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News Article | August 2, 2017

Delphine Manceau has held various management positions in the sector of Higher Education, first as the Executive Director of the Programme Grande Ecole and graduate programmes at ESCP Europe (2005-2008), then as the Corporate Unit Director for Executive Education and corporate partnerships (2011-2016), and as the Dean of EBS European Business School, Paris (2016-2017). Delphine Manceau holds a PhD in Business Education (HEC Paris) and is entitled to supervise research (HDR), and was a senior fellow at Wharton School (University of Pennsylvania). She is a professor of marketing and innovation. NEOMA Business School's President, Yves Benard declared: "I am delighted to welcome Delphine Manceau because she has all the key assets, as well as a solid experience to manage the development projects of our School." Delphine Manceau stated: "I am very pleased to join NEOMA Business School, a school with numerous centres of excellence and a very ambitious strategic project." NEOMA Business School's ambition is to be ranked among the best management schools in Europe and be recognised as the preferred partner for companies. The school's strategy is based on training talents to be transformational leaders in order to support the development of corporate organisations. NEOMA Business School is determined to become the key school for training agile and innovative leaders, able to assume risk in order to challenge the status quo. To achieve this goal NEOMA Business School focuses on changing management approaches and redefine the concept of leadership. The school, with three campuses in Reims, Rouen and Paris, offers a wide range of programmes from Bachelor to Executive Education. Its faculty, which is organised around seven multidisciplinary and cross-functional academic departments, count more than 150 permanent professors. The school has more than 55,000 graduates, located across 120 countries worldwide. More information :

Agency: European Commission | Branch: FP7 | Program: CP-FP | Phase: SSH.2013.1.1-1 | Award Amount: 3.03M | Year: 2014

SIMPACT advances understanding of social innovations economic dimensions, creating new concepts, models and instruments for policy makers, innovators, investors and intermediaries. It systematically investigates how social innovations can enable the most vulnerable in society to become economic assets, integrating critical analysis of current and previous work with future-oriented methodologies, new actionable knowledge and continual stakeholder participation. SIMPACTs multidisciplinary mixed-method approach advances knowledge and the state of the art by (i) elaborating a theoretical model of the economic dimensions of social innovation throughout its lifecycle; (ii) generating new empirical knowledge on the economic dimensions through rich, theoretically informed analysis of successful and less successful cases; (iii) analysing drivers and barriers shaping the economic impact of social innovations, and levers for their scaling and diffusion; (iv) developing indicators to measure social innovations and tailored methods to evaluate social and economic impact; (v) enhancing modes of public policy production, instruments and guidelines; (vi) generating foresight knowledge through agent-based modelling and scenario building. SIMPACT integrates theoretical, empirical and actionable knowledge to create evidence-based approaches to business development, public policy and research. A participatory research approach actively engages policy makers, innovators, investors and intermediaries of vulnerable groups. Action learning, indicator labs and stakeholder experiments facilitate processes of co-creation, stimulating shared learning, strengthening practitioner knowledge and enhancing conceptualisation of the economic base. Partners understanding of welfare regime diversity, including New Member State specificities, will ensure tailored, actionable deliverables. Eight high profile associate partners will help ensure the success of SIMPACTs dissemination activities.

Beji-Becheur A.,University Paris Est Creteil | Ourahmoune N.,NEOMA Business School | Ozcaglar-Toulouse N.,University of Lille Nord de France
Journal of Consumer Behaviour | Year: 2014

This article reflects on consumer representations of a typical southern Mediterranean dish that has remained a centerpiece of cultural encounters ever since it was developed in North Africa: couscous. France-a country whose own cuisine is world-renowned, yet which regularly ranks couscous as one of its top three favourite national dishes, and which hosts the largest North African population in Europe-seemed a fertile site for an investigation of the polysemic meanings attached to couscous, a nomad product embedded in socio-historical interrelationships on both shores of the Mediterranean. We found that consumers appropriate and adapt the product in ways that demonstrate some of the major features of Mediterranean relationships, with food as a vehicle for creative personal narratives. We emphasize the diversity of representations of couscous that help dissolve the usual northern/southern Mediterranean binaries in order to achieve a complex understanding of Mediterranean consumer behaviours. © 2014 John Wiley & Sons, Ltd.

Poloni F.,University of Pisa | Sbrana G.,NEOMA Business School
International Journal of Production Economics | Year: 2015

Simple exponential smoothing is widely used in forecasting economic time series. This is because it is quick to compute and it generally delivers accurate forecasts. On the other hand, its multivariate version has received little attention due to the complications arising with the estimation. Indeed, standard multivariate maximum likelihood methods are affected by numerical convergence issues and bad complexity, growing with the dimensionality of the model. In this paper, we introduce a new estimation strategy for multivariate exponential smoothing, based on aggregating its observations into scalar models and estimating them. The original high-dimensional maximum likelihood problem is broken down into several univariate ones, which are easier to solve. Contrary to the multivariate maximum likelihood approach, the suggested algorithm does not suffer heavily from the dimensionality of the model. The method can be used for time series forecasting. In addition, simulation results show that our approach performs at least as well as a maximum likelihood estimator on the underlying VMA(1) representation, at least in our test problems. © 2015 Elsevier B.V.

Gomez P.,NEOMA Business School | Torelli C.J.,University of Minnesota
Journal of Consumer Psychology | Year: 2015

This research examines how cultural mindsets cued by a salient identity can influence how consumers interpret seemingly benign nutrition information in foods. Results show that nutrition information can be incongruent with the cultural norm of food enjoyment distinctively associated with French (and not American) identity. This occurs because of a conflict between the motivation to enjoy foods activated by a salient French identity and the utilitarian nature of nutrition information in foods - that does not belong to a French-culture mindset. Three studies demonstrate that French (and not American) consumers with a salient cultural identity are more sensitive (i.e., perceive as riskier for their health) and evaluate more negatively foods that display (vs. not) nutrition information. Furthermore, this devaluation effect is mediated by anticipated feelings that the foods would not be enjoyable. Providing further evidence for the motivational inconsistency between the culturally-distinctive norm of food enjoyment cued by a salient French-culture mindset, French (and not American) consumers with a salient (vs. not) cultural identity experienced more disfluency when processing nutrition information in foods. © 2015 Society for Consumer Psychology.

This article discusses a key development in the use of grounded theory (GT) in information systems (IS) - the use of quantitative data in mixed studies to build on and elaborate theories. We examine the design of one of our research projects and describe how this mixed-design GT project helped elaborate emerging theories using slices of qualitative and quantitative data. Our contributions are threefold: (i) we show that the use of mixed data and techniques can be leveraged to help build credible theories in IS because it allows researchers to build theories of greater abstraction and scope: it helps sense-making in the drive from substantive to parsimonious formal theories; (ii) in line with classic GT, we propose a mixed typological design to help build a pathway to formal grounded theories in rupture with existing literature; and (iii) we highlight GT as a meta-theory of research design and revisit some of its main principles in a mixed-design perspective. © 2015 Operational Research Society Ltd.

Gatfaoui H.,NEOMA Business School
Energy Economics | Year: 2016

Energy markets can represent a strategic advantage when they are supporting each other, and specifically when energy segments are complementary enough to support economic development and growth. In this light, a high and strategic interest relies on the possible interactions between energy market segments as well as their impact on a given country's financial market. The proposed research focuses on the interaction between the U.S. natural gas and U.S. crude oil markets on one side and their dependencies with the U.S. stock market on the other side. After controlling for structural changes or breaks, we characterize previous dependencies with the multivariate copula methodology. First, we assess the joint link prevailing between the natural gas and crude oil markets. Then, we characterize the joint risk structure prevailing between previous energy markets and the U.S. stock market. Finally, we assess the joint dependence structure between the natural gas, crude oil and stock markets. © 2015 Elsevier B.V.

Binninger A.-S.,NEOMA Business School
Journal of Food Products Marketing | Year: 2015

The aim of this article is to understand the concept of food “naturalness,” as it is perceived by the consumer via the packaging. The research is based on a qualitative study from which three types of experimental packaging were constructed (emotional, functional, and mixed) and a quantitative study carried out on 163 French consumers. The research identified two dimensions of food naturalness and related them to credibility, attractiveness, quality, and purchase intention, with differences according to the three types of packaging tested. The highlighting of their role in the perception of the naturalness of a food product should help managers to avoid overexposure of the concept. © 2015, Routledge. All rights reserved.

NEOMA Business School | Date: 2015-10-09

Printing products, namely, printed matter in the nature of indicate the nature of the goods, e.g., books, manuals, magazines in the field of training services ; bookbinding material; photographs; stationery; adhesives, namely, glues for stationery or household purposes; artists materials, namely, molds for modeling clays; paintbrushes; typewriters and office requisites, except furniture, namely, envelope sealing machines; printed instructional and teaching material in the field of training services, except apparatus; plastic materials for packaging not included in other classes, namely, bags, small bags, films, sheets, envelopes, plastic extensible cling film for palletization; printing type; printing blocks; paper, cardboard unprocessed, semi-processed or for stationery or printing; goods made of paper and cardboard not included in other classes, namely, cardboard articles in the nature of cardboard boxes, cardboard hang tags, paper bags, small paper bags, envelopes, pouches, for packaging, of paper, cardboard tubes; printed matter, namely, journals in the field of training services; newspapers, agendas, posters, books in the field of training services, manuals in the field of training services, advertising pamphlets, pamphlets in the field training services, publications, namely, books, hand-outs, workbooks in the fields of training services; magazines in the field of training services, journals in the field of training services, printed periodicals in the field of training services, catalogs in the field of training services, prospectuses in the field of training services, advertising prospectuses, albums for photographs, atlases; toilet paper, towels, namely, table napkins of paper, towels of paper, handkerchiefs of paper, paintings, pictures and engravings, paper bags, small paper bags and sheets for packaging made of paper or plastic, plastic films for packaging, boxes of cardboard or paper, signboards of paper or cardboard, shields in the nature of paper seals, adhesive labels not of textile, flags of paper, cards, namely, note cards, business cards; postcards, pictures, images, namely, photographs; teaching media in the form of games, namely, educational role playing game equipment in the nature of game book manuals; writing or drawing books, writing pads, indexes, namely, index books, telephone indexes, index cards; notebooks, pens and pen ink refills, pen holders; fountain pens; stickers and transfers, goods of paper and of cardboard, namely, calendars, agendas, poster-bills, posters; gift wrapping paper; paper ribbons; comic books; photo-engravings; photograph stands; school supplies, namely, pens, pencils; cardboard boxes for use as gift boxes; blueprints; printed tickets; pencils; bookmarks; pencil holders. Advertising services; business management; business administration; providing office functions; franchising services, namely, assistance in connection with business organization; business management and organization consultancy; advertising and business services, namely, bill-posting; rental of advertising material; rental of advertising spaces and billboards; advertising agency services; dissemination of advertisements; advertising mail, namely, direct mail advertising services; demonstration of goods; distribution of samples; direct mail advertising of leaflets, prospectuses, printed matter, samples, key rings; updating of advertising material; document reproduction; computerized file management; organization of exhibitions for commercial or advertising purposes; publication of advertising texts; postal, radio and television advertising; rental of advertising space; commercial information and advertising services by electronic means, particularly via global communication networks, the Internet or private access networks or the intranet; compilation of commercial or advertising data in a computer database; arranging newspaper subscriptions for others; arranging of telecommunication service subscriptions for others; rental of advertising time on all communication media; online advertising on a computer network; presentation for the benefit of others, namely, the bringing together, for the benefit of others of food products enabling customers to conveniently view and purchase those goods in fast-food restaurants and snack bars; market research and studies, including opinion polls and surveys, as well as analysis and preparation of reports relating to the results thereof; opinion polling, namely, market opinion polling studies, public opinion polling; sales promotion for others; sales promotion services by means of a customer loyalty service using loyalty cards; promoting the goods and services of others through the distribution of discount cards; public relations. Teaching and training services in the field of management and international relations; education services, namely, providing classes, seminars, workshops in the field of management and international relations; sporting and cultural activities, namely, organizing community sporting and cultural events; correspondence courses, namely, educational services in the nature of business correspondence course schools; editing and publishing of musical texts, illustrations, books, journals, newspapers, periodicals, magazines, publications in the nature of text books, including electronic and digital publications, for audio and/or visual media, multimedia carriers, multimedia programs, games and in particular television and audiovisual games and games on compact disks and digital audio compact disks, on magnetic media; organization of seminars; educational services, namely, providing internships in the field of management and international relations; and providing courses in the field of management and international relations; organization of conferences, in-person forums, educational congresses and colloquiums in the field of management and international relations ; editing of radio and television programs, editing of audiovisual and multimedia programs, namely, computer editing of texts and images, still or animated, and of musical and non-musical sounds, for interactive use or non-interactive use; organization of sports competitions, games and information campaigns in the nature of educational workshops in the field of management and international relations and professional or amateur events in the nature of sports competitions; creation and production of news cable televisions programs, of radio and television programs; production of audiovisual and multimedia programs, namely, computer editing of texts and still or animated images, and musical and non-musical sounds, for interactive or other use; organization of cultural shows; production and rental of films and cassettes, namely, video cassettes, and music video production, production of audio recording, music production services; lending of books and other publications; game libraries, organization of exhibitions for cultural and educational purposes; translation services; editorial offices, namely, editorial consultation ; photographic reporting; publication of printed matter for entertainment and teaching purposes; higher education services, namely, educating at university or colleges or university; higher education, namely, education services in the nature of courses at the university level; academic services, namely, classes in the field of management and international relations; linguistic, namely, translation services; vocational education in the field computers; training services in the field of management and international relations; electronic publication of books and periodicals on-line; providing non-downloadable electronic publications in the nature of e-zines in the field of management and international relations; provision of non-downloadable electronic publications on line in the nature of blogs in the field of management and international relations; publication of electronic books and journals on line; electronic desktop publishing; publication of texts, other than advertising texts; providing non-downloadable publications from a global computer network or the Internet via a browser in the nature of blogs in the field of entertainment, games and cultural events; entertainment services, namely, rental of musical instruments, recordings, video equipment in the nature of video cameras, text in the nature of books and audiovisual equipment in the nature of television sets relating to entertainment and cultural activities; information regarding entertainment and cultural activities; editing of computer media in the nature of photo editing for self-learning and self-training. Engineering services; professional consultancy and drawing up of plans unrelated to conduct of business, namely, professional consultancy relating to computers and construction drafting; hosting of web sites on the Internet; programming for computers; design of web sites on the Internet; evaluations of the goods and services of others to determine conformity with certification standards, engineering services for building and property condition assessments and scientific research in the fields of science and technology provided by engineers; design and development of computers and software; research and development of new products for others; development, design, installation, maintenance, updating and rental of software; computer programming; consultancy relating to computers; data conversion of computer programs and data, other than physical conversion; conversion of data or documents from physical to electronic media; technical project study, namely, conducting scientific feasibility studies.

This paper investigates the role of perceived usefulness (PU), perceived ease of use (PEOU) and perceived risk (PR) in social media adoption and use within workspace. The proposed model is tested using data collected from 2,556 social media users at their workplace, from the UK, the US, Canada, India and Australia. Then, the REBUS-PLS method is used to assess the unobserved heterogeneity in partial least squares (PLS) path modeling. REBUS-PLS automatically detects three distinctive groups of social media users. Results indicate that the three factors have a significant impact on social media adoption and use in the global model and all the three detected local models. A post-hoc analysis is conducted, followed by a discussion of implications for research and practice. © 2014 ACM.

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