology Co. | Zhang P.,Dalian University
ICIC Express Letters | Year: 2011

There is an interaction between adoption of M-commerce services and consumer behavior of Chinese farmers. Based on the traditional impact factors model of consumer network, this paper explores the social network factors, and analyses the direct influence of M-commerce services on farmers' consumer behavior and the indirect effects of consumption network. We extract relevant factors and propose hypotheses and model. After questionnaire design and data collection, carry out reliability and validity analysis by SPSS, and test hypotheses and the models with AMOS. Finally, we verify the influence of the characteristics of M-commerce services and the structural characteristics of farmers' consumption network to farmers' consumer behavior. © 2011 ISSN 1881-803X. Source


Huo Y.,Dalian University | Zhang P.,Dalian University | Ma L.,Qi Ming Hai Tong Information Technology Co. | Zhang B.,Dalian University
ICIC Express Letters | Year: 2011

Mobile phone has become the most important communicative tool in Chinese rural. The M-commerce services are on the stage of fast development while the relevant researches are still delayed. The farmers' adoption of M-commerce services is different from the traditional e-commerce; it concerns not only technical elements but also the influence of the social network. Integrating the TAM and the social network theory, this paper explores the social network model of the farmers' adoption of M-commerce services. It analyzes the reliability and validity of model scale by SPSS and checks the model hypothesis through the SEM, which proves that the social network influence has a vital function on the farmers' adoption behavior. © 2011 ISSN 1881-803X. Source

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