Kodolanyi Janos University of Applied science

Székesfehérvár, Hungary

Kodolanyi Janos University of Applied science

Székesfehérvár, Hungary

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Ratz T.,Kodolanyi Janos University of Applied science
Driving Tourism through Creative Destinations and Activities | Year: 2016

Both food tourism and literary tourism are increasingly popular products in the global market, but there is relatively limited collaboration between the two areas. In addition to providing an overview of the role of creativity and innovation in tourism development, with special emphasis on gastronomic tourism and literary tourism, the paper presents a unique hospitality concept that fuses gastronomy with literature, demonstrating the use of creativity in successful tourism product development. The research is based on qualitative methods: interviews with the business owners were used to explore the innovation process and the factors affecting the company's operations, and content analysis of customers' reviews on social media sites and the restaurant's media coverage were used to evaluate the role of creativity in the restaurant's success. © 2017, IGI Global.


Molnar G.,Budapest University of Technology and Economics | Szuts Z.,Kodolanyi Janos University of Applied science
SISY 2014 - IEEE 12th International Symposium on Intelligent Systems and Informatics, Proceedings | Year: 2014

The incorporation of mobile devices and social media content into everyday life has radically changed the acquisition of information, reading, and learning mechanisms. As a consequence, a part of the users today form a demand for rapid acquisition of knowledge. It is now well known that users find information no longer only in printed, but in online sources and libraries, and search mostly on the world wide web. Today social networking sites have become a part of students' every day. Online social networking is now so deeply embedded in the lifestyles of students that it rivals television for their attention, according to a new study from Grunwald Associates LLC conducted in cooperation with the National School Boards Association. These sites and services are both independent of time and space and give students access to information as well as provide opportunity to become members of virtual groups. At the same time, the information boom has radically altered the teachers' roles. Teachers can no longer be a source of information, but are now meant to provide methodological assistance to students. There has never been such close links between the online collaborative working and learning environment. Both Hungarian and international practice shows many attempts and sets examples of direct or indirect use of the latest ICT-s (Information and Communication Technologies) in the teaching-learning processes. Due to the flexible nature of time and space management in the digital age, the 'raison d'etre' of electronic and mobile learning is changing the environments and that is no longer question. The modern learning environment supported by ICT, latest mobile devices and online services is both effective and efficient. This modern communication services in addition to both traditional, narrative and verbal elements are built on new media elements where visuality and image sharing is a priority. Many foreign (Lev Manovich) and Hungarian (Sándor Forgó) empirical analysis deal with this issue. The new type of teaching-learning can addressed as connectivism and connective knowledge, which is adapted to 21st century man dynamic way of life. The central question to be examined in this paper is the use of advanced mobile communication services and applications (social media sites, virtual worlds, video sharing sites) in the base of higher education. © 2014 IEEE.


Benedek A.,Budapest University of Technology and Economics | Molnar G.,Budapest University of Technology and Economics | Szuts Z.,Kodolanyi Janos University of Applied science
SISY 2015 - IEEE 13th International Symposium on Intelligent Systems and Informatics, Proceedings | Year: 2015

The subject of our paper is crowdsourcing and its use in big data analysis and education. Crowdsourcing is the latest revolution brought about by the digital technologies of computing and communication. Since 2006, it has been a popular process of obtaining services, ideas, or content by soliciting contributions from a large group of people, especially from an online community, using ICT. Firstly we introduce crowdsourcing in the context of the information society, ubiquitous computing, and Web 2.0. We shall then look at the paradigm shift in methodology caused by the advent of crowdsourcing and big data. This brings us to the focus of our paper, where we can define and categorize crowdsourcing according to several aspects, and introduce the theory of collective intelligence, the wisdom of crowds, in order to present its use in big data analysis and education. In the fourth part, we give examples of citizen science crowdsourcing related to education. Finally, we raise some important issues and draw conclusions. © 2015 IEEE.


Regi T.,Kodolanyi Janos University of Applied science | Ratz T.,Kodolanyi Janos University of Applied science | Michalko G.,Hungarian Academy of Sciences
Journal of Tourism and Cultural Change | Year: 2016

In this article, based on qualitative research in Hungary, we propose a new phrase for the field of tourist consumption. Our notion ‘anti-shopping tourism’ refers to the resistant attitude towards consumption and spending money during shopping-related tours. The research discussed in the paper analyses participants’ motivations, attitudes and behaviour on one-day coach trips that include various programmes, for example, sightseeing, lunch, spa visits and even a range of gifts, for a very low price, in exchange for participation in a professional sales show during the trip. Our main goal is to explain and, from an economic and anthropological point of view, conceptualise this form of tourist attitude, and to show how this unique way of travel may be situated in a certain historical setting in Hungary, more than two decades after the collapse of the socialist regime. In order to understand how the participating individuals negotiated this unique form of travel that exists in a grey zone of the institutionalised travel industry, notions such as debt, sacrifice, resistance, gift, seduction and informal contract are discussed and connected to the phenomenon. © 2015 Taylor & Francis.


Michalko G.,Hungarian Academy of Sciences | Ratz T.,Kodolanyi Janos University of Applied science | Hinek M.,Kodolanyi Janos University of Applied science
Hungarian Geographical Bulletin | Year: 2012

Medical tourism is a relatively new field in Hungarian health tourism development, with significant growth potential. The paper presents the findings of an Internet-based research project that aims to explore the fundamental characteristics of medical tourism in Hungary. The key issues discussed in the framework of the analysis are the interrelation- ship of healthcare and tourism on the one hand, and the spatial distribution of medical services and treatments on the other hand. The research identified four main segments of the Hungarian medical tourism product: (1) the international tourism- and expatriate- oriented healthcare of Budapest, (2) the socio-geographically determined medical practices located near the Austrian border, (3) the combination of traditional spa culture and latest medical technology in the classical spa towns, and (4) the fast developing regional centres of the periphery.


Ratz T.,Kodolanyi Janos University of Applied science | Michalko G.,Hungarian Academy of Sciences
International Journal of Sustainable Development | Year: 2011

In the process of achieving well-being and welfare, tourism may act as a stimulus on many levels. Based on two national surveys conducted by the Hungarian Central Statistical Office in 2007, and by the Geographical Research Institute of the Hungarian Academy of Sciences in cooperation with the Kodolányi János University of Applied Sciences, the paper explores the influence of tourism on the Hungarian society's perception of well-being and welfare. The research findings indicate that although various benefits of tourism are acknowledged, it is not considered a crucial component of one's quality of life. The analysis of socio-cultural factors indicates that age and financial circumstances affect the contribution of tourism to well-being: a person's financial situation and age determine, to a great extent, the role of travel in their life, and consequently also influences the function of travel as a happiness-inducing factor. Copyright © 2011 Inderscience Enterprises Ltd.


Kiss R.,Kodolanyi Janos University of Applied science
Hungarian Geographical Bulletin | Year: 2014

This paper aims to present the spatial assumptions related to the tourism theory and the geographical correlations of golf tourism. It att empts to defi ne the concept and to study golf as a tourism product in a systemic approach: it presents its internal and external environment. In the fi rst place, golf courses being the most important factor of golf tourism and the interconnection of other supply elements are discussed. In the second place, the paper highlights the role of the intermediary sector specialised in satisfying golf-related special needs. In the third place, it describes the characteristic features of golf demand. It presents the Western European, Mediterranean and Central European regions (the most preferred areas of research), and it establishes the theory of ABC golf destinations in the Mediterranean region, i.e. tourism supply elements in a unique spatial arrangement. The research results include the interpretation of Maslow's hierarchy of motivational needs from the golfers' approach, which helps us understand the golfers' decision-making process and the stages thereof. Based on the theory, the author establishes the golf ball model of the interconnected material conditions of tourism in which the layers of the basic, infra- and suprastructure required for golf tourism are interconnected like the concentric shells of a sphere.


Puster J.,Kodolanyi Janos University of Applied science
Journal of Retailing and Consumer Services | Year: 2012

The segmentation of local areas demarcated by single streets has always been difficult for micro-businesses. The new, easy-to-apply and fully scalable tool of a fractal segmentation matrix enables any micro-business to chart out the current and future needs of its prospective customers. Fractal matrices do not require the purchasing of expensive data, as the publicly accessible local data are completely sufficient for the micro-business to segment and therefore also position itself with a higher accuracy. The map of the demands of a given locale is easily identified by the two axes of the fractal segmentation tool. The operation of the fractal model is being shown by the example of the food retail business. However, the model is also applicable to the non-food area as well as for direct marketing purposes. © 2012 Elsevier Ltd.


Irimias A.,Kodolanyi Janos University of Applied science | Michalko G.,Hungarian Academy of Sciences
Hungarian Geographical Bulletin | Year: 2013

Tourism to religious sites, shrines, temples, churches and religious festivities is significantly growing worldwide. Central and Southeastern Europe is historically a region where different ethnic and religious groups live. In the last century, during the 40 years of Communist rule over the social and political system in the Carpathian Basin, religion was banished and spiritual life could be practised mainly within the domestic environment. Since 1990, former socialist countries like Hungary (as also for example Poland, Slovakia, Romania etc.) have turned to capitalism, but without being prepared for the social, economical and psychological changes, with which that process would affect individuals and families. Faith and pilgrimages seem to have regained their roles in people's lives. This paper outlines an integrative framework on Christian religious tourism and discusses its cultural aspects. The framework emphasises the identification of geographical aspects of the phenomenon in terms of scale (local, regional, national and international) as well as in terms of the research theme (cultural, political and health-related aspects). In the first part, the history of religious tourism and its integrative framework are presented based on relevant international literature. In the second part of the paper, the focus is on the development and interpretation of the Via Maria pilgrimage route (especially at its most important station, Mátraverebély-Szentkút), the first established within the Central and Southeastern European area, and the primary results of our field research are presented.

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