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Gupta M.,Invertis University
Indian Journal of Marketing | Year: 2013

The present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer, and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcoholic beverage - beer. In this paper, respondents were selected randomly, and the data was analyzed and interpreted with the help of SPSS software. Hypotheses framed for the research work have been tested with the help of the chi- square test to measure the variance and to accept or reject the null hypothesis. This study made a methodical effort of studying brand preference and consumption pattern of beer by analyzing the factors associated with brand preference - frequency of beer consumption amongst beer drinkers, studying the effect of demographic variables on specific brand choice, and analyzing the relationship between monthly income of the respondents and their expenditure on beer. The study reveals that demographic variables have a significant impact on brand preference and consumption pattern of beer. It can also act as a powerful tool for marketers for strategy determination in the areas of beer production and management, marketing, brand positioning, pricing policy, and distribution.


Arora R.,Invertis University | Mandal U.K.,University of Delhi | Sharma P.,Jaypee University of Information Technology | Srivastav A.,Middle East College
Materials Today: Proceedings | Year: 2015

With the addition of inorganic spherical particles to polymers allows the modification of the polymers physical properties in the polymer matrix. This review article covers considerations on special the aspects of TiO2 and PVA composite materials in polyaniline during the polymerization. Classical composite properties, as thermo mechanical, conductive as well as mechanical properties will be summarized. Finally, typical existing and potential applications will be shown with the focus on new and innovative applications, like in environment systems and energy systems. © 2015.


Arora R.,Invertis University | Mandal U.K.,University of Delhi | Sharma P.,Jaypee University of Information Technology | Srivastav A.,Middle East College
Materials Today: Proceedings | Year: 2015

Thermal Properties of Polyaniline (PANI) Composite Film Synthesized by Nanocomposite Material TiO2 and Polyvinyl Alcohol has been investigated by thermogravimetric analysis (TGA), differential scanning calorimetry (DSC), dc conductivity analyses. The results clearly demonstrate that the composite film of nanocomposite material (encapsulated nano-TiO2 and Polyaniline) and poly-vinyl alcohol are more stable at higher temperature than pure polyaniline. © 2015.


Hemendra G.,Invertis University
Chinese Journal of Chemistry | Year: 2011

A natural proline-rich tetrapeptide cyclo-prolyl-leucyl-prolyl-phenylalanyl was prepared employing solution-phase method of peptide synthesis through coupling of dipeptide fragments Boc-l-Pro-l-Leu-OH and l-Pro-l-Phe-OMe which utilizes diisopropylcarbodiimide (DIPC) as coupling agent and N-methylmorpholine (NMM) as the base. Deprotection of linear tetrapeptide unit followed by its cyclization provided a cyclopeptide, identical in all aspects to the natural molecule. Pharmacological evaluation showed cytotoxic, antifungal and antihelmintic potential of synthesized peptide against Dalton's Lymphoma Ascites (DLA) and Ehrlich's Ascites Carcinoma (EAC) cell lines, pathogenic dermatophytes and earthworms. A natural proline-rich tetrapeptide cyclo-prolyl-leucyl-prolyl-phenylalanyl was prepared employing solution-phase method of peptide synthesis through coupling of dipeptide fragments Boc-l-Pro-l-Leu-OH and l-Pro-l-Phe-OMe which utilizes diisopropylcarbodiimide (DIPC) as coupling agent and N-methylmorpholine (NMM) as the base. Copyright © 2011 SIOC, CAS, Shanghai & WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.


Singh V.,Invertis University | Singh V.,Ulsan National Institute of Science and Technology
Systems and Synthetic Biology | Year: 2014

Recently, a number of synthetic biologic gates including AND, OR, NOR, NOT, XOR and NAND have been engineered and characterized in a wide range of hosts. The hope in the emerging synthetic biology community is to construct an inventory of well-characterized parts and install distinct gene and circuit behaviours that are externally controllable. Though the field is still growing and major successes are yet to emerge, the payoffs are predicted to be significant. In this review, we highlight specific examples of logic gates engineering with applications towards fundamental understanding of network complexity and generating a novel socially useful applications. © 2014, Springer Science+Business Media Dordrecht.


Ritu G.,Invertis University | Meenakshi B.,GLA University
International Journal of Pharma and Bio Sciences | Year: 2016

Tizanidine hydrochloride (TIZ) is a skeletal muscle relaxant which is used in the treatment of multiple sclerosis. The aim of this study was to prepare and optimize TIZ nanoparticles using 32 factorial design. The polymer amount (X1) and stabilizer concentration (X2) were selected as independent variables and their joint effects on the dependent variables viz. the size, the entrapment efficiency and the zeta potential of nanoparticles were studied. Design-Expert®8.0 software was used as a statistical tool to optimize the formulation design and investigate the effects of the formulation variables. A full model quadratic equation was obtained from multiple regression analysis. 3D surface and interaction plots were employed to graphically represent the effects of independent variables polymer amount (X1) and stabilizer concentration(X2) on the evaluation parameters size, entrapment efficiency and zeta potential of nanoparticles.


Singh S.,Invertis University | Upadhyay M.P.,Invertis University
Proceedings of the 2014 International Conference on Advances in Energy Conversion Technologies - Intelligent Energy Management: Technologies and Challenges, ICAECT 2014 | Year: 2014

Global increase in electricity requirement and renewed interest in renewable energy sources makes the small hydropower (SHP) development a subject of interest worldwide. The world estimated potential of SHP is around 180,000 MW. India has an estimated potential of about 15000 MW with perennial flow rivers, streams and a large irrigation canal network with dams and barrages. The small and mini-hydel projects have the potential to provide energy in remote and hilly areas where grid system is un-economical, need a relatively short time for implementation and are not generally affected by the constraints associated with large hydro projects, such projects have been proactively promoted by the Government of India (GOI). This paper will examine the key regulatory challenges and issues that are faced for promoting SHP. These SHP Projects are mostly located in hilly and remote areas. Various issues and traumas observed during installation and operation of the power plant are presented in this paper. Also, issues in electrical and mechanical components, transportation, sediments during rainy season, ice freezing, dense forest etc. are searched and extracted out and remedies for the same are presented. © 2014 IEEE.


Gupta A.,Rohilkhand University | Dubey K.K.,Invertis University
Proceedings of the 2013 3rd IEEE International Advance Computing Conference, IACC 2013 | Year: 2013

This paper introduces a state of art compressor for DNA sequences that makes use of a replacement method. The replacement method introduces words and a word based compression scheme is used for encoding. The encoder uses frequency distribution for assigning the code of words. The designed statistical compression algorithm is efficient and effective for DNA sequence compression. Experiments show that our algorithm is shown to outperform existing compressors on typical DNA sequence datasets. © 2013 IEEE.


Singh V.,Invertis University
Gene | Year: 2014

Synthetic biology is the design and construction of new biological parts, devices and circuits not existing in nature. It provides a novel solution to imminent challenges in a wide variety of fields, including the discovery of new drugs, production chemicals, renewable biofuels, value-added products and cellular reprogramming. Many efforts have been made to design and characterize synthetic genetic parts, including promoter, transcription factors, RBS, degradation tags and transcriptional terminators, among others. These genetic parts have been assembled for construction of a number of synthetic devices and circuits like oscillators, toggle switches, amplifiers and biologic gates; they play a vital role in cell reprogramming for better understanding of cellular mechanisms and control of biological process. They are also useful for the periodic and tunable production of drugs, fine chemicals, vaccines and much more. It is the goal of this review to aid and accelerate future research in synthetic biology. © 2013 Elsevier B.V.


Shashank C.,Invertis University | Prabha K.,Invertis University | Sunil S.,Invertis University | Vipin Kumar A.,Invertis University
Asian Journal of Pharmaceutical and Clinical Research | Year: 2013

The purpose of writing this review was to compile recent literature on pharmaceutical approaches used in enhancing the Gastric Residence Time (GRT). Enhancing the GRT may explore new potentials of stomach as drug-absorbing organ. Several approaches are currently used including Floating Drug Delivery System (FDDS), swelling and expanding system, polymeric bioadhesive systems, modified-shape systems, high density system and other delayed gastric emptying devices. The drugs having absorption window in the upper part of Gastro Intestinal Tract (GIT) have enhanced bioavailability when formulated through these techniques. The recent technological development for enhancing GRT including the physiological and formulation variables affecting gastric retention, patented delivery systems, approaches to design single-unit and multiple-unit floating systems, and their classification and formulation aspects are covered in detail. In addition this review also summarizes the in vitro and in vivo studies to evaluate their performance and also their future potential.

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