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News Article | June 16, 2017

Located in Bordeaux, La Cité du Vin is celebrating its first birthday. It’s also the first anniversary of the overall partnership between KEDGE Business School and La Cité du Vin. La Cité du Vin is a remarkable and noteworthy success that has received support from KEDGE and its research professors. A look back over a fruitful year of strategic support and shared discussion between the two partners In March 2016, KEDGE and the Fondation pour la culture et les civilisations du vin, which runs La Cité du Vin, announced the signing of a brand new style of partnership that brings together their two brands, promoting the two entities and increasing their visibility. This partnership covers the sharing of experience, assistance with optimising the La Cité du Vin visitor experience, training courses and public debates (C’DANS LE VIN conferences). Jacques-Olivier Pesme, Director of the Wine & Spirits Academy at KEDGE, emphasises that: “With a customer satisfaction rate above 95% starting from the first month and continuing over the full year (KEDGE Quarterly Barometer), La Cité du Vin has achieved quite remarkable figures that many other cultural institutions across the world would envy.” In this first year of the partnership, KEDGE focused on research surrounding the La Cité du Vin visitor experience. How does one create a unique, strong and therefore memorable experience? What design framework should we adopt for a successful wine tourism experience? What is the right mix between a participative experience and an immersive experience? Frédéric Ponsignon, professor at KEDGE and study director, explains: “Creating an experience revolves around four aspects: individual points of contact, the overall journey (all the points of contact), the social environment (staff and other visitors) and the physical environment (architecture, atmosphere). For each aspect, we explored and compared what has been “designed”—the visitor experience intended by La Cité du Vin—and what is “perceived”—the experience had by the visitor.” The KEDGE research professors’ study results provided key insights into “how to design or redesign” the methods of interaction in order to improve the overall experience of each visitor to La Cité du Vin. The full study and its results will be published next autumn in the Journal of Service Management, a reputable British academic journal in the field of services and customer experience. The article is authored by professors Frédéric Ponsignon, Tatiana Bouzdine-Chameeva and François Durrieu from KEDGE. For the coming year, KEDGE & La Cité du Vin are expanding their shared research fields with major work on: the decisive factors in La Cité du Vin visitor numbers, the high-speed rail link effect, understanding and explaining why a large proportion of tourists in Bordeaux do not visit La Cité du Vin, understanding visitor satisfaction/dissatisfaction with the Permanent Tour, and finally, a flow optimisation project. “In addition to the exceptional environment this offers our research professors, the Wine & Spirits Academy is perfectly positioned to contribute to the success of this great promotional resource for Bordeaux and the wine industry as a whole,” concludes Jacques-Olivier Pesme. KEDGE Business School is a French management school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 3 abroad (2 in China in Shanghai and Suzhou, and 1 in Africa in Dakar) and 3 associated campuses (Avignon, Bastia and Bayonne). The KEDGE BS community counts 12,600 students (including 25% foreign students), 183 full-time faculty members (44% of which are international), 275 international academic partners and 54,000 alumni across the world. With a portfolio of 32 programmes in management for students and executives, KEDGE Business School also develops customised educational programmes for specific corporate needs worldwide. #33 European Business Schools and #22 EMBA worldwide in Financial Times rankings, KEDGE Business School is AACSB, EQUIS and AMBA accredited and a member of the French Conférence des Grandes Écoles. – @kedgebs – Facebook/kedgebs

At Vinexpo 2017, KEDGE Business School reveals the results of the 6th edition of the e-Performance Barometer study and the ranking of the best French and international wine websites, as rated by over 2,300 internet users from 9 different countries. International ranking: topples to take top spot as best wine website Surprisingly, it is – a long-standing American player in the online wine market – which takes 1st place in the 6th edition of the e-Performance Barometer international ranking, overtaking fellow American site and general retailer, which finishes in 2nd place this year. Another specialist wine site comes in 3rd in the 2017 international ranking: the Chinese site, up four places from the previous edition. The top French site falls 2 places this year compared to its performance in 2015 to rank 7th internationally, but retains its top position in the French ranking. It also takes 1st place in the French general retailer ranking for wine sales, coming in ahead of two well-established mass retailers: Auchan and Carrefour. In turn, takes 1st place in the French specialist retailer ranking. A market that has reached maturity after more than 10 years of strong growth “After more than ten years of double-digit growth, the online retail market for wine has now entered a mature phase,” says Gregory Bressolles, Marketing Professor at KEDGE, director of the ‘Business in a Connected World’ Chair and author of the e-Performance Barometer study. “Whilst our forecasts in 2015 predicted a French market with a value of €1.5bn for 2016, the final 2017 figure is only expected to reach €1.4bn, or 9.4% of total online wine sales”. On a global level, 2016 saw online wine sales reach 9.8 billion dollars. Over 10 billion dollars is expected for 2017, which will account for around 5% of total wine market sales. The market should continue to grow, helped notably by the expansion of e-commerce and wine consumption in Asia. Wine and spirits management: an area of expertise for KEDGE The e-Performance Barometer survey was developed in partnership with Rayon Boissons, with the expertise held by KEDGE in e-commerce and wine and spirits management. This expertise is reflected in the training and research programmes offered by the KEDGE Wine & Spirits Academy. The e-Performance Barometer study is on sale in French to professionals for €550 (excl. taxes). An executive summary is also available on sale in English: Over 2,300 internet users from 9 different countries (France, Spain, Italy, Germany, the UK, Australia, the USA, Canada and China) analysed 23 sites. Each site was evaluated by a sample of 100 internet users which was representative of the population in each country who use the Internet to shop for wine. The rankings created are therefore based on the ratings of genuine internet users, who represent potential customers of the sites surveyed. The majority of the sample was male (73%), from a high income group (50%) with a high net annual household income (61% over €30,000), and matched the profile of people who buy wine online. The display of the conference is available on request for the press KEDGE Business School is a French management school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 3 abroad (2 in China in Shanghai and Suzhou, and 1 in Africa in Dakar) and 3 associated campuses (Avignon, Bastia and Bayonne). The KEDGE BS community counts 12,600 students (including 25% foreign students), 183 full-time faculty members (44% of which are international), 275 international academic partners and 54,000 alumni across the world. With a portfolio of 32 programmes in management for students and executives, KEDGE Business School also develops customised educational programmes for specific corporate needs worldwide. #33 European Business Schools and #22 EMBA worldwide in Financial Times rankings, KEDGE Business School is AACSB, EQUIS and AMBA accredited and a member of the French Conférence des Grandes Écoles. – @kedgebs – Facebook/kedgebs

News Article | June 22, 2017

"I am thrilled to see recognized on the world stage at Vinexpo. Whether from my family estates in Burgundy, the Rhone Valley or the South of France or from our historic California wineries of Buena Vista Winery, DeLoach Vineyards or Raymond Vineyards, has continually represented the breadth of our family wines," said Jean-Charles Boisset, proprietor of Boisset Collection. He added, " is passionate about telling the stories of vintners like us and the future of e-commerce holds dynamic growth opportunities." "The e-Performance Barometer highlights many of the key differentiators that we set out to accomplish – offering the largest selection, live chat guidance, and rich content -- conveniently delivered," said Michael Osborn, Founder and VP Merchandising. "We continue to inspire the wine lifestyle through innovation, and this award further validates our strategy." About KEDGE Business School Headquartered in Bordeaux, France, KEDGE was founded from the merger of two internationally renowned business schools, BEM and Euromed Management. Its activities fall within two inter-related categories: applied research and education, including 31 formal higher education courses and a thriving Executive Education program, and four recognized areas of research expertise and six management centers of excellence. This dual expertise in education and research has earned it its status among the 1% of the world's business schools that are triple accredited by EQUIS, AMBA and AACS. About is the nation's leading online wine retailer, offering selection, guidance and convenience not found in brick and mortar stores.  The company provides its customers access to the world's largest wine store, with live chat wine experts available 7 days a week on its mobile and full websites. With multiple fulfillment centers and the most sophisticated retail wine distribution network in the United States, delivers in 1-2 days to most addresses, offering date-certain delivery and the convenience of shipping for pickup at 3,500 FedEx pick-up sites.  The company's popular StewardShip program provides unlimited wine delivery and exclusive access to new releases for $49 per year. Just launched, the iOS app allows users to scan, rate and purchase wines on the go.'s mission, to inspire the wine lifestyle through innovation, is captured in its brand manifesto video, viewable here.  For more information, visit the company's website at To view the original version on PR Newswire, visit:

Andriani P.,Kedge Business School
Mechanisms of Ageing and Development | Year: 2017

The paper shows the importance of serendipity and exaptation in selected key moments of ageing research and argue that rationalistic dominant models in scientific research have masked the importance of reverse models of discovery based on serendipity and exaptation. I ask why this is the case and analyze three contributing factors: unprestatability of the functions of technologies, multidimensionality and astronomical complexity of the space over which biological reactions occurs and role of scientific paradigms in channeling research toward incrementalism. Empirical evidence of the limits of the rationalistic models are presented next. I close the paper by discussing the implications for aging research. © 2017 Elsevier B.V.

Jaegler A.,Kedge Business School
Journal Europeen des Systemes Automatises | Year: 2016

Today, companies have two challenges in particular: the sustainable awareness and the criticality of the resources. The case illustrates how the green Périgord (French area), faced with different local actors, has the desire to achieve a new sustainable supply chain. The leather industry is presented to show the context then the particularities of the territory and its actors. The central issue in the discussion is to find the main issues of this type of supply chain, how to implicate shareholders through collaboration. Findings of this paper will prove essential for a sustainable supply chain to have sustainable friendly actors, to collaborate and to identify gains for each player. These gains could be in terms of image, monetary, securing of local supply of high quality raw materials, safe products, and local job creation. © 2016 Lavoisier.

Doloreux D.,HEC Montréal | Doloreux D.,Kedge Business School
Marine Policy | Year: 2017

The phenomenon of maritime clusters has spawned a rich body of scholarly work in the last fifteen years. Yet, the answer to one important question has remained elusive: what is a maritime cluster? This question is important because maritime clusters have rapidly become the focus of economic competitiveness policies promoted by both firms and policymakers. This study reviews research articles published over a 15-year period that investigate maritime clusters and derives three distinct definitions of a maritime cluster from them: an industrial complex, an agglomeration of interlinked industries, and a community-based network. © 2017 Elsevier Ltd

Leoni P.L.,Kedge Business School
Adaptive Behavior | Year: 2017

In normal form games, we model the largely observed psychological phenomenon of systematic and extreme punishment after a deviation, regardless of the cost. After establishing basic properties, we show that this notion characterizes a weak form of Pareto optimality. Every Pareto optimal outcome can also be sustained by the threat of extreme punishment, which cannot be achieved in general through Nash equilibria strategies, nor with tit-for-tat strategies. © 2017, © The Author(s) 2017.

Figge F.,Kedge Business School | Young W.,University of Leeds | Barkemeyer R.,University of Leeds
Journal of Cleaner Production | Year: 2014

A frequent criticism of eco-efficiency strategies is that an increase in efficiency can be offset by the rebound effect. Sufficiency is discussed as a new strategy involving self-imposed restriction of consumption but can also be subject to the rebound effect. We show that the range of possible secondary effects of efficiency and sufficiency strategies goes beyond the rebound effect. The rebound effect can indeed also be linked to eco-sufficiency strategies but there are further secondary effects of both eco-efficiency and eco-sufficiency strategies, such as double dividend effects. We develop an 'Eco-efficiency- sufficiency matrix' to logically order eco-efficiency and sufficiency measures to attain lower resource consumption and emissions. © 2014 Elsevier Ltd. All rights reserved.

D'Antone S.,Kedge Business School | Spencer R.,Kedge Business School
Consumption Markets and Culture | Year: 2015

This article explores how sustainable-oriented changes in food consumption are intertwined in dispersed movements of material and immaterial entities in both markets and society. The adoption of the notion of agencement offers the potential to consider the complexity of consumption from a market perspective: turning away from the simple, traditional production–consumers opposition approach and highlighting the performative character of the links between elements at play. Consequently, consumption becomes a market-wide issue rather than one relating to neither consumers alone nor just supplier–consumer exchange. Our analysis, with the focus on the attempts by various players in the market to configure and reconfigure a sustainable form of (non-)palm oil consumption, brings us to reflect on the development of arrangements over time and movement in consumption. This leads in conclusion, in order to appropriately capture the above-mentioned phenomena, to the proposal of the notion of multiplex consumption. © 2014, © 2014 Taylor & Francis.

Peyrol F.,Kedge Business School
ILS 2016 - 6th International Conference on Information Systems, Logistics and Supply Chain | Year: 2016

Offshoring occurs when a production unit is relocated to another country but there is also the possibility to outsource the process to a foreign supplier, thus appears the necessity to choose between a strictly speaking offshoring strategy and an offshore outsourcing one. The main question of our research is: "how to take an international relocation decision?" We will use a SWOT-AHP hybrid model to analyze the decision and organize it rigorously. Our model allows us to test the potential choices that a decision to offshore encompasses: from producing internally but abroad, to offshore outsourcing, or simply to abandon the idea and continue production locally. SWOT-AHP analysis allows to get a structured thinking and take into account the internal and external environment of the firm in line with a make-or-buy strategy.

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