Indian Institute of Management Rohtak

Rohtak, India

Indian Institute of Management Rohtak

Rohtak, India
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Eachempati P.,Indian Institute of Management Rohtak | Srivastava P.R.,Indian Institute of Management Rohtak
Smart Innovation, Systems and Technologies | Year: 2018

With the proliferation of so many Bschools in India, it is becoming more and more difficult to choose a good Bschool. Over the decades since management education rankings first appeared, numerous debates have surfaced about their methodologies and objectivity. Although there has been significant research, especially by the various coaching institution magazines, about the ways in which rankings might be improved, there has been less research on providing the rankings according to the preferences of a person. In addition, there has been scant research on how rankings may impact students’ access to industry interaction, and their selection of particular colleges. The objective of this paper is to provide a general ranking and a preferential ranking of top 28 Bschools in India. The approach is to provide accurate rankings by researching on a lot of existing data and by taking students preferences into consideration. © 2018, Springer International Publishing AG.


Khatwani G.,Indian Institute of Management Rohtak | Srivastava P.R.,Indian Institute of Management Rohtak
Journal of Global Information Management | Year: 2017

The disparity in consumer and organization preferences of information channels is a major concern. Further, making decisions in the presence of a wide range of conflicting criteria through the use of a multiple criteria decision-making (MCDM) approach has gained increased prominence in recent years and research in this area has become an important consideration for business operations that involve dealing with complex decision problems. This paper describes how an integrated approach can be applied to a decision-making problem that combines a fuzzy analytical hierarchy process (AHP) and TOPSIS for identifying preferences consumers of information search channels according to demographic factors such as gender. Copyright © 2017, IGI Global.


Khatwani G.,Indian Institute of Management Rohtak | Srivastava P.R.,Indian Institute of Management Rohtak
Journal of Global Information Management | Year: 2017

The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers' perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effectively reach and communicate with a target market and, thus, to optimize marketing strategies. This paper commences with a comprehensive literature review of existing research on consumer information search patterns and strategies, with a particular focus on Internet channels. The literature review is employed to develop a set of criterion by which consumer search preferences can be better understood. This criterion is subsequently used to develop a optimization model for organization that can effectively align marketing practices with customers' search processes and preferences during their pre-purchase information search. Copyright © 2017, IGI Global.


Panigrahi R.,Indian Institute of Management Rohtak | Srivastava P.R.,Indian Institute of Management Rohtak
2015 IEEE UP Section Conference on Electrical Computer and Electronics, UPCON 2015 | Year: 2015

The increased usage of internet for day-to-day activities starting from scheduling a meeting to online buying has expanded the scope for planning travels online. In the current era, customers prefer e-ticketing but finding the best travel website as well as the factors determining it are of utmost importance as the travel industry offers numerous services through multiple websites and their promotions. This article explores the factors that determine the quality of a travel website in Indian context and the method for evaluating it for end users. Fuzzy Analytical Hierarchy Process (Fuzzy AHP) has been used in the current study with Fuzzy Extent Theory and CFCS (Converting Fuzzy Data into Crisp Scores) method for ranking the selected travel websites. © 2015 IEEE.


Jakhar S.K.,Indian Institute of Management Rohtak
Journal of Cleaner Production | Year: 2015

There is a growing concern that business enterprises and their supply chains focus primarily on economic activities and ignore their impact on the environment and society. This paper aims to help decision makers, managers, and practitioners to achieve economic growth, societal development, and environmental protection by developing sustainable supply chain performance measures and proposes a partner selection and flow allocation decision-making model. Survey data from 278 business organizations from the Indian apparel industry supply chain network were used, and an integrated method of structural equation modeling, fuzzy analytical hierarchy process, and fuzzy multi-objective linear programming was applied to the proposed model. The results of the structural equation modeling analysis indicate that the survey respondents considered sustainable production performance to be of prime importance, which thus indicates its significance in developing a sustainable supply chain for the apparel industry. To illustrate the use of the proposed model for partner selection and flow allocation decision making, real-time data from an apparel manufacturer are presented. Optimal results were obtained for two strategiesdsustainability and cost savingdto show a costebenefit trade-off when developing a sustainable supply chain. Using comparative performance, a decision maker can choose an appropriate strategy based on costebenefit analysis of the presented trade-offs. © 2014 Elsevier Ltd. All rights reserved.


Khare A.,Indian Institute of Management Rohtak
Facilities | Year: 2013

Purpose: The objective of the research is to understand Indian consumers' definition of retail service quality with respect to small retailers and influence of hedonic and utilitarian shopping values in determining their expectations towards small retail service quality. Design/methodology/approach: Data were collected through a small retail store-intercept technique in four cities of Northern India (n=386). Findings: The results indicate that small retail service quality for Indian consumers comprises ambience, layout, and service/relationships dimensions. Hedonic and utilitarian shopping values influence consumers' service quality evaluations. Research limitations/implications: The study did not consider demographic variables like income, education, and occupation as factors that might affect consumers' perceptions towards retail service quality. Practical implications: The findings can help small retailers in improving their service quality by focusing on Indian consumers' hedonic and utilitarian shopping values. The research helps small retailers to combat the competitive pressures of organized retailing in the Indian retail landscape. Originality/value: There has been limited research on understanding consumers' perceptions towards retail service quality in the Indian setting. Further, there is no research to examine Indian consumers' perceptions towards small retailers' quality attributes. © Emerald Group Publishing Limited.


Khare A.,Indian Institute of Management Rohtak
Facilities | Year: 2014

Purpose-The purpose of the study was to understand influence of assortment, store facility, service and relationship on Indian consumers’ small retailer patronage behaviour. The determinant of small retailer-consumer relationships was studied. Design/methodology/approach-Indian consumers were contacted through retail stores intercept method and requested to participate in the survey (n = 321). The questionnaire was adapted from the research conducted by Lee et al. (2008) and modified (some items on relationship were added). ANOVA and multiple regression tests were used to analyze the data. Findings-The Indian consumers’ prefer small retailers due to assortment, service, store facility and relationship. The older and younger populations differ in their reasons for preferring small retail stores. The results show that service and assortment influence consumer-small retailer relationships. Practical implications-The small retailers’ can harness the relationship and social interaction attribute of their service package for defending their turf against organized retail. The fast-moving consumer goods companies can use the competitive strength of small retailers for increasing their distribution in the interiors of the country and understanding market demand. Originality/value-There is limited research in India to understand competitive advantage of small retailers over organized retailing. © Emerald Group Publishing Limited.


Kar A.K.,Indian Institute of Management Rohtak
Lecture Notes in Electrical Engineering | Year: 2014

With the onset of the internet era, the focus shifted in marketing from Word of Mouth to the Word of Web. However, the size of the web increasing in leaps and bounds. A major challenge is to identify suitable websites for promotion of marketing campaigns. The operational issues in addressing the challenge can be classified into two parts. The first is to identify the critical factors for evaluating websites. The second is to evaluate the websites against these evaluation factors, and select them from a large pool of websites. Creating a schema for selecting such websites from a large list is a major challenge. This paper proposes a decision support system to select suitable partner websites from a list, by evaluating them against a set of context specific website-quality evaluation criteria. The integrated methodology for decision support uses Delphi, Analytic Hierarchy Process and Cuckoo Search. © 2014 Springer.


Kar A.K.,Indian Institute of Management Rohtak
Lecture Notes in Electrical Engineering | Year: 2014

Today, traditional channels of communication needs to be supplemented with digital channels which can leverage upon the power of the internet. However, integration of the website with the social media platforms provide ample challenges in terms of choosing the best possible way for such integration. In this study, the application of a group decision support system has been presented for meeting this objective. The decision support approach prioritizes and aggregates multiple dimensions of few platforms, from the users' perspective by using the Delphi method, Fuzzy Set Theory and Analytic Hierarchy Process. A case study has been conducted on a web-based portal (Business Fundas) for selecting a suitable tool for social media integration. © 2014 Springer.


Handa M.,Guru Gobind Singh Indraprastha University | Khare A.,Indian Institute of Management Rohtak
International Journal of Consumer Studies | Year: 2013

The research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n=254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases. © 2011 Blackwell Publishing Ltd.

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