Kusuma Negara Business School STIE Kusuma Negara

Jakarta, Indonesia

Kusuma Negara Business School STIE Kusuma Negara

Jakarta, Indonesia
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Arief,Kusuma Negara Business School STIE Kusuma Negara | Djojo B.W.,Nusantara University | Purnomo H.,Kusuma Negara Business School STIE Kusuma Negara
Journal of Engineering and Applied Sciences | Year: 2017

Companies need innovation to keep the existence and business sustainability in long term. One of the innovation way was using technology as well as e-Commerce to achieve the company goals. But, how e-Commerce can make customers to take an online purchase intention up to company goals? The purpose of this research is to find out the relationship of e-Commerce web quality and customer experiences to online purchase intention of general insurance agent e-Commerce web. It might create customer interest to buy insurance online through e-Commerce quality and customer experiences. The research used primary data by spreading the questionnaires to 100 respondents who lived in Jakarta. The analysis method used Component Based Structural Equation Modeling (CB-SEM) or Partial Least Square (PLS) by WarpPLS Software Version 3.0. The results obtained e-Commerce to take up a purchase insurance online, easily accessible, including claims service so the agent can expand the business by eliminating geographical restrictions. © Medwell Journals, 2017.


Djojo B.W.,Binus University | Arief M.,Kusuma Negara Business School STIE Kusuma Negara | Heriyati P.,Nusantara University | Krisnamurthi B.,Bogor Agricultural University
Advanced Science Letters | Year: 2016

This research is a pre-test research that has a purpose to find out the purchase intention of microinsurance would be triggered by client value or trust and which one would significantly contribute on this relationship. The pre-test research used primary data by spreading the questionnaires to 177 respondents who lived in Jakarta. The analysis method was Component Based Structural Equation Modeling (CB-SEM) or Partial Least Square (PLS) by using WarpPLS software version 3.0. The results were Trust has a significant relationship to Purchase Intention, Client Value has insignificant relationship to Purchase Intention, but if there was Trust, it will increase the Purchase Intention. © 2016 American Scientific Publishers All rights reserved.

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