Richardson, TX, United States
Richardson, TX, United States

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Crasto N.,KBM Group | Hopkinson C.,University of Lethbridge | Forbes D.L.,Bedford Institute of Oceanography | Forbes D.L.,Memorial University of Newfoundland | And 4 more authors.
Remote Sensing of Environment | Year: 2015

In the Mackenzie Delta, western Arctic Canada, decisions relating to navigation, socio-economics, infrastructure stability, wildlife, vegetation and emergency preparedness are closely related to the delta hydrology. Presented here is a remote sensing decision-tree approach to delineate open-water hydrological features using high-resolution LiDAR terrain, intensity and derivative data. The proposed classification scheme exploits the propensity of LiDAR point attributes and data metrics such as point density and standard deviation (of intensity and elevation) to cluster around characteristic response values over water and non-water surfaces. Due to the impracticability of validating an Arctic water surface classification over such a huge and remote area, results of the hierarchical classification were compared to alternative classifications derived from Radarsat-2 and a manually intensive digitisation technique. Open-water features were identified with >. 95% accuracy when compared to manually interpreted data. The spatially extensive but temporally distinct information on the hydrological setting of the delta thus extracted forms the basis for calculation of time-invariant parameters such as off-channel storage capacity and hydraulic gradients. In situations where LiDAR data are primarily collected in support of terrain-based watershed hydrologic or floodplain hydraulic assessments, contemporaneous water extent and associated level data are valuable in further characterizing terrain hydrological characteristics. © 2015 Elsevier Inc.


Vek U.,KBM Group | Jagric T.,University of Maribor | Hribernik Markovic T.,KBM Group
Economic Computation and Economic Cybernetics Studies and Research | Year: 2012

This paper examines the volatility of the stock indices of two world powers - USA and China, before and during the global financial crisis. Generally, it is believed that markets of developing countries are riskier than the developed capital markets. The purpose of this study was to confirm or reject this common belief, to determine whether the characteristics of American stock market fluctuation changed during the crisis, and to compare its volatility to China. We used three different GARCH models to examine the volatility. The study confirmed that during the global financial crisis volatility significantly increased on both stock markets. The results of this study thus do not support the common belief that the developed capital market is subject to relatively lower volatility than the developing market. During the current global financial crisis, the developed American market has actually been more volatile than the Chinese one.


Vek U.,KBM Group | Jagric T.,University of Maribor | Markovic Hribernik T.,University of Maribor
Economic Computation and Economic Cybernetics Studies and Research | Year: 2012

This paper examines the volatility of the stock indices of two world powers - USA and China, before and during the global financial crisis. Generally, it is believed that markets of developing countries are riskier than the developed capital markets. The purpose of this study was to confirm or reject this common belief, to determine whether the characteristics of American stock market fluctuation changed during the crisis, and to compare its volatility to China. We used three different GARCH models to examine the volatility. The study confirmed that during the global financial crisis volatility significantly increased on both stock markets. The results of this study thus do not support the common belief that the developed capital market is subject to relatively lower volatility than the developing market. During the current global financial crisis, the developed American market has actually been more volatile than the Chinese one.


KBM Group | Entity website

Because of todays direct digital relationships and a new generation of consumers whose behavior is centered on personal technology and social media, consumer product brands need to find new ways of connecting with consumers personalized, relevant one-to-one interactions as well as innovative ways of finding and reaching new audiences. Modern marketing also has to factor in B2B2C dealer and distributor relationships, which are changing along with the digital and social environment ...


KBM Group | Entity website

We are a data, analytics and technology integration marketing services company committed to helping our clients achieve optimized marketing results and customer relationships. As marketing data experts for over 30 years, we help companies manage data as a strategic asset ...


KBM Group | Entity website

RICH AND ACCURATE DATA SOURCE We are an original source compiler and, for more than 30 years, have been collecting data from hundreds of primary sources to build the AmeriLINK Consumer Marketing Database. Whether you use our data as a list, data append or licensed data install, AmeriLINK data helps you find new customers and keep your current customers active and loyal ...


KBM Group | Entity website

Across the insurance business in categories such as Life, Home and Auto, challenges such as the way people shop, economic pressure on consumer budgets, shifting demographics, price volatility and new ways of reaching consumers threaten growth. Our team of insurance industry experts have worked with the countrys largest Life and P&C companies ...


News Article | November 10, 2010
Site: gigaom.com

When you consider the extent to which the Clubcard loyalty scheme, devised by Dunnhumby, has transformed Tesco, it’s clear that data about customers is rocket fuel for businesses. In the same vein Sir Martin Sorrell’s WPP is acquiring I-Behaviour, a database marketing business which provides retailers, financial services firms, magazines and other companies with direct marketing service devised from data on consumers’ previous purchases (announcement). WPP is making the buy through Wunderman’s KBM Group, saying it fits with its strategy of “investing in digital knowledge-based marketing solutions companies in fast growing markets and sectors”. Amongst its services, I-Behavior offers targeted email campaigns and location-aware and display mobile ads. It employs 83 people in Louisville, Colorado, and claims to have a database of 30 million people. WPP says I-Behavior will make $25 million in sales this full year. I-Behaviour was advised on the deal by Jordan, Edmiston Group.


- Charge is to enhance data-driven solutions and activate a mobile-first data strategy in Sub-Saharan Africa CAPE TOWN, South Africa, April 16, 2015 /PRNewswire/ -- Data Alliance's new presence in Africa is aligned to WPP's strategic vision of helping clients better leverage data in fast growing markets. Based in Cape Town, the operation will bring expertise from WPP's global network to Sub-Saharan Africa to harness unique data sets and mobile opportunities. The focus is to accelerate development and enhancement of data-driven solutions, plus activate a mobile-first data strategy. Local WPP companies Ogilvy, Smollan, Acceleration, Barrows, Wunderman's Aqua and TMARC came together as sponsoring members to help bring Data Alliance to the region. Together, these companies will work closely on projects to enhance the usage of data across WPP solutions, in turn increasing speed, cross-fertilization and decreasing costs. This launch is part of a campaign in WPP for "data horizontality" - the ability to better leverage WPP's people, data and technology across the globe.  This model works particularly well in the United States and United Kingdom where Data Alliance is supported by Kantar, GroupM, WPP Digital, Wunderman, KBM Group, JWT, Cohn & Wolfe and Geometry Global. To date, Data Alliance has had success in helping WPP companies better access and leverage data in ways that are more organized, efficient, effective and drive value for clients. "We are thrilled to help bring Data Alliance to Africa," said Ben Evans, Managing Director Digital Portfolio of Ogilvy. "How we use data more effectively across marketing communications is becoming an increasingly critical part of the conversation with our clients - both in South Africa and across the rest of the continent.  We see Data Alliance as a powerful way to help us win competitive advantage for all our clients across a very broad range of data requirements." "We look at Africa as a region in which we can do some very modern and progressive things with data, in particular with mobile data," said Devon Tighe, Managing Director of Data Alliance Africa. "The launch of the Cape Town office is in response to client demand to grow data-driven capabilities in Sub-Saharan Africa. We know that by bringing together a strategic group of companies in Africa, we can help WPP's agencies better serve clients through data connections that drive smarter decision making." Devon Tighe, previously vice president of strategy and operations for Data Alliance, heads the new office as Managing Director. She brings more than 10 years of experience in the colliding worlds of media and analytics to the role. Prior to joining Data Alliance, Devon was a research director at The New York Times where she focused on business strategy and customer analytics. Before heading to the Times, Devon spent six years in research and product development at Dynamic Logic, now part of Millward Brown Digital, a company within WPP's Kantar unit. In Africa, WPP companies (including associates) generate revenues of approximately US$650 million and employ over 28,000 people. The Data Alliance is the WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media and digital to deliver a solution-neutral and holistic perspective on the Group's data strategy and solutions. It drives internal and external data partnerships and connects WPP's centers of excellence to address client challenges in the world of big data. For more information, visit www.dataalliance.com WPP is the world's largest communications services group with billings of US$76 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 188,000 people (including associates and investments) in over 3,000 offices across 111 countries. For more information, visit www.wpp.com. WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity for the fourth year running. WPP was also named, for the fourth consecutive year, the World's Most Effective Holding Company in the 2015 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications.

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