Porto, Portugal
Porto, Portugal

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Costa J.,IPDT Institute of Tourism | Moreira M.,ERTPNP Porto and North of Portugal Tourism Entity | Vieira F.,ANA Porto Airport
Worldwide Hospitality and Tourism Themes | Year: 2014

Purpose – This article aims to characterize the profile of non-resident tourists visiting Porto and the North of Portugal and highlights the importance and evolution of tourist flows to the region, taking into account the airport development and the impact of low-cost airlines.Design/methodology/approach – The article presents and discusses official tourism statistics and the results of on an ongoing survey by Institute for Tourism Planning and Development (IPDT) – Institute of Tourism, conducted at Porto airport on the tourist profile of non-resident tourists to the region.Findings – The research findings reveal a remarkable growth in Porto and North of Portugal tourism – reflecting notable work over the past few years by tourism industry organizations. The Porto airport upgrade allowed for a new dynamic in the region, opening the door to European tourists via low-cost routes. The tourist’s profile depicts a young, active, upper class tourist, with an above average income, who truly appreciates Porto and the North of Portugal region and is willing to recommend it to friends and family.Practical implications – Results provide rich insights on non-resident tourism in the region – where tourists come from, why they selected this destination for their trip and what they enjoy doing, among other information and is highly relevant for strategic and marketing activities related to tourism promotion and the service quality offer.Originality/value – This article seeks to illustrate the non-resident tourist profiles of those visiting Porto and the North of Portugal, based on a unique study conducted over the past three years. © Emerald Group Publishing Limited.


Ladeiras A.,Porto and North Portugal Tourism Entity | Mota A.,Porto and North Portugal Tourism Entity | Costa J.,Fernando Pessoa University | Costa J.,IPDT Institute of Tourism
Worldwide Hospitality and Tourism Themes | Year: 2010

Purpose: The purpose of this paper is to illustrate the importance of a sound and participatory strategic planning process for the management of tourism at national and regional levels and its contribution to the sustainable development of destinations. Design/methodology/approach: The case study presented in this paper is based on an academic/industry project, launched to support the practical learning of strategic tourism planning and the strategic management of tourism destinations by MBA students. The Open Academy of Tourism, a partnership between the Institute of Tourism, and the Portuguese National Association of Tourism Regions, was created to support the development of strategic plans for Portuguese tourism regions, while allowing students to test and fine tune a model for strategic planning and managing tourism destinations. To better understand the applicability of this model, 13 case studies based on the same number of strategic plans were developed. Findings: The paper reveals that the effective management of any tourist destination can be enhanced by following a carefully developed tourism strategy which contemplates the involvement of all stakeholders. It also demonstrates that academia can work closely together with public tourism organisations to develop meaningful plans of action for destinations. Originality/value: The paper highlights the potential and importance of strategy development in tourism, while alerting for the need of a clear vision and leadership of the process to improve success. © Emerald Group Publishing Limited.


Gomes J.,IPDT Institute of Tourism | Rodrigues D.,IPDT Institute of Tourism | Montenegro M.,IPDT Institute of Tourism | Costa J.,IPDT Institute of Tourism
Worldwide Hospitality and Tourism Themes | Year: 2014

Purpose – This article aims to identify the holiday intentions of Portuguese residents, highlighting the importance and evolution of the internal market and the constraints that lead to a significant decrease of those taking holidays in recent years.Design/methodology/approach – The article is based on official tourism statistics and on an ongoing research by Instituto de Planeamento e Desenvolvimento do Turismo (IPDT) on “the holiday intentions of Portuguese residents regarding summer holidays”.Findings – The article finds that tourism in Portugal continues to grow and, in 2013, witnessed a record number of foreign tourists. Despite this success, domestic tourism showed a decrease, explained by the context of economic crisis that affects the country since 2009. However, other reasons such as professional commitments, and the avoidance of peak season for summer holidays, are also referred as reasons for not taking summer holidays.Practical implications – Results allow for a clear understanding of Portuguese residents’ profile regarding holiday intentions for summer holidays. The information presented and analyzed may be seen as very relevant in assisting decision makers in their strategy making process.Originality/value – This article seeks to illustrate the holiday intentions of the Portuguese residentes in a comparative study carried out over a three-year period. The results allow drawing conclusions about the tourism behavior of residents in Portugal during a severe economic crisis. © Emerald Group Publishing Limited.


Montenegro M.,IPDT Institute of Tourism | Costa J.,IPDT Institute of Tourism | Rodrigues D.,IPDT Institute of Tourism | Gomes J.,IPDT Institute of Tourism
Worldwide Hospitality and Tourism Themes | Year: 2014

Purpose – This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success.Design/methodology/approach – The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory.Findings – The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image.Practical implications – The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion.Originality/value – This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets. © Emerald Group Publishing Limited.


Costa J.,IPDT Institute of Tourism | Gomes J.,IPDT Institute of Tourism | Montenegro M.,IPDT Institute of Tourism
Worldwide Hospitality and Tourism Themes | Year: 2014

Purpose – This paper aims to critically review the contributions made by the authors of the articles selected for this theme issue and to present the main lessons learnt, recommendations and key points for action by tourist destinations.Design/methodology/approach – Content analysis of the papers presented in this theme issue was performed so as to review the most relevant contributions made by authors.Findings – From the analysis of the different articles and proposals by their authors, it becomes clear that Portugal has managed to face the context of financial crisis in a positive manner, thus avoiding negative impacts on the image of Portugal as a tourist destination. By stimulating creativity and innovation among industry operators, new products and services have been developed and offered to the market. This outcome contrasts with the situation at the start of the economic recession when it was not possible to attract new tourists, improve the rate of repeaters or achieve strong industry performance.Originality/value – A summary of the key ideas in the articles comprising this theme issue is presented, allowing for the identification of good practices and lessons to be learned from a very tough economic and social context. Despite the unpopular measures taken by political decision-makers, the impact in the tourism industry, was positive, resulting in improved results in the main tourism indicators. © Emerald Group Publishing Limited.


Costa J.,IPDT Institute of Tourism | Gomes J.,IPDT Institute of Tourism | Montenegro M.,IPDT Institute of Tourism
Worldwide Hospitality and Tourism Themes | Year: 2014

Design/methodology/approach – A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected. Findings – A contextualization for the economic crisis affecting Portugal is presented and its impact on the Tourism Industry discussed. The articles range from a series of research studies on Portuguese Tourism, demonstrating its evolution over the past three years (2011-2013), and various viewpoint/ position papers reflecting the perspectives of the main stakeholders of this industry and how they analyze the context of crisis that is affecting the country since 2010.Purpose – This paper aims to introduce the articles in this issue and explain the pertinence of the strategic question.Research limitations/implications – The articles selected for this issue contribute to shed light on an important phase of Portugal’s history, allowing for an understanding of the impacts of the financial crisis on domestic tourism and sectors such as restaurants and hotels, as well as the government’s perspective on the evolution of the industry over past three years. The information presented and analysed reveals some interesting lessons, namely, that a financial crisis may not affect directly the growth and development of the tourism industry.Originality/value – The present theme issue analysis the context of financial crisis that Portugal is facing and brings together, for the first time in a single publication, the views of major stakeholders of the Portuguese Tourism Industry. © Emerald Group Publishing Limited.

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