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News Article | September 20, 2016
Site: techcrunch.com

A big annoyance of city living is checking a site like Nextbus for your bus or rail’s arrival time, and then getting there only to find that you’ve missed it by a split second or the doors close as soon as you get there. Now, there’s actually an app that will yell at you to walk faster if you’re about to miss that bus. With a big update today, Transit — an app that cleanly shows all the upcoming arrival times of public transportation in your area — is hoping to keep your daily commute on track with a new tool called Go. The app is getting a redesigned look in order to keep up with the ever-changing aesthetic desires of picky smartphone owners. The app monitors your walking speed, telling you whether you’re going to get to your stop in time. It then will change your connections around if there are detours or delays in order to get to your destination on time. It’ll even wake you up before you get to your final stop, if you’re on a long commute and decide to use the train ride to catch a quick nap before work. “When we first launched our app there wasn’t even a journey planner, this was back in 2012, because for us it was nailing that [commuter] experience,” Transit COO Jake Sion said. “I’m standing in a bus stop, leaning into traffic to see when my ride is coming, the only info I care about is when the bus arrives. With transit, there is so much info you provide the user and our goal is to make sure we don’t forget what it is most people want.” The company said it has raised $2.4 million from Accel Partners, Accomplice, Real Ventures and BDC. Before raising this financing, Transit had only raised a small amount of seed funding for its operations based in Montreal. The app is available in around 125 cities in more than 9 countries. The argument against using Google Maps, Sion says, is that you’re required to put in information for your entire route before you even have access to the next arrival times for buses. Google Maps is an experience largely centered around getting from point A to point B, while Transit is designed to be a quick lightweight commuter experience — you glance at your phone to see where it is, and then you move on. For the more curious Bay Area transit nuts, some of Transit’s data is actually pulled from Nextbus — the typical go-to tool for figuring out when your next bus is arriving. Sion says that, in addition to Nextbus, Transit works to collect information from a number of municipal sources into getting the most accurate arrival time. Earlier this month, the Massachusetts Bay Transportation Authority chose to endorse Transit as effectively the official app for keeping track of transportation in the Boston area. But, in short, the data simply isn’t that reliable sometimes. And it can prove to be one of the most costly experiences of taking public transportation, such as being in a rush and being forced to call an Uber or Lyft to get to your destination on time. If Transit can help mitigate that risk, not only would it make for a generally better user experience, it could help make the municipal transit systems in cities overall more efficient and attractive to riders. And that means it could get additional revenue coming in and more opportunity to continue improving. Going forward, there are a couple of things that Transit would like to do — number one, making sure it’s more accurate. If you’re in San Francisco you’ve probably experienced the frustration of arriving at a Muni stop only to find an asterisk next to an arrival time, basically telling you to stay put and, hey, maybe sometime in the near future it’ll get there (or call an Uber). Transit wants to do a better job of keeping track of user interactions in the app in order to more accurately predict bus and rail arrival times. The problem already requires a lot of technical expertise, as the data coming in from all these different transit authorities is coming in through different channels and in different forms. That makes it a huge unstructured data problem, and cleaning all that up and compressing it is probably Transit’s first big challenge. A large part of the financing the company is raising is to ensure that it can continue to be the fastest and most accurate way to get that information by hiring additional engineers. “It’s about bringing that entire urban transportation experience into one place,” Sion said. “What we realized is at the core of how people travel through cities it’s still public transit, it’s about how we improve that experience the most.”


News Article | November 16, 2016
Site: www.marketwired.com

LAS VEGAS, NV--(Marketwired - Nov 16, 2016) - The Regional Transportation Commission of Southern Nevada (RTC) recently launched its new smartphone app, rideRTC, which enables transit customers to buy fares, plan trips, and find bus stops, all at their fingertips. This easy-to-use free app is available for use on Apple and Android devices. RTC partnered with Masabi, the global leader in mobile ticketing and fare collection solutions for transportation agencies, to deliver rideRTC. The app is based on Masabi's JustRide mobile ticketing platform which is used by more than 25 global transportation agencies and operators such as London's Thames Clippers, Preston Bus, New Orleans' RTA, Boston's MBTA, Transport for Athens, Los Angeles' Metrolink and New York's MTA. With the new rideRTC app, customers can securely purchase transit passes for airport, Las Vegas Strip and Downtown routes, as well as residential trips with reduced fare tickets available for seniors (60-plus years of age), disabled riders and children (6-17 years of age). Mobile tickets are activated on the customer's smartphone and validated by showing the driver. By the end of the year, all RTC transit vehicles will also have an electronic reader to validate mobile passes. "Mobile ticketing is all about increasing convenience for customers and efficiency for transit agencies. By using Masabi's JustRide platform riders in Las Vegas can now buy tickets anytime, anywhere while at the same time significantly reducing boarding times," said Brian Zanghi, CEO of Masabi. "We are delighted to be working with the RTC to provide this innovation to riders in Las Vegas." To introduce the new app to riders, the RTC deployed customer service representatives and transit ambassadors to personally interact with customers, encouraging them to download the app and showing them how to use it. The RTC also partnered with AT&T to offer customers the opportunity to win a $150 VISA gift card for downloading the rideRTC app. Each month, everyone who downloads the app will be entered into a drawing to win a gift card. The monthly contest runs from Nov. 1 through April 30, and no purchase is necessary. With a majority of transit riders using smartphones, rideRTC offers an easy and convenient way to buy tickets and plan a transit ride in the Las Vegas area. To assist customers with their transit trip planning, rideRTC is integrated with the industry leading TransitApp, which is used by transit riders across the country. The app enables users to: "The RTC carried 65 million passengers last year, and a majority of them use smartphones," said Tina Quigley, RTC General Manager. "We partnered with an international leader in mobile transportation ticketing solutions to create an app that makes every-day life more convenient for our customers." Quigley noted that rideRTC is not replacing ticket vending machines, vehicle fare boxes, or existing paper passes. "It's simply another convenient option for RTC customers that puts purchasing passes and planning trips in the palm of their hands," Quigley added. As a part of the rideRTC deployment RTC is using Mastercard Gateway Payment Services to enable simple, safe and secure in-app digital payments. Updates to the application will make purchasing tickets even easier by allowing passengers to pay for tickets using digital wallets such as Masterpass, the global digital payment service from Mastercard. About the RTC The RTC is the transit authority, transportation planning organization and regional traffic management agency for Southern Nevada. The RTC's vision is to provide a safe, convenient and effective regional transportation system that enhances mobility and air quality for citizens and visitors. The RTC encourages residents and visitors to use a variety of transportation choices to help reduce traffic congestion, clean the air and improve the quality of life in Southern Nevada. For more information about the RTC and its major initiatives such as Southern Nevada Strong, Fuel Revenue Indexing, and the Transportation Investment Business Plan, visit rtcsnv.com. About Masabi Masabi is the global leader in mobile ticketing and fare collection for transportation. We deliver transit ticketing solutions that delight passengers and reduce costs for agencies and operators. Masabi's JustRide is a scalable mobile ticketing and fare management platform. The company works in partnership with more than twenty-five leading transit agencies and operators in the US, Europe and around the globe, including; the Massachusetts Bay Transportation Authority (MBTA), Keolis, National Express Bus, Virgin Trains, Abellio, MBNA Thames Clippers, New Orleans RTA, Metrolink in Los Angeles, Transport for Athens, and New York's MTA. With offices in Boston and London, Masabi's investors include MasterCard and Keolis.


BOSTON, MA--(Marketwired - Nov 7, 2016) - Mass Transit today released the "Future of Fare Collection in Transportation" report supported by Masabi, the global leader in mobile ticketing and fare collection for public transport. The study surveyed more than 200 senior North American transport professionals on the future of fare collection and revealed the challenges transit agencies face today. The research showed that 87 percent of transport agencies either have or are planning to implement mobile ticketing and mobile is expected to be the leading ticket retail option for passengers by 2021. It also identified that transit agencies are looking at new fare collection systems to solve a broad range of problems. When asked 'What challenges do you want any new ticketing system to solve?' 76 percent cited fare evasion, 69 percent cash handling and 66 percent customer satisfaction. Paper tickets from vending machines or station sales offices, as expected, are currently the primary form of retailing tickets, however by 2021 respondents expect mobile tickets to be the number one choice. "Transit agencies are united in the need to modernize their fare collection systems," said Brian Zanghi, CEO of Masabi. "New technologies are opening up a world of possibilities and this survey shows that the industry recognises mobile as the first step towards a more open fare collection world, transforming both transit agency operations and the customer experience." To learn more, you can download the report here. About Masabi Masabi is the global leader in mobile ticketing and fare collection for transportation. We deliver transit ticketing solutions that delight passengers and reduce costs for agencies and operators. Masabi's JustRide is a scalable mobile ticketing and fare management platform. The company works in partnership with more than twenty-five leading transit agencies and operators in the US, Europe and around the globe, including; the Massachusetts Bay Transportation Authority (MBTA), Keolis, National Express Bus, Virgin Trains, Abellio, MBNA Thames Clippers, New Orleans RTA, Metrolink in Los Angeles, Transport for Athens, and New York's MTA. With offices in Boston and London, Masabi's investors include MasterCard and Keolis.


News Article | February 21, 2017
Site: www.marketwired.com

The introduction of Apple Pay in the City of Vancouver makes paying for parking even more convenient VANCOUVER, BC--(Marketwired - February 21, 2017) - Paying to park in Vancouver is getting an upgrade with PayByPhone now offering drivers the option of paying with Apple Pay. iOS users can select Apple Pay as a default form of payment within the PayByPhone app. This addition provides drivers with a more streamlined experience. "PayByPhone offers users a fast and easy way to pay across 300 cities globally," explains Kush Parikh, president and CEO of PayByPhone. "We always look for ways to improve the user experience and adding Apple Pay simply extends that sentiment." Apple Pay is also known for its robust privacy features including Touch ID and the ability to process payments without storing or sending credit card information. "Whether it's for business or pleasure, our goal is to make paying for parking completely worry free." Since launching in Vancouver in 2001, PayByPhone has seen great success locally, and is used by more than 50% of all Lower Mainland households. The service is offered at tens of thousands of on and off street locations within the Metro Vancouver area, with plans for further expansion. Currently Apple Pay is only available for on-street parking within the City of Vancouver, with additional locations to be added in the near future. PayByPhone recently released new versions of their iOS and Android apps, available for download at both the iTunes App Store and the Google Play Store. The redesigned apps provide an award winning, location based experience built by their in-house development team in their Vancouver Head Office. ABOUT PAYBYPHONE PayByPhone is one of the fastest growing mobile payments companies in the world, processing more than $300 million in payments annually. Through the company's mobile web, smartphone and smartwatch applications, PayByPhone helps millions of consumers easily and securely pay for parking without the hassles of waiting in line, having to carry change or risking costly fines. Registration is quick and easy and the app reminds the user when their parking is about to expire, allowing them to top up from anywhere, at any time. Many of the largest and most complex parking operations in the world use PayByPhone including San Francisco (30,000 spaces), Massachusetts Bay Transportation Authority in Boston (25,000 spaces), Seattle (12,000 spaces), London (40,000 spaces) and Paris (155,000 spaces).


NEW YORK, Feb. 23, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and...


News Article | December 28, 2016
Site: www.marketwired.com

Move Demonstrates Significant Confidence and Market Growth for Mobile Payments and Parking VANCOUVER, BC and BRAUNSCHWEIG, GERMANY--(Marketwired - December 28, 2016) - Volkswagen Financial Services AG and PayByPhone today announced that the financial services division of Volkswagen Group has acquired PayByPhone, the world's leading parking payment provider. The deal positions Volkswagen Financial Services AG as the clear leader in mobile payments and parking sectors, while providing the foundation for future PayByPhone growth globally and continued innovation. As consumers look for easy-to-use mobile solutions that fit their increasingly digital lives, the PayByPhone acquisition signals a growing market for mobile-payment solutions. PayByPhone's technology -- the fastest way to pay for parking -- will soon be available for millions more drivers across the globe. In 2016, PayByPhone has already processed more than $250 million in payments and is adding approximately 7,000 users per day to their already substantial base of more than 12.5 million registered users. "This is a tremendous opportunity for PayByPhone to explore new ways to expand our mobile payments technology into different verticals, markets and use cases. The mobile payment movement has exploded recently, and we look forward to accelerating our consumer parking and payments agenda made possible by this deal," said Kush Parikh, CEO of PayByPhone. "Volkswagen Financial Services AG has been at the forefront of innovation to fit its customers' mobile lives, and we are honored to be a part of its global vision." The PayByPhone acquisition expands the Volkswagen Financial Services AG footprint in the mobile-payment solutions market, and positions the organization as the central service provider within the Volkswagen Group for the parking business. Volkswagen Financial Services AG has already acquired a 92 percent shareholding in Sunhill Technologies GmbH, the German market leader in mobile-parking solutions across 90 German cities. "With the acquisition of PayByPhone, we are now the leading provider for the processing and mobile payment of parking. In the future, we will be bundling this know-how in a separate business field around the theme of parking," said Dr. Christian Dahlheim, the management board member responsible for sales and marketing at Volkswagen Financial Services AG. The acquisition will not affect any of PayByPhone's current operations. In the near future, PayByPhone's existing clients and customers can expect improved support, more services, and greater app functionality as the integration with Volkswagen Financial Services AG continues. The paybyphone app is available on iOS, Android, and all other mobile platforms via its web application and online presence. Drivers in thousands of locations worldwide can download the iOS or Android app here. The terms of the deal were not disclosed. PayByPhone is one of the fastest growing mobile payments companies in the world, processing more than $250 million in payments annually. Through the company's mobile web, smartphone and smartwatch applications, PayByPhone helps millions of consumers easily and securely pay for parking without the hassles of waiting in line, having to carry change or risking costly fines. Registration is quick and easy and the app reminds the user when their parking is about to expire, allowing them to top up from anywhere, at any time. Many of the largest and most complex parking operations in the world use PayByPhone including San Francisco (30,000 spaces), Massachusetts Bay Transportation Authority in Boston (25,000 spaces), Seattle (12,000 spaces), London (40,000 spaces) and Paris (155,000 spaces). Volkswagen Financial Services is a business division of the Volkswagen AG group of companies and comprise Volkswagen Financial Services AG along with its associated companies and the financial services companies in the USA, Canada, Argentina and Spain that belong directly or indirectly to Volkswagen AG -- with the exception of the financial services of the Scania and Porsche brands and Porsche Holding Salzburg. The key business fields embrace dealer and customer financing, leasing, the bank and insurance business, fleet management and mobility offers. Volkswagen Financial Services have a total of 15,182 employees worldwide -- including 6,513 alone in Germany. Volkswagen Financial Services reports total assets of around EUR 157.9 billion, an operating result of EUR 1.9 billion and a portfolio of around 16.6 million current contracts (as of: 31.12.2015).


Company continues to provide first-in-class security and fraud prevention through Android Pay SEATTLE, WA--(Marketwired - October 24, 2016) - PayByPhone, the world's leading mobile payment provider, launches their new Android app today. The new app includes a brand new experience that has been built from the ground up. Users will enjoy new features and improved speed. The app also supports Android Pay. Android Pay is a secure payment method that works with banks around the world. PayByPhone users have the option of selecting Android Pay as their default method of payment. "By offering Android Pay, we've simplified the payment process while continuing to meet our commitment of providing consumers with extremely high security and fraud prevention," explains Kush Parikh, President and CEO of PayByPhone. The app includes new features while continuing to provide fan-favorites. Users can easily view their current parking session as it counts down and add additional time while on the move. The PayByPhone experience is based on the driver's location. This new feature provides stunning images of a driver's current city. It can also display information on any special events or important local announcements. Users have the ability to manage their accounts right in the app. This includes managing multiple vehicles, payment options and notification settings. Drivers will also be able to select different rates for different scenarios like residential, disabled or visitor parking. By early November, PayByPhone will also allow drivers to store multiple payment methods on their accounts and switch between them easily when paying for parking. To celebrate the launch of their new app, PayByPhone is offering a chance for users to win an entire month of free parking. Every time a user pays with Android Pay during their PayByPhone session they are automatically entered into the sweepstakes. The sweepstakes will run between October 24 and December 31, 2016. For full contest details about this limited time, Android Pay Exclusive offer visit www.paybyphone.com/worryfree. PayByPhone is one of the fastest growing mobile payments companies in the world, processing more than $300 million in payments annually. Through the company's mobile web, smartphone and smartwatch applications, PayByPhone helps millions of consumers easily and securely pay for parking without the hassles of waiting in line, having to carry change or risking costly fines. Registration is quick and easy and the app reminds the user when their parking is about to expire, allowing them to top up from anywhere, at any time. Many of the largest and most complex parking operations in the world use PayByPhone including San Francisco (30,000 spaces), Massachusetts Bay Transportation Authority in Boston (25,000 spaces), Seattle (12,000 spaces), London (40,000 spaces) and Paris (155,000 spaces).


News Article | February 28, 2017
Site: www.businesswire.com

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Cambridge BioMarketing, the world’s leading rare disease and specialty communications agency, today announced the public availability of Rare in Common, a film project honoring people living with the challenges of a rare disease. The agency is making the documentary available to the public via its website one year after it was initially released, on Rare Disease Day 2016. Each year, Rare Disease Day calls attention to the public health issues associated with rare diseases, which affect approximately 350 million people worldwide, according to Global Genes. Patients with rare diseases and their families share a common bond - their strength and courage. Rare in Common celebrates the lives of inspiring people in the rare community by giving them a forum to showcase their unique stories. The documentary follows several families and the day-to-day challenges they face living with a rare disease. “Rare Disease Day is an important day of recognition for those living with rare conditions. The day serves as a natural milestone during which to share the amazing stories from patients around the world featured in Rare in Common,” said Maureen Franco, CEO, Cambridge BioMarketing. “By releasing the film publicly, we hope to not only continue to empower and unify people living with rare diseases, but to also educate the public about this common struggle faced by millions of Americans.” In addition to the official public release of the documentary, Cambridge BioMarketing is celebrating Rare Disease Day with the #SupportTheSearch social media campaign to raise awareness for rare diseases and the need for research to find cures. As part of the campaign, which will run until March 6th, the agency has wrapped the inside and outside of a train car on the Massachusetts Bay Transportation Authority (MBTA) Red Line with facts about rare diseases and zebra stripe branding. The significance of zebra stripe design is that a “zebra” is medical slang for a rare diagnosis. Those who spot the train car are encouraged to share the image on social, and for every post, Cambridge BioMarketing will make a donation to Global Genes, NORD and the Rare Disease United Foundation to help to raise funds for rare disease research. To view the documentary, please click here: rareincommon.com About Cambridge BioMarketing Cambridge BioMarketing is a rare disease and specialty communications agency, blending medical insights and award-winning creativity with deep experience to build some of the world’s most successful brands. With solutions for our clients that empower, educate, and activate, we bring physicians, specialists, and patient communities together to transform human health in the face of devastating, under-appreciated disease states. Founded in 2001, Cambridge BioMarketing has offices in Cambridge, MA and Oakland CA, and is a division of Everyday Health, Inc. For more information, visit: www.cambridgebmg.com.


News Article | September 3, 2016
Site: www.fastcompany.com

Apple Pay is nearing its second birthday, and mobile payments are far from ubiquitous. The credit-card replacement, which lets you use an iPhone or Apple Watch to pay at retail stores, only touts a user base numbering in the "tens of millions," according to Apple CEO Tim Cook. Meanwhile, a survey from 2015 indicates that among a pool of 500 Americans, 42% prefer to pay for in-store purchases with a debit card; another 38% are more likely to reach for a credit card. Extrapolated out, that means some 256 million Americans were using plastic at the register last year. Meanwhile, Nilson reports there were 9.49 billion credit, debit, and pre-paid cards in circulation globally in 2014. Apple has focused on partnering with banks and big-name merchants in an effort to make Apple Pay accepted in a wide spectrum of locations. Storefronts include Crate & Barrel, Whole Foods, Macy’s, Walgreens, and scads of other places that represent regular shopping choices for average Americans. In total, Apple Pay is accepted at three million locations in the U.S.—a big jump from just 200,000 locations at launch in 2014. But while payment services like Apple Pay, Android Pay, and PayPal provide a good user experience, none of them are universally accepted. Given the current environment, what would it take for people to ditch plastic for mobile? The key to getting mobile payments to take off in the U.S. may be a matter of focusing on two daily activities: eating and going places. Right now, while a growing number of retail outlets large and small accept mobile payment methods, mobile payments for restaurants are still in their infancy. That’s not to say there isn’t interesting activity going on. Quick-service joints like Chipotle, Starbucks, McDonald’s, and Burger King have created their own mobile apps geared toward rewarding repeat customers with payments built in. This same approach has been so successful for healthy salad shop Sweetgreen that the company is currently beta-testing cashless stores. Quite a few of these apps allow customers to hook up their Apple Pay account to the app, rather than having to input credit card information. But Apple Pay is also forging ahead in quick-service restaurants as a payment method in its own right. It lists McDonald’s, Panera, Dunkin Donuts, Subway, and Peet’s Coffee among stores that accept Apple Pay. Others like Johnny Rockets, Au Bon Pain, Baskin Robbins, and Chick-fil-A are said to be coming soon. This a good start, but in order for people to stop reaching for their wallets, Apple Pay really needs to be accepted broadly in all restaurants. That’s difficult, because restaurants that want to push their own loyalty apps may not be keen to accept Apple Pay. However, people aren't going to download an app for every restaurant they dine at. That’s why startups like Velocity, PaidEasy, and TabbedOut have created mobile apps that let diners pay for dinner with their phone at a variety of restaurants. But with a plethora of payment apps knocking at their doors, restaurant owners might be feeling the onset of fatigue around mobile payments. And a restaurant-specific payments app is another app that no one wants to download, especially because none of these apps has access to all restaurants. This is why much of Apple’s recent focus is on its partnership with OpenTable, the reservation-making app with 37,000 restaurants on its platform. The company began testing mobile payments in 2014. However, so far, it hasn’t made much headway. Earlier this year, the company told me that roughly 450 restaurants are hooked into its payment method, 100 of which are in New York. Meanwhile, getting customers set up with OpenTable payments isn't exactly easy. Users have to navigate into their profile, and then their settings, to open payment settings and turn on Apple Pay. Once that’s configured, there’s no way to tell which restaurants allow OpenTable as a payment method. So while partnering with apps might seem promising, it's not necessarily the best way to work mobile payments into restaurants. In other parts of the world where mobile payments are more common, restaurants have changed their point-of-sale technology to accommodate digital payments. Restaurants in Europe have been bringing cordless payments terminals tableside for decades, while those in the U.S. have largely skipped out on this movement. That could in part be because Europe long ago switched over to using chip-based credit cards requiring a PIN number (no one is about to hand over both their credit card and their PIN to a server). The U.S. has been slower to adopt this technology. In the last year, credit card companies pushed merchants to accept chip cards by refusing to accept liability for fraudulent purchases made on point of sale systems that didn't accept them. This change to chip cards could have ushered in a new era where restaurants accept credit cards or mobile phones at the table, rather than forcing servers to scurry off to some dark corner to process the bill. But alas, chip cards in the U.S. only require a signature, not a PIN code, which means there’s no impetus for investing in wireless terminals that might also accept Apple Pay. People can still sign for their bill at the table. Another factor that would help mobile payments take off is if you could use them to pay for more modes of travel. Already in London, iPhone owners can use Apple Pay to purchase fares on the tube. This functionality hasn’t yet come to the U.S., though the Massachusetts Bay Transportation Authority is planning to allow customers to start buying tickets with Apple Pay in September, according to Boston Business Journal. New York City’s Metropolitan Transit Authority also released a bid for proposals to incorporate mobile payments into the subway system this year, though the contract allows for a 69-month long implementation. Even if everything runs according to schedule—unlikely given the MTA’s track record with construction—payments won’t hit turnstiles for at least six years. In the meantime, Apple is looking at other modes of transportation where digital payments can make headway. Ride-hailing apps Uber and Lyft already accept Apple Pay, but there’s still room to grow in the field of car travel. In March, Exxon Mobil integrated Apple Pay into its Speedpass+ app, so iPhone users could pay for gas and car washes with Apple Pay at 6,100 locations. Legacy systems have a way of lingering. While refueling is something all drivers must do, it’s not a daily activity (I hope not, for your sake anyway). A more likely daily expense is parking. To that end, there are apps that connect drivers with parking garage spots, including SpotHero and Parking Panda. PaybyPhone, an app that lets people pay for metered parking, also accepts Apple Pay. But again, more is more when it comes to mobile payments. That means that every gas station a driver pulls up to has to accept mobile payments in order for people to make the behavioral jump. The same goes for parking or any other daily purchase. If a consumer has to think about using Apple Pay versus plastic, mobile payments will never break into the public consciousness. How long could all this take? A very long time—even with the given pace of innovation. Legacy systems have a way of lingering, and new systems for restaurants, public transit systems, and gas stations are likely to roll out slowly. In the meantime, the next big step for Apple Pay becoming more widely accepted will be building it into Apple's own browser. The company's new versions of iOS and macOS, available soon, will let online merchants accept the payment system inside Safari. So even if Apple Pay is nowhere near being available at every store and restaurant, it will soon span multiple platforms: at brick-and-mortar establishments, in apps, and on the web.


First Strategic Partner Keolis to Launch in Montargis, France, Using Software Development Kit that Will Accelerate Mobile Ticketing Deployments Worldwide LONDON, UNITED KINGDOM and PARIS, FRANCE--(Marketwired - Dec 14, 2016) - Masabi, the global leader in transport mobile ticketing and innovative fare collection, today announced JustRide SDK, the world's first mobile ticketing software development kit (SDK) for the transport industry. The SDK allows Masabi's strategic partners to incorporate mobile ticketing into existing apps, extending the functionality while adding a new revenue stream. Typical JustRide SDK customers include major transport operators, passenger information apps, and messaging and payment platform providers. Masabi's mobile ticketing technology is already in use with more than 25 transport operators worldwide, including New York's MTA, Transport for Athens, Boston's MBTA, Virgin Trains, National Express Bus, Las Vegas RTC, Los Angeles Metrolink and Preston Bus. French Transport giant Keolis is the first SDK customer, through Its digital subsidiary Kisio. It has integrated Masabi ticketing, along with validation technology and retail analytics, into its PlanBookTicket mobility solution which will be first launching in Montargis, France, in January 2017. The solution is currently in a public beta test. The JustRide SDK allows an integrated app to request fare types and deliver barcode tickets to a rider through a ticket wallet. The wallet communicates with Masabi servers to understand complex fare tables and manage the ticket lifecycle and security. Operators using the SDK will also have access to the JustRide Hub, from which they can access a wealth of back office data including real-time sales, usage and validation information, and an extensive customer services interface. PlanBookTicket will incorporate barcode-based mobile ticketing and validation technology from Masabi's award-winning JustRide Platform to create a branded solution upon which fully integrated applications will be built for Keolis public transport subsidiaries across France. Montargis is the first such deployment, with more to be announced in Q1 2017. Validation of barcode tickets will take place using JustRide Inspect, both for handheld checking by revenue protection officers using iOS and Android smartphones, and those operators using on-board validation devices. "The JustRide SDK is a game-changer for the mobile ticketing industry, allowing strategic partners to incorporate our mobile ticketing technology into their existing mobile apps and services. This move cements JustRide's position as the world's leading platform and will help Masabi reach new markets and opportunities through a strategic partner network," said Brian Zanghi, CEO of Masabi. "Keolis is our first partner to use the JustRide SDK to provide mobile ticketing to transport authorities in France and we look forward to announcing more partners in the coming months." "By integrating the JustRide SDK into the PlanBookTicket solution, we are able to leverage Masabi's world-leading mobile ticketing technology together with our trip planning and online booking, all in a single app," said Laurent Kocher of Keolis Group. "Montargis will be the first of a long list of cities in France that will benefit from this new application and digital experience in 2017." Masabi's award-winning platform, JustRide, is a cloud-based, deployment-proven, end-to-end mobile ticketing and fare collection system. It comprises services for ticket purchase, display and inspection together with back-end infrastructure for secure payments, ticket management, customer service, reporting and real-time analytics. About Keolis Keolis is a worldwide public transport operator. The Group develops tailor-made mobility solutions to suit individual local requirements. Keolis, a market leader in France, is present in 15 countries throughout the world. The Group generated revenue of 5.6 billion euros in 2014 and employs 60,000 people. About Masabi Masabi is the global leader in mobile ticketing and fare collection for transportation. We deliver transit ticketing solutions that delight passengers and reduce costs for agencies and operators. Masabi's JustRide is a scalable mobile ticketing and fare management platform. The company works in partnership with more than twenty-five leading transit agencies and operators in the U.S., Europe and around the globe, including the Massachusetts Bay Transportation Authority (MBTA), Keolis, National Express Bus, Virgin Trains, Abellio, MBNA Thames Clippers, New Orleans RTA, Metrolink in Los Angeles, Transport for Athens, and New York's MTA. Masabi has offices in Boston and London.

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