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News Article | May 11, 2017
Site: www.prweb.com

Reedeux Media, Inc. and Applied Research Associates, Inc., (ARA), announced today that they have entered into a strategic development relationship. As a first step in this partnership, Reedeux will acquire an exclusive commercial licenses to ARA’s NOVUS Engine Software and licenses to several associated patents. This acquisition will allow the company to extend its sponsor solutions from current CONNEXT media offerings to additional geolocation advertising services. “We’re excited about our relationship with such an established and proven company in the defense, government, and homeland security markets,” said Federico Pacquing, Reedeux’s founder and Chief Executive Officer. “By repurposing ARA technologies into the consumer, media, and advertising sectors, Reedeux will be able to enter into the market with some amazing capabilities years sooner than projected and at a fraction of the development cost. ARA is a proven innovation leader and has developed reliable systems for decades.” ARA developed the NOVUS Engine for several government applications including use on the battlefield allowing collaboration between soldiers to identify and neutralize threats. This proven technology was designed to be secure, robust, and efficient. “With Reedeux, ARA is eager to work with such a passionate pioneer in the commercial sector,” said Curt Beckemeyer, ARA’s Senior Vice President and Board of Directors member. “Reedeux’s plans to repurpose NOVUS and other ARA technologies within media and advertising make sense for both companies and will give customers in those markets access to some incredible solutions.” Reedeux plans to work with ARA to tailor the NOVUS system to create geolocation advertising solutions, multi-player games, and other consumer applications. “Niantic’s Pokémon Go and Snapchat have both proven the power of geolocation solutions for advertising customers,” said Pacquing. “With NOVUS integrated into Reedeux’s CONNEXT media platform, advertisers will have an unparalleled ability to market to television audience members and drive them into retail locations. CONNEXT games and applications will not only be integrated into television programs, but will also have a geolocation component and will motivate and reward consumers to physically travel to stores as a part of the overall media experience.” ABOUT APPLIED RESEARCH ASSOCIATES, INC. Applied Research Associates, Inc. (ARA) was founded in 1979 to solve problems of national importance. The company’s applied research delivers scientific solutions for national defense, homeland security, aerospace, healthcare, transportation, and manufacturing. With over 1,000 employee owners at locations in the U.S. and Canada, ARA offers a broad range of technical expertise in defense technologies, computer software and simulation, systems analysis, civil engineering, biomedical engineering, environmental technologies, and blast testing and measurement. For more information, visit http://www.ara.com. ABOUT REEDEUX MEDIA Reedeux Media will revitalize television and media by allowing our sponsors to turn impression-based advertising into sales. Have you ever seen a product on a television show and wanted to buy it? Reedeux’s CONNEXT application will allow TV viewers to know exactly what the products are in a program and purchase them with the click of a button. Like the purse? Buy it. That recipe for an Italian soup? Save it. A heart-warming story about an unlikely hero? Share it. The CONNEXT platform synchronizes with both streaming video and live television through sound cues embedded in the media. By making television interactive, Reedeux’s corporate customers no longer have to guess if consumers will buy their products…. they see sales happen by the thousands while a program is aired. Consumers will be drowned in media and advertising messages. By allowing for the impulse buyer, CONNEXT breaks through the noise and is the Holy Grail for advertisers. Reedeux allows our partners an unparalleled look into buyer and audience demographic information which enables them to effectively develop their sales campaigns. For more information, visit http://www.reedeux.com. C O N N E X T. Watch it. Want it. Get it.


Receive press releases from Reedeux Media, Inc.: By Email Reedeux partners with industry leader ARA to commercialize defense and government technologies into the media, advertising and consumer markets. Los Angeles, CA, May 11, 2017 --( “We’re excited about our relationship with such an established and proven company in the defense, government, and homeland security markets,” said Federico Pacquing, Reedeux’s founder and Chief Executive Officer. “By repurposing ARA technologies into the consumer, media, and advertising sectors, Reedeux will be able to enter into the market with some amazing capabilities years sooner than projected and at a fraction of the development cost. ARA is a proven innovation leader and has developed reliable systems for decades.” ARA developed the NOVUS Engine for several government applications including use on the battlefield allowing collaboration between soldiers to identify and neutralize threats. This proven technology was designed to be secure, robust, and efficient. “With Reedeux, ARA is eager to work with such a passionate pioneer in the commercial sector,” said Curt Beckemeyer, ARA’s Senior Vice President and Board of Directors member. “Reedeux’s plans to repurpose NOVUS and other ARA technologies within media and advertising make sense for both companies and will give customers in those markets access to some incredible solutions.” Reedeux plans to work with ARA to tailor the NOVUS system to create geolocation advertising solutions, multi-player games, and other consumer applications. “Niantic’s Pokémon Go and Snapchat have both proven the power of geolocation solutions for advertising customers,” said Pacquing. “With NOVUS integrated into Reedeux’s CONNEXT media platform, advertisers will have an unparalleled ability to market to television audience members and drive them into retail locations. CONNEXT games and applications will not only be integrated into television programs, but will also have a geolocation component and will motivate and reward consumers to physically travel to stores as a part of the overall media experience.” About Applied Research Associates, Inc. Applied Research Associates, Inc. (ARA) was founded in 1979 to solve problems of national importance. The company’s applied research delivers scientific solutions for national defense, homeland security, aerospace, healthcare, transportation, and manufacturing. With over 1,000 employee owners at locations in the U.S. and Canada, ARA offers a broad range of technical expertise in defense technologies, computer software and simulation, systems analysis, civil engineering, biomedical engineering, environmental technologies, and blast testing and measurement. For more information, visit About Reedeux Media Reedeux Media will revitalize television and media by allowing our sponsors to turn impression-based advertising into sales. Have you ever seen a product on a television show and wanted to buy it? Reedeux’s CONNEXT application will allow TV viewers to know exactly what the products are in a program and purchase them with the click of a button. Like the purse? Buy it. That recipe for an Italian soup? Save it. A heart-warming story about an unlikely hero? Share it. The CONNEXT platform synchronizes with both streaming video and live television through sound cues embedded in the media. By making television interactive, Reedeux’s corporate customers no longer have to guess if consumers will buy their products... they see sales happen by the thousands while a program is aired. Consumers will be drowned in media and advertising messages. By allowing for the impulse buyer, CONNEXT breaks through the noise and is the Holy Grail for advertisers. Reedeux allows our partners an unparalleled look into buyer and audience demographic information which enables them to effectively develop their sales campaigns. For more information, visit C O N N E X T. Watch it. Want it. Get it. Los Angeles, CA, May 11, 2017 --( PR.com )-- Applied Research Associates, Inc., (ARA), announced today that they have entered into a strategic development relationship. As a first step in this partnership, Reedeux will acquire an exclusive commercial license to ARA’s NOVUS Engine Software and licenses to several associated patents. This acquisition will allow the company to extend its sponsor solutions from current CONNEXT media offerings to additional geolocation advertising services.“We’re excited about our relationship with such an established and proven company in the defense, government, and homeland security markets,” said Federico Pacquing, Reedeux’s founder and Chief Executive Officer. “By repurposing ARA technologies into the consumer, media, and advertising sectors, Reedeux will be able to enter into the market with some amazing capabilities years sooner than projected and at a fraction of the development cost. ARA is a proven innovation leader and has developed reliable systems for decades.”ARA developed the NOVUS Engine for several government applications including use on the battlefield allowing collaboration between soldiers to identify and neutralize threats. This proven technology was designed to be secure, robust, and efficient.“With Reedeux, ARA is eager to work with such a passionate pioneer in the commercial sector,” said Curt Beckemeyer, ARA’s Senior Vice President and Board of Directors member. “Reedeux’s plans to repurpose NOVUS and other ARA technologies within media and advertising make sense for both companies and will give customers in those markets access to some incredible solutions.”Reedeux plans to work with ARA to tailor the NOVUS system to create geolocation advertising solutions, multi-player games, and other consumer applications.“Niantic’s Pokémon Go and Snapchat have both proven the power of geolocation solutions for advertising customers,” said Pacquing. “With NOVUS integrated into Reedeux’s CONNEXT media platform, advertisers will have an unparalleled ability to market to television audience members and drive them into retail locations. CONNEXT games and applications will not only be integrated into television programs, but will also have a geolocation component and will motivate and reward consumers to physically travel to stores as a part of the overall media experience.”About Applied Research Associates, Inc.Applied Research Associates, Inc. (ARA) was founded in 1979 to solve problems of national importance. The company’s applied research delivers scientific solutions for national defense, homeland security, aerospace, healthcare, transportation, and manufacturing. With over 1,000 employee owners at locations in the U.S. and Canada, ARA offers a broad range of technical expertise in defense technologies, computer software and simulation, systems analysis, civil engineering, biomedical engineering, environmental technologies, and blast testing and measurement. For more information, visit http://www.ara.com About Reedeux MediaReedeux Media will revitalize television and media by allowing our sponsors to turn impression-based advertising into sales. Have you ever seen a product on a television show and wanted to buy it? Reedeux’s CONNEXT application will allow TV viewers to know exactly what the products are in a program and purchase them with the click of a button. Like the purse? Buy it. That recipe for an Italian soup? Save it. A heart-warming story about an unlikely hero? Share it. The CONNEXT platform synchronizes with both streaming video and live television through sound cues embedded in the media.By making television interactive, Reedeux’s corporate customers no longer have to guess if consumers will buy their products... they see sales happen by the thousands while a program is aired. Consumers will be drowned in media and advertising messages. By allowing for the impulse buyer, CONNEXT breaks through the noise and is the Holy Grail for advertisers. Reedeux allows our partners an unparalleled look into buyer and audience demographic information which enables them to effectively develop their sales campaigns. For more information, visit http://www.reedeux.com C O N N E X T. Watch it. Want it. Get it. Click here to view the company profile of Reedeux Media, Inc. Click here to view the list of recent Press Releases from Reedeux Media, Inc.


News Article | May 8, 2017
Site: www.businesswire.com

BELLEVUE, Wash.--(BUSINESS WIRE)--Building on its mission to bring the best Pokémon experiences to fans around the world, The Pokémon Company International announced the appointment of Wicked Cool Toys as master toy licensee for the globally popular Pokémon brand, starting in July 2018. Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, roleplay items, and other toys based on the hit Pokémon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company International’s parent organization, The Pokémon Company. “Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy,” said Michael Rinzler, co-president of Wicked Cool Toys. “We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world,” said Jeremy Padawer, co-president of Wicked Cool Toys. The Pokémon Company International also announced it has become a strategic investor in Wicked Cool Toys and will have a seat on the toy company’s board of directors. This new partnership will allow for enhanced collaboration in the development of Pokémon toys with the growing toy company. The investment in Wicked Cool Toys is in line with the strategic partnership approach The Pokémon Company International engaged in with Niantic Inc., the developers and publishers of Pokémon GO. “Toys are a major part of Pokémon’s mission to bring the fun and joy of the brand to kids and fans around the world, and we’re excited to welcome Wicked Cool Toys to the Pokémon family as its master toy licensee,” said Colin Palmer, vice president of Marketing & Licensing at The Pokémon Company International. “Wicked Cool Toys is a growing company, and we’re thrilled to build a strategic partnership with them through both collaboration and financial investment.” TOMY will continue to be a key licensing partner for the Pokémon brand and will produce select items as well as products inspired by Pokémon video games, such as the popular Pokémon Z-Ring, which interacts with the mega hits Pokémon Sun and Pokémon Moon, currently available for the Nintendo 3DS family of systems. The development of Pokémon toys from Wicked Cool Toys will begin immediately, with the first products expected to arrive at retail locations in fall 2018. The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com. Founded in 2012, Wicked Cool Toys (Wicked Cool Toys LLC/WCT) is a leader in play that creates, designs, manufactures, and markets an innovative and fun portfolio of toys for all ages. With offices in Bristol, PA; Santa Monica, CA; Hong Kong, and China, their portfolio includes both licensed and proprietary brands, including Pokémon, Cabbage Patch Kids®, Teddy Ruxpin, GSUSA® (Girl Scouts), MasterChef Junior, WWE®, Wild Kratts, Teenage Mutant Ninja Turtles®, Blaze, Shimmer and Shine, Xtreme Cycle, Cat Paw, and My Girl’s Dollhouse. Visit www.wickedcooltoys.com and follow the company on Facebook, Instagram, and Twitter. www.facebook.com/wickedcooltoys @wickedcooltoys


News Article | May 24, 2017
Site: www.prnewswire.com

To visit the complete list of AWE Playground brands and experiences, visit http://www.augmentedworldexpo.com/page/1299876/awe-playground "Since 2010, AWE's mission has been to drive adoption of AR and VR, and the only way to learn about it is by experiencing it," said Ori Inbar, cofounder and executive producer of AWE. "To help AR and VR penetrate the general market, we decided to put together a collection of experiences across different aspects of life, in a playful and accessible setting." AWE today also announced new speakers to its conference and expo agenda. Additions include Lorraine Bardeen, general manager for Windows, HoloLens and Mixed Reality Experiences Engineering & Product Strategy at Microsoft; Brian Mullins, CEO at DAQRI (to be joined on stage by executives from IBM and Dell); Jack J. McCauley, Chief Engineer & co-founder at Oculus; Phil Keslin, CTO at Niantic; and Brenda Laurel, an interactive and computer gaming pioneer formerly of Atari, Activision and Sun Labs. To see AWE 2017's full agenda of more than 300 speakers, visit http://www.augmentedworldexpo.com/agenda. More about Augmented World Expo AWE (Augmented World Expo) is the largest AR+VR conference and expo showcasing technologies which are augmenting our human capabilities, turning ordinary experiences into the extraordinary and empowering people to be better at anything they do in work and life: Superpowers to the People. AWE USA 2017 will feature more than 300 speakers and 250 exhibitors leading the charge in augmented and virtual reality. Join over 5000 attendees to explore over 100,000 square feet of cutting-edge demonstrations. For more information and to register to attend, please visit www.awe2017.com. Journalists can request a complimentary press pass to Augmented Reality Expo 2017 by emailing jennifer@lightspeedpr.com. Please follow Augmented World Expo on twitter at @ARealityEvent and #AWE2017. More about Augmentedreality.org AWE is produced by AugmentedReality.ORG a 501 (c) (6) non-profit organization. All profits are reinvested in AR.ORG's services. Its mission is to Advance Augmented Reality to Advance Humanity. It's Goal: 1 billion active users of AR by 2020. AR.org facilitates and catalyzes the global and regional transformation of the AR industry by To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/feel-the-power-new-arvr-playground-to-debut-at-awe-2017-300463335.html


News Article | May 23, 2017
Site: www.techradar.com

Months after Pokemon Go was launched in U.S.A, Niantic finally launched the game in India through a tie-up with Reliance Jio a few days ago. The biggest problem with this move is that no one really cares anymore. Those who were excited by the game and enamoured by it’s A.R. capabilities downloaded the game months ago when it was actually released. Niantic completely missed the boat on the smartphone game’s launch in India. When Pokemon Go first launched, it became a phenomenon almost overnight, breaking records left right and centre and even crossing behemoths like Facebook and Twitter in terms of active users. Pokemon Go completely captured the imagination of the public in a way we haven’t really seen before. Seeing people randomly walking on the streets trying to desperately catch the elusive 'Pikachu' became a common sight, even in India. However, it all died out incredibly fast. While it might be a little presumptuous to say, the truth of the matter is that no one really cares about Pokemon Go anymore. Just like a pop song, which becomes the rage for a few weeks and then completely vanishes from the charts, Pokemon Go has become just a side note in history. According to a report from app tracking firm Slice, Pokemon Go had lost a whopping 80% of its paying players since its highest point in mid-July. This was in the second week of September. The situation will be worse by now. Pokemon Go seems to be suffering from the same fatigue experienced by various fads such as Angry Birds or Flappy Bird: people going crazy over the game and then slowly losing interest. Niantic hasn't helped its cause by removing features like the nearby system which caused a lot of fan backlash, and the general buginess of the game hasn't found any favours with players. The big question here is how will Pokemon Go fare in the coming months. Niantic is at a crucial juncture in the game's lifecycle, where the initial hoopla is dying down and people are starting to lose interest. Niantic needs to keep users engaged with frequent updates and new features and make sure they reinvent themselves as time goes by. The plethora of bugs and issues in Pokemon Go need to be ironed out and the game needs to start feeling like a finished product. Pokemon Go is a glimpse into the practical and real world application of A.R. and it will be sad to see it suffer the same fate as that of Angry Birds or Gangnam Style. What do you think? Are you excited for Pokemon Go’s launch in India? Do you think it can reclaim the magic? Sound off in the comments!


News Article | May 25, 2017
Site: www.techtimes.com

Through Niantic, the Pokémon Company has gotten the brand a nice spot in the app space with Pokémon GO. The team isn't resting on its laurels and has released a new game, but it's not the kind of Pokémon game anyone expected. The new app game the team released is called Pokémon: Magikarp Jump. That's right, players get to control and train their very own Magikarp. For anyone unfamiliar with Pokémon, Magikarp might very well be the most useless Pokémon ever created. There has always been a silver lining for the useless fish since it evolves into Gyrados, but that won't be the goal here. Players will adopt and care for a Magikarp with one simple goal in mind: jumping. The baby fish monster will have to be fed and trained so that it can grow into a mature Magikarp and be the best in a Magikarp jumping league. This will involve some micro-management of its food, friendships with other Pokémon, and cleaning and decorating the tank it lives in. There will also be some heavy training to make Magikarp jump stronger and higher than all the other Magikarp. The game is designed with simplicity in mind so that it can fit with most other apps and games users have on their phones. Plus, putting Magikarp in a scenario where it isn't completely useless is a nice bonus. Now on paper, a game focused on Magikarp sounds like an extremely stupid idea. As mentioned above, it might be the most useless Pokémon ever created. That is an unusual achievement in a way, considering this is a universe that now has 802 creatures to find, catch, and train. That said, the simplistic approach seems to be paying off. The general response to the game has been good thus far from outlets like Polygon and Time. One of the general themes running through it is how much it plays to the core ideas of the series. Pokémon has always been about catching, training, and battling the pocket monsters that make up the world. But more than that there has always been an idea shown in other media, like the cartoon, that emphasizes the bond between trainer and monster. So while the Pokémon in question might be useless, putting it in this sort of scenario with the game could make Magikarp beloved beyond being Gyrados' base form. Pokémon: Magikarp Jump is available as a free download for iOS and Android devices. © 2017 Tech Times, All rights reserved. Do not reproduce without permission.


News Article | May 23, 2017
Site: www.techtimes.com

The player base may not be the same as it was late last summer, but Niantic has still given Pokémon GO players a steady stream of content and Pokémon to catch. With summer around the corner and the latest event wrapping up, Niantic is looking to deliver on some "legendary" promises in the mobile game. This past week, Pokémon Go players got the chance to enjoy "Adventure Week." possibly the biggest event developer Niantic had done to date. The event offered several bonuses based on walking and interacting with other players, along with a bevy of stronger and rarer rock-type Pokémon. While this was a nice event for players, there is still a desire for more content, which feels somewhat lacking. While updates like the buddy system, tracker, and Gen2 Pokémon were added, the game hasn't seen any new content that really redefined it that drastically. The biggest tease of what's ahead came during the 21st Webby Awards. Product Marketing Lead Archit Bhargava promised that the summer ahead would be "legendary." This is the most on-the-nose tease about legendary Pokémon finally making their way into the game. When Pokémon GO launched last year, these powerful Pokémon were notably absent, with Gen1 legendaries like Moltres, Articuno, and Zapdos missing. That changed a bit with the release of Gen2 Pokémon, which included legendaries like Entei, Lugia, and Celebi, but the original legendary birds Mew and Mewtwo were still missing. With this newest tease, it looks like these sought-after Pokémon might finally make their long-awaited debut. Another rumor that has floated around that could be the closest to a guarantee is a gym revamp. This is something that Niantic has teased and talked about in the past, expressing disappointment at how the system worked in its current incarnation. As it works, the gym system has someone with strong Pokémon take over a gym, while other players train and prep their Pokémon to try and knock them off, becoming the new gym head. Based on how Niantic devs have talked about the system in the past, it seems that the gym system may have been meant to drive more face-to-face interaction between players. The other highly demanded feature is a trading system. In the world of Pokémon, trading is key to building and maintaining a strong stable of Pokémon. Trading has always been present in the video games and trading cards, so why not the mobile game? A trading system not being in Pokémon GO when it launched was a bit of a disappointment for anyone getting Pidgey after Pidgey and having nothing to do with them. As with the gym revamp, Niantic has insinuated that getting this feature in the game is a priority and will likely make its way into the game sometime in 2017. © 2017 Tech Times, All rights reserved. Do not reproduce without permission.


News Article | April 25, 2017
Site: news.yahoo.com

‘Pokémon Go’ third-party trackers are being shut down by Niantic, and ‘PokeSensor’ and ‘PokeSearch’ are the most recent victims. Are Niantic’s attempts to stop hackers getting too aggressive? Pokémon Go players using third-party trackers to find the game’s rarest monsters may want to take notice. Niantic has demanded that the creators of PokeSensor and PokeSearch discontinue work on their apps immediately. The request was upheld by both teams. According to separate blog posts, the trackers are formally shutting dawn. The news went live Monday evening, and it’s sending shockwaves around the Pokémon Go development community today. Perhaps the most in-depth explanation of the events came from PokeSensor’s Patrick Ballard. To make a long story short, Ballard reportedly received an email from Apple this weekend suggesting that The Pokémon Company had taken issue with Sensor’s use of the Pokémon Trainer Club API.  As a result, it was mandated that the project be removed from the App Store immediately. Fearing future repercussion and less need for an Android build, development has ended. Despite the forced shutdown, however, Ballard admits that he has “no ill will toward The Pokémon Company or Niantic” for the decision. The app was able to exist unfettered for nearly a year, and for that he is grateful. While equally appreciative of what’s been a “good” ride, the creator of PokeSearch was slightly less kind. The developer didn’t provide any explicit details about the closure beyond receiving a Cease and Desist request. “Hopefully one day Niantic will realize the reason people flock to external maps isn't because they're all cheaters,” the final blog post concludes. PokeSearch will likely have stopped working by the time you read this article, while PokeSensor will remain active for current users until API changes eventually render it useless. Third-party trackers for Pokémon Go remain popular due to player dissatisfaction with Niantic’s official implementation of the feature. The current Nearby menu works fine, but many enthusiasts feel it’s not nearly as helpful as the defunct “three-step” system. Trackers have long been perceived as a semi-legit alternative to fix that problem. This news is one of many recent developments involving Niantic’s ongoing commitment to stopping unsanctioned play of its app. While some trainers may not consider third-party trackers a form of cheating, the game’s development team feels they tarnish the experience just as overtly as GPS hacks. Not only have we witnessed frequent ban waves over the past few weeks, but tweaks have also been made to gameplay mechanics to discourage the use of outside tools. As Pokémon Go nears its one-year anniversary, any means of gaining an unapproved advantage is being taken offline. Pokémon Go is available now on Android and iOS. Do you think it’s right for Niantic to shut down Pokémon Go trackers? Should they be viewed in the same vein as cheats or hacks? Tell us in the comments section!


News Article | February 15, 2017
Site: www.businesswire.com

SAN FRANCISCO--(BUSINESS WIRE)--Niantic, Inc. and The Pokémon Company International announced an additional 80 Pokémon will begin to appear in Pokémon GO later this week. These include Pokémon originally discovered in the Johto region from the Pokémon Gold and Pokémon Silver video games, including Chikorita, Cyndaquil, and Totodile. Trainers will encounter these Pokémon “in the wild” as they embark on adventures and explore their neighborhoods and cities to catch Pokémon. In addition to Pokémon that will appear in the game for the first time, the latest update introduces new gameplay mechanics for Trainers to master, including new encounter gameplay, new Evolution items, two new Berries, and expanded outfit and accessory options for their Trainer avatars. “ Today is a momentous occasion for our team here at Niantic which has been hard at work to deliver these additional Pokémon and build upon the encounter and capture mechanics for our passionate global community of Trainers playing Pokémon GO,” said John Hanke, founder and Chief Executive Officer, Niantic, Inc. “ Pokémon GO is a live experience which we’ll be continuing to support and evolve in new and interesting ways for years to come with new gameplay features, in-game and live events, more Pokémon to discover and much more.” “ With Pokémon GO, The Pokémon Company endeavored to create a compelling game based on the concept of encountering and catching Pokémon in the real world,” said J.C. Smith, Senior Director, Consumer Marketing, The Pokémon Company International. “ The amazing response to Pokémon GO by millions of existing and new Pokémon fans around the world is remarkable. We’re thrilled to keep the adventure going by welcoming these Pokémon to this engaging new way of experiencing the fun of the Pokémon brand.” With the latest Pokémon GO game update, new Pokémon evolution options will give players the ability to use new Evolution items to evolve their Pokémon into ones that were originally discovered in the Johto region. While catching Pokémon, Trainers can use two new Berries—the Nanab Berry, which slows a Pokémon’s movements, and the Pinap Berry, which doubles the amount of Candy received if the next catch attempt succeeds. Trainers will also be able to customize their avatar’s appearance with a new selection of hats, shirts, pants, and other items. Additional items will be available for purchase from the in-game Pokémon GO shop. To view a new Pokémon GO trailer highlighting the Pokémon coming to the game and the new features, please visit: www.youtube.com/embed/R04u9E5INTI Trainers can download Pokémon GO from the App Store for iOS devices and Google Play Store for Android. A version of Pokémon GO for Apple Watch is also available through the App Store. Nintendo’s Pokémon GO Plus device, which allows Trainers to catch Pokémon and collect items with the push of a button without looking at their screens, is being replenished at retail locations in support of this latest update, while supplies last. The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.com. Niantic, Inc. builds mobile real-world experiences that foster fun, exploration, discovery and social interaction. Originally incubated within Google, Niantic spun out in 2015, with investments from Google, The Pokémon Company and Nintendo. The company’s immersive real-world mobile game Ingress has been downloaded more than 20 million times and is played in more than 200 countries and territories worldwide. Niantic also developed and published Pokémon GO, the real-world Pokémon game for iOS and Android mobile devices that was downloaded more than 500 million times in its first two months. For more information on Niantic, visit www.nianticlabs.com.


News Article | March 2, 2017
Site: www.businesswire.com

BARCELONA, Spain--(BUSINESS WIRE)--The GSMA today congratulates all winners of the 2017 Glomo Awards. Glomo Award hosts, TV presenters Suzi Perry and Ortis Deley, announced the awards during a series of ceremonies and Mobile World Live TV presentations throughout the week at the GSMA Mobile World Congress in Barcelona. “Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week," said Michael O’Hara, Chief Marketing Officer, GSMA. "The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry. We thank all of our entrants, judges, sponsors and partners for supporting the 2017 Glomo Awards.” The winners of the 2017 Glomo Awards are: Best Use of Mobile for Retail, Brands & Commerce Shell and MOBGEN, part of Accenture Digital, for Shell Motorist App Best Use of Mobile for Travel, Leisure & Hospitality Orange and Danal Inc. for Check & Go MC Best Use of Mobile for Smart Cities Best Mobile Service or Solution for Enterprise Best Use of Mobile for Advertising or Marketing Best Mobile Product, Application or Service for Women in Emerging Markets Turkcell for ''Hello Hope” Mobile App for İntegration of Syrian Refugees Best Use of Mobile for Accessibility & Inclusion Best Mobile App for the Connected Lifestyle Best Mobile App for Virtual or Augmented Reality Niantic Inc. for Pokémon Go Best New Smartphone or Connected Mobile Device at MWC 2017 Huawei for the Evolution from 4.5G to 5G For Inspirational Efforts in Support of Syrian Refugees For further information on Glomo Award winners and to view the image gallery please visit https://www.globalmobileawards.com/winners-2017/. The 2017 Glomo Awards sponsors and partners include: LeEco, Category Sponsor for “Best Mobile Technology” and “Social & Economic Development”; SK Planet, Category Sponsor for “Best Mobile Services”; Syniverse, Category Sponsor for “Women4Technology”; and Techradar, Official Media Partner. The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences. For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

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