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Apeldoorn, Netherlands

Nyenrode Business Universiteit, also spelled as Nijenrode, is a Dutch business school and the only private university in the Netherlands. Founded in 1946, it is located on a large estate in the town of Breukelen, between Amsterdam and Utrecht. Wikipedia.


Gurdon M.A.,University of Vermont | Samsom K.J.,Nyenrode Business University
Technovation | Year: 2010

We present the results from follow-up interviews in 2001 of scientists first studied in 1989 who had commercialized their inventions. Eleven of the original participating ventures had survived while six had failed outright. An effective combination of management team processes and access to capital was observed among the successful ventures. Additionally, personal motives expressed by scientists in 1989, especially the single-minded focus on financial outcomes, appear correlated with ultimate success. Those who failed experienced a more intense conflict between business and science values. Most of the latter did not repeat the experience whereas many of their commercially successful peers pursued further ventures. © 2009 Elsevier Ltd. All rights reserved.


Lambooy T.,Nyenrode Business University | Lambooy T.,University Utrecht
Journal of Cleaner Production | Year: 2011

Freshwater scarcity is no longer limited to sub-Saharan developing countries; also in Western society, access to unlimited amounts of freshwater is not assured at all times. It has been argued - and laid down in many national legal systems - that access to freshwater is a basic human right. What if corporate freshwater use threatens to interfere with this human right? The main focus of the article is to explore the role of todays companies in relation to freshwater. A number of tools have been developed to attend to the necessity to reduce corporate use of freshwater. The article discusses specialised water reporting instruments such as the 2007 Global Water Tool and the water footprint calculation method. In addition, attention is paid to a CERES report (2010) revealing that the majority of the 100 worlds leading companies in water-intensive industries still has weak management and disclosures of water-related risks and opportunities. To obtain concrete information about corporate water strategies and practices, an explorative analysis was conducted on 20 Dutch multinational companies. The article highlights various innovative practices. In sum, it is demonstrated that companies are expected to bear responsibility for their impact on water resources, in particular when it influences public access to water in areas with freshwater scarcity and/or weak government. Notwithstanding the critical conclusions of the CERES report, it is interesting to see an evolution in corporate research concerning sustainable water use and the development of greener products and greener ways of production. © 2010 Elsevier Ltd. All rights reserved.


Levashova Y.,Nyenrode Business University
Review of European Community and International Environmental Law | Year: 2011

On 20 October 2010, a new European Union Regulation was adopted detailing the obligations of operators who place timber and timber products on the market. This landmark legislation aims to eliminate illegal timber from the European markets by introducing 'due diligence' requirements and prohibition requirement to place illegal timber on the market. Despite its far-reaching objectives, the decision-making process within the EU has led to significant compromises that could, in the future, hinder the Regulation's effectiveness. This article analyzes controversial provisions of the Regulation, such as the 'simple prohibition requirement' and the penalty system, as well as their history. The Regulation is also compared to the Lacey Act in the United States, and differences between these two pieces of legislation and their significance are explained. The author draws preliminary conclusions and poses questions to be taken into account by the Member States before the Regulation enters into force in 2013. © 2012 Blackwell Publishing Ltd.


Mlecnik E.,Technical University of Delft | Visscher H.,Technical University of Delft | van Hal A.,Technical University of Delft | van Hal A.,Nyenrode Business University
Energy Policy | Year: 2010

Promoting energy efficiency in the building sector is essential if the agreements of the Kyoto Protocol are to be honoured. Different initiatives for energy labelling of highly energy-efficient residential buildings have emerged throughout Europe as an essential method to stimulate market demand, to control grants or to ensure the quality of demonstration projects with excellent energy performance.The paper identifies the barriers and opportunities for the further diffusion of labels for highly energy-efficient houses. A model based on the theory of the diffusion of innovation is developed to analyse perceived attributes of existing European labels. The paper investigates the innovation characteristics of existing labels in Europe, with a focus on advanced countries. The question of compatibility with the development of the European Energy Performance of Buildings Directive (EPBD) is examined in detail.We found that the diffusion of emerging and already existing voluntary European labels for highly energy-efficient houses is needed. Their complexity can be lowered and relative advantage, trialability, observability, and compatibility can be increased. EPBD calculation procedures should be able to receive highly energy-efficient houses. In the framework of the recast of the EPBD, official recognition of existing voluntary labels is recommended. © 2010 Elsevier Ltd.


Van Bree J.,Nyenrode Business University
Proceedings of DiGRA 2011 Conference: Think Design Play | Year: 2011

Against the backdrop of an unstable economic and social environment, managers and scholars of organization have been taking an increasing interest in computer games as a source of inspiration. This paper reviews three perspectives that have been taken when attempting to enrich organizations with elements of computer games. We consider the design of computer games to be the most interesting of the three perspectives and present two case studies in which game design principles were applied in an organizational setting. The studies show the value of such a design process as an instrument for exploring a complex organizational system. Furthermore, the use of isolated game elements in a finite organizational context was shown to be an effective way to create effects such as transparency and curiosity. © 2011 Authors & Digital Games Research Association DiGRA.

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