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News Article | May 15, 2017
Site: www.marketwired.com

Broadcast PR Services Company Flexes its Social and Digital Muscle with New SMT Integrations NEW YORK, NY--(Marketwired - May 15, 2017) - Synaptic Digital is taking a fresh approach to SMTs. In addition to one day of media interviews, the PR services company using the SMT production day as a platform to capture content for multiple, longer, social media campaigns. According to a new survey from Pew Research Center Nearly two-thirds of American adults - 62%- get news from a social media site. "With all the ways people are getting their news and sharing content, there is a true opportunity to better leverage the time you have with a spokesperson at your tour to develop additional media campaigns that will live across multiple channels," says Jason Rockman, Managing Director at Synaptic Digital (a Definition 6 company). In today's 24-hour news cycle it's important to have your message appear frequently and to the right audiences. Investing time during your SMT to capture content that can be reimagined into Facebook videos, Pinterest posts, Instagram stories, YouTube Serialized Shorts and Twitter tips, allows you to extend your SMT message and deliver it to new audiences. The more digital channels that tell your story, the more data can be captured to show direct attribution back to organizational KPIs. "As a company that sends out more than 3,000 pieces of social content a month, we understand how to create the most relevant content for each social channel and audience. A video that works for TV is not the same as one that will resonate on Facebook or Instagram. Synaptic Digital delivers on the complexities and nuances of creating social content that is engaging to the viewer while extending your brands authentic voice." says Jason Rockman, Managing Director at Synaptic Digital (a Definition 6 company). Dan Schwartzberg, SVP of product development explains how it works: "We first discuss the target audience and existing social strategy with the client's PR team. From there, we suggest a blend of social and digital channels and strategies. At the SMT, we capture the elements necessary to create the assets." Through tagging, Synaptic Digital is able to quantify the performance of the content and track the customer journey. "Our proven approach to digital strategy, will help you demonstrate cost efficiencies, and true performance of your SMT campaigns" concludes Rockman. For over 25 years, Synaptic Digital has excelled at media relations, media distribution, and all forms of broadcast and digital communications. As part of Definition 6, we are a unique force of cross-disciplined talents pioneering new forms of strategy and storytelling in the form of digital, broadcast, experiential, social, entertainment and technology solutions. Throughout company history, Definition 6 has created over $15 billion in revenue for its customers, including The Coca-Cola Company, HBO, Siemens, La Quinta Inns & Suites, GM and Nickelodeon.


Konovalova O.A.,OOO SMTs | Zagorodnov V.Y.,OOO SMTs | Karimov S.M.,OOO Sibproekt | Amelin A.V.,Novokuznetsk | Koverzin A.M.,Novokuznetsk
Refractories and Industrial Ceramics | Year: 2015

A technology for the fabrication of flux with the use of scrap from refractory articles is developed. Following preliminary grinding of the scrap and magnesian filler, briquettes are molded using the technology of semidry vibratory compacting. A mixture of magnesian and silicate hydraulic binder is used as the binder. Briquetted flux was tested at the metallurgical plant of EVRAZ ZSMK in the course of converter fusion. Positive reports about the tests are obtained. © 2015 Springer Science+Business Media New York


Konovalova O.A.,OOO SMTs | Zagorodnov V.Y.,OOO SMTs | Karimov S.M.,OOO Sibproekt | Amelin A.V.,OAO EVRAZ ZSMK | Koverzin A.M.,OAO EVRAZ ZSMK
Refractories and Industrial Ceramics | Year: 2015

A technology for the fabrication of flux with the use of scrap from refractory articles is developed. Following preliminary grinding of the scrap and magnesian filler, briquettes are molded using the technology of semidry vibratory compacting. A mixture of magnesian and silicate hydraulic binder is used as the binder. Briquetted flux was tested at the metallurgical plant of EVRAZ ZSMK in the course of converter fusion. Positive reports about the tests are obtained. © 2015 Springer Science+Business Media New York.


News Article | November 17, 2016
Site: www.marketwired.com

LOS ANGELES, CA--(Marketwired - November 17, 2016) - Limelight Media, a Los Angeles-based entertainment marketing firm specializing in celebrity procurement for advertising and PR campaigns has named Ian Weintraub as Vice President, Marketing and head of its New York office. In his new role, Weintraub will help expand the company's reach and ability to service their clients' needs throughout each individual campaign. He will be instrumental in identifying talent, developing and negotiating program parameters, and managing the brand/talent relationships throughout the life of each client's unique partnership. Weintraub will report directly to Limelight Media Founder Wendy Dutwin. Limelight Media has worked with Shire on many of their recent celebrity campaigns, including securing Jennifer Aniston for their EyeLove campaign, pro-golfer Phil Mickelson for their Enbrel campaign, actress Blythe Danner for their Prolia campaign as well as athlete Monica Seles for their Binge Eating Disorder campaign, Maroon 5 and 'The Voice' co-star Adam Levine and actress Holly Robinson Peete for their ADHD campaigns. "Ian is a strong addition to the Limelight Media executive team," said Dutwin. "His experience in talent representation, branded content and the execution of celebrity partnerships will help expand Limelight into numerous new business opportunities. I am confident our New York office will flourish under Ian's leadership." Weintraub has had an extensive career in talent management and partnership marketing. He began his career at ICM where he worked with A-list talent, such as Dennis Hopper, Sylvester Stallone, and Shirley MacLaine. He also worked at UPP Entertainment Marketing, shifting his focus from talent to brand representation. Over seven years at UPP, Ian championed numerous ground breaking branded entertainment programs. As Director of Branded Integration, he was responsible for Waste Management's integration in the premiere episode of CBS' Undercover Boss and Jockey's multi-year endorsement partnership with celebrity stylist, Rachel Zoe. Weintraub also developed successful onscreen placement and influencer engagement programs for Samsung, TaylorMade-adidas, Motorola, Lexus, and P&G. He also consulted for PepsiCo. "Limelight Media's pedigree of executing best-in-class celebrity partnerships is well known," said Weintraub. "I am thrilled to be part of a team that takes such pride in providing clients with the premium level of service that Limelight has made their top priority for the past 12 years." In addition to the hire of Weintraub, the Women's Business Enterprise Council has recently certified Limelight Media as a Women's Business Enterprise (WBE). This world-class designation, conferred by the Women's Business Enterprise National Council (WBENC), validates that a company is 51% owned, managed, and controlled by a woman or women. "We are proud to count Limelight Media as one of the 13,000 certified WBEs in the U.S.," said Pamela S.Williamson, Ph.D, President/CEO, Women's Business Enterprise Council - West. "We are thrilled to receive this important certification by WBENC and we are honored to be a part of this great organization that promotes and fosters growth for women-owned businesses," said Dutwin. Limelight Media offers VIP access to top tier talent and film and television properties with their extensive industry connections. Limelight Media helps clients avoid making costly mistakes by ensuring talent is dedicated to have unmatched industry relationships that make selecting and working with celebrities a positive experience for the client. Limelight Media service separates itself from other firms since they are a one-stop shop that also handles tasks such as celebrity travel and legal review internally. Limelight Media also handles in-studio national bookings, SMTs, RMTs, ANRs, and product integration in film and television. Past celebrity negotiations have included Phil Mickelson a program in collaboration with Amgen and Pfizer in an effort between the Arthritis Foundation and the National Psoriasis Foundation; Maroon 5's and "The Voice," co-star Adam Levine for his Shire "Own It," ADHD Campaign; Emmy® and Tony® award-winning actress Blythe Danner for Amgen/Act 2 Reduce Fractures Campaign; TV Personality Tim Gunn with Amgen/Pfizer's Addressing PsoriasisTM campaign, Academy Award Winner Hilary Swank for Pantene's Beautiful Lengths program, and Actress Brooke Shields with Tupperware's Chain of Confidence initiative. At the core of Limelight Media is owner and founder Wendy Dutwin who brings more than 20 years of experience in the entertainment industry. Dutwin's personal connection to Hollywood allows her to have her fingers on the pulse of who's working on what and who wants to be working on what in the entertainment industry. Always ahead of the curve, Dutwin's unparalleled relationship with Hollywood provides her with the knowledge that would normally be unattainable for those not engaged in the industry. Limelight Media was formed in 2004 when Dutwin decided to start an entertainment firm focused on helping companies elevate their programs combined with unparalleled personalized service lacking in the larger firms. Today, Limelight Media has an impressive list of large companies on its roster; however, the boutique firm is selective with its clients to maintain the personalized service that the company was built on. For More information please visit www.limelightmedia.net. The Women's Business Enterprise National Council is the nation's largest third-party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC's certification as an integral part of their supplier diversity programs. For more information please visit www.wbenc.org.

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