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News Article | May 3, 2017
Site: www.fooddive.com

Molson Coors had net income of $201.3 million in the first quarter, up from $162.7 million a year earlier, the company said in a statement . Sales rose to $2.91 billion from $950.8 million. Purchasing the remaining 58% stake in MillerCoors from SABMiller was largely responsible for the revenue bump. The beverage giant said U.S. domestic sales-to-retailers volume declined 2% during the quarter, driven by lower volume in the premium light and below premium segments. Volumes in Canada rose 0.7%, while increasing 9.6% in Europe due partly to the addition of the Miller brands, along with strong growth from Coors Light and Staropramen. "With the completion of the MillerCoors  transaction late last year and the changes we are making to align and enhance our organization, 2017 will be a transition year as we build a larger, stronger First Choice-focused company," said Mark Hunter​,  Molson Coors​ . "Our results today reflect increased investments in the building blocks that will drive top-line growth, cost savings, profit growth, cash generation, debt pay-down, and total shareholder returns in the years ahead." The beer industry is digesting a pair of acquisitions last year that further consolidated around 90% of the U.S. domestic production into two major players — AB InBev and Molson Coors. The remainder is concentrated among popular craft breweries. Molson Coors' decision to buy the stake it didn't own in Miller Coors was a smart move. It not only expanded the company's beer volume globally and boosted its revenue and profitability, but it gave greater purchasing power for everything from hops and barley to aluminum cans. Miller Coors and AB InBev are taking time to integrate their recent deals before considering whether to make another acquisition. Pete Coors, vice chairman of Molson Coors, said at the Beverage Forum last week he expected more mergers, but noted there are only a few remaining players left that could combine. "We going to catch our breath, and I think ABI is in the process of catching their breath," Coors said. "At some point down the road ... I have no doubt there will be additional consolidation globally." In the meantime, Molson Coors — whose brands include Blue Moon, Miller Lite and Milwaukee's Best — could look to smaller bolt-on deals, focusing its attention on craft breweries. Coors told Food Dive his company has purchased four small regional craft breweries in the last 18 months. With so few larger players left, and Molson Coors working through its recent deal, craft breweries could be a way to increase volume and efficiencies for the company. At the same time, these acquisitions could allows the larger company to attract millennials who crave the unique flavors and localized brews associated with craft beers.


News Article | July 11, 2017
Site: www.prnewswire.com

CHICAGO, July 11, 2017 /PRNewswire/ -- Today, MillerCoors announced it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques that include innovative tools and irrigation initiatives that use less water while...


News Article | July 17, 2017
Site: globenewswire.com

Loudon, NH, July 17, 2017 (GLOBE NEWSWIRE) -- Fans at New Hampshire Motor Speedway had a lot to celebrate on July 16, 2017: from Richard Petty’s 80th birthday to a thrilling running of the Overton’s 301. And for the sixth consecutive year, fans who pledged to partake in those celebrations responsibly were rewarded through a partnership between the track, Miller Lite and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 492 fans made the pledge to be a designated driver for their group. Fans who pledged received a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the ISM 300 at New Hampshire Motor Speedway in September. The Designated Driver for the Race from last September, Shawn Young, received two tickets and two VIP Experiences to the Overton’s 301. Young and his guest enjoyed a behind-the-scenes tour before the race on Sunday. “While we want everyone that steps onto our property to have the best time they can possibly have, there’s nothing more important to us than the safety of our fans,” said David McGrath, general manager for New Hampshire Motor Speedway. “Signing this pledge to be a designated driver speaks to the character of our fan base.” “We believe that with great beer comes great responsibility and we’re thrilled to partner with NASCAR, New Hampshire Motor Speedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, responsibility commerce manager for MillerCoors. “For many fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." The speedway, which opened in 1990 and hosts two Monster Energy NASCAR Cup Series events each year, is located about one hour north of Boston in Loudon, N.H. According to the latest census numbers, the population within 200 miles of the speedway is more than 18 million people. The venue is easily accessible via Interstate highways from all metro areas in the northeastern United States and eastern Canada. Located on approximately 1,200 acres, the multi-use complex is the largest sports facility in New England and features a 1.058-mile oval speedway and a 1.6-mile road course. New Hampshire Motor Speedway hosts the largest attended sporting events in New England and the only Monster Energy NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Camping World Truck Series events held in the six-state New England Region. In addition to the major NASCAR races, the track hosts several regional professional racing series, including the NASCAR K&N Pro Series East, the NASCAR Whelen Modified Tour, and the American-Canadian Tour. It also features a monthly race weekends with the Loudon Road Race Series and Amsoil NELCAR Legends Tour, a part of U.S. Legend Cars International.  Amateur series events include the Sports Car Club of America, Vintage Racer Group, U.S. Classic Racing Association, and the World Karting Association.  Racing schools are conducted throughout the year by the Richard Petty Driving Experience and Penguin School (motorcycles), among others. Speedway Motorsports, Inc. (NYSE:TRK) is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information about Speedway Motorsports, visit http://www.speedwaymotorsports.com. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at www.MillerCoors.com , at www.facebook.com/MillerCoors  or on Twitter through @MillerCoors. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.


News Article | June 19, 2017
Site: www.prnewswire.com

Grab a 6-pack and celebrate 4th of July weekend with @zima for a limited time only! Tweet


News Article | May 8, 2017
Site: globenewswire.com

Talladega, AL, May 08, 2017 (GLOBE NEWSWIRE) -- Talladega Superspeedway hosted the GEICO 500 on May 7, 2017, and responsible race fans were rewarded for making the pledge to never drive drunk. The designated driver program was offered for the eleventh consecutive race by Miller Lite, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Alabama 500 on October 15, 2017. The Designated Driver for the Race from the 2016 Alabama 500 at Talladega Superspeedway, Conner Thrash, received two tickets and two VIP Experiences to the GEICO 500. Conner and his guest enjoyed a behind-the-scenes experience before the race on Sunday. “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.” “We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” “Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large ISM Vision video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15 with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race and the Alabama 500 Monster Energy NASCAR Cup Series event, the second race in the Round of 12 of NASCAR’s Playoffs. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it! Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.


News Article | May 8, 2017
Site: globenewswire.com

Talladega, AL, May 08, 2017 (GLOBE NEWSWIRE) -- Talladega Superspeedway hosted the GEICO 500 on May 7, 2017, and responsible race fans were rewarded for making the pledge to never drive drunk. The designated driver program was offered for the eleventh consecutive race by Miller Lite, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Alabama 500 on October 15, 2017. The Designated Driver for the Race from the 2016 Alabama 500 at Talladega Superspeedway, Conner Thrash, received two tickets and two VIP Experiences to the GEICO 500. Conner and his guest enjoyed a behind-the-scenes experience before the race on Sunday. “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.” “We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” “Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large ISM Vision video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15 with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race and the Alabama 500 Monster Energy NASCAR Cup Series event, the second race in the Round of 12 of NASCAR’s Playoffs. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it! Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.


News Article | May 8, 2017
Site: globenewswire.com

Talladega, AL, May 08, 2017 (GLOBE NEWSWIRE) -- Talladega Superspeedway hosted the GEICO 500 on May 7, 2017, and responsible race fans were rewarded for making the pledge to never drive drunk. The designated driver program was offered for the eleventh consecutive race by Miller Lite, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Alabama 500 on October 15, 2017. The Designated Driver for the Race from the 2016 Alabama 500 at Talladega Superspeedway, Conner Thrash, received two tickets and two VIP Experiences to the GEICO 500. Conner and his guest enjoyed a behind-the-scenes experience before the race on Sunday. “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.” “We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” “Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large ISM Vision video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15 with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race and the Alabama 500 Monster Energy NASCAR Cup Series event, the second race in the Round of 12 of NASCAR’s Playoffs. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it! Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.


News Article | May 8, 2017
Site: globenewswire.com

Talladega, AL, May 08, 2017 (GLOBE NEWSWIRE) -- Talladega Superspeedway hosted the GEICO 500 on May 7, 2017, and responsible race fans were rewarded for making the pledge to never drive drunk. The designated driver program was offered for the eleventh consecutive race by Miller Lite, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Alabama 500 on October 15, 2017. The Designated Driver for the Race from the 2016 Alabama 500 at Talladega Superspeedway, Conner Thrash, received two tickets and two VIP Experiences to the GEICO 500. Conner and his guest enjoyed a behind-the-scenes experience before the race on Sunday. “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.” “We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” “Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large ISM Vision video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15 with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race and the Alabama 500 Monster Energy NASCAR Cup Series event, the second race in the Round of 12 of NASCAR’s Playoffs. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it! Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.


News Article | May 8, 2017
Site: globenewswire.com

Talladega, AL, May 08, 2017 (GLOBE NEWSWIRE) -- Talladega Superspeedway hosted the GEICO 500 on May 7, 2017, and responsible race fans were rewarded for making the pledge to never drive drunk. The designated driver program was offered for the eleventh consecutive race by Miller Lite, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition. Before the race, 232 fans made the pledge to be a designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver of the Race. One randomly selected responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two VIP experiences to the Alabama 500 on October 15, 2017. The Designated Driver for the Race from the 2016 Alabama 500 at Talladega Superspeedway, Conner Thrash, received two tickets and two VIP Experiences to the GEICO 500. Conner and his guest enjoyed a behind-the-scenes experience before the race on Sunday. “We applaud those who signed the pledge to be a designated driver for their group during race weekend at DEGA,” said Grant Lynch, Chairman of Talladega Superspeedway. “It’s important for everyone to be responsible when choosing to consume alcohol while enjoying the race weekend.” “We believe that with great beer comes great responsibility, and we’re thrilled to partner with NASCAR, Talladega Superspeedway and TEAM Coalition to help promote responsibility at the track,” said Diane Wagner, MillerCoors responsibility commerce manager. “For many legal drinking age fans, enjoying a beer on race day is part of the NASCAR experience, and we want to encourage fans to enjoy the race responsibly and plan ahead for a safe ride home from the track.” “Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.” "The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins." Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large ISM Vision video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for October 13-15 with the fred’s 250 Powered by Coca-Cola NASCAR Camping World Truck Series race and the Alabama 500 Monster Energy NASCAR Cup Series event, the second race in the Round of 12 of NASCAR’s Playoffs. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information. Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using 100 percent fresh-pressed American juice. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors. Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it! Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com. TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, go to www.TEAMCoalition.org.

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