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Vaniyambadi, India

Ashok Kumar A.,Priyadarshini Engg College
International Journal of Applied Engineering Research | Year: 2015


Vetrivelan D.,Priyadarshini Engg College | Velavan A.,Government Arts College
International Journal of Applied Engineering Research | Year: 2015

Stress is a universal element in work and all human beings have to face stress in all walks of life. Currently, business establishments are critically analyzing the stress management disputes that contribute to lower job performance of employees originating from dissatisfaction and high turnover, ultimately affecting organizational goals and objectives. In the life insurance business, the employees involved in the selling of life insurance policies may face several stresses due to varied reasons. This can be grouped under three heads: superior’s behaviour, personal grumbles and job-specific factors. This study consists of 150 employees working in private life insurance companies in Chennai City. A detailed structured questionnaire has been used for collecting data from the respondents. The questionnaire was pre-tested and consists of two parts: the first part focuses on the collec-tion of socio-economic background, and the second part collects data for various sources of stress. Convenience sampling method has been adopted and data collected from the respondents are properly analysed with the help of simple percentage analysis, mean and standard deviation. Gender difference with regard to various sources of stress factors could be tested by using t-test analysis. This study concluded that there is a similarity in the stress level between male and female employees. © Research India Publications.

Srinivasan K.,Priyadarshini Engg College | Srividhya S.,Anna University | Ashok Kumar A.,Priyadarshini Engg College
International Journal of Applied Engineering Research | Year: 2015

Service quality is the one of the best strategy to retain and enhance the customer loyalty in any sector. The present study attempts to assess the service quality Gaps in private banks in Vellore district, Tamil Nadu. To collect the primary data, a structured questionnaire was prepared and collected from 300 customers, the researchers used convenience sampling technique which is coming under non-probability sampling method to collect the primary data. The banks covered under the study were ICICI, IDBI, KVB, HDFC and Axis banks. The 22 items SERVQUAL scale based on gap model proposed by Parasuraman, Zeithmal and Berry was used. The secondary data were collected from books, journals, websites, etc. Gap analysis were used to find the gaps between expected and delivered service in selected private banks in Vellore district. © Research India Publications.

Ashok Kumar A.,Priyadarshini Engg College | Amudhan S.,Priyadarshini Engg College
International Journal of Applied Engineering Research | Year: 2015

Quality is unavoidable and it is essential for providing a conducive work environment to satisfy individual needs. This study has been done for understanding the influence of QWL on socio-psychological factors of the workers of weaving mills in Tamilnadu. In this study, the QWL factors are categorized in to seven factors and the required primary data are collected from a sample of 300 workers from top 5 weaving mills in Tamilnadu, which are obtained through well-structured questionnaire and they are analyzed through suitable statistical tools. The result indicates that the QWL factors influencing higher job performance and affect the socio-psychological aspects of the workers. It is concluded that quality in work life was found good in the weaving mills located in Coimbatore cluster and better working conditions have much influence the socio-psychological aspects of the workers. Suitable suggestions are also given. © Research India Publications.

Ashok Kumar A.,Priyadarshini Engg College | Srinivasan K.,Priyadarshini Engg College | Usha R.,Priyadarshini Engg College
International Journal of Applied Engineering Research | Year: 2015

The whole study depicts the effectiveness of employer branding practices on employee retention. A strong employer brand, which carefully captures the essence of a company and projects this message to potential employees and can successfully attract the right applications and keep them there for the long run. The employer can create a better image of the organization in the mind of the prospective employees. The better image can be created by communicating properly the HR policies, programs, superior benefits, recognition programs, a flexible work schedule, attractive salary and other benefits like on-site child care, clubs /gym/hotel discounts etc., All these will help to attract potential candidates to an organization and retain talented employees in the workplace. A survey was conducted among 300 employees of various private companies in Vellore district. The descriptive research design was used for this study. Primary data were collected through questionnaire and interview method, secondary data were collected through books, journals, web sites, company records etc., Statistical tools such as percentage analysis and chi-square test were used to analyze the primary data. © Research India Publications.

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