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Panigrahi R.,Indian Institute of Management Rohtak | Srivastava P.R.,Indian Institute of Management Rohtak
2015 IEEE UP Section Conference on Electrical Computer and Electronics, UPCON 2015 | Year: 2015

The increased usage of internet for day-to-day activities starting from scheduling a meeting to online buying has expanded the scope for planning travels online. In the current era, customers prefer e-ticketing but finding the best travel website as well as the factors determining it are of utmost importance as the travel industry offers numerous services through multiple websites and their promotions. This article explores the factors that determine the quality of a travel website in Indian context and the method for evaluating it for end users. Fuzzy Analytical Hierarchy Process (Fuzzy AHP) has been used in the current study with Fuzzy Extent Theory and CFCS (Converting Fuzzy Data into Crisp Scores) method for ranking the selected travel websites. © 2015 IEEE.

Pandey S.K.,Indian Institute of Management Rohtak | Khare A.,Indian Institute of Management Rohtak
Journal of Indian Business Research | Year: 2015

Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A model drawn largely from environmental value–attitude–system model (Dembkowski and Hanmer-Lloyd, 1994) has been proposed and tested. Primary data from four cities across India were collected using a survey. Findings – COS was the primary factor determining purchase intention. A full mediation of OS behaviour was observed between environmental consciousness and OFPI. No effect of OL on OFPI could be established. Research limitations/implications – Because COS is positively affecting the organic food patronage and cosmopolitans are more likely to be socially responsible consumers, the organic food (OF) manufacturers should target brick and mortar stores in more cosmopolitan cities like Bangalore, Delhi, etc. The mediating role of OS has wider implications for marketers and advertisers both. In line with both theoretical underpinning (theory of planned behaviour), empirical studies (Chakrabarti and Baisya, 2009) and ours, it seems that the customer seeks credible information before purchasing organic food. The word-of-mouth and social media are recommended channels for similar reasons. The websites are a must for OF manufacturers because retailers may not provide adequate promotion/information of the products to the consumers. Practical implications – This study enables marketers in the field of OF domain to target the customers better. It also guides them to have a good integrated marketing communication to cater to the opinion-seeking phenomenon of consumers. Originality/value – The paper investigates the OFPI model better suited to urban cities in India. COS construct usage is a novelty of the paper as well as the mediation of opinion-seeking behaviour. Findings have value both for researchers and practitioners in the OF domain. © 2015, © Emerald Group Publishing Limited.

Jakhar S.K.,Indian Institute of Management Rohtak
Journal of Cleaner Production | Year: 2015

There is a growing concern that business enterprises and their supply chains focus primarily on economic activities and ignore their impact on the environment and society. This paper aims to help decision makers, managers, and practitioners to achieve economic growth, societal development, and environmental protection by developing sustainable supply chain performance measures and proposes a partner selection and flow allocation decision-making model. Survey data from 278 business organizations from the Indian apparel industry supply chain network were used, and an integrated method of structural equation modeling, fuzzy analytical hierarchy process, and fuzzy multi-objective linear programming was applied to the proposed model. The results of the structural equation modeling analysis indicate that the survey respondents considered sustainable production performance to be of prime importance, which thus indicates its significance in developing a sustainable supply chain for the apparel industry. To illustrate the use of the proposed model for partner selection and flow allocation decision making, real-time data from an apparel manufacturer are presented. Optimal results were obtained for two strategiesdsustainability and cost savingdto show a costebenefit trade-off when developing a sustainable supply chain. Using comparative performance, a decision maker can choose an appropriate strategy based on costebenefit analysis of the presented trade-offs. © 2014 Elsevier Ltd. All rights reserved.

Das G.,Indian Institute of Management Rohtak | Mukherjee S.,Indian Institute of Technology Kharagpur
International Journal of Pharmaceutical and Healthcare Marketing | Year: 2016

Purpose – Given the increasing dominance of medical tourism on the service economy of some of the developing nations, as a pioneering attempt, this study aims to develop a consumer-based brand equity (CBBE) measurement scale for the medical tourist destinations (city/hospital). Design/methodology/approach – Following the traditional marketing construct development process (qualitative study, purification study and validation study), in the present study, two sets of large and independent samples were assessed to judge the dimensionality of the measure. Findings – A well-validated measurement scale was developed as an amalgamation of four dimensions, namely, awareness, perceived quality, brand loyalty and authenticity to assess CBBE of medical destinations. Practical implications – To reduce the financial and physical risk associated with the purchase of treatment, the customers may rely on “authenticity” of the service providers to select a treatment destination. The outcomes would help medical administrators/managers to focus more on developing “assurance” by increased reliability, responsiveness and tangibles to attract the medical tourists to a large extent. Originality/value – The study is a pioneering attempt to develop a scale for measuring CBBE for medical tourist destinations. The study aligns with earlier CBBE scales in terms of the first three elements, namely, brand awareness, loyalty and perceived quality. However, based on predictive validity, the study puts forth five interrelated first order attributes, namely, “trust”, “value for money”, “quality of residents”, reliability and soft issues (like friendliness and ease of process) as contributing factors to a so far unexplored dimension, “brand authenticity”. © 2016, © Emerald Group Publishing Limited.

Khare A.,Indian Institute of Management Rohtak
Facilities | Year: 2013

Purpose: The objective of the research is to understand Indian consumers' definition of retail service quality with respect to small retailers and influence of hedonic and utilitarian shopping values in determining their expectations towards small retail service quality. Design/methodology/approach: Data were collected through a small retail store-intercept technique in four cities of Northern India (n=386). Findings: The results indicate that small retail service quality for Indian consumers comprises ambience, layout, and service/relationships dimensions. Hedonic and utilitarian shopping values influence consumers' service quality evaluations. Research limitations/implications: The study did not consider demographic variables like income, education, and occupation as factors that might affect consumers' perceptions towards retail service quality. Practical implications: The findings can help small retailers in improving their service quality by focusing on Indian consumers' hedonic and utilitarian shopping values. The research helps small retailers to combat the competitive pressures of organized retailing in the Indian retail landscape. Originality/value: There has been limited research on understanding consumers' perceptions towards retail service quality in the Indian setting. Further, there is no research to examine Indian consumers' perceptions towards small retailers' quality attributes. © Emerald Group Publishing Limited.

Alathur S.,Indian Institute of Technology Delhi | Ilavarasan P.V.,Indian Institute of Management Rohtak | Gupta M.P.,Indian Institute of Technology Delhi
Transforming Government: People, Process and Policy | Year: 2012

Purpose: The purpose of this study is to investigate the influence of electronization in improving the effectiveness of citizens' democratic participation in the context of e-petitioning. With this aim, the current study worked to ascertain what influences citizens' offline and online petitioning and the extent to which electronization empowers citizens for effective e-petitioning. Design/methodology/approach: The paper uses a case study from Sutharyakeralam meaning "Transparent Keralam" to determine the extent to which e-petitioning worked for protecting a public irrigation canal in Kerala (India). Data were obtained through in-depth interviews with relevant government officials, journalists and petitioners who reside near the canal. Secondary data used for the case analysis consist of petitioners' documents. Using a content analysis, this paper assesses citizens' ability to participate and influence decision making. Findings: Findings illustrate adequate citizen participation before and after the electronization of the grievance redress mechanism. Results also show if there are adequate publicizing facilities, e-petitions can empower citizens to engage effectively in efforts to fight for their human rights. Research limitations/implications: The scope of the study is limited to exploring the determining parameters that may improve democratic participation in an issue of environmental pollution. Results imply that adequate policies to ensure the involvement of participants are essential to enable e-government initiatives to deliver on the ideals of e-democracy for equity and justice. Originality/value: Earlier studies on e-participation were less adequate in explaining the influence of electronization on citizens' capability for effective e-petitioning. The current study attempts to explore the enablers of effective e-petitioning. Drawing on the canal case study, arguments are presented that explain the possible success and failure of e-petitioning initiatives in India. © Emerald Group Publishing Limited.

Khare A.,Indian Institute of Management Rohtak
Facilities | Year: 2014

Purpose-The purpose of the study was to understand influence of assortment, store facility, service and relationship on Indian consumers’ small retailer patronage behaviour. The determinant of small retailer-consumer relationships was studied. Design/methodology/approach-Indian consumers were contacted through retail stores intercept method and requested to participate in the survey (n = 321). The questionnaire was adapted from the research conducted by Lee et al. (2008) and modified (some items on relationship were added). ANOVA and multiple regression tests were used to analyze the data. Findings-The Indian consumers’ prefer small retailers due to assortment, service, store facility and relationship. The older and younger populations differ in their reasons for preferring small retail stores. The results show that service and assortment influence consumer-small retailer relationships. Practical implications-The small retailers’ can harness the relationship and social interaction attribute of their service package for defending their turf against organized retail. The fast-moving consumer goods companies can use the competitive strength of small retailers for increasing their distribution in the interiors of the country and understanding market demand. Originality/value-There is limited research in India to understand competitive advantage of small retailers over organized retailing. © Emerald Group Publishing Limited.

Kar A.K.,Indian Institute of Management Rohtak
Lecture Notes in Electrical Engineering | Year: 2014

With the onset of the internet era, the focus shifted in marketing from Word of Mouth to the Word of Web. However, the size of the web increasing in leaps and bounds. A major challenge is to identify suitable websites for promotion of marketing campaigns. The operational issues in addressing the challenge can be classified into two parts. The first is to identify the critical factors for evaluating websites. The second is to evaluate the websites against these evaluation factors, and select them from a large pool of websites. Creating a schema for selecting such websites from a large list is a major challenge. This paper proposes a decision support system to select suitable partner websites from a list, by evaluating them against a set of context specific website-quality evaluation criteria. The integrated methodology for decision support uses Delphi, Analytic Hierarchy Process and Cuckoo Search. © 2014 Springer.

Kar A.K.,Indian Institute of Management Rohtak
Lecture Notes in Electrical Engineering | Year: 2014

Today, traditional channels of communication needs to be supplemented with digital channels which can leverage upon the power of the internet. However, integration of the website with the social media platforms provide ample challenges in terms of choosing the best possible way for such integration. In this study, the application of a group decision support system has been presented for meeting this objective. The decision support approach prioritizes and aggregates multiple dimensions of few platforms, from the users' perspective by using the Delphi method, Fuzzy Set Theory and Analytic Hierarchy Process. A case study has been conducted on a web-based portal (Business Fundas) for selecting a suitable tool for social media integration. © 2014 Springer.

Handa M.,Guru Gobind Singh Indraprastha University | Khare A.,Indian Institute of Management Rohtak
International Journal of Consumer Studies | Year: 2013

The research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n=254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases. © 2011 Blackwell Publishing Ltd.

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