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Mital M.,Jaipuria Institute of Management
ICEIS 2010 - Proceedings of the 12th International Conference on Enterprise Information Systems | Year: 2010

There have been growing concerns regarding mobile advertising being extremely intrusive into the personal space of the consumers. The study tries to broadly concretize the reasons as to why mobile ads are found to be intrusive. The analysis reported that three factors namely: situation characteristics, message characteristics and device/network characteristics, played an important role in defining the extent of intrusiveness of mobile advertising and the ad irritation arising out of it.

Ghatak S.,Jaipuria Institute of Management | Singh S.,International Institute for Population Sciences
ICWET 2010 - International Conference and Workshop on Emerging Trends in Technology 2010, Conference Proceedings | Year: 2010

Information and Communication Technology (ICT) has marked its importance in every sphere of life including governance. The Government to Citizen (G2C) relationship through internet is supposed to enhance citizen participation, transparency in the system and availability of information; this, in turn, brings about citizen empowerment, which can help address two of the biggest domestic challenges we face in this country i.e. improving public services and bridging the gap between citizens and democracy. Using ICT for governance increases government's efficiency due to increased citizen trust and confidence on the Government's working. This paper aims to study the awareness, perceived usefulness and acceptability of e-Suvidha initiative taken by the Government of Uttar Pradesh across various demographic factors, and also what government feels about this initiative. The study used two research methodologies for gathering data: the TAM questionnaire and interview. The TAM questionnaire was used to measure perceptions and acceptance of people towards e-Suvidha and to find the relationship between various independent and dependent factors within the research framework of the study. The interview was used to explore how government officials feel about the e-governance initiative, technology usage and citizen participation in governance. The study outcome can provide useful information to help organizations improve its capacity and decide upon which success factors can be incremented and how total e-governance can be brought about to bridge the gap between citizens and government. Simultaneously, the study can also be used as a guideline for e-governance initiative implementation in other organizations Copyright 2010 ACM.

Mital M.,Jaipuria Institute of Management
International Journal of Web-Based Learning and Teaching Technologies | Year: 2010

In this paper, the author focuses on learner perceptions of the characteristics of learning technology as explanatory variables for acceptance behavior. The author presents an empirical study examining the effects of these perceptions on two outcomes: uptake of an e-learning technology and effectiveness of such technologies that results in the intention to continue to use. The effectiveness of e-learning programs are dependent on the fulfillment of the leaner expectations in terms of the suitability of the learning to the present task, applicability of the learning, and the right incentives and measures to encourage and motivate employees. © 2010, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Copyright © 2010, IGI Global.

Mittal M.,Xavier Labour Relations Institute | Mittal M.,Jaipuria Institute of Management | Pani A.K.,Xavier Labour Relations Institute
Journal of Internet Commerce | Year: 2010

Socio-technical networks are based on knowledge building and information sharing. The power and alternative to control over self-representation on social networking Web sites brings certain autonomy to an individual and, as a result, has an impact on the style of the exchange. Some of the specific objectives of the study are to study the emerging style of socio-technical exchange and to identify the characteristics of an emerging socio-technical society. This study found that social identity, social exchange, and social vicinity are the key characteristics of the emerging socio-technical exchange. A gradual paradigm shift from traditional societies to knowledge-based societies was observed. While, on one hand, a high dependency and usage of social networking Web sites was observed, on the other hand, the level of trust and dependency between the community members was found to be diminishing. © Taylor & Francis Group, LLC.

Mahajan V.,HCL Inc | Misra R.,Jaipuria Institute of Management | Mahajan R.,Amity University
Journal of Information and Organizational Sciences | Year: 2015

Telecommunication sector generates a huge amount of data due to increasing number of subscribers, rapidly renewable technologies; data based applications and other value added service. This data can be usefully mined for churn analysis and prediction. Significant research had been undertaken by researchers worldwide to understand the data mining practices that can be used for predicting customer churn. This paper provides a review of around 100 recent journal articles starting from year 2000 to present the various data mining techniques used in multiple customer based churn models. It then summarizes the existing telecom literature by highlighting the sample size used, churn variables employed and the findings of different DM techniques. Finally, we list the most popular techniques for churn prediction in telecom as decision trees, regression analysis and clustering, thereby providing a roadmap to new researchers to build upon novel churn management models. © 2015, All rights reserved.

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