Stuttgart, Germany
Stuttgart, Germany

Mercedes-Benz is a German automobile manufacturer, a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles, buses, coaches, and trucks. The headquarters of Mercedes-Benz is in Stuttgart, Baden-Württemberg, Germany.The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, which is widely regarded as the first gasoline powered automobile. Mercedes-Benz's slogan is "Das Beste oder nichts" . Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the best selling luxury automakers in the world. Wikipedia.


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News Article | April 19, 2017
Site: www.accesswire.com

WASHINGTON, DC / ACCESSWIRE / April 18, 2017 / On April 1st, 2017, Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, GEICO, and Mercedes Benz, among others - Brad Nierenberg hosted the Chance For Life charity poker tournament and party for the 12th consecutive year. With its exploding popularity in recent years, the 2017 event was moved from its traditional Sphinx Club venue to the much larger MGM National Harbor Hotel. Since its inception in 2005, the Chance For Life event has grown into one of the largest and most popular charity events in Washington DC - a full-scale gala where Hollywood actors, sports stars, political figures and other notables enjoy wine, liquor, and food tastings from celebrity chefs and an after-hours dance party, along with the chance to earn a coveted $10,000 seat at the annual World Series of Poker contest in Las Vegas. The yearly event, which often counts more than 400 participating players and over 1,000 attendees has raised over $2 million to aid in pediatric cancer research through the Children's National Medical Center Foundation and Alex's Lemonade Stand Foundation. "The Chance For Life poker tournament started simply as a personal gathering to rally support for my cancer-stricken goddaughter, Kennedy Snyder, but it quickly snowballed into something bigger and grander," says Brad Nierenberg. "There are certainly a lot of charitable events with high-profile attendees around D.C., but you will never see another with the same energy and outright joy as this one." Operating under the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel," Brad Nierenberg launched RedPeg Marketing in 1995 with the mission to create exciting, large-scale interactive marketing experiences that make people remember. Over 20 years later, the company has grown to produce more than 2,500 events in 2015 alone. With offices in Washington, D.C. and Los Angeles, RedPeg Marketing believes brands produce a mark on culture and drive value through unique experiences. Their collection of creatives, producers, imaginers, and makers, find innovative ways to connect people and brands.


News Article | April 24, 2017
Site: www.prnewswire.com

Republic Group Budapest, one of the most well-known Hungarian, international award winning (e.g. Cannes Golden Media Lion) agencies in Hungary, and also the organizer of Brand Festival (Central Europe's well-established brand strategy and advertising conference) started a cooperation with Branded Content Marketing Association Worldwide in order to educate the CEE. Background: Media has changed tremendously over the last decade and the consumers are explicitly expressing their opinion about Ad Agencies' achievements: 615 million computers are running ad blockers and one of ten users deliberately blocking out ads from their everyday life. These figures are alarmingly high but the situation is not hopeless indeed. According to the same researches, 77% of the interviewed users are open to new and exciting solutions, and do not reject advertising completely. They just simply want new forms, new content and new language. A brand new solution like branded content. "If we won't be not able to create incredibly useful, enjoyable and inspirational content for our customers, we will be out of business within the next few years" - said Gabor Fabricius, strategic director of Republic Group Budapest. Therefore Republic Group Budapest in alliance with BCMA would like not only to introduce the opportunities of using the tools of branded content but also to raise awareness regarding (mostly declining) advertising consumption of Generation Y and Z. About Republic Group Budapest: Republic Group Budapest is not just strategically supported by the New York based , but also one of the few, independent advertising agencies, whose outstanding professional work is shown in the number of national and international awards. In the last two decades the agency has worked for: Raiffeisen Bank, Unicredit Bank, UNIQA, K&H, ING, Budapest Bank, BMG, Formatex, Transparency International, Quicksilver, Nike, GSK, Bayer, Janssen-Cilag, Saint-Goban, Market, Garnier, L'Oreal, Rossmann, Vodafone, T-Mobile, Four Seasons Budapest, British Council, EON, GVH, EMIH, Audi, Mercedes Benz, Honda, Opel, Coca-Cola, British American Tobacco, Imperial Tobacco, Hell, Brau Union, Rauch, Gösser, Kaiser, Danone.


News Article | April 25, 2017
Site: www.accesswire.com

WASHINGTON, DC / ACCESSWIRE / April 24 2017 / Rightfully investing much of a company's financial resources, human capital and time on designing smart sales policies, advertising campaigns, and reward programs, even the most successful companies sometimes forget such divers marketing tools may get customers through the door, but only customer interaction is the catalyst that drives organic growth and, ultimately, long-term profits and brand loyalty. Many companies will put considerable time and capital into hosting an event, only to fail at executing a holistic strategy that fully realizes their return on that investment. Brad Nierenberg, the Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, Geico, and Mercedes Benz, among others - has earned a reputation for being a guru of customer engagement through his use of a number of key tactics that substantially boost organic growth. "Executing a event without a strategy on how it will be amplified on Social Media is leaving money on the table. Unless you create and execute a strategy to extend the event beyond the actual activity itself," says Brad Nierenberg. "Physical attendance is not the only metric that matters when evaluating an event's success. Other key indicators include how many people shared the event and brand experience on social media; how many opted to take a sample; how many leads were generated; and how many perceptions were changed about the brand your marking, how many consumers now will consider the brand. Today consumers are being bombarded with brand messages to the tune of 3,000 a day, getting your brand on the targeted consumers menu when it wasn't considered before is a success." Nierenberg advises that the best foundation for starting a strategy of long-term customer engagement is by digitally capturing information on-site. In the old days, this usually meant consumers, brand ambassadors, and event staff quickly scribbling with pen and paper filling out entry cards, but today, data is able to be gathered quickly and effectively with the use of an ipad and software programs that allow a simple slide/scan of a drivers license. Further digital preparations include making certain that Google Analytics is ready to go on the event's microsite to help track online engagement, as well as encouraging visitors to fill out a form which will offer another opportunity to re-engage them. Lastly is tracking and re-engagement. RedPeg has long emphasized that the effective tail of experiential marketing is much longer than other marketing mediums and can be utilized for years. "We track years of sales history for our clients to show this," says Nierenberg. "An example would be our work with Chevrolet, where we executed events that engaged 60,000 people in 1 market. We tracked who of those 60K people bought cars over the next 2 years and found that the 60,000 people who went through our experiences that bought cars, bought twice the market share of Chevrolet; Effectively demonstrating that engaging people at events put Chevrolet on a higher consideration set than the average consumer digesting the same marketing messages via traditional tactics." After the event, have a plan to interact with customers that attended, whether it's an email follow up, calls to new leads, or requests for survey feedback, sending a photo experience. Also have a digital amplification plan to connect not only with the attendees, but their friends and associates who did not attend. With the goal of having them share the event with others, consider additional social media strategies which may be as simple as using Facebook Live to post the event and expand the potential for likes, shares and other online activities. Brad Nierenberg launched RedPeg Marketing in 1995, with the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel." The company is a leader in creating exciting, large-scale interactive marketing experiences, with more than 2,500 events produced in 2015 alone. Their collection of professionals assist companies in finding innovative ways to connect people and brands in a world with increasing marketing noise.


News Article | April 19, 2017
Site: marketersmedia.com

WASHINGTON, DC / ACCESSWIRE / April 18, 2017 / On April 1st, 2017, Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, GEICO, and Mercedes Benz, among others - Brad Nierenberg hosted the Chance For Life charity poker tournament and party for the 12th consecutive year. With its exploding popularity in recent years, the 2017 event was moved from its traditional Sphinx Club venue to the much larger MGM National Harbor Hotel. Since its inception in 2005, the Chance For Life event has grown into one of the largest and most popular charity events in Washington DC - a full-scale gala where Hollywood actors, sports stars, political figures and other notables enjoy wine, liquor, and food tastings from celebrity chefs and an after-hours dance party, along with the chance to earn a coveted $10,000 seat at the annual World Series of Poker contest in Las Vegas. The yearly event, which often counts more than 400 participating players and over 1,000 attendees has raised over $2 million to aid in pediatric cancer research through the Children's National Medical Center Foundation and Alex's Lemonade Stand Foundation. "The Chance For Life poker tournament started simply as a personal gathering to rally support for my cancer-stricken goddaughter, Kennedy Snyder, but it quickly snowballed into something bigger and grander," says Brad Nierenberg. "There are certainly a lot of charitable events with high-profile attendees around D.C., but you will never see another with the same energy and outright joy as this one." Operating under the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel," Brad Nierenberg launched RedPeg Marketing in 1995 with the mission to create exciting, large-scale interactive marketing experiences that make people remember. Over 20 years later, the company has grown to produce more than 2,500 events in 2015 alone. With offices in Washington, D.C. and Los Angeles, RedPeg Marketing believes brands produce a mark on culture and drive value through unique experiences. Their collection of creatives, producers, imaginers, and makers, find innovative ways to connect people and brands. WASHINGTON, DC / ACCESSWIRE / April 18, 2017 / On April 1st, 2017, Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, GEICO, and Mercedes Benz, among others - Brad Nierenberg hosted the Chance For Life charity poker tournament and party for the 12th consecutive year. With its exploding popularity in recent years, the 2017 event was moved from its traditional Sphinx Club venue to the much larger MGM National Harbor Hotel. Since its inception in 2005, the Chance For Life event has grown into one of the largest and most popular charity events in Washington DC - a full-scale gala where Hollywood actors, sports stars, political figures and other notables enjoy wine, liquor, and food tastings from celebrity chefs and an after-hours dance party, along with the chance to earn a coveted $10,000 seat at the annual World Series of Poker contest in Las Vegas. The yearly event, which often counts more than 400 participating players and over 1,000 attendees has raised over $2 million to aid in pediatric cancer research through the Children's National Medical Center Foundation and Alex's Lemonade Stand Foundation. "The Chance For Life poker tournament started simply as a personal gathering to rally support for my cancer-stricken goddaughter, Kennedy Snyder, but it quickly snowballed into something bigger and grander," says Brad Nierenberg. "There are certainly a lot of charitable events with high-profile attendees around D.C., but you will never see another with the same energy and outright joy as this one." Operating under the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel," Brad Nierenberg launched RedPeg Marketing in 1995 with the mission to create exciting, large-scale interactive marketing experiences that make people remember. Over 20 years later, the company has grown to produce more than 2,500 events in 2015 alone. With offices in Washington, D.C. and Los Angeles, RedPeg Marketing believes brands produce a mark on culture and drive value through unique experiences. Their collection of creatives, producers, imaginers, and makers, find innovative ways to connect people and brands.


News Article | April 24, 2017
Site: www.prnewswire.co.uk

Republic Group Budapest, one of the most well-known Hungarian, international award winning (e.g. Cannes Golden Media Lion) agencies in Hungary, and also the organizer of Brand Festival (Central Europe's well-established brand strategy and advertising conference) started a cooperation with Branded Content Marketing Association Worldwide in order to educate the CEE. Background: Media has changed tremendously over the last decade and the consumers are explicitly expressing their opinion about Ad Agencies' achievements: 615 million computers are running ad blockers and one of ten users deliberately blocking out ads from their everyday life. These figures are alarmingly high but the situation is not hopeless indeed. According to the same researches, 77% of the interviewed users are open to new and exciting solutions, and do not reject advertising completely. They just simply want new forms, new content and new language. A brand new solution like branded content. "If we won't be not able to create incredibly useful, enjoyable and inspirational content for our customers, we will be out of business within the next few years" - said Gabor Fabricius, strategic director of Republic Group Budapest. Therefore Republic Group Budapest in alliance with BCMA would like not only to introduce the opportunities of using the tools of branded content but also to raise awareness regarding (mostly declining) advertising consumption of Generation Y and Z. About Republic Group Budapest: Republic Group Budapest is not just strategically supported by the New York based , but also one of the few, independent advertising agencies, whose outstanding professional work is shown in the number of national and international awards. In the last two decades the agency has worked for: Raiffeisen Bank, Unicredit Bank, UNIQA, K&H, ING, Budapest Bank, BMG, Formatex, Transparency International, Quicksilver, Nike, GSK, Bayer, Janssen-Cilag, Saint-Goban, Market, Garnier, L'Oreal, Rossmann, Vodafone, T-Mobile, Four Seasons Budapest, British Council, EON, GVH, EMIH, Audi, Mercedes Benz, Honda, Opel, Coca-Cola, British American Tobacco, Imperial Tobacco, Hell, Brau Union, Rauch, Gösser, Kaiser, Danone.


News Article | April 28, 2017
Site: www.accesswire.com

VANCOUVER, BC / ACCESSWIRE / April 28, 2017 / YDreams Global Interactive Technologies Inc. (TSXV: YD) (OTC Pink: YDRMF) (FSE: A2AP0L) ("YDreams Global" or the "Company") is pleased to announce that it will be sponsoring as well as presenting at the upcoming CVR 2017 which takes place from May 5-7, 2017. www.consumer-vr.com. CVR is the Pacific Northwest's biggest VR/AR/MR event and is the premier event to experience groundbreaking new virtual and augmented reality technology. CVR brings together great games, interactive experiences, and the best immersive technology to consumers, industry pros, and investors. Daniel Japiassu, president of YDreams states, "This is the premier Virtual Reality event in Canada. We are proud to be sponsoring the event. This event will be a terrific platform to display the YDreams' VR/AR initiatives. Will be in booth #400 and invite you to come by and learn more about the company and speak directly with management." YDreams Global Interactive Technologies Inc. (www.ydreamsglobal.com) is a technology company with offices in Vancouver, São Paulo, and Rio de Janeiro, that combines Augmented and Virtual Reality Technology, Design, and Intelligence to respond to the challenges and demands of today's users and consumers. YDreams Global works as a partner for companies and brands to reframe their strategy through relevant human-centred ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence. YDreams Global have developed over 1,000 projects for clients all over the world, such as Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat. YDreams announced on March 15 that Mr. Omar Halloum has been appointed a consultant to the company to be the primary liaison for the Middle East and South West Asian countries (Middle East Region). Mr. Halloum has been instrumental in negotiating contracts worth over $350 million dollars to date including working directly with or on contracts with companies such as Northrop Grumman, Honeywell, Saudi Aramco and many more all throughout the region. YDreams management has just recently completed a trip to Dubai and held numerous meetings regarding YDreams virtual reality services and technology. YDreams Global announced on February 22, 2017, that the project "Pixelated Camouflage" created with YDreams' technological partnership, won the top award in the category of architecture by the IF Design Awards held in Germany, one of the most prestigious design awards in the world. YDreams Global announced on January 26, 2017, that it had entered into an MOU with CRTV to collaborate and to develop a virtual reality/ viewer immersion entertainment project that would be centered within the movie and entertainment industry. CRTV owns 76 cinemas and has affiliations with 2,000 theatres and cinemas in China. Mr. Japiassu stated, "We are very pleased to have entered into this MOU with a highly regarded Chinese state owned company such as CRTV. They have deep and wide reaching ties within the Chinese entertainment community and we look forward to building a mutually beneficial relationship." YDreams Global announced on December 20, 2016, that it had retained acclaimed international law firm of Foley & Lardner LLP. YDreams Global will to be working directly with two Foley partners: Mr. Robert DuPuy and Mr. Peter Eccles. Mr. DuPuy brings more than three decades of broad legal experience to his clients, including his tenure as chief legal counsel, president and chief operating officer of Major League Baseball. He is a member of the firm's Sports Industry Team. Mr. Eccles has spent much of his career advising clients on cross-border transactions involving Brazil, where he lived as a youth. He has worked as both outside and in-house counsel to U.S. and international clients on a wide range of issues involving investments in emerging markets throughout Latin America, Asia and Africa. YDreams Global continues discussions with professional sports teams. It is the Company's intention to push into the major league sports sector during 2017. At this stage no deal has yet been finalized. On December 8, 2016, YDreams Global announced it was contracted to use its Virtual Reality technology in the United States. The first project sold in the United States was released in December in New York City. On December 1, 2016, the Company announced a plan to create a virtual reality platform to be used by the military and other government agencies such as police departments, fire departments and emergency medical services that could use VR as a training experience. By using this technology for training, for example, the military, police and fire services would be able to experience accurate real-life situations that would be impossible to replicate in physical world exercises. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


News Article | April 26, 2017
Site: news.yahoo.com

Washington has said it it is open to direct talks with Kim Jong-Un's regime in Pyongyang (AFP Photo/ED JONES) North Korea on Wednesday hailed its largest-ever firing drill, overseen by leader Kim Jong-Un to mark a key military anniversary amid high tensions in the region. Speculation had mounted that the North could carry out a sixth nuclear test or another missile launch to mark the 85 years since the founding of its army on Tuesday. Instead, the North's state-run KCNA news agency said the Korean People's Army marked the anniversary with a "successful largest-ever artillery drill" under the orders of Supreme Commander Kim in the eastern port city of Wonsan. "Submarines rapidly submerged to make torpedo-attacks at the enemy warships" while aircraft dropped bombs. "The brave artillerymen are mercilessly striking the targets, the way they fire is liberating and their shots are very accurate," KCNA cited Kim as saying. After the drill, the troops pledged their loyalty to Kim, vowing to "turn into 10 million guns and 10 million bombs" to defend him. Pyongyang's rhetoric always intensifies in the spring, when Seoul and Washington hold joint military drills which it sees as rehearsals for an invasion. The Rodong Sinmun -- the official mouthpiece of the ruling Workers' Party of Korea -- carried several photos of the drill in a three-page spread. The front page showed Kim arriving at the site in his black Mercedes Benz with hundreds of tanks lined up. More than 30 pictures showed the drill in detail with Kim roaring with laughter as he watched artillery fire. North Korea has ambitions to build a nuclear-tipped missile capable of reaching the US mainland. Tensions have soared in recent months as it carried out a string of missile tests that sparked tit-for-tat sabre-rattling between it and Washington. Washington has sent the aircraft carrier USS Carl Vinson to the Korean peninsula, where it is expected to arrive later this week for a joint naval exercise with South Korea. The North has labeled the Vinson's deployment "undisguised military blackmail" and has threatened to "bury it at sea".


News Article | April 25, 2017
Site: marketersmedia.com

WASHINGTON, DC / ACCESSWIRE / April 24 2017 / Rightfully investing much of a company's financial resources, human capital and time on designing smart sales policies, advertising campaigns, and reward programs, even the most successful companies sometimes forget such divers marketing tools may get customers through the door, but only customer interaction is the catalyst that drives organic growth and, ultimately, long-term profits and brand loyalty. Many companies will put considerable time and capital into hosting an event, only to fail at executing a holistic strategy that fully realizes their return on that investment. Brad Nierenberg, the Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, Geico, and Mercedes Benz, among others - has earned a reputation for being a guru of customer engagement through his use of a number of key tactics that substantially boost organic growth. "Executing a event without a strategy on how it will be amplified on Social Media is leaving money on the table. Unless you create and execute a strategy to extend the event beyond the actual activity itself," says Brad Nierenberg. "Physical attendance is not the only metric that matters when evaluating an event's success. Other key indicators include how many people shared the event and brand experience on social media; how many opted to take a sample; how many leads were generated; and how many perceptions were changed about the brand your marking, how many consumers now will consider the brand. Today consumers are being bombarded with brand messages to the tune of 3,000 a day, getting your brand on the targeted consumers menu when it wasn't considered before is a success." Nierenberg advises that the best foundation for starting a strategy of long-term customer engagement is by digitally capturing information on-site. In the old days, this usually meant consumers, brand ambassadors, and event staff quickly scribbling with pen and paper filling out entry cards, but today, data is able to be gathered quickly and effectively with the use of an ipad and software programs that allow a simple slide/scan of a drivers license. Further digital preparations include making certain that Google Analytics is ready to go on the event's microsite to help track online engagement, as well as encouraging visitors to fill out a form which will offer another opportunity to re-engage them. Lastly is tracking and re-engagement. RedPeg has long emphasized that the effective tail of experiential marketing is much longer than other marketing mediums and can be utilized for years. "We track years of sales history for our clients to show this," says Nierenberg. "An example would be our work with Chevrolet, where we executed events that engaged 60,000 people in 1 market. We tracked who of those 60K people bought cars over the next 2 years and found that the 60,000 people who went through our experiences that bought cars, bought twice the market share of Chevrolet; Effectively demonstrating that engaging people at events put Chevrolet on a higher consideration set than the average consumer digesting the same marketing messages via traditional tactics." After the event, have a plan to interact with customers that attended, whether it's an email follow up, calls to new leads, or requests for survey feedback, sending a photo experience. Also have a digital amplification plan to connect not only with the attendees, but their friends and associates who did not attend. With the goal of having them share the event with others, consider additional social media strategies which may be as simple as using Facebook Live to post the event and expand the potential for likes, shares and other online activities. Brad Nierenberg launched RedPeg Marketing in 1995, with the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel." The company is a leader in creating exciting, large-scale interactive marketing experiences, with more than 2,500 events produced in 2015 alone. Their collection of professionals assist companies in finding innovative ways to connect people and brands in a world with increasing marketing noise. Brad Nierenberg - President & CEO of RedPeg Marketing: http://bradnierenbergnews.com Brad Nierenberg - Quora: https://www.quora.com/profile/Brad-Nierenberg Brad Nierenberg - Facebook: https://www.facebook.com/brad.nierenberg Contact Information: BradNierenbergNews.comwww.BradNierenbergNews.combrad@bradnierenbergnews.com SOURCE: Brad Nierenberg ReleaseID: 460487April 24, 2017 /AccessWire/ — WASHINGTON, DC / ACCESSWIRE / April 24 2017 / Rightfully investing much of a company's financial resources, human capital and time on designing smart sales policies, advertising campaigns, and reward programs, even the most successful companies sometimes forget such divers marketing tools may get customers through the door, but only customer interaction is the catalyst that drives organic growth and, ultimately, long-term profits and brand loyalty. Many companies will put considerable time and capital into hosting an event, only to fail at executing a holistic strategy that fully realizes their return on that investment. Brad Nierenberg, the Founder and CEO of RedPeg Marketing - a national award-winning experiential marketing agency with a client list that includes such companies as Warner Bros., Twitter, Verizon, Geico, and Mercedes Benz, among others - has earned a reputation for being a guru of customer engagement through his use of a number of key tactics that substantially boost organic growth. "Executing a event without a strategy on how it will be amplified on Social Media is leaving money on the table. Unless you create and execute a strategy to extend the event beyond the actual activity itself," says Brad Nierenberg. "Physical attendance is not the only metric that matters when evaluating an event's success. Other key indicators include how many people shared the event and brand experience on social media; how many opted to take a sample; how many leads were generated; and how many perceptions were changed about the brand your marking, how many consumers now will consider the brand. Today consumers are being bombarded with brand messages to the tune of 3,000 a day, getting your brand on the targeted consumers menu when it wasn't considered before is a success." Nierenberg advises that the best foundation for starting a strategy of long-term customer engagement is by digitally capturing information on-site. In the old days, this usually meant consumers, brand ambassadors, and event staff quickly scribbling with pen and paper filling out entry cards, but today, data is able to be gathered quickly and effectively with the use of an ipad and software programs that allow a simple slide/scan of a drivers license. Further digital preparations include making certain that Google Analytics is ready to go on the event's microsite to help track online engagement, as well as encouraging visitors to fill out a form which will offer another opportunity to re-engage them. Lastly is tracking and re-engagement. RedPeg has long emphasized that the effective tail of experiential marketing is much longer than other marketing mediums and can be utilized for years. "We track years of sales history for our clients to show this," says Nierenberg. "An example would be our work with Chevrolet, where we executed events that engaged 60,000 people in 1 market. We tracked who of those 60K people bought cars over the next 2 years and found that the 60,000 people who went through our experiences that bought cars, bought twice the market share of Chevrolet; Effectively demonstrating that engaging people at events put Chevrolet on a higher consideration set than the average consumer digesting the same marketing messages via traditional tactics." After the event, have a plan to interact with customers that attended, whether it's an email follow up, calls to new leads, or requests for survey feedback, sending a photo experience. Also have a digital amplification plan to connect not only with the attendees, but their friends and associates who did not attend. With the goal of having them share the event with others, consider additional social media strategies which may be as simple as using Facebook Live to post the event and expand the potential for likes, shares and other online activities. Brad Nierenberg launched RedPeg Marketing in 1995, with the philosophy that, "People forget what you say. People forget what you do. They remember how you make them feel." The company is a leader in creating exciting, large-scale interactive marketing experiences, with more than 2,500 events produced in 2015 alone. Their collection of professionals assist companies in finding innovative ways to connect people and brands in a world with increasing marketing noise. Brad Nierenberg - President & CEO of RedPeg Marketing: http://bradnierenbergnews.com Brad Nierenberg - Quora: https://www.quora.com/profile/Brad-Nierenberg Brad Nierenberg - Facebook: https://www.facebook.com/brad.nierenberg Contact Information: BradNierenbergNews.comwww.BradNierenbergNews.combrad@bradnierenbergnews.com SOURCE: Brad Nierenberg ReleaseID: 460487 Source URL: http://marketersmedia.com/brad-nierenberg-on-his-game-changing-conception-of-customer-engagement/189824Source: AccessWireRelease ID: 189824

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