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News Article | November 30, 2016
Site: globenewswire.com

TORONTO, Nov. 30, 2016 (GLOBE NEWSWIRE) -- Dr. Patricio Stocker, President and CEO of PharmaCielo Ltd., announced the company has appointed a Medical Advisory Board (MAB) to provide guidance on the development of medicinal-grade cannabis oil extracts and related products appropriate for use by clinical practitioners. “Under the guidance of Dr. Delon Human, PharmaCielo Board of Directors member and Chair of the MAB, appointees will be able to provide significant input in the development of our medicinal-grade products through their ability to provide global expertise in the areas of healthcare policy, regulation, medical science and patient insights in addition to their clinical experience,” said Dr. Stocker. Dr. Human has assembled an experienced team of international medical clinicians whose expertise will be leveraged to provide guidance in the development of medicinal-grade cannabis oil based products, as well as international insight and understanding of worldwide healthcare policy and its implications for this emerging global industry. “The Medical Advisory Board will oversee PharmaCielo’s practices and processes, ensuring they are UN-aligned and performed ethically and according to Good Manufacturing and Good Medical Practice,” said Dr. Human.  “During the April 2016 UN General Assembly Special Session on Drugs, the UN and its member states strongly endorsed the need to ensure the accessibility and availability of internationally controlled drugs for medical and scientific purposes, including substances such as cannabinoids. In developing a global framework, this should be promoted within national legal systems, while simultaneously preventing diversion, abuse and trafficking. PharmaCielo has the opportunity to develop the world’s finest quality, naturally grown, pharma-grade cannabis oils.” Four appointees to the MAB were introduced (full biographies are available at www.pharmacielo.com): Dr. Delon Human is the president and CEO of Health Diplomats, a health advisory and consulting practice, providing strategic and technical advice on global health issues to Fortune 500 companies in the pharmaceutical, food, tobacco, nicotine and medical device industries as well as NGOs, governments and foundations. He has acted as adviser to WHO Director-Generals and UN Secretary-General Ban Ki Moon. He is a published author and specializes in global health strategy, corporate and product transformation, harm reduction and health communication. Formerly, he served as the Secretary-General of the International Food and Beverage Alliance (IFBA), which brings together the top food companies in the world. From 1997 to 2005, Dr. Human served as secretary general of the World Medical Association (WMA), the global representative body for physicians. He was instrumental in the establishment of the World Health Professions Alliance, an alliance of the global representative bodies of physicians, nurses, pharmacists, dentists and physical therapists. Dr. Human qualified as a physician in South Africa and completed his postgraduate studies in family medicine and child health in South Africa and Oxford, England. He was a clinician for two decades, part of the pediatric endocrinology research unit at the John Radcliffe Hospital and was involved in the establishment of several medical centers, a hospital and emergency clinic in South Africa. His business studies (MBA) were completed at the Edinburgh Business School. A former chair of the World Medical Association, Dr. Anders Milton is a highly sought-after consultant within the healthcare sector and has served as president of the European Regional Network on HIV/AIDS (ERNA) and as president of the Swedish Red Cross among a number of other positions, including appointment by the Swedish government as chairman of a committee on Swedish HIV/AIDS policies and a member of the Catastrophe Commission formed following the December 2004 tsunami. Recently he led a select committee studying organ donation and transplantation. Previously, Dr. Milton served as president and CEO of the Swedish Medical Association. A director of several public and privately held companies and foundations, Dr. Milton originally studied economics before turning to medicine, and after graduating university as a medical doctor and PhD he served as a clinician at the Department of Nephrology at the University Hospital at Uppsala. Throughout his career he has been engaged in work in support of human rights, ethics of medical practice and safe health care, of which effective pharmacotherapy is an integral part. Dr. Gutiérrez is a neuroradiologist in private practice and Director of the Neuroradiology Division at Centro Avanzado de Diagnostíco Médico (CEDIMED) in Colombia. Previously, Dr. Gutiérrez served at the University of Texas Health Science Center in San Antonio, TX as Associate Professor of Radiology, Vice Chair of Clinical Operations, Medical Director and Director of the Clinical Trials Division at the Radiology Department. He was formerly Director of Medical Development, Diagnostic Imaging and Associate Director of Clinical Development, Diagnostic Imaging for Bayer Healthcare (formerly Berlex Laboratories) in Montville, NJ. Dr. Gutiérrez also served as a medical monitor with Novartis (formerly Ciba-Geigy Labs) in Medellin. Dr. Gutiérrez has been the recipient of several awards for his work, and has been the lead researcher, international researcher and co-investigator on numerous clinical trials.  Regularly published, he has co-edited five medical books and authored or co-authored over 25 book chapters as well as 17 peer-reviewed articles and scores of abstracts and articles published in scientific research journals. Dr. Gutiérrez received a Doctorate in Medicine and Surgery from CES University in Medellin and Specialist in Clinical Radiology from Pontifical Xavierian University / San Ignacio Hospital in Bogota. He completed a research fellowship in Neuroradiology at Thomas Jefferson University / TJU Hospital in Philadelphia, PA and a visiting fellowship in Interventional Neuroradiology at the University of Miami / Jackson Memorial Hospital. Dr. Soto is Chairman of the Department of Radiology at Boston Medical Center and a Professor of Radiology at the Boston University School of Medicine. He has previously served as a general medical practitioner with the Hospital San Antonio de Prado in Colombia, section head of Body Imaging at University of San Vicente de Paúl Hospital, radiologist at CEDIMED in Medellin, assistant professor of Radiology at the University of Antioquia and was vice chairman of Boston Medical Center’s Department of Radiology for ten years. A native of Medellin with citizenship in both Colombia and the United States, Dr. Soto received his Doctor in Medicine and Surgery and Specialist in Diagnostic Radiology from CES University’s Health Sciences Institute in Medellin, and completed a Radiology Body Imaging Fellowship at Boston University Medical Center. Dr. Soto has received honors and awards from the Colombian Ministry of Education, Medellin Medicine Academy, Boston University Medical Center and numerous professional societies.  An extensively published researcher, Dr. Soto is a member of the editorial boards of Radiology and Abdominal Imaging, has edited seven books and has published over 85 original research papers and more than 35 reviews, book chapters and case reports. PharmaCielo Ltd. (the “Company”) is a global company privately held and headquartered in Canada, with a focus on processing and supplying all natural, medicinal-grade cannabis oil extracts and related products to large channel distributors.  The Company’s principal (and wholly-owned) subsidiary is PharmaCielo Colombia Holdings S.A.S., headquartered at its Nursery and Propagation Centre located in Rionegro, Colombia. The boards of directors and executive teams of both PharmaCielo and PharmaCielo Colombia Holdings are comprised of a diversely talented group of international business executives and specialists with relevant and varied expertise.  PharmaCielo recognized the significant role that Colombia’s ideal location will play in building a sustainable business in the medical cannabis industry, and the Company, together with its directors and executives, has built a compelling business plan focused on supplying the international marketplace. This press release contains forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or “recurring” or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors, such as demand for the Company’s products, currency exchange changes and risks, internal funding and the financial condition of the Company, product roll-out, competition, technological changes, and other commercial matters involving the Company, its products, and the markets in which the Company operates, as well as general economic conditions, which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Actual results and developments are likely to differ, and may differ materially, from those expressed or implied by the forward-looking statements contained in this press release. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Except as required by law, we undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. However, any further disclosures made on related subjects in subsequent reports should be consulted.


The International Association of HealthCare Professionals is pleased to welcome Kendrick E. Duldulao, MD, FAAPMR, Physical Medicine and Rehabilitation Physician, to their prestigious organization with his upcoming publication in The Leading Physicians of the World. Dr. Duldulao is currently serving patients at Rehabilitation Health Centers of Florida in Tampa, Florida. With eight years of experience in his field, he specializes in pain management and spinal cord injuries. Dr. Kendrick E. Duldulao graduated with his Medical Degree in 2002 at New York Medical College. He then went on to undertake an internship at St. Joseph’s Hospital, followed by a residency at the University of Pennsylvania Health System, before completing his fellowship at Jackson Memorial Hospital. Dr. Duldulao has earned the coveted title of Fellow of the American Academy of Physical Medicine and Rehabilitation, and is certified by the American Board of Physical Medicine and Rehabilitation. To keep up to date in the latest advances in his field, Dr. Duldulao maintains a professional membership with the Florida Academy of Pain Medicine, the Florida Society of Physical Medicine & Rehabilitation, and the American Spinal Injury Association. He attributes his success to his good upbringing, great training, and excellent mentors along the way. When he is not assisting patients, Dr. Duldulao enjoys boating, fishing, and playing the drums. Learn more about Dr. Duldulao here: http://www.rehabhealthflorida.com/ and be sure to read his upcoming publication in The Leading Physicians of the World. FindaTopDoc.com is a hub for all things medicine, featuring detailed descriptions of medical professionals across all areas of expertise, and information on thousands of healthcare topics. Each month, millions of patients use FindaTopDoc to find a doctor nearby and instantly book an appointment online or create a review. Findatopdoc.com features each doctor’s full professional biography highlighting their achievements, experience, patient reviews and areas of expertise. A leading provider of valuable health information that helps empower patient and doctor alike, FindaTopDoc enables readers to live a happier and healthier life. For more information about FindaTopDoc, visit: http://www.findatopdoc.com


News Article | February 15, 2017
Site: www.prweb.com

Diagnostic Center for Women has announced that Dr. Michael J. Plaza expands use of cryoablation treatment of fibroadenoma to include early stage breast cancer with the Visica® 2 Treatment System. Developed by Sanarus Technologies, the Visica 2 Treatment System is a cryoablation device that uses extreme cold (cryo) to destroy tissue (ablation). The device destroys the tumor by freezing and damaging the adjacent vasculature that fuels tumor growth. Dr. Michael J. Plaza is board-certified by the American Board of Radiology in Diagnostic Radiology. He completed his residency at University of Miami/Jackson Memorial Hospital and breast imaging fellowship at Memorial Sloan-Kettering Cancer Center. Dr. Plaza has become the first radiologist in Miami to provide cryoablation for early stage breast cancer with the Visica 2 Treatment System. Cryoablation—also referred to as tumor freezing—is a minimally invasive procedure done under ultrasound guidance in the doctor’s office or radiology suite. After injection of local anesthesia, a thin probe is inserted through the skin directly into the tumor. Liquid nitrogen is pumped into the probe to form an “ice ball” around the lesion. Freezing destroys the tumor cells, which are then reabsorbed by the body over time. The procedure can be done in less than an hour with most patients reporting minimal discomfort and a resumption of normal activity right away. Little, if any, visible scarring occurs. Because no breast tissue is removed during the procedure, the natural shape of the breast is maintained. Dr. Plaza began using cryoablation for fibroadenoma in February 2016, and expanded to treating early stage breast cancer in October 2016. “We saw great results in treating benign breast tumors, and with the growing evidence in the medical literature, especially the National Cancer Institute Z1072 Trial we decided to expand our practice to include cryoablation of early stage breast cancer,” said Dr. Plaza. In a 5-year multicenter study funded by the National Cancer Institute and sponsored by the Alliance for Clinical Trials in Oncology, cryoablation with the Visica 2 Treatment System was shown to be 100% effective for complete ablation of invasive ductal breast cancer tumors <1.0 cm. The Visica 2 Treatment System was the exclusive device used in the Z1072 study and showed cryoablation to be effective in 92% of the targeted lesions. Results from this breast cancer study (ACOSOG Z1072), which included a 5-year follow-up, were published in the Annals of Surgical Oncology. “Cryoablation is an evolution in the treatment of early stage breast cancer. Unlike surgery, it is a minimally invasive procedure that preserves the shape of the breast and can be performed in the office under 30 minutes while the patient is awake” Dr. Plaza explains. “Patients can typically return to work the next day. I am excited to bring this modality to the patients in Miami.” Cryoablation with the Visica 2 Treatment System is a nonsurgical option for patients that have been diagnosed with early stage breast cancer, is visible on sonogram and has been confirmed with a biopsy. About Diagnostic Center for Women The Diagnostic Center For Women is a premier imaging facility focused on fostering female wellness. Established in 1999, they are committed to providing the most reliable and comprehensive testing available. Their facility is accredited in mammography, breast and body MRI and obstetric and gynecologic ultrasound by the following organizations: American College of Radiology (ACR), Mammography, Intersocietal Accreditation Commission (IAC), Breast MRI, Body MRI, and American Institute of Ultrasound Medicine (AIUM), Obstetric and Gynecologic Ultrasound. “At the Diagnostic Center for Women, we understand your unique health needs.” Find out more at http://www.dxforwomen.com About Sanarus Technologies In 2001, the Visica® 2 Treatment System was the first available for cryoablation of fibroadenomas. Since then, our system has been used to successfully treat thousands of patients. The Visica 2 Treatment System is FDA-cleared for the ablation of cancerous or malignant tissue and benign tumors. At Sanarus, we develop innovative solutions for the nonsurgical treatment of breast tumors. We are headquartered in Pleasanton, CA, and all of our products are manufactured in the USA. Find out more at http://www.sanarus.com


News Article | February 15, 2017
Site: www.prweb.com

St. Catherine’s Village announced that a limited number of rooms have become available in its Siena Center. Siena Center is a skilled nursing facility on the grounds of the St. Catherine’s Village campus in Madison, Mississippi that accommodates 120 residents in private and semiprivate rooms. It recently was voted the best nursing home in Mississippi for the second year in a row by readers of the Clarion-Ledger. “Whether someone needs temporary recuperative care after a hospital stay or long-term convalescence due to illness, they’ll find compassion at Siena Center,” said Mary Margaret Judy, executive director at St. Catherine’s Village. “Our staff provides exceptional person-centered care in a setting that recognizes each individual’s dignity and worth.” St. Catherine’s Village is a subsidiary of St. Dominic’s Hospital and as such has access to its services. Furthermore, each Siena Center resident’s treatment is overseen by a physician who is a member of the St. Catherine’s Village medical staff with care centered around his or her circumstances. A nurse practitioner is on-site Monday through Friday while a medical director is on-site weekly. The facility’s two in-house social workers provide support beyond just physical needs but also emotional support, and two pastoral care visitors offer spiritual support. Activities coordinators plan engaging recreational, social, cultural, therapeutic, spiritual, and enriching activities, as well. “No matter how much care a resident requires, it is vitally important to let the resident express his or her own decisions and choices,” said Judy. To accomplish this, St. Catherine’s Village maintains a staff-to-resident ratio that exceeds state requirements. The nursing administration is comprised exclusively of RNs filling the roles of Director of Nursing, Director of Health Services, Licensed Nursing Home Administrator, and Nurse Managers. Additionally, Siena Center is licensed and regulated by the Mississippi State Department of Health as a Skilled Nursing facility. “Finding the right living environment is a real concern for family members when they realize their loved ones need more care than they can provide,” said Judy. “We understand this is one of the hardest decisions they will ever have to make. It is our intention that each and every individual will receive unsurpassed, compassionate care at Siena Center.” In addition to assistance with activities of daily living, residents at Siena Center are served three meals a day. A full-time in-house dietician and culinary staff provide extensive meal selections where choice is the number one priority and nutrition and taste combine for a healthy diet. Utilities except telephone and Internet are included in monthly fees as is regular housekeeping. Wi-Fi hot spots allow for Skyping with family. Round-the-clock campus security also is provided. Siena Center is one stage of the all-inclusive Life Care Community of St. Catherine’s Village. The gated property is located on 160 picturesque acres and is the first retirement community in Mississippi to earn accreditation by CARF-CCAC. This “commitment to excellence” seal signifies that the campus exceeds the standards established by the only international accrediting body for CCRCs. Other living options include independent living in apartments and garden homes, assisted living in Marian Hall, and memory care in Campbell Cove and Hughes Center. In addition to unparalleled facilities, St. Catherine’s Village offers protected and beautiful outdoor spaces plus engaging activities and a mission-focused environment. The ministry encourages residents in all levels to enjoy fullness of life, health and faith. St. Catherine’s Village is sponsored by the Dominican Sisters of Springfield, Illinois. The Sisters, who have owned and operated St. Dominic Jackson Memorial Hospital since 1946, extended their healing ministry to the special needs of older adults with the creation of St. Catherine’s Village in 1988. For information on availability and admission criteria for Siena Center, call (601) 856-0123 or log onto http://www.StCatherinesVillage.com.


The International Association of HealthCare Professionals is pleased to welcome Gabriela Albota, DDS, Dentist, to their prestigious organization with her upcoming publication in The Leading Physicians of the World. She is a highly trained and qualified dentist with an extensive expertise in all facets of her work. Dr. Gabriela Albota has been in practice for more than 20 years and is currently serving at the University of Miami Hospital in Miami, Florida. She is also affiliated with Jackson Memorial Hospital and Cedars Medical Center. Dr. Gabriela Albota graduated with her Doctor of Dental Surgery Degree in 1993 at New York University. She had earlier graduated from the University of Bucharest in her native Romania, and completed a residency at Constanta General Hospital. Alongside her practice, she also serves as an Assistant Professor of Surgery at the University of Miami. Dr. Albota holds board certification by the American Board of General Dentistry, and is a specialist in dental implantology and cosmetic dentistry. To keep up to date in her challenging field, Dr. Albota maintains a professional membership with the American Dental Association and the International Congress of Oral Implantologists. Dr. Albota attributes her success to her excellent education and love of her job, as well as always listening to her patients. When she is not working, Dr. Albota enjoys traveling and collecting antiques. Learn more about Dr. Albota by reading her upcoming publication in The Leading Physicians of the World. FindaTopDoc.com is a hub for all things medicine, featuring detailed descriptions of medical professionals across all areas of expertise, and information on thousands of healthcare topics.  Each month, millions of patients use FindaTopDoc to find a doctor nearby and instantly book an appointment online or create a review.  FindaTopDoc.com features each doctor’s full professional biography highlighting their achievements, experience, patient reviews and areas of expertise.  A leading provider of valuable health information that helps empower patient and doctor alike, FindaTopDoc enables readers to live a happier and healthier life.  For more information about FindaTopDoc, visit http://www.findatopdoc.com


News Article | November 18, 2016
Site: www.prweb.com

St. Catherine’s Village has received three Best Of 2016 Awards from the Clarion-Ledger, part of the USA Today network. For the second year in a row, St. Catherine’s Village was named Best Nursing Home, Best Assisted Living Facility and Best Retirement Community in Mississippi. The all-inclusive Life Care Community is a service of St. Dominic’s, which also was voted best hospital. Dubbed “Mississippi’s Official People’s Choice Awards,” Best Of 2016 winners are voted by readers of the Clarion-Ledger, the state’s largest newspaper. Mississippi residents 18 and older are eligible to vote online in numerous categories from beauty and health to services and from dining to sports. “We are thrilled to be recognized by people within the state of Mississippi, where many of our residents herald from,” said Mary Margaret Judy, executive director at the Continuing Care Retirement Community (CCRC). “We strive to provide an unsurpassed level of care and a sense of belonging to each and every individual living at St. Catherine’s Village.” Located on 160 acres in Madison, St. Catherine’s Village is Mississippi’s preeminent Continuing Life Care Community and the first retirement community in the state to earn accreditation by CARF-CCAC. This “commitment to excellence” seal signifies that the campus exceeds the standards established by the only international accrediting body for CCRCs. Furthermore, Campbell Cove and the Hughes Center are both licensed by the State of Mississippi as “Alzheimer’s Assisted Living” facilities. Adults 62 and older are welcome at St. Catherine’s Village with options that include independent living in apartments and garden homes, assisted living in Marian Hall, memory care in Campbell Cove and Hughes Center, and skilled nursing in Siena Center. In each lifestyle stage, residents pay a monthly fee that covers utilities, services and amenities that make living comfortable, carefree and secure. In addition to unparalleled facilities, St. Catherine’s Village offers a caring staff, companionship, 24-hour on-duty security, protected and beautiful outdoor spaces, and engaging activities along with access to on-site resident-centered care and a mission-focused environment. The ministry encourages residents in all levels to enjoy fullness of life, health and faith. St. Catherine’s Village is sponsored by the Dominican Sisters of Springfield, Illinois. The Sisters, who have owned and operated St. Dominic Jackson Memorial Hospital since 1946, extended their healing ministry to the special needs of older adults with the creation of St. Catherine’s Village in 1988. With independent living, assisted living, skilled nursing, and assisted living memory care, St. Catherine’s Village provides the right care at the right time for those in their retirement years. For more information, call (601) 856-0123 or log onto http://www.StCatherinesVillage.com.


The International Association of HealthCare Professionals is pleased to welcome Charif Abdul Rahman Sidani, MD, Radiologist, to their prestigious organization with his upcoming publication in The Leading Physicians of the World. He is a highly trained and qualified radiologist with an extensive expertise in all facets of his work especially diagnostic radiology and neuroradiology. Dr. Sidani has been in practice for more than 13 years and is currently serving as Assistant Professor of Clinical Radiology within the University of Miami-Miller School of Medicine in Miami, Florida. He is also affiliated with Jackson Memorial Hospital. Dr. Sidani attended the American University of Beirut in Beirut, Lebanon, graduating with his Medical Degree in 2003. He subsequently completed an internship and Radiology residency within the same educational, before relocating to the United States and undertaking his fellowship training at the University of Miami/Jackson Memorial Medical Center. Dr. Sidani is double board certified in Neuroradiology and in Diagnostic Radiology by the American Board of Radiology. To keep up to date with the latest advances and developments in his field, Dr. Sidani maintains professional memberships with the American College of Radiology, the American Society for Neuroradiology, and the Lebanese Order of Physicians. With his wealth of experience and knowledge, Dr. Sidani is the recipient of numerous awards and recognitions, including the Henry H. Lerner MD Award for Teaching Excellence in 2014. He attributes his success to the support of his family, his excellent mentors, and hard work. When he is not assisting patients, Dr. Sidani enjoys playing soccer and spending time with his family. Learn more about Dr. Sidani here: http://www.med.miami.edu/ and be sure to read his upcoming publication in The Leading Physicians of the World. FindaTopDoc.com is a hub for all things medicine, featuring detailed descriptions of medical professionals across all areas of expertise, and information on thousands of healthcare topics.  Each month, millions of patients use FindaTopDoc to find a doctor nearby and instantly book an appointment online or create a review.  FindaTopDoc.com features each doctor’s full professional biography highlighting their achievements, experience, patient reviews and areas of expertise.  A leading provider of valuable health information that helps empower patient and doctor alike, FindaTopDoc enables readers to live a happier and healthier life.  For more information about FindaTopDoc, visit http://www.findatopdoc.com


Cano E.L.,Jackson Memorial Hospital | Miyares M.A.,Jackson Memorial Hospital
American Journal Geriatric Pharmacotherapy | Year: 2012

Objective: To report clinical challenges in managing dabigatran-induced bleeding. Methods: A 78-year-old woman came to the hospital with severe coagulopathy, respiratory failure, hypotension, and bleeding secondary to dabigatran therapy. At admission, creatinine clearance was 15 mL/min; prothrombin time, 147.5 seconds; activated partial thromboplastin time, >200 seconds; and international normalized ratio, 12.42. Medications taken at home included dabigatran, 150 mg BID. During the hospitalization, multiple blood product transfusions were given, vitamin K and prothrombin complex concentrate were administered, and dialysis was initiated in an attempt to achieve hemostasis. Despite multiple interventions, coagulopathy persisted (prothrombin time, 70.8 seconds; activated partial thromboplastin time, >200 seconds; and international normalized ratio, 6.05), with continued bleeding. On hospital day 5, the patient died. Conclusions: According to the Naranjo probability scale, bleeding associated with dabigatran revealed a probable relationship. This fatal case illustrates our concern about the usefulness of currently recommended anticoagulation laboratory tests and of the efficacy of blood transfusion, dialysis, and prothrombin complex concentrate in managing life-threatening bleeding secondary to dabigatran. In addition, clinicians should be cognizant of the renal recommendations for the newer oral anticoagulant agents to prevent potentially catastrophic results. © 2012 Elsevier HS Journals, Inc. All rights reserved.


News Article | October 28, 2016
Site: www.prweb.com

Stevens & Tate Marketing has developed and initiated a new marketing strategy for St. Catherine’s Village, Mississippi’s pre-eminent all-inclusive Life Care community. The program focuses on lead generation with outreach efforts to attract the Continuing Care Retirement Community’s (CCRC) target audiences. The revamped website, StCatherinesVillage.com, was unveiled in October to coincide with new messaging and creative elements. “Stevens & Tate was brought in to refresh the image of St. Catherine’s Village both locally and nationally,” said Dan Gartlan, president of the Chicago-area marketing agency. He explained that a new memory care facility had recently opened on campus while independent and assisted living apartments had been upgraded to better suit the needs of residents. Marketing needed to “catch up” and portray the benefits of St. Catherine’s Village today. “We were able to provide an unbiased perspective, and in turn, objectively hone in on the property’s unique selling proposition,” he said. St. Catherine’s Village, a service of St. Dominic-Jackson Memorial Hospital, is a not-for-profit, all-inclusive Life Care community offering adults age 62 or over a graceful lifestyle where independence and activity is a priority. Residents receive the right care at the right time in independent living, assisted living, memory care, and skilled nursing facilities set among 160 picturesque acres in Madison, Mississippi. “After hearing the Stevens & Tate team speak at the LeadingAge national conference, we were impressed with their knowledge of marketing overall and even more so of the way marketing impacts senior living communities such as ours,” said Felichia Fields, assistant executive director at St. Catherine’s Village. “It was clear they not only understood how to successfully position our community, but also reinforced what we were realizing—that we needed an integrated approach to sales and marketing.” As experts in senior living advertising, strategy and implementation, Stevens & Tate immediately recognized that St. Catherine’s Village needed to have a stronger digital presence. This included outreach efforts as well as a website designed for today’s consumers. “The new responsive design puts finding information conveniently into the hands of users wherever they are,” said Gartlan. “Beyond being mobile and search friendly, the website also focuses on lead generation, offering numerous conversion points throughout to engage readers—whether they are active seniors or their adult children.” Additionally, StCatherinesVillage.com incorporates the story branding that Stevens & Tate developed to highlight the CCRC’s competitive advantages. This messaging debuted in new digital advertisements as well as in print and on broadcast mediums—all driving consumers to learn more online. The media strategy developed by the agency redefined the media mix by re-allocating funds to expand geographic reach while maintaining the frequency of being seen and heard by local target audiences. “For the first time in a long time, we are looking at our brand and it is right on target,” said Fields. “Residents are proud of what they see and our board of directors feel we are on point with our message.” In addition to creating focused, targeted solutions for senior living clients, Stevens & Tate has experience in the hospitality and travel/tourism, food/grocery, real estate, senior living, retail, healthcare, business-to-business, and non-profit sectors, as well. An integrated marketing and advertising agency, Stevens & Tate offers award-winning, on-strategy creative; message and brand development; Internet and digital advertising; and cost-effective media planning and execution. To learn more and view the firm’s work, visit http://www.stevens-tate.com or call (630) 627-5200.


News Article | November 3, 2016
Site: www.prweb.com

From now until the end of 2016, new residents who move into either the Hughes Center or Campbell Cove will receive a holiday gift compliments of St. Catherine’s Village. Together, these two facilities offer a warm, home-like environment for individuals facing memory loss due to Alzheimer’s disease and other forms of dementia. A limited number of accommodations exist for new residents who are not enrolled in the community’s all-inclusive Life Care program. Monthly rates are available. “In the spirit of giving this holiday season, we have reduced the short-term cost to move into St. Catherine’s Village and receive expert memory care,” said Mary Margaret Judy, executive director at the Continuing Care Retirement Community (CCRC) in Madison, Mississippi. While space is limited, St. Catherine’s Village is accepting new residents at Campbell Cove and the Hughes Center, both licensed by the State of Mississippi as “Alzheimer’s Assisted Living” facilities. Architecture follows design principles to minimize obstacles so that residents can maintain their independence as long as possible. For example, buildings feature wayfinding cues and circulation paths to guide people from one place to another. They also have small yet distinctive neighborhoods that allow for individual privacy while supporting family-size gatherings. Additionally, a residential ambiance makes everyone feel comfortable in their surroundings. Campbell Cove accommodates 36 individuals in three color-coded wings, each with a common living room and dining area along with 12 furnished private bedrooms. In the center is a large multipurpose area, arts and crafts room, recreation center, and kitchen. With its combination of personal and public spaces, this layout allows individuals to enjoy their privacy yet participate in activities as they desire. A secure walking garden and landscaped patios give residents the opportunity to spend time outdoors in a familiar and protected setting. The Hughes Center, the most recent addition to St. Catherine’s Village, was created for individuals with advanced memory challenges and offers a calming ambiance for small-group sensory-stimulating activities. Each of the two distinct neighborhoods has 12 furnished private bedrooms and a common living room, dining room, kitchen, and screened-in porch and covered patio. “Beyond the architecture, programming at the two facilities is person-centered with scheduled—but also unplanned—activities to enhance each resident’s quality of life,” said Judy. “The staff follows a social model of care to support each person’s capabilities and affirm his or her dignity.” Campbell Cove specializes in activity-focused care with the objective of fostering involvement and engagement through an array of stimulating and interesting activities. The Hughes Center, on the other hand, offers more person-centered care for those who benefit from less stimulating activities in a smaller group environment. All memory care staff members are trained in specialized programming so that residents receive loving, nurturing assistance based on their level of need. “We strive to adapt the environment to the individual and meet their changing requirements as they progress through their journey,” said Judy. “Our goal is to create a safe harbor for all our residents.” To that end, St. Catherine’s Village considers the person as a whole—spiritual, emotional and recreational—as well as physical. Planned activities include social, cultural, recreational, and spiritual. Included in the monthly fees at both Campbell Cove and the Hughes Center are three meals a day; coffee and refreshments; supervision of self-administered medications; assistance with activities of daily living such as bathing, dressing and grooming; 24-hour professional nursing staff; utilities except telephone and internet; weekly housekeeping and linen laundering; and 24-hour security. Unparalleled services and facilities are the hallmark of St. Catherine’s Village, as is companionship, a caring staff, access to on-site resident-centered nursing care, and a mission-focused environment. The ministry encourages residents in all levels to enjoy fullness of life, health and faith. It is the first retirement community in Mississippi to earn accreditation by CARF-CCAC. This “commitment to excellence” seal signifies that the campus exceeds the standards established by the nation’s only accrediting body for CCRCs. St. Catherine’s Village is sponsored by the Dominican Sisters of Springfield, Illinois. The Sisters, who have owned and operated St. Dominic Jackson Memorial Hospital since 1946, extended their healing ministry to the special needs of older adults with the creation of St. Catherine’s Village in 1988. Today, the not-for-profit, all-inclusive life care community offers adults age 62 or over a graceful lifestyle where independence and activity is a priority. Located on 160 acres in Madison, St. Catherine’s Village provides the right care at the right time through independent living, assisted living and skilled nursing as well as memory care. For more information on daily and monthly rates as well as the holiday gift, call (601) 856-0160 or log onto http://www.StCatherinesVillage.com.

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