NOFIMA Market

Tromsø, Norway

NOFIMA Market

Tromsø, Norway
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Altintzoglou T.,Nofima Marine | Einarsdottir G.,Matis | Valsdottir T.,Matis | Schelvis R.,IMARES | And 2 more authors.
Journal of Aquatic Food Product Technology | Year: 2010

This article describes a consumer-based approach for development of new seafood product concepts among young adults in Norway and Iceland. The study aim was to gain insight into how young adults determine their acceptance of seafood and make potential product choices. Additional insights measured were confidence in seafood preparation and consumption choices when exposed to specific new seafood concepts. Based on consumer-reported values, three seafood product concepts were evaluated by 354 consumers in a web-based, conjoint experiment in Norway and Iceland. Consumers' evaluations showed a number of consumer preferences for specific seafood product concepts partly associated with and partly conflicting with their original values. Understanding consumer attitudes can help to explain these results. The results of this study will be used as a guide for the next step in developing seafood product concepts. Copyright © Taylor & Francis Group, LLC.


Altintzoglou T.,Nofima Marine | Hansen K.B.,University of Aarhus | Valsdottir T.,MATIS | Odland J.O.,University of Tromsø | And 3 more authors.
Journal of Consumer Marketing | Year: 2010

Purpose: The aim of this study is to explore potential barriers to seafood consumption by young adults and the parents of young children. Knowledge of these barriers will be used to assist the development of new seafood product concepts that fulfil the needs of consumers. Design/methodology/approach: To gather this information, 28 infrequent consumers of seafood participated in three semi-structured two-hour focus group discussions in Denmark, Norway, and Iceland. The results were then linked to the Stage-Gate model for consumer-based new product development (NPD). Findings: The participants thought of seafood as either healthy or convenient, although there were concerns about the amount of effort required to prepare it. These concerns resulted in an expression of their need for products that are attractive, healthy, palatable, and convenient. In particular, the newly developed products should be accompanied by clear advice on preparation methods and materials. An increase in seafood availability coupled with lower prices would encourage these consumers to add seafood to their diet. Research limitations/implications: Purchase-point-marketing and habitual behaviour were found to implicitly skew planned behaviour. Practical implications: Inputs for NPD related to convenience, attractiveness, quality, trustworthiness, knowledge and requirements about seafood preparation are discussed. Originality/value: The present study combines qualitative methods to lead to practical input for NPD focusing on overcoming the barriers that keep consumers from choosing existing healthy seafood products. The importance of the consumers' confidence in their ability to successfully prepare a seafood meal was revealed and can be used in Stage-Gate based NPD. © Emerald Group Publishing Limited.


Asche F.,University of Stavanger | Dahl R.E.,University of Stavanger | Gordon D.V.,University of Calgary | Gordon D.V.,Institute of Business Administration | And 2 more authors.
Marine Resource Economics | Year: 2011

Two main factors have determined the development for successful aquaculture species-productivity growth and demand growth. However, while we have substantial knowledge of productivity growth, our insights are more limited for demand growth. In this article we investigate the demand growth for salmon in the EU and France using an index approach. Depending on exogeneity assumptions, the measure of demand growth will be either price or quantity oriented. The results indicate that demand growth has been substantial as it is 7.6% per year for the EU and 4.7% for France, on average. The demand growth is anything but smooth over time though, as there are several periods with negative demand growth as well as periods with substantially higher demand growth. Copyright © 2011 MRE Foundation, Inc.


Perrea T.,University of Aarhus | Brunso K.,University of Aarhus | Altintzoglou T.,Nofima Marine | Luten J.,Nofima Market
British Food Journal | Year: 2012

Purpose: The evening meal is an important, regular event in the lives of many people and its daily practices lead consumers to develop habits that determine their food choices. The objective of the present work is to further investigate how consumers make choices by determining the stages as well as the content of the family's daily food (i.e. seafood and meat-related) decision-making process. Design/methodology/approach: Twenty-four families in Denmark, Norway and Iceland were asked to fill in a one-to-two-week semi-structured diary regarding any thoughts they had about the decision-making sequence regarding their evening meals. Data were analysed by means of content analysis so as to gain insight into the main themes and distinctive patterns with respect to the four stages of the decision-making sequence by identifying a number of codes and sub-codes of high and lower abstraction level. Findings: The main results were similar across the three countries. Planning was the most important phase of the evening meal decision-making sequence, where Nordic respondents considered practical issues, and engaged in a more rational type of thinking, allowing cognitive aspects to prevail at this particular stage. The presence of rational thoughts was repeated in the successive stages of purchasing, whereas affective thoughts were elicited mainly during the later stages of preparation and consumption. Furthermore, the comparison of seafood and meat as choices that complied with respondents' demands and expectations revealed that the two food types were perceived as substitutes for each other; however, meat was considered a choice that respondents felt more confident with in terms of pre- and post-purchasing experience. Originality/value: This paper offers substantial insights into the factors that influence the decision making process, as well as the importance that consumers assign to those factors across most stages of the decision making process. This valuable, in-depth information can only be collected by using qualitative methods such as the present diaries. Gaining insights into the factors that influence various stages of the evening meal decision-making process enables researchers to identify the importance that consumers assign to cognitive and affective factors across the food provisioning stages for a variety of food products (including seafood). © Emerald Group Publishing Limited.


Altintzoglou T.,Nofima Marine | Vanhonacker F.,Ghent University | Verbeke W.,Ghent University | Luten J.,Nofima Market
Aquaculture International | Year: 2011

Consumers in many European countries do not equally meet the recommended daily intake levels for fish consumption. Various factors that can influence fish consumption behaviour have been identified but limited research has been performed on fish consumption behaviour, discriminating between farmed and wild fish. The present survey study confirmed differences in total fish consumption, farmed fish and wild fish consumption behaviour in Belgium, Norway and Spain. Spanish consumers consumed more frequently fish of each category than Norwegian consumers. Belgian consumers reported the lowest consumption frequency of fish. Accordingly, health involvement and attitudes towards fish consumption decreased from Spain over Norway to Belgium, suggesting a positive association of health involvement and attitudes towards fish consumption with total fish consumption. Similar effects were found for farmed and wild fish consumption. In general, consumers in all countries were poorly aware of the origin of the fish they consume, despite the mandatory indication of origin on fish labels. Across countries, an increased awareness about fish origin was found with increased fish consumption. The findings of the study indicate that farmed and wild fish consumption should be further stimulated among Belgian, Norwegian and Spanish consumers in association with a healthy and positive meal. Additionally, given the limited awareness of the origin of fish, transparency on the issue of farmed origin will be important in order to anticipate potential adverse communication. © 2010 The Author(s).


Altintzoglou T.,Nofima Marine | Verbeke W.,Ghent University | Vanhonacker F.,Ghent University | Luten J.,Nofima Market
Journal of Aquatic Food Product Technology | Year: 2010

This study investigated the effect of balanced, nonpersuasive information related to safety, healthiness, and sustainability of aquaculture on the image of farmed fish among European consumers. It was demonstrated that there is neither positive nor negative influence of this type of information on the predominantly positive image of fish from aquaculture. Consumers who were exposed to information related to the EU origin and aquaculture related guarantee reported a more positive image of farmed fish. These results provide valuable input for transparent communication about fish farming practices which might increase consumer trust and will not harm the image of fish from aquaculture. Increasing consumers' knowledge about aquaculture and its positive effects on the image of farmed fish is also discussed as a pathway for maintaining and improving aquaculture's positive image in the future. Copyright © Taylor & Francis Group, LLC.


In 2001 FAO published the "International Plan of Action to Prevent, Deter and Eliminate Illegal, Unreported and Unregulated Fishing". Based on this plan, national and supranational authorities have developed legislation to fight the so called IUU fishing. A key aspect of the legislation proposed so far is the mandatory recording of some data elements and the requirement that these data should be available for access through a traceability system. This article outlines a general framework for evaluation of these types of requirements, using a predictor-outcome N-way matrix. A "good practise" system is described, against which the existing systems and practises can be evaluated. The framework can be used to assess if the regulatory requirements ensure that the relevant IUU fishing identification data are made available, and it can also be used to evaluate the requirements imposed on the traceability system. © 2011 Elsevier Ltd.

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