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NEW YORK--(BUSINESS WIRE)--Asian American women are shaping brands and products through trendsetting buying behaviors heavily influenced by a global perspective and multicultural sensibility. According to Asian American Women: Digitally Fluent with an Intercultural Mindset, a Nielsen report released today, at an average age of 36, Asian American females are overwhelmingly multilingual, diverse and have a cross-cultural mindset firmly rooted in the values and traditions of their native countries. According to the annual Nielsen report, Asian American women are tech-savvy jetsetters. This group is in a constant state of discovering new content and consumer products as they travel the world, juggle family and pursue professional goals. At work, 39% of Asian American women are entrepreneurs, and 46% say their goal is to make it to the top of their profession. When it comes to spending, they’re not afraid to demand brands and products that support and speak to their values or personal goals: setting the stage for trends that are yet to hit the mainstream marketplace. “ For brands, this fast-growing, young and digitally fluent consumer segment's ability to influence trends can not be ignored,” said Mariko Carpenter, vice president, Strategic Community Alliances, Nielsen. “ Asian American females are the group to watch. At 19%, Asian American women comprise the largest group to immigrate to the United States between 2010 and 2015. Highly educated and adventurous—Asian American females are not only discovering new products and experiences as they explore the world, but they are also using social media to create shareable content that influences the marketplace.” This new report is part of Nielsen's ongoing efforts to provide insights that help marketers better understand and serve Asian American consumers, who are the fastest growing U.S. racial group, having increased 47% in population growth the last 10 years. This report is the first of the three-part 2017 Diverse Intelligence Series that will focus on women of color, with the Hispanic and African American installments being released later this year. “ Nielsen continues to prove it is the definitive source of data and insights on consumers of color,” said Sharmila Fowler, member, Nielsen Asian Pacific American External Advisory Council. “ Culturally relevant data about our multifaceted community are a vital tool for delivering better products, services and content to Asian Americans. This is why it is so important for consumers of color to say ‘yes’ if the opportunity to participate in a Nielsen survey or panel arises.” Highlights of Asian American Women: Digitally Fluent with an Intercultural Mindset: For more details and insights, download Asian American Women: Digitally Fluent with an Intercultural Mindset. Join the conversation on Facebook (Nielsen Community) and Twitter (@NielsenKnows) using #NielsenDIS. About Nielsen’s Diverse Intelligence Series In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports which focus solely on diverse consumers’ unique consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. To learn more about Nielsen’s Diverse Intelligence research series, click here. About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.


NEW YORK, June 16, 2017 (GLOBE NEWSWIRE) -- Innovid, the world’s leading video marketing platform for advertisers to create, deliver and measure video experiences on any device today launched the first-ever technology solution for marketers to dynamically customize connected TV and OTT ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS), a leader in purchase-based targeting and return on ad spend (ROAS) measurement for the CPG industry. Modi Media, GroupM's advanced television business, will be the first to use this solution, which is can deliver advertisements on over 25 different connected TV devices, including OTT-enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players and over 1,000 different TV and video apps. “Connected TV and OTT viewing platforms combine premium video viewing with the sophistication of digital, which opens up a whole new world for marketers,” said Carl Spaulding, EVP of Strategy, Nielsen Catalina Solutions. “With this solution, marketers can be confident that the right creative will be delivered to the right audience.” This new solution will combine Innovid’s platform for Connected TV and OTT video delivery, smart real-time decisioning and advanced analytics with Nielsen Catalina Solutions’ purchase dataset, which leverages Catalina’s shopper database, and Nielsen Marketing Cloud’s data management platform. Now, CPG marketers with multiple products in their portfolio can have access to a technology solution that can reach the most relevant households based on purchase behavior and better manage spend to increase their return on ad spend (ROAS). “Nestle Purina is highly aware of the shift happening in the television space towards smarter more connected devices,” said Patricia Hogan, Senior Media Manager, Nestle Purina PetCare. “We anticipate a world of one-to-one communications in television marketing and believe this innovation is making a real leapfrog towards that.” “With this new solution from Innovid and NCS, Modi clients, especially those with a diverse portfolio of products, can now leverage purchase data to maximize the impact of every impression served via broadcast quality programming on Connected TV,” said Seth Walters, President of MODI Media.  “This is the ideal state dynamically customized connected TV advertising; relying on data to improve communication accuracy, allowing brands to capitalize on an attentive audience so that the right viewers see the right message at correct stage of their journey.” “More than anything we are fascinated with this new future of television, as it truly creates a significantly better viewer experience,” said Tal Chalozin CTO and Co-Founder of Innovid. “The world of captive viewer attention is gone and now our mission is to reward viewers’ attention with the most relevant stories and gorgeous experiences, using technology to generate learnings. This is the future of TV and we are committed to build the technologies to make it happen.” The new solution is live now across all Connected TVs, OTT devices and apps, allowing marketers to truly split “audience” and “storytelling.” It will be demonstrated at Cannes Lion Festival in Nice, France from June 19th to 22nd. About Innovid Innovid is the world's leading video marketing platform, empowering advertisers to create, deliver, optimize and measure the most innovative video experiences on any device and media outlet. Providing a holistic, cross-device, data-driven solution to meet the demands of audience fragmentation and personalize the customer journey, Innovid’s patented, best-in-market technology and advanced measurement capabilities allow marketers to thrive in an ever-changing digital television landscape and engage viewers at scale via immersive, interactive storytelling. Innovid powers cross-channel video marketing efforts for some of the largest brands in over 28 countries including Bank of America, Best Buy, Citi, Comcast, Kraft, L’Oréal, Microsoft, P&G, Walmart, Samsung, Sprint, and Toyota. Headquartered in New York City, Innovid also has offices in Los Angeles, San Francisco, Chicago, Detroit, London, Sydney, and Tel Aviv. Innovid is backed by investors Sequoia Capital, Genesis Partners, T-Venture, Vintage Investment Partners, Cisco Investments, and NewSpring Capital. Innovid’s numerous awards include IAB Mixx Rising Stars, Digiday Video Awards, Inc. Magazine’s Top 50 Best Places To Work, AdAge Best Places to Work, and Crain's Best Places To Work. For more information, please visit www.innovid.com. About Nielsen Catalina Solutions NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and ROAS measurement firm serving the CPG industry. NCS integrates in-store purchase data from nearly 90 million households with media exposure data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Visit us at www.ncsolutions.com to learn more. About Nielsen Nielsen Holdings plc (NYSE:NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com. About Modi Media Modi Media is GroupM's advanced television arm which amplifies the effectiveness of TV for clients with addressable TV, hyper-local TV and interactive/OTT TV campaigns. Modi leverages data and technology to advance audience targeting, which deepens consumer engagement and improves return on investment. MODI helps clients innovate on TV and maximize learning based on accountable, data-driven campaign results.


News Article | June 22, 2017
Site: www.businesswire.com

NEW YORK--(BUSINESS WIRE)--Nielsen Holdings plc (NYSE:NLSN), today announced that it will report its financial results for the second quarter 2017 on Thursday, July 27, 2017. The Company will host a conference call to discuss its results at 8:00 a.m. Eastern Time on that date. A press release will be available on the Company’s website prior to the call. Interested parties are invited to listen to the webcast on Nielsen’s Investor Relations website at http://nielsen.com/investors. Within the United States, listeners can also access the call by dialing +1-877-201-0168. Callers outside the U.S. can dial +1-647-788-4901. The conference ID for the call is 44631960. A replay of the event will be available on Nielsen’s Investor Relations website, http://nielsen.com/investors, from 11:00 a.m. Eastern Time, July 27, 2017 until 11:59 p.m. Eastern Time, August 3, 2017. The replay can be accessed from within the United States by dialing +1-800-585-8367. Other callers can access the replay at +1-416-621-4642. The replay pass code is 44631960. Nielsen Holdings plc (NYSE:NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.


NEW YORK & LONDON--(BUSINESS WIRE)--Periscope® By McKinsey and Nielsen announced today an important alliance through Nielsen’s Connected Partner program. Through this collaboration, Periscope’s food retailer and FMCG clients will now have seamless access to Nielsen’s syndicated point-of-sale (POS) data, panel data, a variety of in-store execution monitoring services, and pricing and promotional models, globally. This collaboration is also anticipated to provide Periscope’s clients with access to Data Management Platform services through Nielsen Marketing Cloud. With access to these Nielsen data sources and analytic capabilities, Periscope’s clients will be able to make better and faster decisions across their sales and marketing activities. Nielsen is recognized as a global leader in retail measurement services. Nielsen data is the DNA of the Connected Partner Program; a program in which Nielsen clients and partners can easily collaborate in an open ecosystem. “The seamless integration between Periscope solutions and Nielsen’s best-in-class analytics and models epitomizes the open nature of the Connected Partner program,” said Steve Hasker, Global President and Chief Operating Officer. “Together through open collaboration and data-driven decision making, we will be able to bridge insights across our Watch and Buy businesses and help clients rapidly and positively impact their bottom line, achieve their business goals and help media and marketing players compete at scale.” “This alliance will enable us to combine Nielsen’s breadth of consumer data along with our Insights, Marketing, Category, and Pricing solutions to enable our clients to best understand their customers, markets and opportunities for growth,” said Brian Elliott, Managing Partner of Periscope By McKinsey. “Embedding access to this intelligence into our advanced analytic workflow solutions further enables our clients to rapidly make loyalty-driving and margin-enhancing decisions when it comes to their pricing, merchandising, category management and promotional activities.” The Nielsen Connected Partner Program is an industry first solution for companies servicing the FMCG and retail industry. The program enables partner companies and clients to collaborate in an open ecosystem, removing the common barriers to connecting applications and data sets at scale. Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com. Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs. To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit www.periscope-solutions.com


News Article | May 31, 2017
Site: www.prnewswire.com

For the past 14 years, Nielsen has been a strategic resource to Family Dollar, closely tracking and supporting its upward trajectory and growth within the dollar channel space. Through deeper analytics, Family Dollar will be able to leverage insights to help advance its mission to be the best small-format value and customer-first retailer serving the needs of customers in the neighborhoods they serve. "We could not be more proud that Family Dollar has chosen Nielsen as its sole provider of its Trading Area and custom product hierarchy release," said Rob Hill, EVP, Retail Services at Nielsen. "We are looking forward to working with Family Dollar to provide the integral insights it needs to continue to grow its business in today's highly competitive marketplace." The expansion of services for Family Dollar reinforces Nielsen's position as an analytic authority for dollar channel retail outlets. Currently, Nielsen covers metrics for 90% of the total U.S. dollar channel market. About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/family-dollar-expands-analytic-relationship-with-nielsen-300466092.html


Patent
Nielsen, Meyer, Boesen, Sommer, Song, Schramm Andreas, Pfeffer, Larsen, Pedersen and Dong | Date: 2013-10-09

A conductive electronic material is provided, which consist of one or more conductive fibres of a chain of bacterial cells, which comprise a plurality of said conductive fibres and/or subfibre filaments arranged in parallel in the periplasmic space along the length and around the periphery of said chain of cells, wherein the outside of said chain of cells is non-conductive. Also, electronic components and device structures, which comprise such conductive material is provided, as well as methods of their production.


Patent
Morgan and Nielsen | Date: 2014-07-02

A personal armband storage device includes a body portion (10) having an opening (16) for access to a storage compartment, a back plate attached to the body portion, the back plate including a plurality of layers of material arranged to mirror the musculature of a human upper arm in the region where the deltoid muscle, the triceps, muscle, and the bicep muscle meet; and a V-shaped strap (12) attached to the back plate for securing the body portion to a user. The personal armband storage device is resistant to slippage during physical activity due to increased friction between the back plate and the upper arm.


Patent
Morgan and Nielsen | Date: 2013-03-27

A personal armband storage device (10) includes a body portion (14) having an opening for access to a storage compartment, a back plate (60) attached to the body portion (14), the back plate (60) including a plurality of layers of material arranged to mirror the musculature of a human upper arm in the region where the deltoid muscle, the triceps, muscle, and the bicep muscle meet; and a V-shaped strap (12) attached to the back plate (60) for securing the body portion (14) to a user. The personal armband storage device (10) is resistant to slippage during physical activity due to increased friction between the back plate (60) and the upper arm.


Patent
Nielsen | Date: 2016-02-17

The present invention relates to a method of mounting a frame (1) on a building structure, the method comprising the steps of providing a frame (1) that is provided with a frame element (2) having a first longitudinal axis A, providing an attachment member (22,23,24,25) in the building structure where the attachment member (22,23,24,25) comprises a first end (22,23,24,25) attached to the building structure and a second free end (22,23,24,25), providing a coupling member (3) on an outer periphery (4) of the frame element (2), where the coupling member (3) is slidably arranged on the outer periphery (4) in a direction parallel to the first longitudinal axis A of the frame element (2), and where the coupling member (3) comprises a receiving portion (17) adapted to receive the attachment member (22,23,24,25), arranging the frame element (2) adjacent to the attachment member (22,23,24,25), and sliding the coupling member (3) in the direction parallel to the first longitudinal axis A of the frame element (2) so that the receiving portion (17) of the coupling member (3) surrounds the attachment member (22,23,24,25) at least partly and fixes the frame (2) and coupling member (3) relative to the attachment member (22,23,24,25). The present invention further relates to a frame (1) to be mounted on a building structure.


Patent
Nielsen | Date: 2014-09-17

Apparatus (1) for sorting used bricks (2). The apparatus (1) is adapted to remove mortar, debris and brick pieces from the used bricks, whereby cleaned bricks are provided. The apparatus comprises a transport unit (4) for transporting the used bricks 2 and at least one sorting unit (5) comprising sorting stations (6) for removing mortar and brick, and a cleaning unit (7) for removing the mortar adhering to the sorted used bricks (2). The transport unit (4) comprises a number of separated parallel tracks (9) adapted to transport the bricks 2 axis-parallel to the transport direction of the tracks (9), and in the tracks (9) at least one sorting station (6) is placed. The sorting station (6) is adapted to lead the used bricks (2) measuring at least a length X from one end to the other end of the brick (2), said length being parallel with the longitudinal axis of the bricks, said bricks passing the sorting unit (5).

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