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Singh S.,Institute of Technology and Science | Singh S.Kr.,Indian Institute of Technology Hyderabad
Communications in Computer and Information Science | Year: 2011

Information technology integrations are playing great role in increasing business efficiency. IT based solutions have brought wonders to the enterprises. Organizations are looking for the better technologies for improving their performance at low cost. On the Demand CRM solutions are one of the major tools of increasing business efficiency by providing customer knowledge. This research attempts to study the role of On Demand CRM solutions in creating value for the organizations. The research establishes the importance of on Demand CRM solutions in profitable business implementation with the help of the case of Oracle CRM on Demand solutions. The research focuses at discussing the role of Oracle CRM on Demand solution in improving organizations' performance by analyzing related business and technological issues. © 2011 Springer-Verlag.


Sehgal M.,University | Bhargava A.,University | Gupta S.,Institute of Technology and Science | Gupta P.,PDM Dental College
International Journal of Biomaterials | Year: 2016

A study was undertaken to evaluate the effect of artificial aging through steam and thermal treatment as influencing the shear bond strength between three different commercially available zirconia core materials, namely, Upcera, Ziecon, and Cercon, layered with VITA VM9 veneering ceramic using Universal Testing Machine. The mode of failure between zirconia and ceramic was further analyzed as adhesive, cohesive, or mixed using stereomicroscope. X-ray diffraction and SEM (scanning electron microscope) analysis were done to estimate the phase transformation (m-phase fraction) and surface grain size of zirconia particles, respectively. The purpose of this study was to simulate the clinical environment by artificial aging through steam and thermal treatment so as the clinical function and nature of the bond between zirconia and veneering material as in a clinical trial of 15 years could be evaluated. © 2016 Manoti Sehgal et al.


Sinha S.K.,Banaras Hindu University | Prasad S.K.,Banaras Hindu University | Kumar R.,Banaras Hindu University | Bithu B.S.,Banaras Hindu University | And 2 more authors.
Asian Pacific Journal of Tropical Medicine | Year: 2011

Objective: To screen different analogues of mangiferin pharmacologically for antipyretic activity. Methods: The naturally occurring xanthone glycoside mangiferin was isolated by column chromatography from the ethanolic extract of stem bark of Mangifera indica. Mangiferin was further converted to 5-(N-phenylamino methyleno) mangiferin, 5-(N-p-chlorophenylamino methyleno) mangiferin, 5-(N-2-methyl phenylamino methyleno) mangiferin, 5-(N-p-methoxy phenylamino methyleno) mangiferin, 5-(N, N-diphenylamino methyleno) mangiferin, 5-(N-α-napthylamino methyleno) mangiferin and 5-(N-4-methyl phenylamino methyleno) mangiferin analogues. The synthesized compounds were further screened for antipyretic activity along with mangiferin at a dose level of 100 and 200 mg/kg. Mangiferin and its analogues were characterized by melting point andR fvalue determination and through spectral technique like UV, IR, and NMR spectral analysis. Results: The antipyretic activity of mangiferin as well as all analogues was found to be more significant in at higher dose ie. 200 mg/kg which was depicted through a decrease in rectal temperature up to 3 h. Conclusions: The antipyretic activity of mangiferin and its analogues may be attributed to inhibition in synthesis of TNF-α and anti-oxidant activity associated with amelioration of inflammatory actions of cytokines. © 2011 Hainan Medical College.


Kumar R.,Institute of Technology and Science | Kumar H.,Institute of Technology and Science
Souvenir of the 2014 IEEE International Advance Computing Conference, IACC 2014 | Year: 2014

Critical role is being played by data related handling in providing efficient working environment for any organization or system. The Tracking related services are being used by various persons and organizations for facilitating day to day working of business. The continuous work and research has done by service providers and researchers for providing exact and efficient information to users of Vehicle Tracking Systems. This is a well known fact that the information can be generated through related and valid data. The need is to handle the received data carefully so that the users could get relevant and exact information. This paper is an attempt for presenting an approach to data handling and tracking of vehicle by using SPSS (A Statistical Tool). The overall scenario starting from data received through GPS device to tracking of the vehicle with position and movement through SPSS is being reflected in this paper. © 2014 IEEE.


Srivastava V.,Institute of Technology and Science | Handa M.,Guru Gobind Singh Indraprastha University | Vohra A.,University of Delhi
Journal of Medical Marketing | Year: 2014

Purpose: Pharmaceutical firms target their promotion to physicians, chemists and patients. Chemists are an important entity in pharmaceutical marketing. Despite this there exists very little research on the promotional tools aimed at chemists. Thus, it becomes important for the marketers to study the perception of chemists towards the promotion tools being used by the pharmaceutical companies. The current study attempts to study the promotional tools used by pharmaceutical industry aimed at chemists. Authors also try to study the influence of these promotional tools on decisions to place orders. Methodology: A structured questionnaire was developed for collecting primary data to meet the objectives of the study. List of chemists has been compiled after obtaining the Chemist-Must-See-List from a few pharmaceutical companies operating in Delhi. In all, 250 chemists were approached through convenience sampling and 197 usable questionnaires were received. Findings: Medical representatives, gifts and schemes influence the chemists' decision to place orders more in comparison to promotional literature. Thus rather than making expenditure on promotional literature for chemists the companies should focus on regular visit of medical representatives, gifts and schemes. Online promotion was not found to be influencing chemists. It was found that chemists want regular information about the schemes by sms. Originality/value: The study attempts to study the influence of promotional tools, in reordering decisions of the chemist. It also seeks to identify additional support measures that pharmaceutical companies can take up to facilitate chemist in managing their business. Reasons for chemist cooperation with medical representative of pharmaceutical companies are also examined. © The Author(s) 2014.

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