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The new Mesquite Barbeque joins Boulder's existing line of potato chips kettle-cooked in coconut oil, including Pineapple Habanero™ and Sea Salt varieties.  In addition, Boulder offers a wide selection of snacks cooked in better-for-you olive, avocado, rice bran and sunflower oils. "One of the foundational elements of the Boulder brand is the use of premium and unique oils in our small batch, kettle-cooking process," said Steve Sklar, senior vice president marketing for Boulder Canyon Authentic Foods. "We introduced a line of chips cooked in olive oil four years ago, and that opened up an entirely different palette of flavors for us.  We built on that success with avocado, rice bran and coconut varieties, and it's remarkable to see how well they've been received by consumers. We expect fans of traditional BBQ flavors will fall in love with these Mesquite Barbeque chips." Cooked in 100 percent coconut oil, the Mesquite Barbeque kettle-cooked chips are gluten-free, Kosher-certified, Non-GMO and contain no trans fats or cholesterol. Boulder Canyon continues to push the boundaries of traditional snack foods with a belief that real food ingredients taste better than processed foods ever could. Boulder Canyon® Foods is a member of the Inventure Foods (NASDAQ: SNAK) family of Intensely Different™ specialty brands. The Company's better-for-you and indulgent food brands include Boulder Canyon Authentic Foods®, Jamba®, Seattle's Best Coffee®, Rader Farms®, T.G.I. Fridays®, Nathan's Famous®, Vidalia Brands® , Poore Brothers®, Tato Skins®, Willamette Valley Fruit Company™, Fresh Frozen™ and Bob's Texas Style®. For further information about Inventure Foods, please visit www.inventurefoods.com. 1. According to IRI US Foods week ending 12/25/16 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/boulder-canyon-takes-traditional-bbq-potato-chips-to-new-tastier-level-with-introduction-of-mesquite-barbeque-coconut-oil-variety-300463281.html


News Article | May 24, 2017
Site: www.prnewswire.com

La Colombe will introduce five new ready-to-drink products this year: These new varieties will join Draft Latte's existing lineup, which includes the original Draft Latte, Vanilla Draft Latte, Mocha Draft Latte, and Triple Draft Latte. Draft Latte — the revolutionary cold coffee beverage — delivers a cafe-style drinking experience thanks to a patent-pending process using the InnoValve™ can, that brings the foam traditionally found in a hot latte to the refreshingly cold Draft Latte can. Completely hormone- and lactose-free and made with only real ingredients, the original Draft Latte is naturally sweet with no added sugar, and delivers a good source of protein and excellent source of calcium and vitamin D in each serving. It also has a fraction of the calories and total sugar of other major ready-to-drink coffee and energy beverages on the market. La Colombe, which has full control over the production process from concept to can, owns a 55,000 square foot production facility in western Michigan. The new facility has allowed La Colombe to meet the growing demand for Draft Latte, which produces more than 30,000 cases per week.2 For more information on Draft Latte, visit our website or follow along using #DraftLatte. ABOUT LA COLOMBE La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafés, hotels, restaurants and retailers around the world. In addition, the company owns and operates 25 cafés in Philadelphia, New York, Chicago, Boston, Los Angeles and Washington, D.C. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE© – the world's first-ever textured cold latte. 1 Dollar velocity growth past 4 Weeks Ending 4.16 vs. prior period among major cappuccino/latte brands (as defined by IRI). 2 Data reflective of April, across all channels, with a high of 30K and low of 6K To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/la-colombe-draft-latte-is-fastest-growing-ready-to-drink-coffee-300463423.html


- Kantar Worldpanel's fifth annual Brand Footprint study is published today, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry Emerging markets now account for 51% of global spending on fast-moving-consumer-goods, rising from 48% in just three years. This is the key finding from the latest Kantar Worldpanel Brand Footprint report, which today launches its annual Top 50 ranking of the world's most chosen FMCG brands. Kantar Worldpanel's analysis also shows that, with developed markets barely growing, emerging countries were responsible for all of the FMCG value growth in 2016, adding $34 billion to the global industry throughout the year. The countries contributing most to this value growth include Russia (14%), Sri Lanka (9%), Indonesia (6%) and the Philippines (6%). FMCG growth rates by region Global grocery spend growth slowed down to 3% last year, dropping from 4% growth in 2015, but this varies significantly by country. The Africa and Middle East regions enjoyed an 8% value growth in FMCG. Headline sales also grew quickly in Latin America with year-on-year spend increasing by 9%-largely buoyed by soaring inflation. The United States and Europe continued to suffer dampened growth last year: the former saw growth rates flatline, down from 1% growth in 2015; the latter fell from 4% to 2% growth in the same period. Asia suffered the most profound slowdown last year, however-falling from 6% value growth in 2015 to 2% in 2016. FMCG growth rates by category: The health and beauty category suffered the biggest slowdown in 2016 with just 1% growth. Home care performed best with 4% growth, while the food and beverages sectors achieved 3% growth each - in line with the global average. The value of choice This year, Kantar Worldpanel has quantified the value of the average branded consumer decision: that is, the average cost paid by shoppers each time they choose a brand. The average branded decision at the shelf costs the consumer $1.92, with the value of that decision varying widely by category. Decisions to buy food brands are generally worth less than health and beauty products, but are purchased more frequently. Local brands and global brands The study also shows that local brands grew by 3.9% in 2016, while global brands grew by 2.6%. Local brands are particularly strong in the food and beverage categories, being chosen in 74% and 67% of purchases respectively. Local brands have gained 1.1% share of the $2 trillion plus global FMCG market over the past three years. In 2016, the price gap between global and local brands has narrowed to the point of disappearing. No longer does being a global brand automatically command a price premium. Global brand owners are having to work harder to convince consumers that a global choice offers additional reassurance of quality and confers prestige. Brand Footprint measures consumer choice through a metric called CRP (Consumer Reach Point). There are now 21 brands which are chosen more than 1 billion times. Within the top 10 brands alone, Sunsilk (+12%), Colgate (+1%) and Nestle (+1%) have grown their CRP and spend growth over the past year - with Sunsilk a new entry to the Top 10 most chosen brands in the world. Coca-Cola remains the world's most chosen brand with a global penetration of 42%-in 9 countries, penetration rises to over 80% of the population. Dove attracted the most new households in 2016-14 million more households chose the brand in the last year. Josep Montserrat, Global CEO, Kantar Worldpanel explains: "Being chosen by more people, more often, is how a brand grows. Understanding where to find the most valuable opportunities - whether from an emerging region with a growing population, or innovating to meet untapped needs in a more developed market - is critical for all brands. "Through Brand Footprint, the largest and most comprehensive study of FMCG brands in the world, we seek to quantify the value of consumer choice and to share some of the best examples of the strategies brands have deployed to grow." Brand Footprint: the study Kantar Worldpanel's annual Brand Footprint study is based on research from 73 per cent of the global population; a total of one billion households in 43 countries across five continents-covering 75 per cent of the global GDP. As part of the study, Kantar Worldpanel tracks 200 FMCG categories around the world across beverages, food, health and beauty and home care. Brand Footprint: the Top 50 ranking Kantar Worldpanel's annual Top 50 ranking of the world's most chosen FMCG brands reveals which brands are achieving global success, providing insights to help FMCG brands set global targets more accurately and improve their global business growth. It is set apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Consumer Reach Points (CRPs) form the basis of the ranking. An innovative metric that measures how many households around the world are buying a brand (penetration) and how often (frequency), it provides a true representation of shopper choice. To access the full global, regional, country and sector rankings and a complete index of the brands included in the Global Top 50, please visit www.kantarworldpanel.com/brand-footprint-ranking Methodology and scope This year's ranking analysed 15,300 brands and 1 billion households in 43 countries across five continents in the 12 months to November 2016. Credits The Brand Footprint publication is a Kantar Worldpanel initiative, and the ranking is created in collaboration with IMRB in Bangladesh and Sri Lanka, with GFK in Germany, Poland, Russia, Italy and Turkey and with IRI in the US. Kantar Worldpanel is the global expert in shoppers' behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. With over 60 years' experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com. About Kantar Kantar is one of the world's leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com


- Kantar Worldpanel's fifth annual Brand Footprint study is published today, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry Emerging markets now account for 51% of global spending on fast-moving-consumer-goods, rising from 48% in just three years. This is the key finding from the latest Kantar Worldpanel Brand Footprint report, which today launches its annual Top 50 ranking of the world's most chosen FMCG brands. Kantar Worldpanel's analysis also shows that, with developed markets barely growing, emerging countries were responsible for all of the FMCG value growth in 2016, adding $34 billion to the global industry throughout the year. The countries contributing most to this value growth include Russia (14%), Sri Lanka (9%), Indonesia (6%) and the Philippines (6%). FMCG growth rates by region Global grocery spend growth slowed down to 3% last year, dropping from 4% growth in 2015, but this varies significantly by country. The Africa and Middle East regions enjoyed an 8% value growth in FMCG. Headline sales also grew quickly in Latin America with year-on-year spend increasing by 9%-largely buoyed by soaring inflation. The United States and Europe continued to suffer dampened growth last year: the former saw growth rates flatline, down from 1% growth in 2015; the latter fell from 4% to 2% growth in the same period. Asia suffered the most profound slowdown last year, however-falling from 6% value growth in 2015 to 2% in 2016. FMCG growth rates by category: The health and beauty category suffered the biggest slowdown in 2016 with just 1% growth. Home care performed best with 4% growth, while the food and beverages sectors achieved 3% growth each - in line with the global average. The value of choice This year, Kantar Worldpanel has quantified the value of the average branded consumer decision: that is, the average cost paid by shoppers each time they choose a brand. The average branded decision at the shelf costs the consumer $1.92, with the value of that decision varying widely by category. Decisions to buy food brands are generally worth less than health and beauty products, but are purchased more frequently. Local brands and global brands The study also shows that local brands grew by 3.9% in 2016, while global brands grew by 2.6%. Local brands are particularly strong in the food and beverage categories, being chosen in 74% and 67% of purchases respectively. Local brands have gained 1.1% share of the $2 trillion plus global FMCG market over the past three years. In 2016, the price gap between global and local brands has narrowed to the point of disappearing. No longer does being a global brand automatically command a price premium. Global brand owners are having to work harder to convince consumers that a global choice offers additional reassurance of quality and confers prestige. Brand Footprint measures consumer choice through a metric called CRP (Consumer Reach Point). There are now 21 brands which are chosen more than 1 billion times. Within the top 10 brands alone, Sunsilk (+12%), Colgate (+1%) and Nestle (+1%) have grown their CRP and spend growth over the past year - with Sunsilk a new entry to the Top 10 most chosen brands in the world. Coca-Cola remains the world's most chosen brand with a global penetration of 42%-in 9 countries, penetration rises to over 80% of the population. Dove attracted the most new households in 2016-14 million more households chose the brand in the last year. Josep Montserrat, Global CEO, Kantar Worldpanel explains: "Being chosen by more people, more often, is how a brand grows. Understanding where to find the most valuable opportunities - whether from an emerging region with a growing population, or innovating to meet untapped needs in a more developed market - is critical for all brands. "Through Brand Footprint, the largest and most comprehensive study of FMCG brands in the world, we seek to quantify the value of consumer choice and to share some of the best examples of the strategies brands have deployed to grow." Brand Footprint: the study Kantar Worldpanel's annual Brand Footprint study is based on research from 73 per cent of the global population; a total of one billion households in 43 countries across five continents-covering 75 per cent of the global GDP. As part of the study, Kantar Worldpanel tracks 200 FMCG categories around the world across beverages, food, health and beauty and home care. Brand Footprint: the Top 50 ranking Kantar Worldpanel's annual Top 50 ranking of the world's most chosen FMCG brands reveals which brands are achieving global success, providing insights to help FMCG brands set global targets more accurately and improve their global business growth. It is set apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Consumer Reach Points (CRPs) form the basis of the ranking. An innovative metric that measures how many households around the world are buying a brand (penetration) and how often (frequency), it provides a true representation of shopper choice. To access the full global, regional, country and sector rankings and a complete index of the brands included in the Global Top 50, please visit www.kantarworldpanel.com/brand-footprint-ranking Methodology and scope This year's ranking analysed 15,300 brands and 1 billion households in 43 countries across five continents in the 12 months to November 2016. Credits The Brand Footprint publication is a Kantar Worldpanel initiative, and the ranking is created in collaboration with IMRB in Bangladesh and Sri Lanka, with GFK in Germany, Poland, Russia, Italy and Turkey and with IRI in the US. Kantar Worldpanel is the global expert in shoppers' behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. With over 60 years' experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com. About Kantar Kantar is one of the world's leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com


News Article | April 27, 2017
Site: www.fooddive.com

Albertsons has been paying close attention to what’s been happening with private labels recently. The company is banking on the future of the segment by investing more heavily into this unit and naming an industry vet to a new position that can help with its efforts. Private label brands have come a long way from the generic offerings of generations past. Growth and popularity of store brands — which rival their national counterparts in appearance, taste and packaging — is expected to continue to accelerate in the next five years. Private-label brands' annual sales comprise about $120 billion of the $725 billion for packaged goods overall, according to a January 2015 report from IRI. Nielsen calculates private-label brands' U.S. market share at about 18% of packaged food sales. Private labels are exploring more segmentation strategies to offer multitiered price points of products, ranging from value buys to premium varieties. Albertsons’ Signature brand, which consists of more than 4,000 products, aligns with a movement among retailers to produce private-label brands that focus on consumer preferences — like trendy ingredients or attractive packaging — to better compete with large manufacturers. Devoting too much shelf space or bandwidth to private label has possible negatives. A failed private label product means losing out on the profits that branded counterparts could have brought — and the shelf space they could have occupied. Some customers looking for particular national brands could also decide to go to another store because they couldn’t find the brands they wanted. However, stores that are dominated by private label brands, including Trader Joe's and Aldi, have found a lot of success with those strategies. For the time being, Albertsons' investment into private label has potential to pay off in a big way — and inspire other retailers to employ similar strategies.


News Article | May 4, 2017
Site: www.fooddive.com

Private label sales have grown dramatically in recent years as retailers have developed products that deliver on quality, price and value. According to the Private Label Manufacturers Association, private label sales exceeded $118 billion in 2015, grabbing a 17.7% market share at retail stores. Top grocers have made private label offerings an integral part of their sales strategy. Kroger’s store brand lineup accounts for more than a quarter of its total sales, or more than $20 billion. One of its most successful brands, the natural and organic line Simple Truth, is fast approaching $2 billion in annual sales. Aldi’s award-winning private label offerings, meanwhile, cover everything from cage-free brown eggs to brioche buns. There’s still plenty of room to grow in this space, as evidenced by the high market share store brands enjoy in Europe, and particularly the U.K. Everyday products like Waitrose’s “essential” line have proliferated throughout stores and include hundreds of different items. Retailers also are putting out premium lines touting gourmet ingredients and sophisticated packaging and marketing. Marks & Spencer offers store brand Thai soup bowls, detox tea and a range of artisan packaged cheeses. Overall, private label accounted for 38% of 2015 sales at European retailers, according to market research firm IRI. In England, 52% of store sales are private brands. As in the U.S., fierce competition in the grocery industry has driven store brand growth. That may be the main takeaway in comparing private label offerings on both sides of the Atlantic: They are essential to differentiating stores’ identities and driving growth. Competition will continue to drive sales in the U.S. In addition to discounters like Aldi and Lidl, Amazon is making an aggressive push into private label with brands like Happy Baby, Wickedly Prime and Mama Bear that offer household goods as well as pantry staples like coffee, tea, nuts and spices. As Kieran Forsey of Solutions for Retail Brands notes, however, there are plenty of challenges amidst all the growth opportunities. One of these is speed to market. Properly executed, store brands can allow retailers to get ahead of consumer demand and beat mainstream manufacturers to shelves. But product development oftentimes doesn’t happen as quickly as retailers would like. According to a retailer survey conducted by consulting firm EKN Research, getting products to market quickly is the number one challenge grocers face in developing store brands.


News Article | May 3, 2017
Site: www.foodanddrinktechnology.com

The success of private label and the impact of price increases across European countries is driving up value sales of olive oil, according to the latest figures from IRI. Despite challenging economic conditions and poor harvests in Spain, Italy and Greece during 2015, value sales were up in several markets, with total sales of €3 billion (January-December 2016) in western Europe, while prices rose on average by 4.8%. IRI, which measured sales in supermarkets and hypermarkets (and discounters in selected markets) in Spain, Italy, the Netherlands, Germany, UK, Greece and France, revealed a €6.9 million increase in sales over the previous 12 months, representing 0.36% in actual percentage growth. Germany (7.9%) and Spain (6.5%) saw the biggest percentage increase, while Greece (-11.9%) and Italy (-10.4%) suffered the biggest decline in value sales for 2016. Several countries reported that private label is now dominant in the olive oil category, largely driven by the discount channel, which has extended its product portfolio and increased promotional activity. The UK, for example, saw a rise of 5% in private label, while in Germany value sales of private label products grew by 10.8%, driven by both price and an increase in volume sales. However, private label suffered in Greece when the main retailer, Marinopoulos, which had a very strong private label range, went bankrupt, impacting overall sales in the country last year. Sebastian Hendricks, consultant at IRI, comments, “It’s interesting that olive oil, which has traditionally been dominated by recognisable brands, has seen a significant shift in recent years. Private label is now better in quality, which is why we have seen the increase of PL in other categories as well, but we are also seeing retailers, including the discounters, giving much more shelf space and extending the range of their oils, including organic ranges, in store.” Greece saw prices go up the most, more than 8%, but Germany and Spain were close behind with 7.3% and 7.1% increases respectively. The Netherlands (1.2%) and the UK (1.6%) suffered the lowest price increases overall.


KAILUA-KONA, Hawaii--(BUSINESS WIRE)--At a time when Americans are leaving millions of unused vacation days on the table and spending more time in front of screens than ever before, Kona Brewing Company and the larger-than-life but laid back Hawaiian “Bruddahs” from the “Dear Mainland” campaign are back to playfully suggest that shifting our priorities might help us enjoy life more. In new digital videos that launch May 8, the Bruddahs humorously remind us to get out and have some real-life fun as they “review” a few of the ways we get stuck to our screens – whether to catch up on the latest reality television feud, crush a mobile game, or check out a viral cat-in-funny-outfit video. The :15 second videos are part of Kona Brewing’s evolution of the successful integrated “Dear Mainland” campaign, which is expanding to include TV, digital video and retail components, as well as new localized TV spots in Los Angeles, Orange County, San Diego, Sacramento and San Francisco. The “Dear Mainland” campaign created with Duncan Channon, which juxtaposes the easy-going and distinctly local perspective of the Bruddahs with common all-work-no-play mainlander pressures, has driven significant business growth for Kona Brewing Company since its 2014 launch. After the first year, Kona saw a 37 percent sales lift in markets where the campaign aired – the third highest lift recorded by IRI in 12 years. In 2016, Kona recorded an additional 15 percent growth over the previous year’s record in campaign markets. “Kona’s ‘Dear Mainland’ campaign has been successful because people love the light-hearted way our ‘Bruddahs’ deliver the relatable and much-needed reminder to step outside their daily routine and make time for what matters most to them,” said Cindy Wang, senior director of brand marketing for Kona Brewing Co. “That’s why we’re excited to showcase their special brand of Hawaiian wisdom in new formats beyond traditional TV spots and create hyper-local ways to engage new audiences. “We know people are guilty of spending time online at the expense of other meaningful, relaxing or fun experiences, so it makes sense for us to reach our audience on social to deliver Kona’s good humored message about screen time,” added Wang. Created by San Francisco’s Duncan Channon, a 2016 Ad Age Small Agency of the Year, the digital videos were shot in Hawaii at Kikaua Point Park, Kailua-Kona, with Waimea resident Dave Bell and Blake “Brutus” La Benz from Honolulu. Three :15 second videos will run May 8 through September 3, 2017, on Facebook and Instagram: “The Kona brand is all about encouraging people to slow down, breathe and connect with what matters – family, friends, nature, experiences,” said Anne Elisco-Lemme, executive creative director, Duncan Channon. “In the new creative, the brothers’ tongue-in-cheek banter about pop culture content that keeps us chained to our screens reminds us that we sometimes need to put down the phone, turn off the TV, or close that YouTube video to get out and enjoy life.” Duncan Channon also produced a series of short-form videos called “Dear Kona,” which will run on Facebook and Instagram during the same time period. The videos feature the Bruddahs’ responses to fictional letters from mainlanders asking advice about how to deal with life situations, such as an amped-up boss labeling every email “urgent.” View the videos here: As part of Kona’s 360 degree approach to reach audiences no matter where they are, Kona also partnered with CBS to create dedicated local TV creative that offers the Bruddahs’ laid-back view on the local values of five California counties: Los Angeles, Orange County, San Diego, Sacramento and San Francisco. The localized TV spots will air in each market exclusively on Thursdays – the day of the week the Bruddahs want people to treat like “Little Fridays” by making time to enjoy themselves. Kona will also encourage fans to put a little “Friday” into every day, giving away a weekly prize through a new “Little Friday” online sweepstakes, which will be promoted on social media and in retail stores. Consumers can enter starting May 8 at: www.konabrewingco.com/littlefridays. The brand teamed with the AV Club to bring music artists Thao and Zipper Club to the home of Kona beer in Kona, HI, to film a national TV special that will air nationally on Fusion TV on August 31, 2017. Kona will also present a special concert featuring Boulevards, Thao and Zipper Club in Los Angeles at Hotel Cafe on July 20, 2017. “Little Friday Acoustic Sessions” sessions and interviews with the artists courtesy of Kona will be unveiled at www.avclub.com throughout the summer. The new elements in the “Dear Mainland” campaign will complement the airing of existing Kona TV spots “Little Fridays,” “FOMO” and “Sad Hour” due to their continued success with audiences. The TV spots, which originally launched in the summer of 2014, will air in Los Angeles, San Francisco, San Diego and Sacramento May through September. Note for media: Images, interviews and more information is available upon request by contacting Brenda Urban at Brenda@klickcommunications.com Kona Brewing Company was started in Kailua-Kona on the Island of Hawaii in the spring of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. Today, Kona is Hawaii’s largest and favorite craft brewery, known for top-selling flagship beers Longboard Island Lager and Big Wave Golden Ale and award-winning innovative small-batch beers available across the Islands. The Hawaii born and Hawaii-based craft brewery prides itself on brewing the freshest beer of exceptional quality closest to market. This helps to minimize its carbon footprint by reducing shipping of raw materials, finished beer and packaging materials. Kona Brewing Company has become one of the top craft beer brands in the world, while remaining steadfastly committed to its home market through a strong focus on innovation, sustainability and community outreach. For more information call 808-334-BREW or visit www.KonaBrewingCo.com. Be social via Facebook, Twitter and Instagram @KonaBrewingCo.


News Article | May 8, 2017
Site: www.fooddive.com

Craft beer has been rocketing up the sales charts in the U.S., with craft offerings overall comprising approximately 11% of all beer products. That’s in part to the number of breweries soaring over the past decade, with more companies getting involved. Craft beer makers account for 5,234 of 5,301 U.S. breweries, according to the Brewers Association. Brewbound and IRI Worldwide recently reported that the total number of breweries in the U.S. increased by more than 3,500 in the 11 years between 2005 and 2016. Much of the growth was attributed to craft brews. However, craft beer’s growth slowed to 4% by volume last year, the first time it hasn’t increased by double-digit percentage points in a dozen years. Even though the major players in the beer market already hold a substantial market share for the beverage in general, they are still looking to broaden their empire. And as craft beer continues to grow, it is one of the last areas for global beverage titans like AB In Bev to expand. Since last year's megamerger of AB InBev and SABMiller was approved, it has acquired other smaller breweries to get a leg up in the segment. Other recent craft acquisitions from the beverage giant include Karbach Brewing and Devil’s Backbone. Jim Koch, founder of Sam Adams and the Boston Beer Company, railed against major brewing companies taking over craft breweries at an industry conference last month. Since AB InBev and Molson Coors already control 90% of U.S. beer production, he called on the Justice Department to prevent further consolidation from occurring.


News Article | May 4, 2017
Site: www.beernet.com

Dear Client: Heineken has bought out the remainder of Lagunitas, having entered into a 50/50 JV with the California brewer back in 2015. The transaction been completed with immediate effect. Financial terms were not disclosed. Back then, Lagunitas founder Tony Magee had stressed that the deal was with Heineken global, and had little to do with HUSA. Today's announcement purports that Lagunitas will continue to operate as a separate business entity within Heineken, reporting into their Americas region. (For context, HUSA, Heineken Mexico and Heineken Brazil are among those reporting into the Heineken Americas region; Lagunitas will as well now.) Presumably, this is about Lagunitas' global prospects, as the tie-up was two years ago. Tony will reportedly remain active as executive chairman of the company, supported by his current management team. "In addition, Tony will take a leading advisory role to Heineken and its Executive Team on the global and local craft strategy," per official announcement. And it seems as much about global prospects as ever. Since the initial tie-up, the global company says it has "helped to expand Lagunitas' international presence, including entry into new markets such as France, Mexico, Italy and Spain, and extended the brand's availability in markets including the UK, Canada, Netherlands, Sweden and Japan. "Following this transaction HEINEKEN will accelerate the export of Lagunitas to many more markets around the world." Indeed, Tony told BBD just recently that their international business is up about 160% this year. Sweden is their biggest market. But the "UK will catch up soon." What of that big Mexico City push? "It's coming," Tony said. Another initiative reportedly in the works is a Lagunitas production facility overseas. Tony has said in the past that they will "likely" build a brewery in the United Kingdom to provide for the European Union [see CBD 08-24-2016]. Lagunitas overall is growing 13.6% in volume YTD through 4/16/17 in IRI MULC. That outpaces the craft category, up 2.6% YTD. And they're still seeing very strong growth in their California backyard. "So far this year, the Southwest region is adding the most incremental depletions growth for us," Tony told BBD. "It is our second largest region by volume behind Northern California and is growing +15.5% YTD." They'll do more than a million barrels this year. More on trends in CBD. LOOKING BACK. It seems Heineken owning Lagunitas outright was kind of inevitable. Since the two first started talking, Heineken always wanted more. Tony has shared in the past that the deal's original conception was a 35% minority stake [see BBD 09-21-2015]. But Heineken sought more, so it moved to a 50/50 deal. And now it seems that even half of Lagunitas wasn't enough to satiate their appetite. They wanted all of it. YOUR CHEAT SHEET: BURNING QUESTIONS ANSWERED We've spoken to the powers that be, to answer your burning questions (we can't help you with any other burning sensations) about the Heineken-Lagunitas marriage: DOES THIS MEAN MORE COLLABORATION WITH HUSA? HUSA and Lagunitas will be working "shoulder to shoulder," but there will be "no consolidation of operations." As we understand, the two only cooperate on some marketing activities, and some national accounts info sharing. WHAT'S THE BIG PUSH TO FULLY CONSUMMATE THE DEAL? The way we understand it, the JV was like shacking up, and the full buyout is the marriage. The JV "effectively built useful walls between us; those walls served a purpose that everyone agreed was beneficial, and allowed us to get to know each other," said Tony. But the walls have become obstacles - particularly, for Lagunitas' international run room, and ability to share resources like brewing capacity or money. WHAT'S THE NEXT BIG INTERNATIONAL MARKET? Heineken does business in roughly 160 countries. Lagunitas is up about 160% internationally. If much of this marriage has to do with global aspirations, what's their next big move? Tony wouldn't go into too much detail, but we understand they've just rolled out Portugal, and are expanding in Canada. Mexico is growing, and New Zealand is happening now. Seems they want slow growth in many countries. So could Tony see a day in the near future where global volumes surpass that of those in the U.S.? That's a ways off. DOES THIS AFFECT DISTRIBUTORS ? "Nah," said Tony. They've long disavowed the conception distribution alignment - although Lagunitas and Heineken do have a lot of distributor overlap. A HIGH END FOR LAGUNITAS? We asked how the deal would affect their partnerships with craft brewers (like their deal with Texas' Independence, for example), which Tony maintains are totally under the Lagunitas, not Heineken, umbrella. In fact, they're establishing their own sort of "High End" unit, presumably a stable of craft entity partners. At this point, it's largely a blank slate. IS THIS TONY'S EXIT STRATEGY? Not even close. "In all honesty, I don't see myself transitioning out," says Tony. This is actually Tony "taking on a bigger job." He's remaining executive chair, "doing the things I still do here: labels, copy, branding, working on recipes… none of that changes. But I'm also gonna be consulting directly to the Heineken Executive Board." Until tomorrow, Harry, Jenn, and Jordan "Success is a journey, not a destination. The doing is often more important than the outcome." - Arthur Ashe ---------- Sell Day Calendar ---------- Today's Sell Day: 4 Sell days this month: 23 Sell days this month last year: 22 This month ends on a: Wed. This month last year ended on a: Tues. YTD sell days Over/Under: 0 ---- (c) 2017 BeerNet Communications, Inc. - All rights reserved. Please, no forwarding or copying. Individual subscriptions $675/year. Corporate rates available. Editor & Publisher: Harry Schuhmacher - hs@beernet.com Twitter: @beerbizdaily Executive Editor: Jenn Litz-Kirk - jenn@beernet.com Associate Editor: Jordan Driggers - jordan@beernet.com Customer Service: Jessica Lopez - jessica@beernet.com Check beernet.com for back issues or to subscribe or renew. Phone: 210-805-8006. 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