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Manolache E.,HYPERION University | Bratu S.,Spiru Haret University | Paun S.,Polytechnic University of Bucharest | Iordanescu M.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Pielarie
Industria Textila | Year: 2014

Over the past decade, there has been increasing evidence describing the importance of clothing involvement in the apparel purchase decision, the role of apparel hang tags in shaping consumers' attitudes and behaviors relative to SR patronage decisions, the environmental consequences of production and disposal of fashion textiles, and consumers' willingness to pay for domestically made or grown products. The mainstay of the paper is formed by an analysis of the importance of green products and their promotion to consumers, the use of point-of-purchase promotional communications to inform consumers about apparel companies' engagement in SR business practices, the impact of consumers' perception of green campaign on the acceptance of green consciousness, and biog advertisements' effects on consumer behavior. Our paper contributes to the literature by providing evidence on the impact of enhanced design and quick response on consumer purchasing behavior, the importance of social norms in a consumption context, the effect of environmental claims in clothing promotion, and the importance of understanding consumer involvement in retailing.

Florescu M.,Academia de Studii Economice | Visileanu E.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Pielarie
Industria Textila | Year: 2012

Absorption of structural funds is an opportunity to support economic growth and reduce the development gap, which, in the context of the global recession, becomes a new challenge for Romania. The absorption capacity represents the degree to which a country is capable of effectively and efficiently spend financial resources allocated from European funds. European funds absorption efficiency analysis would imply analysis of the institutional system designed to manage funds, the beneficiaries to whom these funds are addressed. Thus we can consider that there are two distinct features, namely the absorption capacity from the supply side (funding) and absorption capacity from the applicant. This paper proposes an original analysis of statistics and efficiency of Romania's involvement through FP 7 projects.

Popescu D.I.,Academia de Studii Economice | Popa I.,Academia de Studii Economice | Cicea C.,Academia de Studii Economice | Iordanescu M.,Institutul National Of Cercetare Dezvoltare Pentru Textile Si Pielarie
Industria Textila | Year: 2013

The present research aims to offer a general presentation of the sales promotion concept, its complexity and importance. In addition, the article presents the objectives of sales promotion, promotional techniques, advertising as a form of communication and sales promotion. The article analyses the expansion potential of using sales promotional techniques through a study that highlights sales promotion techniques used primarily by firms operating in the garment industry in Romania, in the context of the global economic crisis. The paper underlines the need for knowledge and awareness of the advantages of using and expanding sales promotion techniques.

Agency: Cordis | Branch: FP7 | Program: CP-FP | Phase: NMP-2007-3.3-1 | Award Amount: 4.20M | Year: 2008

Eco-Tex-Design has for overall objective to develop a platform supporting a Knowledge Based Collaborative 3D Virtual Design dedicated to the Clothing & Leather/Footwear SMEs. The adding value of this project will consist of the integration of decision making supports derived from a knowledge based environment related to performance as well as to environmental, health and toxicological regulations, standards and labels. The Eco-Tex-Design project will therefore focus on two main objectives addressing the design process and at a lesser extend, a third one focusing on production framework and future mass customisation. These objectives will consist of: 1. A Collaborative 3D Virtual Design Platform providing users with information and tools as well as an integration framework including all the main components to be developed within the project. 2. A new knowledge environment based on a five data sets and on the customer demand and/or specifications. It will be interacting with legacy 2D CAD and new 3D CAD systems and linked to the collaborative platform. It will include: An EHS Decision Making Toolbox and a Performance Evaluation Module 3. A Production Organisation Framework based on the concept of extended factory enabling a fast reaction to the new trends. Itwill include: a partnership network and a Data sheets generator based on historic of data sheets. For achieving these objectives, Eco-Tex-Design will address the whole design process.

Agency: Cordis | Branch: FP7 | Program: CP | Phase: SME-2013-3 | Award Amount: 813.84K | Year: 2013

Currently, sole manufacturers design their models to be anti-slip using basic design criteria, often relying on their intuition and previous experience. The problem resides in the lack of design tools that can be used in the conception of footwear, which will make prototyping much cheaper, quicker and more effective in creating an answer to the friction that the shoe will be subjected to when used. Because of this situation, ULTRAGRIP project (FP7-SME-2010-1.262413) has developed guidelines and specific software which can be used as design tools for soles and floorings to optimise their performance in relation to slipping. Two of the main results from ULTRAGRIP project are a slip behaviour predicting software (mathematical model), and guidelines for recommendations on improving products slip resistance. ULTRAGRIP Consortium has the need to carry out demonstration activities in order to ensure that the ULTRAGRIP tools are ready and suitable for exploitation and commercialisation. As a consequence of this situation, the objective of this DEMOULTRAGRIP project is to bridge the gap between the precompetitive tools of ULTRAGRIP and a new version of these tools which can be commercialised. According to this objective, new commercial tools will be put into market. With DEMO-ULTRAGRIP project the footwear SMEs involved will obtain a competitive advantage based on the use of the new design tools to develop high slip resistance products, accelerating the designing-prototyping operation, reducing prototyping and production costs, improving the antislip product properties, and reducing time-to-market. All these aspects will imply the increase of market share and the increase of designers qualification

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