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Sebastiao S.P.,Instituto Superior Of Ciencias Sociais E Politicas | Azevedo C.,Instituto Superior Of Ciencias Sociais E Politicas | Dias D.,Instituto Superior Of Ciencias Sociais E Politicas | Santos L.,Instituto Superior Of Ciencias Sociais E Politicas
Observatorio | Year: 2012

As a strategic communication activity in organizations, public relations have been developing and adapting to the evolution of the digital economy, knowledge society and defragmentation of the audience. One of the main changings is related with the use of web 2.0 tools that change the space-time dimension of communication. Together with the changes with the se of media and with the space where communication takes place, we can identify a growing specialization in organizational communication, increasingly professional, targeted and complex. Therefore, companies and organizations use external services to support or replace the work of communication, carried out internally before or even absent. In turn, these services are offered by companies with different names, such as: Press Office, the Office of Communication, Bureau of Communication and Public Relations Agency, Adviser for Communication and Public Relations, among others. In order to outline the main characteristics for the services provided, we developed an analysis of web pages of the Communication Agencies associated to APECOM (2010). The results obtained show that agencies offer a range of communications services that falls into the area of Public Relations, however, there is an imprecise terminology. It is worth noting the lack of criteria for designating areas of work or services, which may be an indicator of disorganization of the sector. Finally, we conclude that the media companies and public relations are not ready for digital media, whether by poor service provision in this area and the evaluation of their online presence. Copyright © 2012 (Sónia Pedro Sebastião et al).

Xerez R.,Instituto Superior Of Ciencias Sociais E Politicas
Open House International | Year: 2015

How does social capital matter to the creation of neighbourhood networks in cities? Social housing in Portugal is some times viewed as a single architectural and building environment development failure. This article discusses a relevant Portuguese urban planning landscape and aims to contribute to the discussion of one of its main purpose - the social housing experiment. The author discusses the case of this landscape as urban policy-making and evaluates its implementation and relevance. She hypothesizes that "neighbourhood units" have become a relevant case in the context of neighbourhood planning and housing social-mix in Lisbon. Firstly, she uses theoretical arguments and findings to discuss an urban experiment - Alvalade Landscape. Secondly, the paper analyses relevant data that demonstrates its links to the housing policies thus enriching the urban design. The article offers evidence from the Alvalade Landscape case study in Lisbon of theoretical and empirical community ties in the 1940s. Thirdly, the paper identifies some elements such as community units, social mix, sidewalks, and that have an impact on neighbourhood design as well as people's lives. The findings show that supportive neighbour ties provide important network resources (social capital) concerning daily life, illness, support or financial aid. Finally, the paper suggests the relevance that social neighbourhood community has in housing programs and policies.

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