Esposito A.,IULM University
Health Marketing Quarterly | Year: 2017
The article investigates if, and in affirmative case how, Italian hospitals are managing corporate brand communication. Thanks to results of qualitative research, this article offers insights on Italian hospital branding. The pilot study based in the case method is to be considered a starting point for wider investigations on this topic, and it is useful for managers and practitioners who want to understand the role of corporate brand in hospital communication management and to connect health care professionals with the audience in a meaningful way in those countries in which the health care system is a mix of both public and private institutions. © 2017 Taylor & Francis.
Coventry A.,Portland State University |
Mazza E.,IULM University
Cogent Arts and Humanities | Year: 2016
Grey-blue eyes and a fixed look: Is he a philosopher or a dumb ox? Hume’s eyes and face are trifle which can lead us into some curiosities connected with his life and writings. Looking through Hume’s eyes, we can outline the scholars’ propensity to describe the (painted) face of their favourite philosopher and spread upon it their reading of his work. We can ask questions about portraits and resemblance as a standard of beauty. We can survey the eighteenth-century sentiments on physiognomy, and the paradox of the “fat philosopher”, at once, both clumsy and refined. We can inquire into Hume’s use of physiognomic descriptions, his account of corpulence and his own vacant look. We can observe how far Ramsay’s theory of a just graceful resemblance was put into practice in the dispute between Rousseau and Hume, and how the portraits were part of it. We can outline the role the eyes play in the body of Hume’s work. Finally, we can recall his aversion to “the prefixing a Print of the Author” and remember that the picture which he deemed “the likest”, as well as “the best Likeness”, has now disappeared. Yet, there remains something which is still engraved. © 2016 The Author(s).
Agency: European Commission | Branch: FP7 | Program: CSA-CA | Phase: REGIONS-2012-2013-1 | Award Amount: 2.94M | Year: 2012
The SmartCulture project aims to provide a sustainable access to cultural heritage to a wider range of users by the use of digital technologies. Digital technologies will help to transform passive audiences into active practitioners of culture. The consortium will promote the creation of engaging digital experiences for access to cultural resources by the cross fertilization between ICT enterprises, Creative and Cultural Industries (especially SMEs) and research stakeholders across Europe. This cross fertilization will lead to new opportunities and good practices for innovative digital access to cultural resources and digital cultural mediation. These challenges fully comply with the objectives of the Work Program for ICT of the FP7 and the EU Work Plan for Culture 2011-2014 and with the conclusions of the green paper on Cultural and Creative Industries. Most of the eight regions involved in the SmartCulture project have a very high population, a very rich cultural heritage (e.g. Louvre-Lens, Museo Guggenheim, Museo del Prado), as well as a dynamic contents production. Some regions are European leaders for Information & Communication and Creative and Cultural Industries. All of the participants in the SmartCulture project have a strong relationship to European Capitals of Culture (ECoC) as winners or candidates. The consortium has the potentialities to develop innovative and efficient ways to provide access to cultural resources to a wider range of citizens, and it is obvious that there is a market for this. We have strong networks for ICT enterprises and CCI (especially SMEs), but we need to strengthen cross fertilization between technological and creative industries, by encouraging for example mobility for professionals and researchers, and the emergence of common data exchange formats for digital experiences. International competition with big players is forcing us to build a common international strategy, for gaining new markets, especially emerging ones.
Milani Marin L.E.,IULM University |
Russo V.,IULM University
Agriculture and Human Values | Year: 2016
This paper investigates how Food Security (FS) is enacted in a southern region of Italy, characterized by high rates of mafias-related activity, arguing for the inclusion in the research of socio-cultural features and power relationships to explain how Alternative Food Networks (AFNs) can facilitate individual empowerment and community resilience. In fact, while FS entails legality and social justice, AFNs are intended as ‘instrumental value’ to reach the ‘terminal value’ of FS within an urban community in Sicily, as well as the space where citizens can act their individual and collective political food choices. Building on the social psychology literature and on ecologic-psychopolitical models (Christens and Perkins in J Commun Psychol 36(2):214–231, 2008), we discuss the case of Addiopizzo, a citizen project promoting the legality of their AFNs through the rejection of the payment of the pizzo (the protection money asked by racket) in the local food chain. The aim is to problematize the extent to which FS is able to re-localize ‘legal’ food in the market. This was done by reconnecting citizens to their space and territory in a socio-cultural context at risk where agro-food producers, retailers and consumers are not free to fully enact their citizenship agency because of a widespread illegal structure. The research findings show that Addiopizzo project enables citizens to act their social power: agro-food producers and retailers by subscribing to formal requirements based on values that reject racket; consumers by purchasing Addiopizzo labelled products; individuals and groups by participating further open-to-the-public activities that promote everyday politically oriented behaviour. The citizen empowerment and community resilience can be exerted within AFNs as they are interconnected paths of reflexivity and social learning within social adaptation. The paper concludes by advocating the role of urban communities as a pivotal agent to maintain positive social adaptations, where AFNs work as a socio-cultural synthesis of traditional and alternative producer–consumer ways of interaction, which are embodied in the FS value. © 2015, Springer Science+Business Media Dordrecht.
Mauri M.,IULM University
Conference proceedings : ... Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Conference | Year: 2010
We present a preliminary quantitative study aimed at developing an optimal standard protocol for automatic classification of specific affective states as related to human- computer interactions. This goal is mainly achieved by comparing standard psychological test-reports to quantitative measures derived from simultaneous non-invasive acquisition of psychophysiological signals of interest, namely respiration, galvanic skin response, blood volume pulse, electrocardiogram and electroencephalogram. Forty-three healthy students were exposed to computer-mediated stimuli, while wearable non-invasive sensors were applied in order to collect the physiological data. The stimuli were designed to elicit three distinct affective states: relaxation, engagement and stress. In this work we report how our quantitative analysis has helped in redefining important aspects of the protocol, and we show preliminary findings related to the specific psychophysiological patterns correlating with the three target affective states. Results further suggest that some of the quantitative measures might be useful in characterizing specific affective states.
Manzotti R.,IULM University
International Journal of Machine Consciousness | Year: 2012
It is customary to assume that agents receive information from the environment through their sensors. It is equally customary to assume that an agent is capable of information processing and thus of computation. These two assumptions may be misleading, particularly because so much basic theoretical work relies on the concepts of information and computation. In similarity with Dennett's intentional stance, I suggest that a lot of discussions in cognitive science, neuroscience and artificial intelligence is biased by a naïve notion of computation resulting from the adoption of a computational stance. As a case study, I will focus on David Chalmers' view of computation in cognitive agents. In particular, I will challenge the thesis of computational sufficiency. I will argue that computation is no more than the ascription of an abstract model to a series of states and dynamic transitions in a physical agent. As a result, computation is akin to center of masses and other epistemic shortcuts that are insufficient to be the underpinnings of a baffling-yet-physical phenomenon like consciousness. © 2012 World Scientific Publishing Company.
Miglietta A.,IULM University |
Parisi E.,IULM University
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | Year: 2015
This work aims at assessing characteristics and roles of Crowdsourced activities vis-à-vis online CrowdFunding platforms, assessing potential collective benefits for stakeholders that arise from social media individual activities and investment decisions of users-investors. CrowdFunding platforms in fact leverage crowds and undefined pools of potential investors to screen, select and spread each CrowdFunding initiative in a detailed and thorough way – hence allowing users to perform several tasks that are traditionally carried out throughout IT models and static criteria. We identify 5 key roles played by Crowdsourcing Systems (CS) and we develop a potential model aimed at screening positive outcomes that benefit the collectivity (stakeholders). The model evaluates Crowdsourced activities as indicators for the creation of sustainable value for the enterprise and therefore for the collectivity of stakeholders. In order to test the model, we are currently deploying an Equity CrowdFunding platform embedding strong Crowdsourced tasks. In conclusion, we classify opportunities, limits and potential for a successful deployment of Crowdsourced tasks in CrowdFunding. © Springer International Publishing Switzerland 2015.
Mori G.,IULM University
CNS Neuroscience and Therapeutics | Year: 2016
The criterion of personal identity is clearly called into question by the project to perform a human head transplant. Is identity provided by psychological continuity alone, or does it depend on bodily continuity as well? And how do these different perspectives interface with our notion of mind and mind-body relationship? The reader will be provided with a discussion concerning these problems, together with a philosophical and literary survey about the conception of body-mind relationship from the Greek thought to contemporary philosophy. The analysis will conclude with a discussion concerning the possibility to consider the issue of personal identity from a statistic point of view, which privileges the general perception of identity, so as it has been shaped by the cultural trends of the last four centuries. It could hence be argued that personal identity is not something which can be defined once and for all. On the contrary, the general perception of identity is subject to significant alterations resulting from one's cultural environment. However, the cultural environment itself can be changed by particularly notable events, such as, hypothetically, the successful outcome of a human head transplant. © 2016 John Wiley & Sons Ltd.
Sainaghi R.,IULM University
Anatolia | Year: 2012
This article explores the spending literature in the field of hospitality and tourism management to achieve a better understanding of the evolution of this stream. The paper uses a bibliometric approach and is based on 124 papers published in seven leading hospitality and tourism journals from 1990 to 2011. The findings have revealed that the weight of spending literature appeared less than expected. The amount of spending research was primarily published in tourism journals, and in particular in the Journal of Tourism Research, followed by Annals of Tourism Research. In contrast, hospitality journals contributed marginally to the debate. Two fields of analysis emerge as primary research areas: determinants of tourist expenditures and measurement of economic impacts. The former stream contains a large number of research studies. The sample is primarily composed of empirical papers, while theoretical work remains at a consistently low level. Empirical evidences are primarily related to North America. © 2012 Taylor & Francis.
Manzotti R.,IULM University
Advances in Experimental Medicine and Biology | Year: 2011
Sooner or later, machine consciousness will have to address the elusive notion of free will either to dismiss it or to produce a machine implementation. It is unclear whether freedom and consciousness are independent aspects of the human mind or by-product of the same underlying structure. Here, the relevant literature is reviewed focusing on the connection between determinism and freedom-usually explored by compatibilists. Eventually, a tentative model for machine free will is outlined. © 2011 Springer Science+Business Media, LLC.