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Das G.,Indian Institute of Management Rohtak | Mukherjee S.,Indian Institute of Technology Kharagpur
International Journal of Pharmaceutical and Healthcare Marketing | Year: 2016

Purpose – Given the increasing dominance of medical tourism on the service economy of some of the developing nations, as a pioneering attempt, this study aims to develop a consumer-based brand equity (CBBE) measurement scale for the medical tourist destinations (city/hospital). Design/methodology/approach – Following the traditional marketing construct development process (qualitative study, purification study and validation study), in the present study, two sets of large and independent samples were assessed to judge the dimensionality of the measure. Findings – A well-validated measurement scale was developed as an amalgamation of four dimensions, namely, awareness, perceived quality, brand loyalty and authenticity to assess CBBE of medical destinations. Practical implications – To reduce the financial and physical risk associated with the purchase of treatment, the customers may rely on “authenticity” of the service providers to select a treatment destination. The outcomes would help medical administrators/managers to focus more on developing “assurance” by increased reliability, responsiveness and tangibles to attract the medical tourists to a large extent. Originality/value – The study is a pioneering attempt to develop a scale for measuring CBBE for medical tourist destinations. The study aligns with earlier CBBE scales in terms of the first three elements, namely, brand awareness, loyalty and perceived quality. However, based on predictive validity, the study puts forth five interrelated first order attributes, namely, “trust”, “value for money”, “quality of residents”, reliability and soft issues (like friendliness and ease of process) as contributing factors to a so far unexplored dimension, “brand authenticity”. © 2016, © Emerald Group Publishing Limited.


Jakhar S.K.,Indian Institute of Management Rohtak
Journal of Cleaner Production | Year: 2015

There is a growing concern that business enterprises and their supply chains focus primarily on economic activities and ignore their impact on the environment and society. This paper aims to help decision makers, managers, and practitioners to achieve economic growth, societal development, and environmental protection by developing sustainable supply chain performance measures and proposes a partner selection and flow allocation decision-making model. Survey data from 278 business organizations from the Indian apparel industry supply chain network were used, and an integrated method of structural equation modeling, fuzzy analytical hierarchy process, and fuzzy multi-objective linear programming was applied to the proposed model. The results of the structural equation modeling analysis indicate that the survey respondents considered sustainable production performance to be of prime importance, which thus indicates its significance in developing a sustainable supply chain for the apparel industry. To illustrate the use of the proposed model for partner selection and flow allocation decision making, real-time data from an apparel manufacturer are presented. Optimal results were obtained for two strategiesdsustainability and cost savingdto show a costebenefit trade-off when developing a sustainable supply chain. Using comparative performance, a decision maker can choose an appropriate strategy based on costebenefit analysis of the presented trade-offs. © 2014 Elsevier Ltd. All rights reserved.


Alathur S.,Indian Institute of Technology Delhi | Ilavarasan P.V.,Indian Institute of Management Rohtak | Gupta M.P.,Indian Institute of Technology Delhi
Transforming Government: People, Process and Policy | Year: 2012

Purpose: The purpose of this study is to investigate the influence of electronization in improving the effectiveness of citizens' democratic participation in the context of e-petitioning. With this aim, the current study worked to ascertain what influences citizens' offline and online petitioning and the extent to which electronization empowers citizens for effective e-petitioning. Design/methodology/approach: The paper uses a case study from Sutharyakeralam meaning "Transparent Keralam" to determine the extent to which e-petitioning worked for protecting a public irrigation canal in Kerala (India). Data were obtained through in-depth interviews with relevant government officials, journalists and petitioners who reside near the canal. Secondary data used for the case analysis consist of petitioners' documents. Using a content analysis, this paper assesses citizens' ability to participate and influence decision making. Findings: Findings illustrate adequate citizen participation before and after the electronization of the grievance redress mechanism. Results also show if there are adequate publicizing facilities, e-petitions can empower citizens to engage effectively in efforts to fight for their human rights. Research limitations/implications: The scope of the study is limited to exploring the determining parameters that may improve democratic participation in an issue of environmental pollution. Results imply that adequate policies to ensure the involvement of participants are essential to enable e-government initiatives to deliver on the ideals of e-democracy for equity and justice. Originality/value: Earlier studies on e-participation were less adequate in explaining the influence of electronization on citizens' capability for effective e-petitioning. The current study attempts to explore the enablers of effective e-petitioning. Drawing on the canal case study, arguments are presented that explain the possible success and failure of e-petitioning initiatives in India. © Emerald Group Publishing Limited.


Khare A.,Indian Institute of Management Rohtak
Facilities | Year: 2013

Purpose: The objective of the research is to understand Indian consumers' definition of retail service quality with respect to small retailers and influence of hedonic and utilitarian shopping values in determining their expectations towards small retail service quality. Design/methodology/approach: Data were collected through a small retail store-intercept technique in four cities of Northern India (n=386). Findings: The results indicate that small retail service quality for Indian consumers comprises ambience, layout, and service/relationships dimensions. Hedonic and utilitarian shopping values influence consumers' service quality evaluations. Research limitations/implications: The study did not consider demographic variables like income, education, and occupation as factors that might affect consumers' perceptions towards retail service quality. Practical implications: The findings can help small retailers in improving their service quality by focusing on Indian consumers' hedonic and utilitarian shopping values. The research helps small retailers to combat the competitive pressures of organized retailing in the Indian retail landscape. Originality/value: There has been limited research on understanding consumers' perceptions towards retail service quality in the Indian setting. Further, there is no research to examine Indian consumers' perceptions towards small retailers' quality attributes. © Emerald Group Publishing Limited.


Handa M.,Guru Gobind Singh Indraprastha University | Khare A.,Indian Institute of Management Rohtak
International Journal of Consumer Studies | Year: 2013

The research examines the role of gender in moderating the relationship between materialism and product involvement with fashion clothing among the Indian youth. The Richins materialism scale and the product involvement and purchase involvement scales developed by O'Cass were used to understand the behaviour of Indian youth towards fashion clothing. The sample (n=254) comprised of university students from different parts of India. The findings indicate that Indian youth do not possess a high level of materialistic tendencies. Gender has a moderating influence on the relationship between materialism and involvement with fashion clothing. Young men and women differ with respect to their involvement with fashion clothing and even more with regard to their involvement with the purchase of fashion clothing, with women reporting a higher level of involvement in both cases. © 2011 Blackwell Publishing Ltd.

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