Institute for Tourism Studies of Macau

www.ift.edu.mo
Macau, China

Institute for Tourism Studies is a public institution of higher education which is administered by the Secretary for Social Affairs and Culture of the Macao SAR Government. The institution offers degrees in tourism, heritage and hospitality Wikipedia.

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Yeung R.M.W.,Institute for Tourism Studies of Macau | Yee W.M.S.,University of Macau
International Journal of Hospitality Management | Year: 2010

The flower market is a traditional event during the Chinese New Year Festival in Macau. Previous research shows that many unplanned purchases are made in such an environment. This study attempts to investigate what factors influence impulse purchase intention at the flower market. A consumer survey was conducted and 250 respondents were interviewed at various popular flower market venues. The results indicate that distinct packaging has the highest influence on impulse purchase intention, followed by healthy product, special price offer, and free sample tasting, while prime location has the least and adverse effect. The findings provide insight for booth retailers in budget allocation for a festival event held once a year and estimation of impulse purchase in accordance with the effect of each marketing mix strategy. © 2009 Elsevier Ltd. All rights reserved.


Wong I.A.,Institute for Tourism Studies of Macau | Fong V.H.I.,University of Macau
International Journal of Hospitality Management | Year: 2012

With intensifying competition among casino operators, consumers are demanding better services. This research conceptualizes casino service quality as a second-order, four-dimensional construct which assesses casino patrons' perceptions of service delivery, service environment, food service, and service product. Based upon a rigorous psychometric process of scale development and validation through three studies in the casino setting, the authors propose the CASERV scale as a comprehensive instrument for measuring casino services that is reliable, valid, and distinct from other service quality measures. The paper concludes with discussion of managerial implications and future research directions. © 2011 Elsevier Ltd.


Wong I.A.,Institute for Tourism Studies of Macau | Fong H.I.V.,University of Macau | Liu M.T.,University of Macau
International Journal of Contemporary Hospitality Management | Year: 2012

Purpose: This paper aims to investigate customers' perceptions of four service quality aspects - service environment, service delivery, game service, and food service - in the casino setting among Chinese players. Design/methodology/approach: The study examined the proposed model through a 2(gambler type: leisure versus hardcore)×2(gender: male versus female) multivariate analysis of variance of the four casino service quality aspects. Findings: Based on a sample of leisure and hardcore casino players, the results show significant differences between the two types of patrons on the four casino service dimensions. In addition, significant gender-by-player interaction is revealed. Research limitations/implications: This study sheds new light on the understanding of the direct and moderating roles of gender and type of casino players on service evaluation in the literature. The research findings should be interpreted with caution as the results are derived from a Vegas-like casino in Macau among a mass-market Chinese casino clientele. Practical implications: The findings extend service research by illuminating perceptual differences in different casino service quality dimensions in the Asian leisure milieu. Casino operators should take customers' gender and player type into account and design service offerings that are more attractive to female and leisure consumers, as they represent a large potential casino clientele. Originality/value: The findings extend the customer contact model and further the understanding in regard to the service quality perception in the burgeoning casino gambling industry in the Far East. © Emerald Group Publishing Limited.


Yeung R.,Institute for Tourism Studies of Macau | Yee W.M.,University of Macau
British Food Journal | Year: 2012

Purpose: The purpose of this paper is to examine how the incorporation of marketing elements into consumer risk coping strategies affects consumer purchase decision during periods of food safety concern. Design/methodology/approach: This research used a structured questionnaire administered to a convenience sample of 216 respondents. By using logistic regression, a consumer risk coping framework incorporating marketing strategies was successfully developed to test the impact of brand and quality assurance, price reduction, availability in all stores and endorsement from an independent organization, which may not act alone but combine with each other during food purchase. Findings: The research confirms that consumers adopt risk coping strategies in time of food risk concern and their coping strategies include marketing elements such as brand and quality assurance, price reduction, availability in all stores and endorsement from an independent organization. Practical implications: The framework helps marketers to predict the effect of their marketing plan by incorporating consumers' risk coping strategies, in turn to improve consumers' purchase intention when perceived food safety risk exists. Originality/value: This research demonstrates how marketers can incorporate marketing strategies in a consumer risk coping framework, in order to provide an insight for the industry to evaluate the effectiveness of their marketing strategies in times of food safety concern. © Emerald Group Publishing Limited.


Wan Y.K.P.,University of Macau | Li X.,Institute for Tourism Studies of Macau
International Journal of Tourism Research | Year: 2013

To maximize the benefits to stakeholders in Macao, the sustainability of Macao tourism was examined by assessing the economic, socio-cultural and environmental impacts of tourism, visitor satisfaction and the level of community involvement in local tourism planning from 2002 to 2009, through the use of primary and secondary data. The results revealed that tourism did bring both positive and negative impacts to the community. Visitor satisfaction was found to be moderate. Channels for community participation in local tourism development were also lacking. The paper suggests that for sustainable tourism development, Macao needs to diversify away from its casino industry, to speed up the construction of the public transport system and to keep monitoring the environmental conditions, the students' drop-out and crime rate and the locals' quality of life. More importantly, a master plan for its tourism development integrating all the key stakeholders' interests is urgently required. © 2011 John Wiley & Sons, Ltd.


Io M.,Institute for Tourism Studies of Macau | Hallo L.,University of South Australia
Journal of Tourism and Cultural Change | Year: 2011

Literature review suggests that little attention is paid to the interpretation of a World Cultural Heritage (WCH) ensemble such as the Historic Center of Macao (HCM). The present study aims to investigate tour guides' interpretation of the HCM and how their interpretation affects tourists' appreciation and understanding of a visited heritage site within the HCM, as well as tourists' interest in other under-used HCM sites. Methodologies include in-depth interviews with tour guides, on-site observations of tour guides and surveys of package group tourists. The findings indicate that tour guides tended to interpret an HCM heritage site as an independent WCH site. In turn, this results in tourists' misunderstanding of Macao's WCH and a lower level of authentic experience at the visited heritage site. It is advocated that the interpretation of any one heritage site of the HCM should connect to the HCM ensemble and other heritage sites within the HCM. The inter-cultural relationship among the heritage sites should be further explored and highlighted in narratives. © 2011 Taylor & Francis.


Dioko L.A.N.,Institute for Tourism Studies of Macau
Worldwide Hospitality and Tourism Themes | Year: 2016

Purpose – This paper aims to explore the rationale for the theme issue question “Services management and the growing number of Asian travellers – what needs re-thinking?” and profile the theme issue. Design/methodology/approach – This paper explains the approach taken to investigate and respond to aspects of the theme issue question and the specific contribution of each article in the theme issue collection. Findings – This paper identifies a number of action points arising from the theme issue which are discussed in the final article: Conclusion: What needs re-thinking in services management in the dawning age of Asian travellers? Originality/value – There are very few articles that address the implications of rapidly growing outbound Asian travel for services management; so, this theme issue provides a significant step forward, with implications for both academics and practitioners. © 2016, © Emerald Group Publishing Limited.


Dioko L.A.N.,Institute for Tourism Studies of Macau
Worldwide Hospitality and Tourism Themes | Year: 2016

Purpose – The purpose of this paper is to draw upon the various articles in this theme issue and identify the key services management principles that merit re-thinking in the face of the growing and enduring trend of Asian travellers. Design/methodology/approach – As a conclusion, this paper reviews the findings of the articles in this theme issue collection and synthesizes them thematically as well as strategically for both scholars and practitioners of services management and marketing. Findings – There are five key assumptions that need re-thinking if services management organizations are to adequately meet the challenges of a more demographically diverse wave of travellers led by Asian visitors. Briefly, service organizations need to re-think: how they identify significant shifts in customer profile, the limits of their current service systems, decisions on service integration versus separation, how to transcend the traditional 5 Ps of services and, not least, how to prioritize humanism over efficiency in terms of service manpower training and development. Research limitations/implications – Though not exhaustive, the service management issues summarized and highlighted by this paper (and comprising this theme issue of WHATT) should serve to amplify the need to address the significant and enduring changes brought by the new wave of Asian travellers now enveloping services organizations throughout the world. Originality/value – The paper serves to identify several areas for service organizations to review and re-think which includes, among others, service interactions between front line service providers and customers, the evolving needs of visitors from Asia, how Asian customers perceive concepts of courtesy and politeness, as well as the use of language and culture in shaping and interpreting socio-cultural interactions in a service setting. © 2016, © Emerald Group Publishing Limited.


Xu Y.,Institute for Tourism Studies of Macau
International Journal of Contemporary Hospitality Management | Year: 2014

Purpose – The study aims to explore the expectations and perceptions of corporate social responsibility (CSR) strategies among Chinese fast-food diners, and to investigate the relationships among CSR strategies, consumer satisfaction and customer loyalty behaviors. Chinese diners’ knowledge about a real world brand’s CSR activities was also investigated. Design/methodology/approach – Setting the research context on the fast food industry in China and selecting McDonald’s as the subject brand, a survey study was conducted in a Southern Chinese mid-scale city. A convenience sample of 320 was withdrawn, and the data were analyzed with SPSS 18.0. Findings – Results from the study show that the Chinese fast food diners expect restaurant companies to attach more importance to “(product) nutrition and well-being (of customers)” and “environment sustainability” to be considered socially responsible. CSR performance was found to be the most influential factor in the consumers’ loyalty behaviors compared to customer satisfaction with service, product and the total visit experience. The study also found that many of McDonald’s CSR activities were unknown to the Chinese respondents. Originality/value – China is an attractive market to most global companies including fast food chain companies. Understanding Chinese diners’ expectations and perceptions toward companies’ CSR strategies will contribute to the success rate of companies operating in China. In addition, by using a real-world brands as the research context, the study tries to avoid perception bias of respondents due to the different interpretations of CSR in different organizations and industries. © Emerald Group Publishing Limited


Wong I.A.,Institute for Tourism Studies of Macau
Journal of Convention and Event Tourism | Year: 2011

This article explores how destination attributes serve as incentives to promote planned-event tourism in the emerging destination of Macau, the world's gaming capital. This research first identifies eight major destination attributes that fall into two themes: travel value and leisure attractions. Based on a survey sample of event tourists, the results indicate that they are primarily attracted by food offerings and geographic proximity and are least attracted by nightlife entertainment and casino gambling. The findings also suggest significant differences in event tourists' demographics and event preference. Implications for theory and practice are delineated in the article. © 2011 Copyright Taylor and Francis Group, LLC.

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