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CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, and leading global media company Turner announced today insights from a study that revealed short- and long-term growth opportunities for consumer packaged goods companies by focusing on a more balanced approach between promotion spend and media advertising. CPG marketers spend as much as 66 percent of their marketing dollars on promotion; IRI’s analysis found that shifting even 10 percent of promotional spending to media advertising could increase ROIs by as much as 10 to 25 percent. “A 10 to 25 percent increase in ROIs from a 10 percent shift makes a substantial difference for CPG companies as the choices for connecting with consumers increase,” said Bhanu Bhardwaj, principal of IRI Media Center of Excellence. “Today, many marketers are hesitant to switch their spending from promotions to media because they fear its short-term impact. However, our analysis shows that media and promotional spending produce a similar short-term ROI, yet a more balanced media investment brings an additional long-term ROI two to three times higher. And marketers measure their advertising success by leveraging the IRI Lift solution, which ties media exposures to actual offline purchases and optimizes in-flight media measurement and increases return on advertising spending.” “We felt it was critical to remind advertisers of the risk that they take with trade promotion, which can not only harm the brand by training consumers to buy on a deal, but also sacrifice short-term and especially long-term ROI because of the strength of media and brand marketing,” said Howard Shimmel, chief research officer at Turner. “Building on this analysis, the ad capabilities that we’re establishing through Turner Ignite, from audience targeting to native advertising to social optimization, are even further enhancing the ROI that media can deliver.” For this analysis that leverages three years of data, IRI and Turner mined marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverage, health care, beauty and home care aisles. The research generated three key takeaways: 1. The short-term ROI of media investments is comparable to standalone promotional efforts; however, when considering the long term, the ROI of media spend is two to three times higher than promotion. Over-promotion of CPG brands can “train” shoppers to buy products only when they are on sale, increase everyday price sensitivity and limit the ability to drive price increases, thereby contributing to a loss of brand equity. Focusing on a more balanced and resilient approach between promotion and media allows marketers to support a cycle of breakthrough, resonance and recall, which in turn brings stronger brand equity, more consistent growth and higher profit margin. 2. The short- and long-term benefits of media advertising are not limited to large brands. While large brands are known to profit from media spending, smaller brands benefit as well, as media provides the opportunity to emphasize product benefits and other worthy differentiators. Over time, smaller brands that invest right in media generate higher growth. 3. A 10 percent shift in spend from promotions to media will substantially improve marketing ROI and support long-term brand growth. Given the healthy short- and long-term impact of media advertising, marketers should realign a share of promotional dollars to media to stop brand erosion. This shift will enable marketers to reinforce brand equity, support shopper loyalty and drive consistent brand growth. Developing a comprehensive media strategy is essential, and this study reinforces the power of good creative and targeting. By prioritizing advertising that conveys a targeted and contextually appropriate brand story, while leveraging the synergies of TV and digital, brands will create a positive ROI growth cycle and break away from the price-focused short-term impact and brand subsidization cycles created by promotions. Although a brand’s shift from promotional to media spending cannot be made overnight, the model needs to evolve to be consistent with how consumers shop to achieve long-term growth. To download the full POV, please click here. IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, SPINS, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com. Turner , a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multiplatform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE


CHICAGO & NEW YORK--(BUSINESS WIRE)--Simulmedia, the leader in performance television, and IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced a new strategic alliance today. This alliance enables CPG marketers to activate IRI ProScores with Simulmedia on linear TV to precisely target their advertising to consumers based on actual purchase behaviors instead of traditional demographic data for the first time. Simulmedia’s Performance TV™ platform is powered by second-by-second, device-viewing data from millions of U.S. households. Its campaigns combine data-driven targeting with predictive algorithms to deliver maximum reach on a national scale and provide brands with actionable insights they can use to benchmark performance and optimize future campaigns. IRI ProScores, which is the industry’s most advanced purchase-based, predictive shopper audience targeting solution, enables CPG brands and agencies to find their best consumers. Leveraging cutting-edge modeling techniques with rich data assets, IRI scores all 125 million U.S. households’ propensity to purchase across a large set of CPG categories, subcategories, brands and retailers. IRI is integrating its consumer purchase data with Simulmedia’s platform to target and activate viewers on national TV for the first time. “We’re thrilled to be partnering with IRI,” said Tim Spengler, president and chief revenue officer of Simulmedia. “With ProScores targeting now built into Simulmedia’s performance TV platform, we can empower innovative marketers to easily align their digital and TV strategies and achieve powerful results.” Srishti Gupta, president of the IRI Media Center for Excellence, added, “Partnering with Simulmedia is one more way IRI is bringing innovation and sales growth to our clients. Our new alliance allows CPG companies to specifically target households using robust granular consumer purchase data combined with TV viewing data. Marketers now have the ability to use consistent purchase-based segments not just for digital activation but also for television. This will drive greater efficiency and effectiveness for TV dollars, which continues to be a significant percentage of total advertising spend.” IRI and Simulmedia also are announcing that The Clorox Company, a leading multinational manufacturer and marketer of consumer and professional products, has signed on as the launch partner for this initiative. Eric Reynolds, senior vice president and chief marketing officer for The Clorox Company, said, “Advertising on linear TV is a critical component of our marketing mix. But in a world of data-driven marketing, we believe it needs to be smarter. Simulmedia and IRI are adding a degree of precision to our linear TV advertising that we believe can greatly improve the effectiveness of the communication. We are delighted to participate in this pilot.” Brands interested in learning more about using ProScores to target likely customers on TV can learn more at http://www.simulmedia.com/iri/. IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, SPINS, Survey Sampling International, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com. Simulmedia (www.simulmedia.com) is a New York-based marketing technology company founded in 2008. Simulmedia’s Performance TV™ platform is unique in its ability to plan and activate data-driven TV campaigns for national advertisers that target and reach the most profitable audience segments quickly, efficiently and at scale. The platform is powered by a massively scaled single-source data set that blends TV viewing behavior with actual purchase data. Using Simulmedia, brands can achieve unprecedented precision in TV targeting, optimize their target audience reach, convert more customers and grow their business.


CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, has been recognized by Consumer Goods Technology Magazine as the top-ranked provider of Demand Data Analytics. The award nomination comes from a survey held among consumer goods executives who work with provider tools pertinent to their businesses on a daily basis. In each relevant category, survey respondents were asked to identify the providers whose tools or services they currently use, and to rank their levels of satisfaction with those providers. The best-in-class category identifies the provider that received the highest total score in its category. “Big data analytics is even more important in the CPG and retail industries due to the challenges we continue to face these days: a continued deflationary environment, the acceleration of hard-discount grocers and e-commerce, declining shopper responses to promotions and the continued surge of digital media,” said Dr. Krishnakumar (KK) Davey, president of Strategic Analytics for IRI. “In 2016, we integrated machine learning into our prescriptive analytic solutions and into our industry-leading IRI Liquid Data® platform to not only face these challenges, but also find new growth. Our chief priority is continuing to deliver top- and bottom-line growth to our clients. Last year, our work identified more than $500 million in opportunities for our clients, who consistently outpace the average industry growth.” For more information about the Readers’ Choice Survey, click here. IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, PlaceIQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.


IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe,The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Simulmedia, SPINS, Survey Sampling International, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.


CHICAGO & BOSTON--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, is continuing its e-commerce momentum through an alliance with Clavis Insight, the established global leader of digital shelf analysis, insights and analytics for consumer products manufacturers. The alliance means consumer packaged goods (CPG) marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share. In order to win today’s consumer, brands need to engage with and understand the new-shopper journey across multiple platforms. For this reason, IRI and Clavis Insight have spent significant energy developing e-commerce offerings that provide CPG marketers with the most comprehensive insights into shoppers’ increasingly complicated paths to purchase. “Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients,” said Robert I. Tomei, president of Consumer & Shopper Marketing for IRI. “Expanding IRI’s e-commerce measurement service, E-Market Insights™, with Clavis Insight’s causal metrics will fortify the e-commerce transactional data from more than 2 million households and provide critical insight to the ‘why behind the e-buy.’” Clavis Insight’s online channel analytics, which includes information around pricing, assortment, placement, presentation and monitoring of social content, will be integrated with IRI’s E-Market Insights service. The E-Market Insights – Private Cloud solutions will unlock granular insights into shoppers’ cross-channel paths to purchase within IRI’s Liquid Data™ platform and the Clavis Insight software as a service (SaaS) platform. Also as this new, enhanced e-commerce measurement further expands, it will be reported on as a new channel in the context of IRI’s traditional point-of-sale measurement service. “Brands no longer exist in just an e-commerce or physical store channel,” said Garry Moroney, CEO for Clavis Insight. “A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe. By combining Clavis Insight’s online channel data with IRI’s cross-channel solutions, and advanced analytics, we can supply brands with all the information they need to protect market share and to grow sales in an increasingly complicated and interconnected retail environment.” For additional information, please contact Sam Gagliardi at Sam.Gagliardi@IRIworldwide.com. Clavis Insight is the global hub of E-commerce intelligence™ and the leading innovator at the forefront of the online analytics revolution. Based in Dublin, with offices and local market expertise in Boston, London, Paris and Shanghai, Clavis Insight is the strategic partner to hundreds of the world's largest and most popular manufacturers and brands in the CPG/FMCG, Beverages, Consumer Healthcare, Nutrition, Electronics, Toy and Business to Business industries. Our solutions provide comprehensive insights across desktop, mobile web and mobile apps platforms of the leading online retailers in over 30 countries. Global manufacturers use our daily e-commerce analytics to monitor, analyze and optimize their digital channel presence and performance, protect brand equity and drive sales and market share online and in-store. We partner with technology and service providers across the e-commerce ecosystem and enable brands to integrate their solutions for more impactful business intelligence, streamlined business processes, and ultimately, the ability to stay ahead of the competition. For more information on Clavis Insight E-commerce Intelligence, visit www.clavisinsight.com. IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, SPINS, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.


News Article | December 6, 2016
Site: www.businesswire.com

CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today results from its study analyzing the habits of U.S. consumers regarding alcoholic beverages. Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise. This regularity creates an immense opportunity for beverage alcohol manufacturers to engage with shoppers while in the store and find new pockets of growth. Today’s consumers drink consistently in restaurants and bars and at home. Drinking at home outperforms drinking on premise across all generations: Between 66 and 76 percent of consumers reported drinking at home at least once per week, compared with 23 to 26 percent who reported drinking once per week on premise. Millennials, Generation Xers and baby boomers make in-store shopping trips more than once per week, and 40 percent of buyers walk into the store undecided on what product to purchase. Of the 60 percent who do have a planned beverage purchase, 21 percent end up changing their mind in store, and 50 percent of those who changed their mind ultimately buy a different brand than they originally intended. “There is sizable interest for beer, wine and spirits manufacturers and retailers to work together to win over consumers,” said Robert I. Tomei, president of Consumer & Shopper Marketing for IRI. “When you consider how often most shoppers are going to the store, and the fact that 21 percent of them changed their mind during the actual shopping trip, you realize the impact in-store signage, creative labeling and other marketing could have on your portfolio.” Consumers across all generations also value quality and taste more than price: More than half of all consumers, regardless of their age, view premium beer, wine and spirits as an affordable luxury. Similarly, between 73 and 80 percent of all generations make their adult beverage decisions based on taste rather than price. Beer continues to reign at home overall, with 73 percent of these younger consumers preferring it to wine or spirits. However, consumers in all generations are looking for lighter alternatives across the entire alcoholic beverage landscape, demonstrating the possibility for existing brands to expand their portfolio and appeal to new demographics. Although millennials are increasingly representing a more significant portion of dollars for the alcoholic beverage category as they rapidly become of age, manufacturers and retailers should not discount the role of other generations. Baby boomers — an almost equally large and arguably more economically powerful generation than millennials — are responsible for a disproportionately large proportion of overall cross-category dollar sales. Although they only make up 33 percent of the U.S. population, boomers represent 45 percent of overall beer, wine and spirits dollar sales, 46 percent of wine sales, and 41 percent of sparkling wine sales. While it is important for manufacturers to develop a strong and sustainable core connection with the millennial generation, they should also nurture the relationship with boomers, given that they account for nearly 50 percent of category volume. Beer, wine and spirits companies should also pay attention to Generation X, whose preferences, values and tastes are similar to those of millennials. Generation X makes up 20 percent of total beer, wine and spirits dollar sales, a figure proportionate to their makeup of 21 percent of the U.S. population. Millennial and Gen X consumers are the most experimental in the type of alcohol they choose and enjoy trying different kinds of alcoholic beverages, both at home and on premise. At the time polled, Gen X consumers averaged 3.6 different types of alcohol at home in the past three months and 2.8 on premise, figures higher than those for boomers and seniors. Both millennials and Generation Xers also prefer bars and restaurants that put a creative spin on the alcoholic drinks they serve, and they are the most willing to try the latest trends. Aesthetics are also important, as one-third of both generations choose a product based on what the label or bottle looks like. In order to target the right audience effectively, beer, wine and spirits manufacturers need to understand the inherent differences between each generation’s wants, needs and preferences. Regarding the alcoholic beverage segment, millennials are driven largely by factors, such as alcohol percentage and flavor innovation — they want the most “bang for their buck” and crave new flavor combinations and experiences. Millennials also are highly attracted to creative labeling, citing fun and engaging labels as criteria for an in-store purchase decision. Boomers, on the other hand, are less likely to crave variety and experimentation, and their purchase decisions are more likely to be influenced by a low price point than by beverage taste. They also are less likely to purchase alcohol in a restaurant or bar. Currently, many CPG companies are extremely focused on millennials, to the extent that they unknowingly may be neglecting Gen Xers and baby boomers. In doing so, they are walking away from an enormous portion of consumers’ dollars. For instance, boomers remain more likely than millennials and Gen Xers to drink once a week or more at home, and they account for a robust 42 percent of overall wine category growth. As part of a detailed industry study, Chris von der Linden, senior vice president of Consumer & Shopper Marketing and beverage industry expert for IRI, noted, “Millennials also have a large exploratory nature, which is reflected in the choices they make in restaurants and bars, choosing domestic craft beer or vodka most often — 37 percent and 33 percent of the time, respectively. With a mantra to ‘Celebrate the Everyday,’ Champagne is also a frequent beverage choice. During a three-month period, millennials drank two times more Champagne than any other generational cohort.” Additionally, 60 percent of millennials state that Champagne is great for drinking year-round. Of those millennials who indicated they had consumed Champagne in the last 12 months, 41 percent polled said that they had drank Champagne in the past month and 23 percent in the past week. Champagne and sparkling wine manufacturers that capitalize on this trend and sentiment within the millennial population could see a substantial impact on sales. However, millennials are not a one-size-fits-all generation. IRI has identified six distinct segments within the millennial population, each of which has its own identity and ideals: free spirits, struggling wanderers, concerned aspirationalists, conscious naturalists, new traditionalists and confident connectors. To effectively engage the right group, beer, wine and spirit producers, retailers and on-premise establishments must be aware of their differences in philosophies and values and target them in ways that will be most meaningful. IRI MilleniaLink™ helps marketers assess which millennials offer the greatest opportunities for their products or services, why, how to reach them, and what messages will resonate most strongly. For more information on IRI’s study, please contact: Chris von der Linden at Chris.VonDerLinden@IRIworldwide.com. IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Place IQ, Research Now, SPINS, Univision and others. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.


News Article | February 28, 2017
Site: www.businesswire.com

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Oracle Data Cloud, The Boston Consulting Group, comScore, Datalogix (an Oracle company), Experian, GfK, Intage, Ipsos, Kantar, MasterCard Advisors, MaxPoint, Millward Brown Digital, Rentrak, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others. IRI is a leading provider of Big Data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, Big Data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure that your business can leverage data at www.iriworldwide.com.


News Article | December 15, 2016
Site: www.businesswire.com

CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today the launch of the IRI Revenue Growth Management Suite™, a group of prescriptive solutions designed for mid-market clients. The offering quantifies the key drivers of sales change, prescribes corrective pricing and promotion actions, and measures their potential impact on revenue and profits. Streamlined revenue growth management initiatives for CPG brands can bolster topline sales by 1 to 2 percent annually. For a manufacturer whose yearly revenue is $500 million, a 1 percent incremental growth in sales translates to a profit improvement of $5 to $10 million. The RGM Suite is a key component of the streamlining process; it uses the core predictive and prescriptive engine of IRI’s Revenue Growth Management Enterprise Suite. This allows mid-market clients to quickly build and enable revenue management capabilities using models from one of more than hundreds of categories linked directly to IRI Liquid Data™. “We further refined our existing pricing and promotion solutions specifically for mid-market companies, so that we can help them focus on the core of what matters for business growth — creating a robust revenue management strategy and activating it in a crisp manner,” said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. “The interactive solutions of the RGM Suite allow users to seamlessly access data, whether through a tablet or desktop, and conduct powerful analysis in an efficient manner.” The RGM Suite provides a way for clients to add predictive analytics to their IRI Market Advantage™ solution. It leverages previously standalone solutions, including IRI Price and Trade Advantage™ Mobile and IRI Business Value Drivers. The new RGM Suite combines diagnostics and insights into drivers of market performance with the ability to create a series of reports, with an interactive price and trade promotion simulator. Clients who sign up for the RGM Suite will have access to IRI’s revenue growth experts and their extensive experience working on a number of categories and brands. The IRI Strategic Analytics revenue growth experts will help initiate clients into the RGM Suite and provide best practices for ongoing engagement and inclusion within a client’s existing team and business process. “We understand the importance of developing optimal pricing and promotion strategies based on predictive modeling at the most granular level,” Davey continued. “Clients need interactive, easy-to-access ''what if'' simulators at their fingertips to identify opportunities, as well as test and review different strategies. They also want a straightforward mechanism to foster consistent analytical approaches — regardless of the user — and to provide a standardized format of communicating insights and recommendations, which is what the RGM Suite offers.” Enabled with these resources, clients can more easily understand the drivers of their business performance. IRI is currently the only provider to offer a robust solutions system, based on store-level price and promotion predictive models, with the modest price range that allows clients to see a significant return on their investment in the solution. For more information about IRI’s Revenue Growth Management Suite, please contact Jonathan Dizney, vice president of Product Management for IRI Strategic Analytics, at Jonathan.Dizney@IRIworldwide.com. IRI Strategic Analytics drives competitively advantaged, shopper-centric business decisions for CPG and retail clients by leveraging predictive analytics and prescriptive solutions in combination with deep strategy, analytic and activation expertise. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.


In a workshop session titled “The Impact of Organic and No Antibiotics Ever Positioning on Total Store Sales,” IRI’s Larry Levin and Steve Ramsey will highlight how organic and no antibiotics ever (NAE) meat claims continue to grow at rates far exceeding today’s overall meat and poultry business. Consumer adoption and belief in these claims has propelled fresh chicken sales of products with these consumer-demanded benefits to now account for nearly one in five dollars in this growing and important segment.


News Article | October 29, 2015
Site: www.themoscowtimes.com

U.S. Commerce Secretary Penny Pritzker speaks with children in a Jewish school in the Ukrainian town of Bila Tserkva, where some of her distant relatives once lived in Ukraine, Oct. 27. VELYKI PRYTSKY, Ukraine — Looking on from her vegetable patch at the motorcade of U.S. Secretary of Commerce Penny Pritzker, Ukrainian villager Olha Voloshchenko says she'd seen the lady on the TV news the night before, but "then the lights went off at our place." The U.S. hopes agriculture in places like this dilapidated village will help rebuild Ukraine's shattered economy as it severs its centuries-old trade relations with Russia and tries to integrate with the West. The economic reality, however, suggests that dream is a long way off. A lack of jobs often drives young people away from the rural areas that are meant to drive the agricultural renaissance. Outages are common as the electricity grid crumbles from a lack of investment and bribery is still rampant. It is clear Ukraine will depend on U.S. and European financial support for years to come. Pritzker's visit coincided with the U.S. announcement that it would give Ukraine another $1 billion in loan guarantees on condition the country makes a series of reforms. That comes on top of a $17.5 billion aid program from the International Monetary Fund. The U.S. official was in Ukraine to help the government push through judicial and anti-corruption measures that would, hopefully, attract the investment needed to wean the country off Western aid. In an interview with The Associated Press, Pritzker called the U.S. administration's decision to give the loan guarantee "a vote of confidence." She said the Ukrainian government's progress on reforms over the last six to nine months was "extraordinary." For Pritzker, her visit mixed old-fashioned commercial diplomacy — bringing a group of U.S. business executives along — and the personal. Until the late 19th century, long before the family built the Hyatt brand into a global hotel chain, the Pritzkers lived south of Kiev and took their name from Voloshchenko's village of Velyki Prytsky. During her stay in Ukraine she would have gotten a taste of the challenges facing Ukraine, whose economy is expected to shrink by about a tenth this year. Though the conflict in the rebel-held east has quietened down in recent months, much of the country's industrial heartland is either in the hands of Russia-backed rebels or has seen its supply chains disrupted. An anti-corruption push has yet to claim any prominent scalps and Sunday's regional elections saw the resurgence of regional oligarchs that often challenge the government in Kiev. Meanwhile, trade with Russia, which has long been the country's biggest commercial partner, is in freefall as political relations soured over the conflict. Goods exports to Russia in January-August this year were less than half what they were a year earlier, and replacing that lost trade will be hard. Since Sunday, there are no longer any direct flights between the two countries. Despite a frantic schedule of trade missions from the Ukrainian government, exports to the U.S. and EU are falling too, with increased Chinese investment in agriculture a rare bright spot. Instead of restoring Russian trade to pre-conflict levels, the goal is an economy close to that of neighboring Poland, with greater European and global integration, says Finance Minister Natalie Jaresko. "I don't think those levels of trade with Russia will ever come to be again," she says. "We are building our exports into Asia, into Europe and into the Middle East and North Africa." Also on the horizon is the repayment of a $3 billion debt to Russia dating from the final days of the last pro-Russian Ukrainian president, Viktor Yanukovych. Russia has refused to write off a part of the loan, as Ukraine's other bondholders agreed to do this year to help the country avoid default. If Ukraine fails to pay the loan at the end of the year, Russia could try to obstruct future aid to Ukraine from the IMF, of which it is a member. With a heavily devalued currency and the government making aggressive spending cuts, there is also the danger of public discontent. Outside the Cabinet building in Kiev where Pritzker held talks Monday is a small protest camp organized by the populist Radical Party under the same "Maidan" name as the protests that led to the ouster of Yanukovych in 2014. While the camp shows little indication it could spark a mass movement, Jaresko admits that public discontent is a concern. "I worry about it all the time but I think instead of worrying about it, what we need to do is to respond to it," she said, speaking with the AP in a room overlooking the camp. "We need to provide the population with not only austerity measures, which are critical for restoring the stability of the economy, but also a return of quality public services." Jaresko argues that efforts to reduce government bureaucracy and fighting tax evasion have seen progress but flown under the radar in terms of public opinion. An IRI poll conducted in July found 51 percent of Ukrainians thought corruption was worse than before Yanukovych's fall from power, with only 11 percent saying the situation had improved. Reducing corruption is also a key factor in attracting foreign investment. Reforms and changes of personnel have broken down old hierarchies of bribery but corruption is still rampant across society, argues Balazs Jarabik, an analyst with the Carnegie Endowment. "Corruption is much more decentralized," he says. "When you ask businesses … everybody who is kind of directly engaged is very much dissatisfied." Still, the international support for Ukraine is broadly welcome. In Velyky Prytsky, some locals saw Pritzker as a potential savior, her very presence a sign of jobs and investment to come. "If people like this have come to us, then we're in seventh heaven," said Natalia Foyalo, who has worked in the village school for 33 years as cook, cleaner and general factotum and greeted Pritzker in Ukrainian national costume. "We hope that we can be helped in some way and that we'll be worth something, so that we can bloom."

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