Bratislava, Slovakia

Pan European University

www.paneurouni.com/en/
Bratislava, Slovakia

The Pan-European University is a private institute of higher education located in Bratislava, Slovakia. It was established on July 14, 2004. Wikipedia.

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Supekova S.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The aim of the article is to analyze the term of green marketing within Corporate Social Responsibility. Green marketing is one of the most important tools companies can use to highlight their activities in the field of environment and to get new customers and partners. Green marketing covers a wide range of activities, including product modifications, changes in the manufacturing process, packaging changes, as well as modification of the ads. It is not easy to define and specify the relationship between marketing and environmental protection. Sustainable marketing is for producers also a tool for improving competitive ability and position in the market. The situation behaviour of companies has changed in the Slovak Republic nowadays. Green marketing intends to promote, support and market products and services that are safe and friendly for the environment. One of the new projects to communicate green marketing of companies to the public is the “Step by step green project” started in 2011 in Slovakia. Promotion of businesses through green products could be the best way to a “Green Planet”. © 2015 Taylor & Francis Group, London.


Kollarik T.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

Recent findings confirm that Herzberg’s Theory also creates a good platform for the diagnostics of managers’ motivation and for the definition of suitability or unsuitability of the current motivational orientation for managers or applicants for a certain position. It fills a gap in the diagnostic toolbox of occupational psychologists, thus contributing to increased success of psychologists in practice. © 2015 Taylor & Francis Group, London.


Ihnatova Z.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The factors of globalization strongly influence the field of business and marketing. The companies that choose to run their business outside their home country need to make decisions about an appropriate choice of the marketing strategies. Both, the globalization and the adaptation approach in global marketing have advantages and disadvantages. Although the globalization approach is more widely used today, its effectiveness across cultures is questioned. The main goal of this paper is to introduce selected intercultural models that are mostly used in the field of global marketing and serve as the main platform for making decision about how to adapt marketing strategies to local markets in order to reach more effectively the target audience. © 2015 Taylor & Francis Group, London.


Durfina A.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The need for enhanced effectiveness of laws regulating armed conflict is substantiated by increasingly varied warfare at a global level, as well as by progressively unpredictable positioning of parties involved in armed conflict. Currently, the practice of international law, especially law relating to armed conflict and to humanitarian law, is exposed to new pressures stemming from novel forms of warfare. Under such circumstances, it is necessary to redefine and modify the principles, and rules of international law guiding armed conflict. Such adjustment or reform of international law of armed conflict becomes highly important when considering the right of peoples to self-determination. Increasingly, this facet of international law is utilized within both, minor and major conflicts, characterized by long-term nature and asymmetry within warfare. Right of peoples to self-determination is one of principal human rights. Global application of this right to all people is currently extremely problematic. © 2015 Taylor & Francis Group, London.


Renner W.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The present research assumed that individual differences in personal values would go along with globalization. Study 1 confirmed the hypotheses of Moral Foundations Theory (MFT) by showing that Indian youth (N= 336) with a comparatively low degree of globalization put significantly more emphasis than European youth (N= 163) on values related to authority, in-group loyalty, and spiritual purity, as measured by questionnaires. Study 2, however, asking the Indian sub-sample for their decisions in moral dilemmas, found that their degree of globalization predicted “utilitarian” decisions, i.e., more globalized participants tended to lose sight of their ethical values in return for financial gain. Whereas Study 1 points to the fact that Indian youth still differ from European youth with respect to their ethical positions, Study 2 indicates that Indian society is changing and only part of Indian youth is willing to adhere to their cultural principles when some short-term benefit is at stake. © 2015 Taylor & Francis Group, London.


Gajdosova E.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The new millennium has brought many new social, economical, political, cultural, school and educational changes in Slovakia (changes in the school legislation, in the school system, in the educational process, in the increase of pathological phenomena at schools, etc.) Some of them are closely connected with the tasks, plans and challenges of school psychology and school psychologists at schools and their activities in the education of children. Many of these changes require an important modification of the education and training of school psychologists in Slovakia and modification of the conception of school psychology work. The promotion of health including mental health at schools at the individual, group, system and society level with an emphasis on human and children’s rights is the most important task of these professionals. © 2015 Taylor & Francis Group, London.


Lacko J.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

In the paper we describe the possibilities of applications of 360° object photography in augmented reality. We focus on the object photography acquisition stage, where we use a real objects for digitalization into the form of structured photographic set. We describe the whole process of the digitalization. In the rendering stage we combine techniques of computer vision for localization of captured object (marker) and image based rendering methods for rendering of the digitalized object. We also focus on the different aspects and problems of rendering, especially on the lighting. By using this kind of the objects we can group them into scenes. In this stage of the process, we are limited by the camera positions in the process of sensing or digitalization. In the paper we describe also the scene formation from various objects. In the paper we will focus on the applications of augmented reality with object photography in the so called vireal museums (virtual objects in the real museums) and other application domains. © 2015 Taylor & Francis Group, London.


Sipko J.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The main goal of the paper is to analyze the main risks facing the world economy on the way towards global recovery. Based on comprehensive data analysis, the author points out the main risks that the world economy faces such as growing inequality, indebtedness, global economic imbalances, instability of the international monetary system, unfinished reform of the international financial system, huge capital flows, etc. The conclusion of the article is that in order to bring the world economy to solid, stable and sustainable economic growth, adopting critical measures by all players of the global economy would be needed. In addition, to stabilize the world economy, international cooperation is essential. © 2015 Taylor & Francis Group, London.


Dudas T.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

The main goal of this paper is to assess the impact of the global economic crisis of 2008/2009 on the national competitiveness of Central and Eastern European countries. The paper will use the indices of national competitiveness published in the Global Competitiveness Report and World Competitiveness Yearbook to assess the state of competitiveness in the individual countries. The paper will primarily focus on the new EU member states from Central and Eastern Europe, as national competitiveness is a key factor of economic development for them. The last part of the paper will try to provide policy implications for the governments of the countries analyzed. © 2015 Taylor & Francis Group, London.


Keklak R.,Pan European University
Current Issues of Science and Research in the Global World - Proceedings of the International Conference on Current Issues of Science and Research in the Global World | Year: 2015

While thinking about the relationship of individual’s creativity and personality, it may arise a question how the creativity influences individual’s personality and on the other hand to what extent is the creativity influenced by personal characteristics of the individual. The study describes to what extent act personality traits (Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness) as pre-requisite for creativity and to what extent are the part of it. Creative personality in this study is outlined in the means of personal traits taxonomy grouped into five factors, so-called Big Five. The aim of this study is to verify the existence of intrapsychic relations between creativity and personal dimensions of the Big Five personality model. Achieved results point out that individuals with higher creative potential are more selfconfident, active, talkative, cheerful and optimistic than individuals with lower creative potential. Creative individuals are also more sympathetic and trustful and they prefer mutual cooperation. Higher level of mental unstableness, imbalance and lower level of resistance to mental exhaustion is typical for the individuals with lower creative potential. We also suppose that the individuals with lower creative potential are commonly characterized by these emotions: uncertainty, anxiety, fear, worry and sadness. © 2015 Taylor & Francis Group, London.

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