News Article | May 18, 2017
India’s biggest taxi app Ola is hoping to get a lot bigger, linking up with Google to launch a Progressive Web App which will help it reach millions more users in India. The tie-up was announced at this week’s Google’s I/O developer conference in San Francisco. Progressive Web Apps (PWAs) are intended to offer a native app experience using less data and requiring less strong signals. For Ola, this means that its service will be more easily accessible in secondary cities and rural areas, effectively opening up hundreds of new markets. The PWA will work for drivers as well as customers. Ola said that while smartphone penetration in India is increasing, many people are using low-end devices with limited connectivity. Its PWA consumes only 50KB on first download, and 10KB on subsequent downloads and “operates at speed on 2G networks.” It also connects with Ola Money and other Ola services. It is the first ride-hailing PWA in APAC, Ola claims. Related reading from Tnooz: A few things to know about Progressive Web Apps and travel (June 2016)
News Article | May 18, 2017
Google has tried for years to rehabilitate the web on your phone -- and it now has evidence it says shows the effort is paying off. When you're on your phone, tapping that link in Facebook to a news story or opening the browser to look up movie times can be a wince-inducing process. Even on a fast network with a high-end phone, the web today can be painfully slow and hard to use. A key part of fixing that is a programming movement called progressive web apps, or PWAs, that Google helped develop and that it's now promoting at its Google I/O developer conference. With PWAs, using the web can be a lot more like using a native app. Websites load fast, work even when there's no network connection, and notify you when a message arrives. One big example: the new Twitter Lite website that arrived for mobile devices in April. People use it 50 percent more than the earlier version, and when they do, they view 60 percent more pages, Google says. The new website loads 30 percent faster, and people ditch it 10 percent less. It's an important development for easier access to the internet. The web, controlled by no single company, weakens barriers between different territories in the tech world. Whether you're on Microsoft's Windows computers or Apple's Macs or Google's Android phones, you still browse the internet. But if the web sucks, it can't lift us above those divisions. The web helps open the door to new areas in computing -- virtual reality, augmented reality, cars, smart TVs, voice-operated speakers with video screens like Amazon's new Echo Show. The web levels the playing field, making it easier for new innovators to gain a foothold. And if you want to switch from a Mac to a Windows PC or vice-versa, the web smooths your way. Don't expect to dump your native apps for progressive web apps. But do expect them to spread. "The modern mobile web has gone mainstream," said Rahul Roy-Chowdhury, the Google vice president leading Chrome browser work at Google. Roy-Chowdhury unveiled new progressive web app plans at Google I/O on Wednesday. At the show, he's announcing three steps to try to make PWAs work better. Google's Workbox developer tool is designed to help programmers build PWAs, and its Lighthouse service to test those apps is now built directly into Chrome itself. Last, Google has finished Polymer 2.0, a collection of code that developers can use for a related technology called web components. Twitter is a big progressive web app fan. If you visit mobile.twitter.com with your phone, you can try it for yourself. With a compact 400 kilobyte download size, Twitter Lite is just 2.5 percent the size of the Android app, Twitter said. That's an important consideration for people using slow networks or paying by the byte. It's also easier on phone batteries than the native version, according to the company. And it fires up quickly -- several seconds faster than the native app, once you've created a home screen icon for it. They're easier to install, too, since all you do is open the web site. It installs its full abilities automatically in the background as you use it. Chrome and Firefox have built in the foundations for progressive web app technology. Microsoft is building it into its Edge browser -- and into Windows 10 and the Windows Store, moves that should help encourage programmers to embrace PWAs. Illustrating the openness advantages of the web, Microsoft will add PWAs to the Windows Store even without developers having to submit them. Among major browser makers, Apple is a step behind. That means the full PWA experience isn't an option today on iPhones, in particular because Apple requires other browsers like Chrome and Firefox to use Apple's own browser foundation on its iOS-powered devices. But even on iOS, app developers are taking what steps they can toward progressive web apps. French perfumier Lancome needed a better e-commerce system for mobile devices and pondered writing a native app, but decided on PWA instead since it expected few people to bother with downloading, installing and launching a sales app. The result, according to Google, was 53 percent more people using the mobile website on iOS. On all mobile devices, people were 17 percent more likely to take an action like actually buying something, according to Google's stats. You might not have a particular passion for Lancome's profitability. But everybody likes technology that responds quickly. So chances are good that even if you don't know how somebody's app was built, you'll like PWAs as much as Lancome. It's Complicated: This is dating in the age of apps. Having fun yet? These stories get to the heart of the matter. Tech Enabled: CNET chronicles tech's role in providing new kinds of accessibility.
News Article | May 17, 2017
Lancome Mobile Web Site Loads While the Shopper is Still Tapping to Prevent Drop-Off and Increase Conversions VANCOUVER, BC--(Marketwired - May 17, 2017) - Mobify®, the #1 provider of Progressive Web Apps (PWAs) for ecommerce, today announced early-access availability of Accelerated Mobile Pages (AMP) for customers of the Mobify Platform. Mobify has launched AMP for commerce pages with existing customer Lancôme. Early results show a four times faster load time for AMP pages -- from 4 seconds down to 1 second. A new strategic partner case study launched today by Google details Lancôme's Mobify-developed approach to delivering a high-conversion, app-like experiences on the mobile web. "What Mobify has done is magic," says Lancôme Vice President of Digital Marketing & Ecommerce Malik Abu-Ghazaleh. "With our internal mobile benchmarks showing that our site is even faster than Amazon, we're confident shoppers discovering products from search engines are now getting the best possible first impression from our site." With studies continuing to show the correlation between mobile website speed and conversion rates, the Mobify Platform leverages the two latest technologies for speed -- AMP and PWA -- combining them with optimization best-practices to achieve the fastest speeds available on the market. Mobify has already seen PWAs deliver mobile web speeds up to four times faster than adaptive or responsive web approaches. AMP for commerce extends speed even further by enabling pages to load almost instantly from search results. "Most retailers are struggling with flat or declining organic search traffic," explains Mobify Chief Product Officer Peter McLachlan. "AMP turns the tide by promoting results for organic search terms to the top of the search engine result page." Mobile shoppers clicking through from Google search typically experience slow initial page load times, causing customer drop-off before the page even loads. With AMP for commerce, versions of a website's common landing pages are cached on Google's servers, allowing those pages to be previewed directly in search results and load instantaneously. The Mobify approach to PWAs allows retailers to launch AMP variations of common landing pages with minimal effort, so that shoppers discovering products from search engines receive the best first impression when interacting with their brand. Lancôme's mobile site takes advantage of Mobify's unique approach to making mobile shopping friction-free. The new Lancôme site is a finalist in the Mobile Commerce category for the Internet Retailer Excellence Awards being held June 7 at the Internet Retailer Conference & Exhibition in Chicago. Additionally, Mobify is showcasing Lancôme's site, along with the new Mobify Connector for Salesforce Commerce Cloud, at the Salesforce XChange conference in Las Vegas May 16-17. The conference will feature a presentation, The Beauty is in the Details: Lancôme's High-Converting Mobile Commerce Strategy with Lancôme's Abu-Ghazaleh and Mobify's McLachlan. Available Immediately AMP is included as a new feature of the Mobify Platform. Core components include an AMP user interface kit containing best practices for ecommerce AMP-compliant designs, together with the Mobify software developer kit (SDK) for adding AMP pages to any PWA. A pre-built AMP component library and integration with ecommerce backends speeds time to market, while AMP analytics allow for tracking bounces, click-throughs, and conversions. Mobify's AMP solution for commerce joins other built-in solutions that make Mobify the most experienced vendor in creating seamless customer journeys, including Web Push Notifications for commerce and payment technologies such as Apple Pay and Google's Payment Request API. Mobify's recently launched Mobify Connector for Salesforce Commerce Cloud is also a built-in component of the Mobify approach, offering ecommerce customers a fast path to upgrading their sites to high-converting Progressive Web Apps. For more recent news about Mobify, visit: Mobify is the #1 provider of Progressive Web Apps for ecommerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps, while building customer relationships through push notifications and store drivers. Leading global brands including Lancôme, Crabtree & Evelyn, Paula's Choice, Carnival Cruise Line, London Drugs, Burlington, PureFormulas, Superdry, Columbia, eXtra Electronics, and ThinkGeek generate extensive revenue through the Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com Mobify® is a registered trademark of Mobify. All other trademarks are the property of their respective owners.
News Article | May 17, 2017
BANGALORE, India--(BUSINESS WIRE)--Ola, India’s most popular mobile app for transportation, today announced the launch of its Progressive Web App (PWA), a lightweight mobile website that offers users, especially in smaller towns and cities, an app-like experience on simple smartphones, requiring a fraction of the data used by native apps. Ola’s PWA will enable the use of its platform across hundreds of cities in India and addresses a significant market opportunity of customers and driver partners. Announced at the Google I/O developer conference today, Ola is strategically leveraging cutting edge technology that has the reach of the web and offers a native-app-like immersive customer experience. PWA will overcome technological barriers to entry in key markets and make Ola the first ride-sharing platform in hundreds of cities across India, where there is limited connectivity and a prevailing use of low-end smartphones. Although smartphone usage in India has increased in the last couple of years, it still lags behind most other emerging economies. With the majority of the Indian population using low-end smartphones, the presence of too many apps tends to slow down the functionality of the phone due to higher RAM and data usage. Ola’s PWA, which consumes only 50 KB data on first payload and 10 KB on subsequent loads, will emerge as the preferred option for cab booking for thousands of non-frequent app users. Ankit Bhati, Co-Founder and CTO of Ola, said, “ The launch of PWA technology represents another milestone in Ola’s commitment to building innovative technology that is made for India. As the first ride-sharing app in the APAC region that is using PWA technology, this represents an important development that will enable us to reach an ever greater number of customers and driver partners in rural India. We have always said that addressing market needs is a key priority and this launch takes us one step further in our commitment to providing mobility for a billion Indians.” “ At Google, we are deeply committed to making the mobile web better for everyone. Our PWA journey began a few years ago and we are delighted to see the traction this technology has had, especially in mobile-first countries like India. It’s exciting to see Ola create their PWA, which will ensure their users have an engaging experience from the very first moment,” said Rahul Roy-Chowdhury, VP Product Management - Chrome, Google. PWA will operate in ways that address the local consumer needs and provide light and agile functionality, enabling Ola to magnify its reach to tier two, three, and four cities across India. Additionally, PWA presents itself as a convenient option for Outstation and Rental customers who can now access Ola through this light application on their mobile phones and desktops/laptops alike. Check out Ola's PWA on your mobile browser here: www.olacabs.com Users can book an Ola cab through PWA across all categories and can also pay for their ride through Ola Money, making the mobility experience seamless and convenient. Other options such as OTP verification for rides, use of maps for pick-up and drop locations, ride later options and the use of Share Pass will also be available on Ola’s mobile web browser. Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and Driver Partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 6,00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit https://www.olacabs.com/media for more information.
Shomar R.A.,PWA Inc |
Abdelatif M.,PWA Inc |
Kishawi Y.,PWA Inc
International Journal of Global Environmental Issues | Year: 2017
The main water resource in the Gaza Strip is facing a serious challenge in terms of quantity and quality posing significant health threats on Gaza population. According to the statistics, diarrhoea among children was reported and reached the alerting thresholds several times last years. The aim of the study is to visualise the spatial distribution of diarrhoea, based on an established geo-statistical database. The distribution of diarrheal disease at districts and municipal levels were presented and visualised. In addition, discussion and recommendations for improved water, sanitation and hygiene (WASH) services for risk mitigation were included. The study served as a pilot for an integrated GIS-based water quality and public health monitoring program and showed that GIS can be a very helpful tool to visualise the prevalence of one of the water-borne diseases for better decision-making and proper WASH intervention. Copyright © 2017 Inderscience Enterprises Ltd.
Stralberg D.,Climate Change and Informatics Group |
Stralberg D.,University of Alberta |
Brennan M.,PWA Inc |
Callaway J.C.,University of San Francisco |
And 6 more authors.
PLoS ONE | Year: 2011
Background: Tidal marshes will be threatened by increasing rates of sea-level rise (SLR) over the next century. Managers seek guidance on whether existing and restored marshes will be resilient under a range of potential future conditions, and on prioritizing marsh restoration and conservation activities. Methodology: Building upon established models, we developed a hybrid approach that involves a mechanistic treatment of marsh accretion dynamics and incorporates spatial variation at a scale relevant for conservation and restoration decision-making. We applied this model to San Francisco Bay, using best-available elevation data and estimates of sediment supply and organic matter accumulation developed for 15 Bay subregions. Accretion models were run over 100 years for 70 combinations of starting elevation, mineral sediment, organic matter, and SLR assumptions. Results were applied spatially to evaluate eight Bay-wide climate change scenarios. Principal Findings: Model results indicated that under a high rate of SLR (1.65 m/century), short-term restoration of diked subtidal baylands to mid marsh elevations (-0.2 m MHHW) could be achieved over the next century with sediment concentrations greater than 200 mg/L. However, suspended sediment concentrations greater than 300 mg/L would be required for 100-year mid marsh sustainability (i.e., no elevation loss). Organic matter accumulation had minimal impacts on this threshold. Bay-wide projections of marsh habitat area varied substantially, depending primarily on SLR and sediment assumptions. Across all scenarios, however, the model projected a shift in the mix of intertidal habitats, with a loss of high marsh and gains in low marsh and mudflats. Conclusions/Significance: Results suggest a bleak prognosis for long-term natural tidal marsh sustainability under a high-SLR scenario. To minimize marsh loss, we recommend conserving adjacent uplands for marsh migration, redistributing dredged sediment to raise elevations, and concentrating restoration efforts in sediment-rich areas. To assist land managers, we developed a web-based decision support tool (www.prbo.org/sfbayslr). © 2011 Stralberg et al.
Keener J.,PWA Inc
American Filtration and Separations Society Fall Conference 2013: Innovations in Filter Media and Membranes | Year: 2013
The ability to meet stringent Oil in Water (OIW) regulation limits for produced water discharges is a prevalent issue for conventional produced water treatment equipment. PWA Inc. has completed three field trials in Southeast Asia in 2013 to demonstrate the ability of the regenerable Osorb® media to polish the effluent OIW from traditional processing equipment to < 25 mg/L per OIW discharge regulations. These trials involved installing PWA's OTC006 6″ Test Column loaded with Osorb® media to treat a slip stream of the live produced water. An offshore trial in July 2013 evaluated treatment of produced water from 44 API crude oil production. The effluent from traditional mechanical processing equipment typically ranges from 200-600 mg/L OIW, and the Osorb® media reduced the OIW concentrations by 98.7% from an average 619 mg/L OIW to 8.6 mg/L OIW. An onshore trial in February 2013 at a location that treats offshore produced water evaluated treatment of produced water from 39.4 API crude oil production. The effluent from the existing traditional mechanical processing equipment ranges from 50-400 mg/L OIW, and the Osorb® media reduced the OIW concentrations by 96.6% from an average 85 mg/L OIW to 2.8 mg/L OIW. From this field data, the Osorb® media has proven to remove residual OIW from traditional mechanical processing equipment to concentrations far below discharge regulations of 25 mg/L. These discharge regulations can be met with less than 1-2 minutes residence time in the Osorb® media bed while only requiring a single pass through the system.
Hawley R.J.,Colorado State University |
Hawley R.J.,Sustainable Streams LLC |
Bledsoe B.P.,Colorado State University |
Stein E.D.,Southern California Coastal Water Research Project |
And 2 more authors.
Journal of the American Water Resources Association | Year: 2012
We present a novel channel evolution model (CEM) that qualitatively describes morphologic responses of semiarid channels to altered hydrologic and sediment regimes associated with urbanization (hydromodification). The CEM is based on southern California data from 83 detailed channel surveys, hundreds of synoptic surveys, and historical analyses of aerial photographs along 14 reaches. Channel evolution sometimes follows the well-known sequence described by Schumm et al. (Incised Channels: Morphology, Dynamics, and Control, Water Resources Publications, Littleton, Colorado, 1984) for incising, single-thread channels; however, departures from this sequence are common and include transitions of single thread to braided evolutionary endpoints, as opposed to a return to quasi-equilibrium single-thread planform. Thresholds and risk factors associated with observed channel response are also presented. In particular, distance to grade control and network position emerged as key controls on channel response trajectory. The CEM and quantitative extensions provide managers with a framework for understanding channel responses and rehabilitation alternatives, and may be transferable to other semiarid settings. It also offers insights regarding channel susceptibility to hydromodification, highlights key boundary conditions for high-risk channels, and underscores critical knowledge gaps in predicting the complex, discontinuous response trajectories that are highly prevalent in urbanized watersheds. © 2012 American Water Resources Association.
PWA Inc | Date: 2011-06-20