News Article | May 23, 2017
LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global mixed reality market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline. Jhansi Mary, a lead research analyst from Technavio, specializing in research on school and college essentials sector says, “The global mixed reality market is expected to grow at an impressive CAGR of more than 75% during the forecast period. The increasing advent of the Internet of Things, affordability of head-mounted devices, and the need for virtual training are some of the key drivers responsible for the growth of the market.” Looking for more information on this market? Request a free sample report Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more. The top three emerging market trends driving the global mixed reality market according to Technavio research analysts are: Using this technology, multidisciplinary teams in the organization can share any project for designing a new car or working on an existing model in real time, enabling them to work seamlessly together within and across the company walls and from any remote location. This is increasingly applied in the automotive manufacturing sector for visual design improvements of the existing products. Using this technology, manufacturers can get real-time data about any component of the physical object along with their supplier details and problem diagnostics. Marxent Labs has partnered with Lowe's to create an app that allows users to design their favorite kitchen or bathroom. They can also see a 3D rendering of the design in certain stores using the Oculus Rift DK2. The mixed reality technology provides enterprises with many innovative ways to train employees. Mixed reality can be used to develop the existing talent in employees by immersing them in a highly realistic virtual work environment. Mixed reality is increasingly being used in the healthcare and gaming industries. Mixed reality will provide the trainee with safe exposure to complex problems. It can help the employees in increasing their productivity. In the retail sector, consumers can check whether the product is appropriate for certain applications or will the product suit a particular room in case of home decor. For example, a IKEA uses an augmented reality app in its furniture stores wherein the consumers can check what type of furniture that will fit in their homes even before purchasing the product. The IoT is changing the way consumers use digital applications in real world. With the increased penetration of Internet 4.0 in industrial applications, industries are emphasizing more on head-mounted displays. When it comes to the use of virtual reality in industrial applications, the awareness level of employees is low. The problem with augmented reality is that there are connectivity issues with constant lags. Magic Leap has come up with mixed reality wearable devices that blur the lines between the real and virtual world. “Mixed reality enables a controlled collision of augmented reality, virtual reality, and the Internet of Things, making it possible to deliver actionable information to any location where work is done on site, shop floor, or in the field. It reads the user environment and forms a digital image of the same,” says Jhansi. Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they’re published in addition to all 6,000+ existing reports covering segments like education and education technology. This subscription nets you thousands in savings, while staying connected to Technavio’s constant transforming research library, helping you make informed business decisions more efficiently. Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies. Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users. If you are interested in more information, please contact our media team at email@example.com.
News Article | June 20, 2017
DAYTON, Ohio--(BUSINESS WIRE)--Marxent, the leader in markerless Augmented Reality (AR) and Virtual Reality (VR) for major retailers, homebuilders and building product manufacturers, today announced an expansion of their VisualCommerce™ Mobile solution, now featuring single-camera wall placement. VisualCommerce™ Mobile now offers retailers of home decor, window treatments, art, mirrors and wall-mounted lighting fixtures a solution that can work not only on iOS devices, but also on Android, Microsoft Surface and Amazon Fire tablets, to help shoppers and designers visualize their wall-mounted decor purchases in context. Paired with Marxent’s VisualCommerce™3D Cloud for high-speed asset communication and photo-real 3D content services, VisualCommerce™ Mobile with wall placement is built for commerce and designed to drive purchase decisions for anything that goes in a room or on a wall. Wall decor alone (not including window treatments and lighting) is a $7.4 billion segment of the home accents category and accounts for an estimated 12 percent of the category, according to the Home Accents Today Universe Study 2016. The expansion of VisualCommerce™ Mobile to include wall placement comes on the heels of Apple’s recent ARKit announcement, which gives developers the ability to incorporate AR in iOS applications. “While Apple’s commitment to AR is exciting, ARKit’s restriction to iOS devices prohibits large retailers and building product manufacturers from achieving maximum market penetration and realizing the full potential of a 3D content investment,” said Beck Besecker, Marxent’s CEO and co-founder. “For home decor retailers and manufacturers investing in 3D product strategies and Augmented Reality visualization, it makes sense to consider Android, Microsoft Surface and Amazon Fire OS in addition to iOS devices,” continued Beck. “If you sell things that go on walls, and you want to reach the greatest number of customers, VisualCommerce™ Mobile is ready for your content.” For more information about VisualCommerce™ Mobile, please visit: http://www.marxentlabs.com/ar-solution/visualcommerce-mobile/ About Marxent Marxent is the leader in markerless Augmented Reality, Virtual Reality and 3D solutions for major retailers and manufacturers in home furnishings, building products, home building (design/build) and industrial equipment. Marxent’s VisualCommerce™ 3D Cloud is a content management and hosting platform for 3D products that scales to the enterprise and powers upstream solutions for product visualization and configuration at all points in the customer path to purchase, including Mobile with Markerless AR, VR Showroom and Web VR applications. With VisualCommerce™ retail solutions, buyers can visually configure, price and quote projects with multiple components and customizations. In addition to top retailers, companies tapping into the power of VisualCommerce™ include American Woodmark, USG and AZEK Building Products (AZEK, TimberTech). For more information, visit www.marxent.com.
News Article | March 1, 2017
DAYTON, Ohio--(BUSINESS WIRE)--Marxent, the leader in Augmented Reality (AR) and Virtual Reality (VR) for retailers and manufacturers, today announced an update to its VisualCommerce™ 3.0 3D product platform that will enable a markerless augmented reality solution for mobile in-field and direct-to-consumer sales. Home furnishings retailers, home builders, and manufacturers can now offer customers a flexible, endless aisle shopping experience with photo-real AR technology made available from anywhere. Designed for omnichannel retailers and manufacturers, Marxent’s VisualCommerce™ platform is a cloud-based content management system for smart 3D products that is purpose-built for use across channels. The VisualCommerce™ platform enables retailers to invest in a single 3D product library that can be then used to create 3D experiences appropriate to various points in the retail customer journey, including markerless AR, touchscreen, VR showrooms and more. Marxent’s proprietary markerless AR technology allows users with single camera mobile devices to place a single 3D product into a real-world context without the use of a QR code or image marker. With markerless, AR is now more portable and more accessible to a broader base of users. Using the camera on a tablet or mobile device to orient the 3D object in real space, the selected object can be viewed at a distance or up close, and manipulated to fit in real-world environments. “Our focus on creating a stable, realistic markerless AR solution that scales is a direct response to the requirements of real clients in the retail and building products verticals,” said Beck Besecker, CEO and co-founder, Marxent. “Retailers and manufacturers have long been interested in AR and VR as visualization tools, but issues with stability, scale and product realism have held them back from fully investing. Now they can be confident that an investment in 3D product strategies for in-context shopping will perform, resonate and pay off.” “Many of the early markerless AR solutions are still contending with the challenges of realism, tracking and accurate placement in a virtual scene,” said Barry Besecker, CTO and co-founder of Marxent. “The markerless technology we’ve developed at Marxent is designed with commerce and consumer use in mind, using algorithms and relative positioning to deliver immersive, realistic and detailed visualization that can build buyer confidence and help drive purchase decisions.” About Marxent Marxent is the leader in markerless Augmented Reality, Virtual Reality and 3D solutions for retailers and manufacturers in the home furnishings, building products, home building (design/build) and industrial equipment industries. Marxent’s VisualCommerce™ platform is a content management system for 3D products that works seamlessly across sales channels with easy-to-use web, mobile augmented reality, virtual reality (HMD) and touchscreen showroom applications. With VisualCommerce™, buyers can visually configure, price, and generate quotes for projects with multiple components and customizations. Companies tapping into the power of VisualCommerce™ include Ashley Furniture HomeStores, American Woodmark, USG and CPG Building Products (AZEK, TimberTech) and a Fortune 500 retailer. For more information, visit www.marxent.com.
News Article | February 21, 2017
DAYTON, Ohio--(BUSINESS WIRE)--Marxent, the leader in Augmented Reality (AR) and Virtual Reality (VR) for products and spaces, was recently ranked on Entrepreneur's Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures created in partnership with culture management software and service provider CultureIQ®. The Top Company Cultures list has placed Marxent as #8 out of 50 in the medium-sized company category. Marxent is recognized for creating an exceptional culture that drives employee engagement, exceeds employee expectations and directly impacts company success. Marxent fosters a collaborative environment from the top-down, regularly recognizing the work of individuals at all levels of experience and encouraging employees to explore different roles and projects that match their interests. Marxent’s company culture was also recently recognized by the Dayton Business Journal, in its 2017 Best Places to Work in Dayton list. “When we founded Marxent, my brother and I wanted to create a great place to work. We focused on hiring passionate, dedicated team players and fostering a culture of self expression and personal growth. This foundation has enabled us to produce an incredible range of augmented reality and virtual reality solutions for retailers and manufacturers. From our VR Showroom and Touchscreen Showroom solutions down to our new markerless augmented reality platform. Allowing employees to breathe, achieve and be themselves is key to building a culture of innovation,” said Beck Besecker, CEO and co-founder, Marxent. “We’re honored to have been recognized by both Entrepreneur and DBJ, as the awards really validate the idea of putting culture first. That’s always been key to our success, and is what makes Marxent a rewarding place to work.” “Great company cultures don’t happen on their own. They’re the result of great leadership, and a conscious effort to make everyone on a team feel engaged and important,” says Jason Feifer, editor in chief of Entrepreneur. “The honorees on our 2017 list are proof that strong cultures make even stronger companies. Entrepreneurs at all levels can draw inspiration from them.” The full list, presenting a total of 153 companies categorized as small, medium-sized or large companies—with 25-49 employees, 50-99 employees and more than 100 employees respectively— is available on Entrepreneur.com. Core insights, behaviors and attributes that have helped to shape the high-performing cultures presented by the top companies are shared alongside practices to help other companies develop their own workplace environments. “A high-performance culture leads not only to employee engagement but also to measurable business results,” says Greg Besner, founder and CEO of CultureIQ. “These organizations show us that great companies start with great culture.” The rankings for all companies were determined using CultureIQ's methodology for measuring high-performance cultures. Employees at each company received a survey of multiple-choice questions and the answers were used to assess a company's strength across 10 core components of culture–collaboration, innovation and communication to name a few. The companies with the highest scores became the Top Company Culture list in ranking order. To be considered for the ranking, a company must have at least 25 employees, have been founded before Jan. 1, 2015 and be headquartered in the U.S. To view Marxent in the full ranking, visit entm.ag/TopCultures. Marxent is the leader in markerless Augmented Reality, Virtual Reality and 3D solutions for retailers and manufacturers in the home furnishings, building products, home building (design/build) and industrial equipment industries. Marxent’s VisualCommerce™ platform is a content management system for 3D products that works seamlessly across sales channels with easy-to-use web, mobile augmented reality, virtual reality (HMD) and touchscreen showroom applications. With VisualCommerce™, buyers can visually configure, price, and generate quotes for projects with multiple components and customizations. Companies tapping into the power of VisualCommerce™ include Ashley Furniture HomeStores, American Woodmark, USG and CPG Building Products (AZEK, TimberTech) and a Fortune 500 retailer. For more information, visit www.marxent.com. For nearly 40 years, Entrepreneur Media Inc. has been serving the entrepreneurial community providing comprehensive coverage of business and personal success through original content and events. Entrepreneur magazine, Entrepreneur.com and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide. Follow us on Twitter at @Entrepreneur and like us on Facebook at facebook.com/entmagazine. CultureIQ is a platform that enables organizations to make positive, measurable changes to their culture, and a community that connects peers and experts around the topic of culture. The CultureIQ platform helps companies actively manage their culture through an ongoing process of collecting, understanding and responding to internal feedback to drive employee engagement, retention and success. Based in New York City, CultureIQ was founded in 2013 by Greg Besner, an adjunct professor at New York University Stern School of Business and one of the original investors in Zappos.com. CultureIQ is backed by a group of notable investors including Lerer Hippeau Ventures, Pritzker Group Venture Capital, Founder Collective and Zappos.com CEO Tony Hsieh’s VTF Capital. For more information, visit www.cultureiq.com, follow us on Twitter at @CultureIQ and like us on Facebook at facebook.com/CultureIQ.
News Article | December 7, 2012
A Dayton-area startup is adding a new layer to the world around us through “augmented reality” mobile applications. Augmented reality apps work by superimposing computer-generated content, such as animation or video, over an actual object, such as a print catalog or advertisement, that’s being viewed through a smartphone or tablet. Custom apps created by Marxent Labs of Beavercreek allow users to watch a hidden video on Heineken bottle labels, or to “see through” the models’ clothing in a Moosejaw apparel catalog when viewed through a smartphone or tablet. “It is creating a kind of magical experience for consumers as they interact with brands,” said Barry Besecker, a Wright State University graduate and Tipp City native who co-founded Marxent in 2010 with his brother, Bret, aka “Beck.” Barry, 39, and Beck, 41, previously started Copient Technologies, a firm that specialized in retail marketing technologies and was acquired by NCR Corp. in 2003. Marxent, whose name blends “marketing” and “entertainment,” builds marketing, branding and gaming mobile applications, specializing in mobile augmented reality. The company has 12 employees, including seven locally, at offices in Beavercreek, Tampa and Detroit. Marxent currently is hiring for three new technology positions in Beavercreek. The venture-funded startup has raised $1.4 million in capital, including $1 million from Detroit Venture Partners and $400,000 from Boston-based Stage 1 Ventures, said Sonia Schechter, Marxent’s director of digital marketing. Marxent has doubled its valuation in the past six months, Schechter said. She declined to disclose the company’s annual revenues. Augmented reality technology has existed for several years, but it is still a nascent market, experts said. Google boosted interest with the April announcement of Project Glass, a wearable augmented reality device that resembles eyeglasses. Google plans to make the technology available to developers early next year. “We are participating in that platform, and helping to make it a bigger space and bring it to the consumer,” said Barry Besecker, Marxent’s chief technology officer. Marxent first made a name for itself last year with the popular Moosejaw X-ray app. Like some schoolboy’s dream, the app makes it appear that users can see the underwear beneath the clothing that models are wearing in a physical catalog. Moosejaw’s free X-ray app “went viral with no marketing” and has more than 500,000 downloads, Besecker said. The outdoor apparel retailer saw a 62 percent increase in Black Friday weekend sales; a 37 percent increase in same period sales; and a 33 percent increase in catalog response rate, according to a Marxent case study. Besecker said the X-ray app provides an entertainment experience for customers using their mobile devices, “and then that ‘Buy’ button is just an easy touch away.” The Moosejaw campaign has served as a calling card for Marxent, which has since created augmented reality apps for such brands as Heineken, Emerson Industrial Automation and Tractor Supply Co., among others. The apps often are used in conjunction with print advertising campaigns and retail or trade show displays. The Emerson app will debut Tuesday at the InterBev Expo in Las Vegas. Augmented reality allows the “man in the boat” from the company’s advertisements to “come alive in order to promote and encourage show attendees to find out how Emerson can help with sustainable solutions in beverage manufacturing facilities,” said Emerson spokeswoman Jackie Catalano. “I really feel this will be one of the most innovative attractions for promoting our message,” Catalano said. An augmented reality campaign typically takes six to eight weeks to develop, at a cost from $15,000 to $20,000, Besecker said. More complex campaigns can take from three to four months, he said. Marxent also creates custom mobile applications with e-commerce and social media components. In the coming weeks, the company will launch a customer loyalty app for a large local retail chain, but officials could not disclose the company’s name before the app’s release. In addition, Marxent is developing its first augmented reality mobile game. “Think of the ‘Holodeck’ on ‘Star Trek’ and that is what we are really trying to get to,” Besecker said.
News Article | July 18, 2013
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News Article | December 13, 2011
Outerwear retailer Moosejaw released an augmented reality app last month that lets users "see through" the clothing in its winter catalog, showing male and female models in their underwear (see above). Some of you called it "sleazy." Others called it "creative." Either way, it got your attention, racking up 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks, according to data from Marxent Labs, the company that developed the app. Not bad for a catalog with a typical distribution of 120,000. The app also drove sales, up 37% from the same period in November last year. Catalog response rates — that is, the percentage of catalog subscribers who purchased something from Moosejaw's website in the weeks following the catalog's release — were up by a full third to 4%. We weren't surprised that the app got so much attention. Similar augmented reality initiatives, such as those from Esquire and Starbucks, have built buzz on this scale before. We've never seen such a strong correlation to sales, however. We were particularly impressed given that the app seemed to distract users from the products themselves. Gary Wohlfeill, Moosejaw's creative director, wasn't as surprised by the sales results. People spent more time with the catalog, and sales were a natural result, he suggested in a phone interview. He added that the app was less about driving brand awareness and sales than delighting Moosejaw's existing subscriber base. "The story here isn't the short-term ROI," he contends. "Our marketing strategy is about long-term, loyalty-based brand building. This [app] is just a small part of what we're trying to achieve."
News Article | June 4, 2012
After the success of last year's digital X-ray experiment, which allowed users see through the clothes of models in its catalog, outerwear retailer Moosejaw is out with another body-revealing augmented reality app. The Sweaty & Wet App, available for iOS and Android devices, is best operated by two people. One needs to hold a copy of Moosejaw's summer catalog which, when seen through the lens of the app, is transformed into a virtual water gun. The other needs to operate the app, using it to select a model to "wet down." The app operator can then watch as that model's clothes become partially transparent on-screen, as shown in the video above. Like last year's experiment, called "sleazy" by some Mashable commenters and "creative" by others, the app will likely attract polar reactions. It's also likely to attract some additional attention for the retailer. The X-ray app, which went live in November 2011, racked up 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks, according to data from Marxent Labs, the company that developed the app. Those are impressive numbers for a retailer with a typical catalog distribution of 120,000. Even more impressive is what the app did for sales that month, which were up 37% year-over-year. Catalog response rates — that is, the percentage of catalog subscribers who purchased something from Moosejaw’s website in the weeks following the catalog’s release — were up by a full third to 4%. Moosejaw is no doubt hoping the new app will be equally successful. To get a print copy of the catalog, shoot an email with your shipping address to firstname.lastname@example.org. A digital version is also available here.
News Article | August 9, 2014
When Marxent Labs was commissioned to make an augmented reality app everyone would talk about, models in their underwear was an obvious choice. Their client was Moosejaw, an outdoor equipment store with a catalogue in need of some spicing up. So Marxent created an x-ray app that, when held over the magazine, lets you see beneath the parkas and sweatshirts to the models’ unmentionables. “It was a little bit of fulfilling a fantasy of a 14-year-old boy,” says cofounder Beck Besecker, who worked on the app for 10 weeks. The result? Over half a million downloads, mainstream media mentions, increased sales for Moosejaw, and phones ringing off the hook. Besecker and his team have been building augmented reality apps for retail ever since, but he says the technology is still in its early stages – viewed as something fun or quirky. “It has an impression of being gimmicky – it’s a gimmick, it’s a marketing campaign,” says Besecker. He started Detroit-based Marxent Labs with his brother, who dreams of building a real-life Star Trek holodeck in his basement. As augmented reality becomes more mainstream, Besecker predicts, it will go from gimmicky to everyday-life useful. Google and Apple phones will come with augmented reality apps pre-installed, and we’ll stop using the term “augmented reality” altogether. Appeasing the outcries of technology skeptics, augmented reality could help phones become tools for interacting with the world, not the screen itself. We’re moving in that direction with apps like Shazam (which recognizes recorded music) and Nike+, as well as the futuristic Google Glass project for augmented reality vision. Eventually, we might be able to take a photo of someone on the street wearing a chic dress and click to buy it online – although real-life x-rays are probably out of the question.