Indore, India
Indore, India

Krishna University was established in Machilipatnam Krishna district Andhra Pradesh, India, in 2008. It was established by the state of Andhra Pradesh. Facilities include laboratories, internet, reading room, guest house, and extra-curricular activities. Wikipedia.

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Saichandana B.,Jawaharlal Nehru Technological University Kakinada | Srinivas K.,VR Siddhartha Engineering College | Kiran Kumar R.,Krishna University
Indonesian Journal of Electrical Engineering and Computer Science | Year: 2016

Hyper spectral remote sensors collect image data for a large number of narrow, adjacent spectral bands. Every pixel in hyperspectral image involves a continuous spectrum that is used to classify the objects with great detail and precision. This paper presents hyperspectral image classification mechanism using genetic algorithm with empirical mode decomposition and image fusion used in preprocessing stage. 2-D Empirical mode decomposition method is used to remove any noisy components in each band of the hyperspectral data. After filtering, image fusion is performed on the hyperspectral bands to selectively merge the maximum possible features from the source images to form a single image. This fused image is classified using genetic algorithm. Different indices, such as K-means (KMI), Davies-Bouldin Index (DBI), and Xie-Beni Index (XBI) are used as objective functions. This method increases classification accuracy of hyperspectral image. © 2016 Institute of Advanced Engineering and Science. All rights reserved.

Obulesu M.,Rayalaseema University | Dowlathabad M.R.,Andhra University | Bramhachari P.V.,Krishna University
Neurochemistry International | Year: 2011

Carotenoids play a pivotal role in prevention of many degenerative diseases mediated by oxidative stress including neurodegenerative diseases like Alzheimer's Disease (AD). The involvement of retinoids in physiology, AD pathology and their therapeutic role in vitro and in vivo has been extensively studied. This review focuses on the role of carotenoids like retinoic acid (RA), all trans retinoic acid (ATRA), lycopene and β-carotene in prevention of AD symptoms primarily through inhibition of amyloid beta (Aβ) formation, deposition and fibril formation either by reducing the levels of p35 or inhibiting corresponding enzymes. The role of antioxidant micronutrients in prevention or delaying of AD symptoms has been included. This study emphasizes the dietary supplementation of carotenoids to combat AD and warrants further studies on animal models to unravel their mechanism of neuroprotection. © 2011 Elsevier B.V. All rights reserved.

Jayasankaraprasad C.,Krishna University | Kathyayani G.,JNTUH College of Engineering
International Review of Retail, Distribution and Consumer Research | Year: 2014

The main purpose of this study is to explore cross-format shopping motives among grocery consumers and to categorise cross-format shopping typologies based on identified motives. The paper also aims to identify common consumer subgroups amongst the customer base of different retail formats and differences among shopper segments in relation to format choice and repeat patronage (loyalty). In this method, exploratory qualitative (semi-structured personal interviews) and quantitative research (mall intercept survey) approaches were used. Primary data were collected from 1040 grocery consumers by self-administering a structured questionnaire. Multivariate techniques including exploratory factor analysis, k-means cluster analysis, multiple discriminant analysis, multivariate analysis of variance, and χ2 tests were applied to test the formulated propositions. This paper identifies nine cross-format shopping motivations: value for money, value for time, price-conscious, local shopping, shopping enjoyment, social shopping, variety seeking, entertainment, and brand-conscious motives. Based on these central dimensions, this paper finds five cross-format shopper segments: economic shopper, convenience shopper, price-promotional shopper, hedonic shopper, and social shopper. The study also indicates that there are significant differences amongst shopper typologies in relation to retail format choice and repatronage. This study provides specific knowledge of the cross-shopping motives to the grocery retailers that consumers consider important when making format choices. The study also helps retailers develop various retailing strategies to increase store format loyalty. Despite the importance of understanding grocery consumers' cross-shopping, little research has been conducted to investigate the growing incidence of cross-format shopping. Given the absence of published academic literature in relation to cross-format shopping behaviour in the context of emerging retail markets, the empirical evidence may serve as a departure point for future studies in this area of concern. The research is relevant to grocery retailers in terms of format development. © 2013 Taylor & Francis.

Prasad C.J.,Krishna University | Aryasri A.R.,Jawaharlal Nehru Technological University
International Journal of Retail and Distribution Management | Year: 2011

Purpose: Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with strategies premeditated to meet their retail needs. The purpose of this paper is to make a detailed study on the effect of shoppers' demographic, geographic and psychographic dimensions in terms of format choice behaviour in the fast growing Indian food and grocery retailing. Design/methodology/approach: Descriptive research design is adopted applying mall intercept survey method using structured questionnaire for data collection. Both descriptive (mean and standard deviation) and inferential statistical tools like χ2, factor analysis and multivariate analysis are used to analyse the data collected from 1,040 food and grocery retail customers from upgraded neighbourhood kirana stores, convenience stores, supermarkets and hypermarkets in conjoint cities of Secunderabad and Hyderabad in Andhra Pradesh in India. Findings: The findings suggest that shoppers' age, gender, occupation, education, monthly household income, family size and distance travelled to store have significant association with retail format choice decisions. The choice decisions are also varied among shoppers' demographic attributes. The findings from shoppers' psychographic dimensions like values, lifestyle factors and shopping orientations resulted in segmentation of food and grocery retail consumers into hedonic, utilitarian, autonomous, conventional and socialization type. Practical implications: The study has practical implications for food and grocery retailers for better understanding the shopper behaviour in the context of changing consumer demographic and psychographic characteristics in an emerging Indian retail market. The findings may help the retailers to segment and target the food and grocery retail consumers and, as a consequence, to undertake more effective retail marketing strategies for competitive advantage. Originality/value: Given the absence of published academic literature and empirical findings relating to store format choice behaviour in food and grocery retailing in India, this study may serve as a departure point for future studies in this area of concern. The research is also relevant to retail marketers in terms of format development and reorientation of marketing strategies in the fastest growing Indian retail market. © Emerald Group Publishing Limited.

Jayasankaraprasad C.,Krishna University
Journal of International Consumer Marketing | Year: 2014

The evolution of store formats and the resultant consumers' cross-shopping behavior has been the prevalent trends in Indian food and grocery retailing. More recently, however, the growing incidence of cross-format shopping-defined as consumers shopping regularly at each of two or more types of grocery retail outlets-has become a subject of research, as it is regarded as a necessary evil associated with concentric retail growth. The aim of the article is to identify factors influencing consumers' cross-format shopping in relation to four retail formats-kirana stores, convenience stores, supermarkets, and hypermarkets. Furthermore, it investigates the impact of identified factors on repatronage behavior relative to four types of retail outlets. The mall intercept survey method was used to collect data from 1,040 adult food and grocery consumers. Results from exploratory factor analysis and zero-order correlation matrix indicate that value for money, value for time, shopping situations, shopping motives, and store attributes are significant and positively correlated with cross-format shopping. The multiple discriminant analysis provides empirical support, suggesting that value for money, task definitions, value for time, shopping trip pattern, basket size, price-conscious and local shopping motives, price promotions, customer service, store environment, distance to store, and monthly household income are not only the significant predictors but also able to discriminate repatronage intentions toward four types of retail outlets in an emerging retail market. The present study provides useful information on consumers' intertype cross-shopping (e.g., crossing from kirana store type to supermarket type and vice versa) between four types of grocery retail outlets. © 2014 Copyright Taylor and Francis Group, LLC.

Bodiga V.L.,Krishna University | Eda S.R.,Koneru Lakshmaiah College of Engineering | Bodiga S.,Koneru Lakshmaiah College of Engineering
Heart Failure Reviews | Year: 2014

Increasing evidence demonstrates that advanced glycation end products (AGEs) play a pivotal role in the development and progression of diabetic heart failure, although there are numerous other factors that mediate the disease response. AGEs are generated intra- and extracellularly as a result of chronic hyperglycemia. Then, following the interaction with receptors for advanced glycation end products (RAGEs), a series of events leading to vascular and myocardial damage are elicited and sustained, which include oxidative stress, increased inflammation, and enhanced extracellular matrix accumulation resulting in diastolic and systolic dysfunction. Whereas targeting glycemic control and treating additional risk factors, such as obesity, dyslipidemia, and hypertension, are mandatory to reduce chronic complications and prolong life expectancy in diabetic patients, drug therapy tailored to reducing the deleterious effects of the AGE-RAGE interactions is being actively investigated and showing signs of promise in treating diabetic cardiomyopathy and associated heart failure. This review shall discuss the formation of AGEs in diabetic heart tissue, potential targets of glycation in the myocardium, and underlying mechanisms that lead to diabetic cardiomyopathy and heart failure along with the use of AGE inhibitors and breakers in mitigating myocardial injury. © Springer Science+Business Media 2013.

Kshirsagar V.Y.,Krishna University
Acta medica academica | Year: 2012

Pycnodysostosis is a rare autosomal recessive disorder whose gene responsible for this phenotype (CTSK), mapped to human chromosome 1q21, code for the enzyme cathepsin K, a lysosomal cysteine protease; with an estimated incidence of 1.7 per 1 million births. This clinical entity includes micromelic dwarfism, increased radiological bone density, dysplasia of the skull, acro-osteolysis, straightening of the mandibular angle and in some cases, dysplasia of the acromial end of the clavicle. Oral and maxillo-facial manifestations of this disease are very clear. Herein we reported a case of pycnodysostosis, showing short stature with widening of the sutures, unfused anterior and posterior fontanelles, crowding of teeth with dental caries and typical radiological features associated with ichthyosis vulgaris and palmoplantar keratoderma. Copyright © 2012 by Academy of Sciences and Arts of Bosnia and Herzegovina.

Krishna University | Date: 2012-01-05

A set of color coded rings consisting of one subset of even numbers and other subset of odd numbers together is indicative of serially increasing cervical dilatation from 4 cm. to 9 cm. Vaginal examination with all aseptic precautions is to be carried out every 2 to 4 hours for each delivering woman. Size and color of the ring corresponding to actual cervical dilatation is to be identified. Next ring of the same color indicates expected cervical dilatation at the end of every 2 hours. If the expected cervical dilatation is not reached within the stipulated period of time, it indicates slow progress of labor and need for intervention/referral. It is an alternative for cervicograph which is easy to understand and use by clinical as well as para-clinical personnel during delivery.

A caliper to measure foot length and corresponding category of birth weight group by four colors used on the measuring scale namely. Green as normal, yellow as low, orange as very low and red as extremely low birth weight is devised for the first time to be used at the community level. A metal caliper with concavity to accommodate convexity of the heel and sliding device perpendicular to the scale to touch the longest toe fix the two extreme ends. Thus direct measurement is possible between two extreme ends of the foot.

Krishna University | Date: 2012-05-02

A simulating training device for assessment of cervical dilatation is provided. The device includes a supporting platform, a rotating plastic drum rigidly connected to a shaft and having a plurality of rubber-lined holes of varying diameters, a box which covers the rotating drum and has an opening, an indexing mechanism which has a spring-loaded lock and a slotted indexing wheel, a turn wheel which has an indication arrow, and a scale which identifies a diameter of each of the plurality of rubber-lined holes. Rotation of the turn wheel and the slotted indexing wheel causes one of the plurality of rubber-lined holes to be positioned in the center of the opening of the box one at a time. The turn wheel, the rotating drum and indexing mechanism are synchronized such that the indicating arrow of the turn wheel points to the diameter of the positioned hole on the scale.

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