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News Article | November 2, 2015
Site: www.businesswire.com

NEW YORK--(BUSINESS WIRE)--IDG Communications, the world’s largest technology media, data, and services company, today announced a new program offering 100% viewable ads, giving advertisers and marketers a powerful tool to enhance the value of their media spend. In partnership with Google, IDG is pioneering the use of vCPM (viewable CPM transactions) powered by Active View, a recently launched capability from Google’s DoubleClick product. The technology forecasts when an impression is likely to be viewable and then verifies and immediately confirms ads that have been viewed. IDG currently has 100% viewability guarantees in place with a number of large advertisers, and is offering the viewability guarantee on a worldwide basis on its owned and operated media as well as the entire IDG TechNetwork, across desktop and mobile. “Viewability is an important issue to many of our advertisers,” said Peter Longo, CEO of US Media at IDG Communications. “As an industry leader, IDG is proud to be the first global technology media company to offer a solution for 100% viewability worldwide, across any platform.” As a member of the Interactive Advertising Bureau, IDG adheres to the industry standard: a display ad is considered viewable if 50% of the ad is viewed for at least one second; a video ad is considered viewable if 50% of the ad is viewed for at least two seconds, above the fold and in view. “We strongly believe that viewable impressions should and will become the common currency for digital media,” said Laurent Cordier, Google’s Managing Director of Partner Business Solutions. “It’s exciting to see forward-thinking media companies like IDG pioneer ways to bring 100% viewability to their clients and we’re happy to partner with them as they do that.” International Data Group (IDG) is the world's leading technology media, events and research company reaching 280 million technology buyers in 97 countries. IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual- based experiences for the most powerful technology buyers. IDG’s media network features 460 websites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events. Our global media brands include CIO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, PCWorld®, TechHive® and Techworld®. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130 million unique visitors worldwide. Through our proprietary first-party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.


News Article | November 2, 2015
Site: www.businesswire.com

NEW YORK--(BUSINESS WIRE)--IDG Communications, the world’s largest technology media, data, and services company, today announced a new program offering 100% viewable ads, giving advertisers and marketers a powerful tool to enhance the value of their media spend. In partnership with Google, IDG is pioneering the use of vCPM (viewable CPM transactions) powered by Active View, a recently launched capability from Google’s DoubleClick product. The technology forecasts when an impression is likely to be viewable and then verifies and immediately confirms ads that have been viewed. IDG currently has 100% viewability guarantees in place with a number of large advertisers, and is offering the viewability guarantee on a worldwide basis on its owned and operated media as well as the entire IDG TechNetwork, across desktop and mobile. “Viewability is an important issue to many of our advertisers,” said Peter Longo, CEO of US Media at IDG Communications. “As an industry leader, IDG is proud to be the first global technology media company to offer a solution for 100% viewability worldwide, across any platform.” As a member of the Interactive Advertising Bureau, IDG adheres to the industry standard: a display ad is considered viewable if 50% of the ad is viewed for at least one second; a video ad is considered viewable if 50% of the ad is viewed for at least two seconds, above the fold and in view. “We strongly believe that viewable impressions should and will become the common currency for digital media,” said Laurent Cordier, Google’s Managing Director of Partner Business Solutions. “It’s exciting to see forward-thinking media companies like IDG pioneer ways to bring 100% viewability to their clients and we’re happy to partner with them as they do that.” International Data Group (IDG) is the world's leading technology media, events and research company reaching 280 million technology buyers in 97 countries. IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual- based experiences for the most powerful technology buyers. IDG’s media network features 460 websites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events. Our global media brands include CIO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, PCWorld®, TechHive® and Techworld®. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130 million unique visitors worldwide. Through our proprietary first-party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.


News Article | October 28, 2015
Site: mobilesyrup.com

With 355.2 million smartphones shipped worldwide, Q3 2015 is now the second best quarter ever, according to the International Data Group’s (IDC) latest report on the global smartphone market. That 355.2 million in shipments also represents a 6.8 percent increase over the same period a year ago. Unsurprisingly, with 84.5-million units shipped this past quarter, Samsung is still the world’s most prolific smartphone maker. The company had a productive quarter thanks to a better than expected September, which it accomplished by launching the Galaxy S6 edge+ and Note 5 in August, a month that doesn’t see many product releases. As we saw during its financial call yesterday, Apple had another exceptional quarter. The iPhone 6s and iPhone 6s Plus’ record 13-million unit opening weekend helped the company ship a total of 48 million iPhones this part quarter, a 22.2 percent increase over the same time last year. Once again taking the third spot is Huawei, which shipped 26.5 million smartphones, a 60.9 percent year-on-year increase. As the IDC notes, it will be interesting to see how Nexus 6P shipments affect Huawei’s Q4 performance. Traditionally, Nexus smartphones haven’t sold exceptionally well, but, at least in North American and Europe, the 6P is certainly the most visible smartphone Huawei has released to date. Check out the full IDC report on the organization’s website.


NEW YORK--(BUSINESS WIRE)--IDG Communications today announced strategic enhancements that will allow IDG.tv to give marketers unprecedented video reach, distribution and targeting in 97 countries and provide even more compelling video content to its audiences. The company is unifying all of its video content from its tech media properties on a global basis, and recently launched IDG Studios, creating core content for its channels as well as original, episodic programming on IDG.tv for both enterprise and consumer technology audiences. According to comScore Video Metrix, IDG was the #1 tech property in video in March 2015 with 9.93 million total unique viewers, thanks to its trusted and engaging insights, analysis and reviews from premium trusted media brands including CIO, NetworkWorld, MacWorld, PCWorld and outpacing its the nearest competitor AOL Tech by over 3.5 million unique viewers. “IDG is a global, tech video content and distribution powerhouse. Our premium owned and operated brands and the broad reach of IDG TechNetwork, is a winning combination,” said Dina Roman, General Manager, IDG.tv. “Add to that a slate of original programming that offers unique sponsorships for marketers, and a unified, scaled global distribution platform that we can curate and control, IDG continues to provide a wide variety of targeting opportunities across an affluent, tech-savvy audience.” As part of its new unified content strategy, IDG.tv will offer a consistent video programming calendar, with seasonal consumer and technology event-based themes, across all of its properties as well as on more than 500 sites in the IDG TechNetwork. IDG Studios’ new and original episodic programming will include original content for viewers, such as Hardcore Hardware, Breakout Startups and WorldTech Update, as well as custom editorial series created on behalf of some of the world’s largest technology marketers. Kyle Kramer, a proven digital video expert, was recruited from Vox Media to serve as IDG’s VP of Video Programming. Kramer served as Head of Production at Vox Media where he oversaw studio operations and award-winning production for all Vox Media properties, including The Verge, Polygon, SB Nation, Eater, Racked, Curbed & Vox. International Data Group (IDG) is the world's leading technology media, events and research company reaching 280 million technology buyers in 97 countries. IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual- based experiences for the most powerful technology buyers. IDG’s media network features 460 websites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events. Our global media brands include ChannelWorld®, CIO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130 million unique visitors worldwide. Through our proprietary first- party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.


NEW YORK--(BUSINESS WIRE)--IDG Communications today announced the launch of ABM360, a powerful suite of account-based marketing solutions. ABM360 combines IDG’s industry-leading knowledge of the BtoB technology buying cycle with IDG’s 1st party intent data, account-based media, demand generation and marketing services to enable marketers to identify purchasing intent at the company and decision maker level. Technology marketers continue to be challenged by delivering the right message, at the right time, to the right buyer. ABM360 is the only truly global account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. “Mediacom has already come to rely upon IDG's ABM solutions as an integral part of our clients’ campaigns,” said LaShena Huddleston, Media Director, Mediacom. “We’ve run dozens of campaigns using these tools, and they have proven to deliver a winning combination of innovation and most importantly, results.” ABM360 reflects IDG’s core capabilities across all facets of technology marketing. By combining IDG’s 1st party personal and contextual data with its demand generation, media, and creative services, ABM360 gives marketers unprecedented global access to the companies and decision makers that matter most. “IDG’s focus on delivering results has been a game-changer for HP Fortify,” said Majken Pullin, Americas Security Campaign Manager at Hewlett-Packard. “Our use of IDG Sonar, a component of ABM360, shows us that IDG understands the technology industry and buyer intent better than anyone." The comprehensive solutions in the ABM360 suite include: “IDG knows the technology purchase process better than anyone,” said Michael Friedenberg, CEO, IDG Communications. “This expertise led us to create a suite of ABM products that specifically helps technology marketers identify company purchasing behavior and the people driving these decisions. IDG is the only company to leverage digital display, data and demand generation on a global basis to unlock revenue for marketers and deliver real ROI.” In the coming months, IDG will be layering new products into the ABM360 suite that leverage predictive analytics and additional advanced data segments. International Data Group (IDG) is the world's leading technology media, events and research company reaching 280 million technology buyers in 97 countries. IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual-based experiences for the most powerful technology buyers. IDG’s media network features 460 websites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events. Our global media brands include ChannelWorld®, CIO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130 million unique visitors worldwide. Through our proprietary first- party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.

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