News Article | February 27, 2017
ATLANTA--(BUSINESS WIRE)--Superior Essex is excited to announce that it will sponsor the No. 14 TriStar Motorsports Toyota for the Rinnai 250 race at Atlanta Motor Speedway on March 4, 2017. The car will also be co-sponsored by Legrand and Accu-Tech. The event will be televised on FSI at 1:30 PM ET. Superior Essex previously sponsored the No. 14 TriStar Motorsports Toyota in the Powershares QQQ 300 race on February 25, 2017, where the car finished in 25th place. Preceding race day, Superior Essex will host the No. 14 car and its driver, J.J. Yeley, along with other members of the TriStar Motor Sports team, at its corporate offices in Atlanta. Employees, customers and local NASCAR fans will have the unique opportunity to see the No. 14 car up close, as well as meet and take pictures with Yeley and the race team. During the event, the company will also raffle two infield passes to the Rinnai 250 race event on Saturday. “As Atlanta residents, we are excited to be representing our city on the track this weekend,” says Ken Braziel, Vice President of Enterprise Sales at Superior Essex. “This is a great opportunity for us to engage with local fans and customers, and to develop new relationships within our local communities.” As a part of its Speed eXPerience initiative, Superior Essex is working with NASCAR and its sponsors to generate business relationships that aim to create a new demand for its products throughout the NASCAR industry. The company has already begun to work with NASCAR sponsors to specify its PowerWise™ products for more than 300 installations throughout the USA, with projects set to begin in 2017. Superior Essex is a leading manufacturer and supplier of communications cable and accessory products serving the communications industry and related distribution markets for over 80 years. Product lines include Premises and Outside Plant (OSP) copper and fiber data cables, Wireless and Distributed Antenna Systems (DAS) coaxial cables and accessories, and Fire Alarm and Security (FAS) cables. Superior Essex is a trade name for Superior Essex International LP and other companies of Superior Essex Inc. SuperiorEssex.com
News Article | March 1, 2017
SOUTHFIELD, Mich., March 01, 2017 (GLOBE NEWSWIRE) -- MOOG®, the “Official Steering and Suspension Partner of NASCAR®” and leading brand from Federal-Mogul Motorparts, announced that the 2017 Monster Energy NASCAR Cup Series™ ‘MOOG Go the Extra Mile’ Award will be presented following each race to the crew chief whose car posts the largest increase in average lap speed from the first half to the second half of the race while finishing on the lead lap. Congratulations to Keith Rodden, crew chief for Kasey Kahne and the #5 Chevy SS, for winning the first 'MOOG Go the Extra Mile' Award for 2017. At the end of the 2017 season, MOOG will present a $100,000 award to the Monster Energy NASCAR Cup Series crew chief with the most weekly wins throughout the 36-race schedule. In 2016, Alan Gustafson, crew chief for Chase Elliott and Hendrick Motorsports’ No. 24 NAPA Auto Parts Chevrolet, was the first two-time winner of the award previously known as MOOG® ‘Problem Solver of the Year’ Award. The 2017 racing season marks the 52nd year the MOOG brand has been involved in NASCAR. In recognition of the vital importance of steering and suspension components in overall vehicle safety and performance, NASCAR mandates every Monster Energy NASCAR Cup Series team uses MOOG ball joints and tie rods. Since 1966, the MOOG brand has carried every Monster Energy NASCAR Cup Series champion to victory. “As the exclusive provider of ball joints and tie rods to Monster Energy NASCAR Cup Series teams, crew chiefs have relied on MOOG to help provide optimal racing performance to their drivers,” said Michael Proud, vice president of marketing, North America, Federal-Mogul Motorparts. “MOOG parts have consistently stood the test of the world’s most challenging racing environments.” During the 2017 racing season, weekly updates on the 'MOOG Go the Extra Mile' Award will be available via MOOG’s social media channels: To learn more about MOOG products, please contact your MOOG Steering and Suspension supplier or visit www.moogparts.com. To download a ’51 Years of Champions’ poster, visit http://bit.ly/MOOG51stChampionship. Federal-Mogul Holdings LLC is a leading global supplier of products and services to the world’s manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company’s products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety. Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors. Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world’s most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company’s aftermarket brands include ANCO® wipers; Beck/Arnley® premium OE quality parts and fluids; BERU®* ignition systems; Champion® lighting, spark plugs, wipers and filters; Interfil® filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® chassis components; and Ferodo®, Jurid® and Wagner® brake products and lighting. Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.FMMotorparts.com. A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/685b64b5-e1d0-4007-9ab7-b9f1380fa59c
News Article | March 2, 2017
MIAMI, March 02, 2017 (GLOBE NEWSWIRE) -- Organizers of the annual Hispanicize event announced the winners of the 2017 Positive Impact Awards (PIA), presented by Prudential Financial, Inc. Now in its fourth year, the Positive Impact Awards celebrate and honor everyday Hispanic Americans who give their time, knowledge, money and resources to create a difference in their communities. This year Hispanicize is honoring four exemplary individuals who are making great differences in the areas of community revitalization, STEM initiatives, professional empowerment and financial education. “In the midst of these strange times, it is even more imperative that we uplift those Hispanic Americans who provide exceptional and positive contributions to our nation,” said Manny Ruiz, Founder and CEO of Hispanicize Media Group. “By exalting their hard work and dedication, we hope to inspire others to promote change in their own ways. We are grateful to Prudential for once again supporting this program and for making it possible to continue to celebrate these unsung heroes and their accomplishments.” “We are proud to honor Luis, Dante, Roxane and Felipe for their important work in addressing some of the complex and evolving financial and social challenges of our time,” said Lata Reddy, vice president of corporate social responsibility, Prudential Financial and president, The Prudential Foundation. “Their efforts complement Prudential’s core belief that everyone should have the opportunity to achieve financial security and the peace of mind that comes with it. We look forward to recognizing them all at the 2017 Positive Impact Awards in April.” Created in 2013 in honor of the late Louis Pagan, co-founder of Hispanicize and a well-known social media entrepreneur who passed away suddenly in February 2013, the Positive Impact Awards honor those who reflect kindness and commitment, two attributes that Louis embodied. Vote for Positive Impact Person of the Year Beginning March 2, 2017, the public can vote for their choice for the Positive Impact Person of the Year. The winner will be announced on April 4th at the Positive Impact Awards and opening gala of Hispanicize 2017. To vote for Positive Impact Person of the Year visit: www.hispzpia.com. Voting ends on March 30, 2017. Sponsors to Date and Sponsorship Opportunities Available Sponsorship information is still available by contacting firstname.lastname@example.org or calling 203.364.4779. Presented by Prudential Financial, Hispanicize 2017 Week (www.HispanicizeEvent.com) is sponsored by a growing list of sponsors. As of today, announced sponsors also include: P&G Orgullosa, Crest, Toyota, SBS’ LaMusica, Wells Fargo, Walmart, State Farm, NASCAR, Best Western, Go Rving, KOA, Israel Board of Tourism, The W.K. Kellogg Foundation, AARP, CNN, CNN Español, Cooper Tires, The City of Miami, Kelley Blue Book, Princess House, Home Depot, Regions Bank, Pan American Life Insurance, ESPN Deportes, Florida Dairy Farmers, Ole Henriksen, Lansinoh, Alma, República, C-Com Group, Synergy Workspaces, FundLatinos.com, APC Collective, BodenPR, Savings.com, Visit Philly, SaludMóvil and The Calvert Foundation. Additional media partners include: PRWeek, Hispanicize Wire, Mamiverse, LatinaMoms.com, Popful, Hispanic Kitchen, 2BTube, PRODU, El Sentinel, Puerto Rico BloggerCon, Hispanic PR Blog, the Hispanic Public Relations Association, Miami Herald Media, Media Moves, iBlog Magazine, and the Hispanic Association on Corporate Responsibility (HACR). About The Hispanicize Event Now in its 8th year, Hispanicize 2017 Week (www.HispanicizeEvent.com) (#Hispz17) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize 2017 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over four days. The event will take place in downtown Miami’s JW Marriott Marquis Hotel, April 3-6, 2017. The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico. The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen and the Hispanic PR Blog. The Hispanicize Event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize). About Prudential Financial, Inc. Prudential Financial, Inc. (NYSE:PRU), a financial services leader with more than $1 trillion of assets under management as of December 31, 2016, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.
News Article | February 16, 2017
Research and Markets has announced the addition of the "The New Social TV - on Snapchat" report to their offering. This report is the first critical appraisal of how major television broadcasters are innovating original Social TV content and formats, partnering with Snapchat. Discover the opportunities which broadcasters and producers are embracing on Snapchat: producing new forms of mobile-native Social TV content, building audiences via mobile, integrating advertising and ecommerce from global brands. Understand how broadcasters are developing strategies for partnering with Snapchat, creating original content, distributing it via Snapchat and reaching 150 million users worldwide. Find out how early adopters in this fast-moving and highly competitive new generation of Social TV are making an impact by entertaining, informing and engaging viewers with TV-based content on mobile. Television's Pioneers in the New Social TV The television organisations and channels covered in this report include: Comedy Central, CNN, E! Entertainment, ESPN, Food Network, L'Équipe, Liberty Global, MTV, National Geographic, NBCU, Sky News, Sky Sports, Turner Broadcasting, Viacom, Vice. 1. Executive Summary: the New Social TV - on Snapchat 2. Why Snapchat Rivals Twitter and Facebook in Social TV 3. TV Broadcasters Innovate Snapchat Social TV Formats and Content 4. How Snapchat Became a Worldwide TV and Media Partner 5. Snapchat Discover: Understanding a New Mobile TV and Media Distribution Paradigm 6. Snapchat Enters Global TV and Media Distribution 7. How Major TV Broadcasters and Shows Make an Impact on Snapchat 8. the Challenges of Producing Original Video Content for Discover 9. Innovating the Future of News for Mobile 10. Special Interest Publishers on Discover 11. Live Stories Content Partnerships 12. Live Stories Sports Partnerships 13. Analysis: Snapchat's Brand Advertising Business Model 14. Data for Effective Ad Targeting 15. Snapchat's New Mobile Advertising Products and Their Effectiveness 16. Case Studies: Major Brand Ad Campaigns 17. Key Data: User Growth, Demographics and Attitudes 18. Company Timeline and Major Developments - A&E Networks - ABC Family - Amazon - Audi - CNN - Cosmopolitan - Daily Mail - Disney - Dove - ESPN - Fusion - Gatorade - HBO - IGN - Marriott - MLB - MTV - NASCAR - National Geographic - NBCU - NFL - Refinery29 - Sky News - Sky Sports - Snapchat - Sweet - Target - Tastemade - The Wall Street Journal - The Washington Post - Time Warner - Toys R Us - Viacom - Vice Media and Vice News - Victoria's Secret For more information about this report visit http://www.researchandmarkets.com/research/thqrnt/the_new_social_tv
News Article | February 21, 2017
Women Veterans Interactive will host its Inaugural Jocks and Pearls Gala in Atlanta, Georgia on Friday, March 24, 2017. Professional athletes, celebrities and military members will gather for this noteworthy event to raise awareness and funds to support homeless women veterans and their children. The statistics surrounding women veterans are staggering to say the least. Out of 2.2 million woman veterans, 1 in 25 become homeless, 85% of women veterans that leave the military don't feel prepared for the civilian sector, women veterans are more likely to be unemployed than male veterans and women non-veterans, and they also suffer from high rates of Military Sexual Trauma and Post Traumatic Stress Disorder. “The word homeless and women veterans should never be in the same sentence and as a country we must collectively do more,” said Ginger Miller, White House Champion of Change for Women Veterans, Founder and CEO of Women Veterans Interactive. Miller knows the road of a homeless veteran all too well, as she was homeless in the early 90’s after receiving a medical discharge out of the U.S. Navy. The road wasn’t easy for Miller who was taking care of her husband, a disabled veteran who suffered from post-traumatic stress disorder, and their 2.5 year-old son, all while being homeless. In 2015, Centric TV featured Ginger’s story entitled, Get to know Women Veterans Interactive’s, Ginger Miller. Jocks and Pearls is more than a gala, it’s an initiative designed to use professional sports as a vehicle to raise awareness to support the brave women who have served and sacrificed for our country. The initiative kicks off with the Jocks and Pearls Gala-Atlanta, followed by Jocks and Pearls Gala–DC on November 11, 2017, Jocks and Pearls Celebrity Golf Tournaments and Jocks and Pearls PSA’s. This year’s inaugural event is hosted by actor, producer Torrei Hart, who is a woman veteran. “For years I didn’t consider myself to be a woman veteran because I was a Reservist, but that all changed when I met Ginger Miller, the CEO of Women Veterans Interactive. I am a proud woman veteran and want to do my part to make sure that my sister veterans have a place to lay their heads at night. I look forward to hosting this awesome event,” said Hart. Steven Nelson, Cornerback with Kansas City Chiefs will serve as the first NFL Jocks and Pearls Ambassador. “I was totally unaware that women veterans are becoming homeless at alarming rates and to be honest, every time I thought about a veteran, I would think of a man. I’m honored to be a part of the Jocks and Pearls initiative to help raise awareness and funds for homeless women veterans. To assist with raising funds, I am donating a signed autographed jersey for the Jocks and Pearls silent auction,” said Nelson. Sports Entrepreneur & Columnist, Mandy Antoniacci is on board with this awesome initiative. Mandy will deliver a Keynote that will address using the social and cultural impact of sport and its ability to incite change in humanity. “What are you doing to support homeless women veterans?” I was so taken aback when I heard this question. When you think of homeless veterans, you never think of women. As someone who resides in the industry of sport, health, and wellness - the specific disciplines that can help these women better transition into their lives post serving our nation, exercising my voice to help foster change was a no-brainer.”- Mandy Antoniacci Actress Angela Robinson of Tyler Perry's "The Haves and the Have Nots" will deliver the Keynote Address for the gala and Actor Peter Parros, also of Tyler Perry's "The Haves and the Have Nots", will make a special celebrity guest appearance. Parros is the son of a Marine Corps veteran. Other Jocks and Pearls Ambassadors include Army veterans Nathan Banks, Partner, McDowell Information Group LLC; Les Davis, Director of Military Affairs at International Education Corporation; Marcel Callahan, Medical Services Corps Officer; and Rick Clark, NASCAR Team Owner. We are grateful to all of our Ambassadors for assisting us with raising awareness and funds for homeless women veterans. Tickets are on sale now for this star-studded, notable event and can be purchased at Jocks and Pearls Atlanta About Women Veterans Interactive (WVI) Women Veterans Interactive is a national not-for-profit organization dedicated to serving and supporting women veterans and their families through Advocacy, Empowerment, Interaction, Outreach and Unification. Recognized as experts on Women Veterans issues, our aim is to eradicate homelessness; improve healthcare and education delivery; and develop a network where there is a free exchange of experiences and solutions that will empower and assist women veterans in living full productive lives. Since inception in 2011, Women Veterans Interactive has supported over 1500 women veterans and continues to meet women veterans at their points of need. For more information, visit WVI at Women Veterans Interactive.
News Article | February 17, 2017
PHILADELPHIA--(BUSINESS WIRE)--Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings, and a Founding Partner of Daytona International Speedway (DIS), will help kick off a weekend of exciting festivities for the 59th annual DAYTONA 500 while it celebrates the new Axalta Center Injector. Beginning with a once-in-a-lifetime opportunity for children with cognitive or physical disabilities, Axalta and the other DIS Founding Partners will custom-fit cars so that the children can “race” in the famed motorsports stadium in their own sit-in cars. Axalta is making this event possible in partnership with GoBabyGo!, a national program from the University of Delaware that empowers children with disabilities to become independently mobile through the use of custom-fitted motorized vehicles. Employees from Axalta and other Founding Partner organizations of Daytona International Speedway will work meticulously in Axalta’s new Center Injector to retrofit motorized toy cars for 12 toddlers aged 5 and younger who have challenges freely moving on their own. With assistance from Florida Hospital, GoBabyGo! has selected children from the Daytona Beach, FL region to participate in this event. This event will provide a very heartwarming and memorable sequence of life-changing moments for the children and their families. Prior to the vehicle build, children and their families will participate in an exclusive meet-and-greet with Jeff Gordon, four-time Monster Energy NASCAR Cup Series champion and three-time DAYTONA 500 champion. Once the vehicles are completed and decorated by the injector teams, the children will “drive” their custom vehicles for the first time as they ride along the Axalta red carpet to the finish line. Every child will be presented with a Teddy Bear in a NASCAR-styled fire suit at the completion of the race. “We are humbled and honored to celebrate the opening of the Axalta Center Injector at the Daytona International Speedway by offering children and their families this unforgettable experience,” said Joe McDougall, Axalta Senior Vice President. “To watch the children navigate their new, custom rides in a renowned location on race weekend in our new Center Injector, will truly create an incredible memory for all of us.” In May 2016, International Speedway Corporation and Axalta announced a multi-year partnership that made Axalta the fifth Founding Partner at Daytona International Speedway’s new motorsports stadium. The agreement provides Axalta with naming rights for the Center Injector and other branding rights within specific areas of the stadium. This partnership allows for increased engagement opportunities and ways to give back to the community. Axalta is committed to corporate social responsibility initiatives with a special focus on STEM (science, technology, engineering and math) education. Through this program, Axalta is proud to encourage its employees and those of the other Founding Partner organizations to apply their STEM skills to help those most in need. Media who are interested in covering the event require event credentials from Daytona International Speedway no later than two business days prior to the event. Please visit this link or call (386) 681-6745 for more information and to apply for media credentials. Media without credentials will not be permitted to cover this event. GoBabyGo! is an international nonprofit committed to building and providing motorized cars for toddlers with disabilities who may otherwise be immobile in their early, formative years. Over the past decade, GoBabyGo! has been able to place many of their custom, re-built toy cars on the “roads” — well, mostly gym floors and homes —of families in need! To learn more about GoBabyGo! visit www.udel.edu/gobabygo. Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our 100,000+ customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axalta.com and follow us @Axalta on Twitter and on LinkedIn.
News Article | February 22, 2017
This Friday, Jive employees will be cheering for their new driver—Grant Enfinger—as he competes in his first race of 2017. Enfinger will pilot the No. 98 Jive Toyota Tundra in the NASCAR Camping World Truck Series (NCWTS) for ThorSport Racing. The Sunoco Rookie of the Year contender will be driving full time this season, with 23 races on the schedule. After a successful multi-faceted motorsports marketing program in 2016, Jive announced a partnership with ThorSport Racing and driver Grant Enfinger for the 2017 Racing season. “We enjoyed participating in NASCAR last year,” said John Pope CEO. “Our clients and employees rallied around our driver and it brought excitement to our company. We are anticipating a great race at Daytona and look forward to cheering on (Grant) Enfinger all year.” Enfinger acknowledged the Jive employees who will be watching the race. “I can’t wait to get on the track and give our #JiveRacing Toyota a great run,” said Enfinger. “As my first race driving full time, I would love a top finish.” In 2016, Enfinger made eight starts in the NCWTS. He earned his career-first Keystone Light Pole Award at Daytona International Speedway. Enfinger then celebrated his first series win at Talladega Superspeedway. In 14 combined series starts, Enfinger has earned one pole and led 50 laps, with one win, two top-five, and five top-10 finishes. 2017 will mark his first full-time season in the series. Enfinger will make his third career NCWTS start at the 2.5-mile superspeedway in the season-opening NextEra Energy Resources 250 on Friday, Feb. 24, 2017. All the action will be televised live on FOX Sports 1, MRN, and SiriusXM NASCAR channel 90 at 7:30pm ET. For more information on Jive racing, visit jive.com/racing. About Jive Communications Jive Communications, Inc. provides enterprise-grade Hosted VoIP and Unified Communications to businesses and institutions across the globe. Jive's hosted services include Jive Voice (Hosted PBX), Jive Contact Center, and Jive Video, which all run on Jive Cloud, a distributed platform built on open industry standards. Jive has been purpose-built to deliver the most reliable, powerful and economical hosted communication services available to the enterprise and public sector markets. Learn more at jive.com/products.
News Article | January 12, 2017
The new hosts for the upcoming Apple Music version of James Corden's hit "Carpool Karaoke" segments from his CBS The Late Late Show have been named. The spinoff series will feature an ever-changing roster of hosts rather than a single presenter at the helm. James Corden's "Carpool Karaoke" was one of the most unqualified web successes of 2016. The 23 segments from The Late Late Show with James Corden received well over 1 billion cumulative hits on the show's YouTube channel, and gave Corden the honor of having the most viral video of the year, Adele's popular appearance on the sing along car ride. Not only have the "Carpool Karaoke" segments helped lift Corden's once struggling late night talk show in the national zeitgeist, they have also helped provide a ratings boost that saw Corden recently beat once dominant rival NBC talk show Late Night with Seth Meyers in recent days. Last year, we told you that the popularity of "Carpool Karaoke" led to an upcoming spinoff version of the show, produced by Corden and his partners and purchased as Apple Music's first TV series. At the time, the big question was who the team would slate to fill Corden's shoes as host, and whether anyone else was actually up to the challenge. Now we can finally answer that question. Apple Music and executive producers of the show, Eric Pankowski, Ben Winston, and Corden, have decided to go not with one host but with a series of pairings that changes in each of the 16 episodes of the new series, they explained at the TCA winter press tour. "What James does is so special and singular, it was silly, as we figured out how to make a full series, to try and replicate that," said Winston. Instead, duos such as John Legend with Alicia Keys, Seth MacFarlane with Ariana Grande, comedian Billy Eichner with Metallica, and "Good Morning America" host Michael Strahan with NASCAR driver Jeff Gordon will appear in the new half hour segments. Winston said the idea was spawned by the interest of numerous non-musical artists in doing the show. "We wouldn't do Will Smith on [The Late Late Show]," he said. "So many people have been getting in touch with us, big movie stars, and we're like, 'that's not really for us,' but here with Apple Music it's perfect." The producers also reiterated that Corden would definitely continue to host the viral segments that have featured music stars like Mariah Carey, Madonna, Justin Bieber, Britney Spears, and Lady Gaga, just to name a few. © 2017 Tech Times, All rights reserved. Do not reproduce without permission.
News Article | February 21, 2017
Monster Energy congratulates Max Parrot on his win Sunday night at the final stop of the Air + Style in Los Angeles. In what has been a remarkable season for the Canadian ripper, the win also earned him third overall in the three-stop tour, which saw events in Beijing, China and Innsbruck, Austria earlier this season. Set in historic Exposition Park in downtown LA, not the typical place for a snowboard contest, Air + Style Los Angeles is a one of a kind event mixing equal parts, music, snowboarding and party. With musical acts like TV on the Radio and Major Lasers, this was no casual gathering. The event is a full-blown music festival with one exception – a monolithic 16-story scaffold structure. And although Parrot grew up riding on actual snow covered slopes in Southern Quebec, tonight he would prove that whether the slopes are shaped by tectonic forces or engineering degrees, whether the snow fell from the sky or was basted from a gun, as long as he has a snowboard strapped to his feet, there is no issue. Coming off a victory at the Innsbruck Air + Style two weeks ago and up against familiar faces like Mark McMorris and the young Marcus Kleveland, this was to be no cakewalk. Yet, as the competition kicked off and he dropped in to his first attempt on the man-made super kicker, Parrot, without any words, told his competition what to do. Usually reserving the bangers for last, tonight the 22-year-old goofy footer wasted no time floating a lofty cab 1620 over the skies of LA, crushing the landing to the bewilderment of thousands of onlookers. It was an unusual strategy, but Parrot is far from a simple stunt monkey, he knew exactly what he was doing. Scoring a 90.00, no one would top it the rest of the evening. "It's not easy out here," said Parrot. "It's raining, not raining – we're having every weather possible." This adversity however, is what shows the true talent of these snowboarders and as competition wore many riders were having speed issues and had trouble sticking their landing's because they were actually going too big. Even Parrot, on his second attempt wasn't able to hold it together as he slid out on a cab 1440. Dressed in his trademark all black, all business attire, Parrot sealed the deal on his final attempt with a frontside triple cork 1440 landing like everyone else, at the bottom of the jump. This time he had the legs for it and muscled out the landing like a man possessed. Technicality and style considered the judges awarded him 88.66 points for a combined total of 178.66. "Dude, I can't even explain this," he smiled afterwards. "I've never won in LA, never won with this combination of tricks. I'm going to put a little check mark next to this one!" The win also put Parrot in third place in overall tour points, quite the feat considering he didn't even qualify for finals at the Beijing event. At this point we have come to understand Parrot is a man on a mission, if not a genetically altered super species of snowboarder altogether. With a history making season under his belt including the first ever landed Cab quadruple cork underflip at the X Games in Aspen in January, it's clear that as far as Big Air events go, if Parrot lands on his snowboard, he wins the contest. With the US Open and X Games Norway still to come, what's he got in store for the rest of the season? About Monster Energy Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at http://www.monsterenergy.com.
News Article | February 24, 2017
All-New Publication to Include In-Depth Features, Bios and Stats for the 2017 Season The Official NASCAR 2017 Preview and Press Guide will return this week, signaling the end of a four-year wait for the fan-favorite season-launch magazine. Produced by Professional Media Group (PMG), The Official 2017 NASCAR Preview and Press Guide, will be an all-new publication and include features and profiles in addition to traditional season preview information across the three NASCAR national series. The perfect way to prep for the new season, The Official NASCAR 2017 Preview and Press Guide will debut at the DAYTONA 500®, NASCAR’s crown jewel event. The refreshed publication will take fans of all types, novice to avid, on a journey of what to expect throughout the year. Fans can now purchase The Official NASCAR 2017 Preview and Press Guide at the NASCAR Trackside Superstore, NASCAR.com Superstore and the Official NASCAR Members Club. Copies can also be purchased at newsstands and grocery stores nationwide including Kroger, Target, Winn Dixie, Walgreens, Walmart, CVS, and more.[MA1] [MA1]Reason for order? If possible, recommend listing alphabetically.