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Vukasovic T.,International School for Social and Business Studies | Vukasovic T.,University of Primorska
World's Poultry Science Journal | Year: 2014

The meat industry is one of the most competitive international branches and is currently in its mature stage of development. This paper concentrates on the prospects for European meat market trends and on results from primary quantitative research which was carried out using a method of individual personal interviews in a sample of 800 poultry meat consumers, aged between 18 and 65 years and in Slovenia. The aim of this paper is to present trends and projections on production and consumption of poultry meat, regardless of the fluctuations in the previous years, and to enable a better understanding of consumers' attitude and perception towards poultry meat. Taking into account that research has been conducted in the poultry sector in Slovenia generally and on consumer perceptions specifically, the results of this research may be used for planning further marketing activities. © 2014 World's Poultry Science Association. Source


Vukasovic T.,International School for Social and Business Studies
Revista Brasileira de Ciencia Avicola | Year: 2014

Agricultural market developments have attracted considerable attention recently, due to increasing consumer food prices and sharp short term price fluctuations of agricultural commodity prices. This medium term outlook provides a projection for major EU agricultural commodity markets and agricultural income until the year 2022, based on a set of coherent assumptions. Under these assumptions, agricultural commodity prices are expected to stay firm over the medium term, supported by factors such as the growth in global food demand, the development of the biofuel sector and a prolongation of the long-term decline in food crop productivity growth. EU commodity markets are projected to remain balanced on average over the outlook period, without the need for market intervention. Prospects for agricultural income grow at EU level during the outlook period, resulting from continuing decline in labor input rather than from income increases at sector level (European Commission, 2012). The article concentrates on the prospects for European meat market trends and on results of the primary quantitative research which was carried out in four countries EU member state. © 2014, Fundacao APINCO de Ciencia e Tecnologia Avicolas. All rights reserved. Source


Vukasovic T.,International School for Social and Business Studies
World's Poultry Science Journal | Year: 2012

The main aim of this paper is to create an original model of correlations between the country of origin (COO), marketing mix elements and the brand name value from an external point of view of perception of the Croatian consumers. Based on the quantitative research we note the relationship between the origin of the poultry product, marketing mix elements, and the brand name value. Emphasis is placed on establishing how the origin of the product and marketing mix elements impact on the brand name value. It has been found that the origin of the product has at least such a statistically significant influence on the brand name value as the marketing mix elements. This article presents the model of conceptual relationships between the origin of the poultry product, marketing mix elements and brand name value, which was tested with a structural model of written relationships. Furthermore it presents a measuring instrument and procedures for checking the reliability and validity of the structural model of brand name value of product. © 2012 World's Poultry Science Association. Source


Vukasovic T.,International School for Social and Business Studies | Vukasovic T.,University of Primorska
Journal of International Food and Agribusiness Marketing | Year: 2016

Organic food market is very challenging in Europe and developing rapidly with different rates between the western and eastern parts. The objective of this report is to gain knowledge about attitudes toward organic fruits and vegetables among Slovenian consumers. Results indicated that organic buyers tend to be younger and higher educated than those who do not buy them. In addition, consumers’ trust in the authenticity of the goods and price are also issues. However, the main barrier to increase the market share of organic products is consumer information. According to the research results an important task for the producers will be to increase consumers’ knowledge of what an organic product is and how to differentiate it in the marketplace. Along with knowledgeable and educated consumers, consumption could be raised on another level. The results of the research could be used for planning further marketing activities. © 2016 Taylor & Francis Group, LLC. Source


Sirca N.T.,International School for Social and Business Studies | Babnik K.,University of Primorska | Breznik K.,Mathematics and Statistics
Industrial Management and Data Systems | Year: 2013

Purpose - HRM climate is the intervening variable that relates implemented HRM practices to individual reactions. The purpose of the study is to contribute to the understanding of HRM climate construct, through the study of the role of HRM climate in employees' attitudes. Design/methodology/approach - Based on the literature review a model is proposed that links HRM climate perceptions to job satisfaction, job involvement and perceived organisational performance. The model was tested on a sample of 574 Slovenian employees from the manufacturing sector. The model of HRM-attitudes relationship was tested with partial least squares approach to structural equation modelling. Findings - Two HRM climate dimensions (collaboration and structure) have an indirect (through job satisfaction and job involvement) and direct effect on perceived organisational performance, although dimension 'collaboration' has a much stronger effect on employees' job satisfaction, and perceived organisational performance factor, than the 'structure' dimension. Originality/value - The HRM climate as a construct has not been studied intensively, although perceptions of HRM practices have been at the centre of attention since the beginning of the study of HRM-performance relations. The study shows that the meaning assigned to the experienced HRM practices, has a strong effect on employees' reactions toward the job and work environment, and so offers a new approach to the understanding of the individual's role in HRM-performance relation. © Emerald Group Publishing Limited. Source

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