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Neves M.F.,University of Sao Paulo | Trombin V.G.,Markestrat Marketing and Strategy Projects and Research Center | Gerbasi T.,Markestrat Marketing and Strategy Projects and Research Center | Kalaki R.B.,Markestrat Marketing and Strategy Projects and Research Center
International Food and Agribusiness Management Review | Year: 2014

GESis (Neves 2008) is a practical process for developing strategic plans for production chains and was applied in several projects in Brazil. One of the initial steps is mapping and quantification of production chains. This step provides knowledge of the size of the chain analyzed, in terms of social and economic magnitude. Using the method GESis, the main objective of this article was to estimate the financial transactions for one of the most important production chains to Brazil, the beef chain. In this research, the gross value of the beef sector in Brazil was estimated at $167.5 billion in 2010. This material can serve as a stimulus to public and private decision-making and it shows the intimate interconnection between the links in the chain and its ability to generate revenues, taxes and jobs. © 2014 International Food and Agribusiness Management Association (IFAMA). Source


Neves M.F.,University of Sao Paulo | Trombin V.G.,Markestrat Marketing and Strategy Projects and Research Center | Kalaki R.B.,Markestrat Marketing and Strategy Projects and Research Center
International Food and Agribusiness Management Review | Year: 2013

This paper provides a detailed look at the orange juice production chain in Brazil including, the recent downturn of orange juice consumption seen in the global markets. This study is intended to provide more transparency and serve as a basis for deeper analysis for researchers, citrus growers, entrepreneurs and other stakeholders in the citrus industry. Looking to the future, the paper suggests a list of actions which need to be taken in order to increase the chain competitiveness. © 2013 International Food and Agribusiness Management Association (IFAMA). Source


Neves M.F.,University of Sao Paulo | Gomes C.C.M.P.,Markestrat Marketing and Strategy Projects and Research Center | Trombin V.G.,Markestrat Marketing and Strategy Projects and Research Center
International Food and Agribusiness Management Review | Year: 2011

Fundecitrus, an industry association in Brazil which serves as a consortium of orange juice related industries and producers recently created a new contribution model for its organization. The model was developed based upon four pillars: (1) Benchmarking with other associations, both national and international companies. (2) Interaction with the chain community, through questionnaires, a consulting panel and workshops. (3) Formulating a collection model that was more equitable to the participating stakeholders. (4) A management and control system plan for implementing the project. The model was developed by working closely with the Fundecitrus Management Board. This research will be relevant to managers of other trade associations who are interested in restructuring their own contribution model by utilizing a process which can be replicated. © 2011 International Food and Agribusiness Management Association (IFAMA). Source

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