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Sondhi N.,International Management Institute
British Food Journal | Year: 2014

Purpose-The purpose of this paper is to explore the potential for the purchase of organic food products amongst urban Indian consumers. Design/methodology/approach-The paper is based on a sample of 618 urban Indian consumers. The study questionnaire was developed to measure food-related lifestyle and attitudinal variables. The respondents were also questioned regarding their grocery purchase behaviour; awareness and purchase intentions regarding organic food. The data collected were analysed using SPSS 20.0 using factor, cluster and x2 analysis to identify and profile the health-conscious segments and profile them based on their organic purchase intentions. Findings-In total, 33 lifestyle variables were reduced to five food-related attitudinal factors. Based on the five factors three potential clusters were identified. The urban Indian consumer was found to be environment, health and safety conscious. Sensitized and cautious segment of young, women living in nuclear families were more open to an organic alternative. The main barriers to successful adoption were premium pricing, doubtful certification and sporadic availability of organic food. Research limitations/implications-The urban Indian is ready to shift to a healthier option. However, the awareness, availability and price need to be managed more aggressively. A larger pan-India study to identify the high-potential belts and the domestic organic distribution and certification practices need to be assessed to formulate a focused marketing strategy. Originality/value-Paucity of literature exists about the potential organic consumers. Such studies are extremely meaningful for an organic marketer to design effective communication and distribution strategies in order to accelerate the adoption and preference for an organic purchase. © Emerald Group Publishing Limited. Source


Bhaumik P.K.,International Management Institute
International Journal of Systems Science | Year: 2010

Closure of facilities is quite common among both business firms and public sector institutions like hospitals and schools. Although the facilities location problem has been studied extensively in the literature, not much attention has been paid to the closure of facilities. Unlike the location problem, the existing facilities and the corresponding network impose additional constraints on the closure or elimination of facilities and to highlight the difference between the two, we have called this the facilities delocation problem. In this article, we study a firm with an existing distribution network with known retailer and distributor locations that needs to downsize or shrink its distribution chain due to other business reasons. However, it is not a reallocation of demand nodes among the retained distributors. An important condition stipulates that all demand nodes must continue to get their supplies from their respective current distributors except when the current source itself is delocated, and only such uprooted demand nodes will be supplied by a different but one of the retained suppliers. We first describe the delocation problem and discuss its characteristics. We formulate the delocation problem as an integer linear programming problem and demonstrate its formulation and solution on a small problem. Finally, we discuss the solution and its implications for the distribution network. © 2010 Taylor & Francis. Source


Das G.,International Management Institute
Journal of Retailing and Consumer Services | Year: 2014

The present study was an effort to explore the direct and indirect (through retailer perceived quality and purchase intention) impacts of retailer personality on store loyalty. Questionnaire was used to collect data using systematic sampling from non-food retail store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Multivariate data analysis techniques like structural equation modeling were used to analyze the data. Results supported both the direct and indirect impacts of retailer personality on retailer equity. Interestingly, the extent of indirect impact of retailer personality on retailer loyalty is greater than direct impact. Arguably, this paper is the first to explore the linkages among retailer personality, perceived quality, purchase intention and store loyalty. Academic and managerial implications are further discussed. •Explore the direct and indirect (through retailer perceived quality and purchase intention) impacts of retailer personality on store loyalty.•Results supported both the direct and indirect impacts of retailer personality on retailer equity.•Interestingly, the extent of indirect impact of retailer personality on retailer loyalty is greater than direct impact.•The findings have implications for retailing theory and managerial practice. © 2013 Elsevier Ltd. Source


Lal P.,International Management Institute | Bharadwaj S.S.,Management Development Institute
Journal of Enterprise Information Management | Year: 2016

Purpose – The purpose of this paper is to explore the factors that drive the adoption of cloud-based services and further understand the impact of this adoption on the organizational flexibility. This study presents information technology executive’s perspective and discovers new constructs of organizational flexibility that can be achieved due to the adoption of cloud-based services, which is the main contribution of this paper. Design/methodology/approach – This study uses in-depth interview approach. Total 21 Indian cases were studied by interacting with respondents having similar profiles (i.e. CIOs, CTOs, technology heads, and systems managers). Based on the literature review a semi-structured questionnaire was prepared and administered through in-depth interviews. Findings – Analysis of data reveals that cloud-based services provide relative advantage in terms of scalability, accessibility, and on-demand deployment of services within no time. Easy to use interface, experience, and expertise of the cloud service provider as well as support from top management plays important role in the cloud adoption decision. Further the study also identifies that no matter which model of cloud-based services (software-as-a-service (SaaS), platform-as-a-service (PaaS), or infrastructure-as-a-service (IaaS)) is used; cloud-based services’ adoption impacts organizational flexibility, which can be divided into four categories, namely, economic flexibility, process flexibility, performance flexibility, and market flexibility. Research limitations/implications – This is an exploratory study conducted through in-depth interviews hence the results can further be verified through a quantitative research. The study does not explore negative factors that may discourage adoption of cloud-based services. Though two factors vendor lock-in and security emerged as a concern very prominently in the in-depth interviews but this issue can further be explored in detail. Originality/value – This study bridge the gap in the research by identifying the factors that drive the adoption of cloud-based services in different forms (SaaS, PaaS, and IaaS) as well exploring the impact of cloud adoption on the organizational flexibility in case of Indian organizations. © 2016, © Emerald Group Publishing Limited. Source


Prasad R.,Management Development Institute | Kathuria R.,International Management Institute
Telecommunications Policy | Year: 2014

The sequence of events leading up to the upcoming auction of 1800 MHz spectrum in India has led to the auctions acquiring an extraordinary significance for the future of the Indian mobile industry. A key feature of the auction design proposed by the regulator TRAI is the benchmarking of the reserve price of 1800 MHz to the price of 2100 - 3G spectrum revealed in the 2010 auction. In the context of the low number of LTE devices available and the fragmentation in the 1800 MHz band, this paper proposes reducing the duration of spectrum holding to ten years (from the current level of twenty years), and calibrating the reserve price of 1800 MHz with its value with GSM deployment. An economic model is used to compute the value of startup and incremental 1800 MHz spectrum. The estimated values are shown to differ from the value of 2100 MHz spectrum at a pan-India level and also in their distribution across circles. A new set of reserve prices are computed based on the estimation. The estimated values are also shown to be close to the AGR-adjusted price revealed in the 2001 auction. A reserve price based on the 2001 auction is also provided. Concomitant features of the auction are suggested to give coherence to the auction design. © 2013 Elsevier Ltd. Source

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